delivering premium quality products to grow your … · 2016-11-14 · lubricants > equipment...

2017 LUBRICANTS DEALER MARKETING PROGRAMS

DELIVERING PREMIUM QUALITY PRODUCTS TO GROW YOUR BUSINESS

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QUICK REFERENCE GUIDE

General Questions: 1-800-852-8186Lubricants: 3#Customer Service: Press 1 Technical Services: Press 2

Cenex Total Protection Plan® Program: [email protected]

MyCHSchsinc.com (Click on MyCHS Log-in > Energy > Lubricants

Equipment Lookup cenex.com Lubricants > Equipment Lookup

Ad Share Tools cenexshop.com Lubricants > Ad Share Tools

In the Know E-Newsletter:Register at cenexfuelsandlubes.chsintheknow.com/subscribe

2Questions? Contact CHS Lubricants at 1-800-852-8186 • chsinc.com • cenex.com

CHS Lubricants reserves the right to change or discontinue these programs at any time.

Questions? Contact CHS Lubricants at 1-800-852-8186 • chsinc.com • cenex.comCHS Lubricants reserves the right to change or discontinue these programs at any time. 3

T A B L E O F C O N T E N T S

EDUCATION PROGRAMSLubricants & Product-Specific Training 6CHS Lubricants Technical Conference 7

INCENTIVE PROGRAMSPrograms Overview 10Cenex Total Protection Plan® Sales Incentive 11Commercial Volume Credit Program & Form 12Equipment Cost Share Program & Form 14Field Test Challenge Program & Form 16End-user Meeting Cost Share Program & Form 18Cenex® Lubricants Ad Share Program & Form 20

RETAIL END-USER PROGRAMSGift Cards for Gallons Program & Form 24Summer Grease for Gift Cards Program & Form 26Cenex Total Protection Plan Cooperative Equipment Program 28

RESOURCESCHS Lubricants Contacts 32CHS Petroleum Equipment 33Cenex.com 34MyCHS 34LubeScan® Oil Analysis 35Cenex Shop 35In The Know E-Newsletter 35

Questions? Contact CHS Lubricants at 1-800-852-8186 • chsinc.com • cenex.comCHS Lubricants reserves the right to change or discontinue these programs at any time.

LUBRICANTS & PRODUCT-SPECIFIC TRAINING

CHS LUBRICANTS TECHNICAL CONFERENCE

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EDUCATION PROGRAMS


CHS understands that today’s lubricants business is multi-faceted and constantly evolving, with numerous offerings and challenging formulations to master. The key to understanding lubricants lies in both ingredient and applications knowledge. Through robust online training via cenexrefinedthinking.com and in-person opportunities, CHS arms dealers with the industry, technical and product-specific knowledge needed for success.

By the end of 2017, CHS Lubricants aims to provide six official training courses – five online, one in-person – to engage and educate dealers who seek to become the Cenex® product professional customers turn to for expertise.

Online Courses: cenexrefinedthinking.com

• Fundamentals of Lubricants 101: This online course empowers suppliers with basic lubricant formulation knowledge and crucial industry concepts. This subject covers core understandings of base oils, additives, and why both are necessary in creating premium lubricants. In addition, important industry terms, like friction and viscosity, are taught. These basics allow dealers to understand why one lubricant is different from another.

• Advanced Fundamentals of Lubricants 201: Through covering specific types of lubricants, this training takes a deeper dive into the technology of different lubricant categories, building on the concepts of 101 training. For example, why does a hydraulic oil not work for engines? In the 201 course, precise application information is discussed in greater depth. Upon completion of Lubricants 201, users will understand why lubricants are complex and what makes each product category different.

• Cenex Total Protection Plan® Warranty & LubeScan® Analysis: This course outlines key features and processes related to the Cenex Total Protection Plan (TPP) Warranty and LubeScan Oil Analysis programs. Both of these offerings present opportunities for customers to build upon the peace of mind Cenex lubricants deliver. Learn why Cenex has a warranty program, why customers should enroll, and how to lead producers through enrollment. Plus, gain an understanding of LubeScan Oil Analysis, and how the process can save customers in downtime and maintenance costs by discovering potential equipment problems.

New Product-Specific Training Coursework Coming Soon!

• Tractor Hydraulic Fluids: Qwiklift® HTB® & Maxtron® THF+

Learn how these vital lubricants do it all for tractor hydraulics, transmissions and wet brakes. Whether your customer selects the time-tested and trusted premium quality of Qwiklift HTB with its high viscosity index, Group II base oils, or chooses Maxtron THF+ for a full-synthetic formula that provides cutting-edge protection, understand how other lubricants just cannot compete with Cenex tractor hydraulic fluids.


EDUCATION PROGRAMS

• Heavy Duty Diesel Engine Oils (HDDEOs): Superlube TMS® & Maxtron®

Today's diesel engines are working harder than ever, increasing the need for lubricants that work harder still. Learn how heavy duty diesel engine requirements and energy market conditions have evolved, and how Cenex® Superlube TMS and Maxtron products have been designed to not merely keep pace, but out-perform other leading oils. Discover how the enhanced formulas in Cenex HDDEOs target the toughest challenges of diesel operating environments from viscosity breakdown to wear, from extended drain intervals to prolonging engine life, to deliver far reaching benefits to your customers while fulfilling current needs and preparing operators for the future.

Visit cenexrefinedthinking.com to register and get started with this exciting coursework.

In-Person Training

Once a dealer has completed both Lubricants 101 and 201 online training, he or she is eligible for in-person coursework. During a guided training with a CHS Lubricants product expert, the trainee further explores developing and understanding customer needs, knowing the industry competition, lubricants sales strategies and more.

Lubricants are exciting to discuss with your customers, and empowering them with valuable information will make them more successful. Understand the wealth of product benefits that Cenex lubricants offer, and teach your customers the value of purchasing quality.


CHS Lubricants Technical Conference

Now entering its fifth year, CHS offers an educational, three-day conference each summer that is packed with information about important trends, expert insights, and the latest technologies taking place in the lubricants industry. Keep up to date on evolving technology, emission laws and regulations, and the new realities of operating in the world of lubricants. It's this knowledge that sets you up for maximum sales growth, and sets you apart with customer prospects. Plus, learning from industry experts will help you and your customers find the best solutions possible to grow their business together through Cenex products.

In the past, presenters have covered the impending shift in the heavy duty diesel engine industry to PC-11 and OEM plans for the adoption of CK-4 and FA-4 oils. Additionally, important new material on new hydraulic fluids and grease technology has been shared. CHS is steadfast in its mission to host expert speakers from the lubricants industry to present material, and adds new expert teams into each year’s line-up to ensure a current, engaging seminar.

Be a part of enriching and strengthening your business through learning the latest in new lubricants technologies. Talk to your district manager to learn how to qualify for this unique, invite-only experience in fiscal year 2017, and discover conference details from the past summer's session, via chslubricantstechnicalconference.com.

PROGRAMS OVERVIEW

CENEX TOTAL PROTECTION PLAN® SALES INCENTIVE

COMMERCIAL VOLUME CREDIT PROGRAM & FORM

EQUIPMENT COST SHARE PROGRAM & FORM

FIELD TEST CHALLENGE PROGRAM & FORM

END-USER MEETING COST SHARE PROGRAM & FORM

CENEX® LUBRICANTS AD SHARE PROGRAM & FORM

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INCENT IVE PROGRAMS

PROGRAMS OVERVIEW

CHS appreciates the opportunities and challenges of doing business in today’s ever-changing energy industry. From seasonal markets to changing oil prices, to a sharpening focus on daily economics, a dealer must remain committed to balance sales growth and competitive pricing while upholding Cenex® product integrity and top-notch customer service. It’s no easy task.

The following incentive programs offer a variety of tools to assist our dealers in securing and maintaining loyal Cenex lubricant and grease customers.

CHS offers:

• Credits to fleet managers for volumes purchased, or cost-share reimbursements to local producers to offset equipment costs

• The Cenex Total Protection Plan® as a no-risk, no-deductible warranty to secure and protect key agriculture customers, while building incremental sales

• Programs that allow sales teams to go further with untapped prospect pools in local municipalities or in-town fleets, knowing that these accounts often require a sharper pencil and competitive edge in capturing their new business

Your CHS district manager is the connection you need to access additional Cenex dealer programs designed to address the unique sales opportunities available in the rural government and commercial sectors. By working with your Cenex representative and the CHS Lubricants marketing team, dealer sales teams are able to gain access to customized plans for making inroads into government organizations and commercial businesses – businesses looking for superior quality Cenex products to optimize their business efficiencies and reduce downtime.

Visit page 32 to find your district manager’s contact information and get started.


Eligible Cenex® salespeople will be rewarded for Cenex Total Protection Plan® Warranty sales during fiscal year 2017 as measured by the following criteria:

• $50 for a new or used warranty sold to a customer NEW to Cenex Lubricants

• $25 for a new or used warranty sold to a current customer using Cenex Lubricants

Non-CHS employees will receive Visa® gift cards, totaling earned incentives, on a quarterly basis. CHS employees will receive a quarterly direct deposit through CHS Inc. Payroll in the total amount of earned incentives, less taxes. Incentives should be fulfilled within 30 business days following the end of the quarter.

All incentives are cumulative, over the course of each fiscal year. In addition to the base incentive for each warranty sold, the program provides bonus incentives after reaching certain sales levels. Membership entry into the Cenex Total Protection Plan Club Level requires a minimum of 15 warranties sold.

CLUB LEVEL - UP TO A $900 VALUE!*

• Entry: Individual sells 15 warranties in a fiscal year• Reward: Earns up to an estimated $750 for all new customers, $375 for all current customers• Bonus: Earns an additional $150 PLUS a Cenex Total Protection Plan shirt!

SILVER LEVEL - UP TO A $1,650 VALUE!*

• Entry: Individual sells 25 warranties in a fiscal year• Reward: Earns up to an estimated $1,250 for all new customers, $625 for all current customers• Bonus: Earns an additional $250 PLUS a Cenex Total Protection Plan jacket!

GOLD LEVEL - UP TO A $3,050 VALUE!*

• Entry: Individual sells 40 warranties in a fiscal year• Reward: Earns up to an estimated $2,000 for all new customers, $1,000 for all current customers• Bonus: Earns an additional $650!

DIAMOND LEVEL - UP TO A $5,050 VALUE!*

• Entry: Individual sells 50 warranties in a fiscal year• Reward: Earns up to an estimated $2,500 for all new customers, $1,250 for all current customers• Bonus: Earns an additional $1,500!

*To achieve max values as stated, all customers must be new to Cenex lubricants.Terms: Incentives paid/fulfilled quarterly. Fulfilled within 30 business days of the end of each quarter. Any cumulative reward over $600 received by a non-CHS employee is taxable. 1099 forms will be distributed to non-CHS employee participants who receive gift cards. Gift cards expire as specified on gift card, and expired gift cards will not be replaced by CHS.

2017 CENEX TOTAL PROTECTION PLAN® SALES INCENTIVE

INCENTIVE PROGRAMS



4. Create an email. The subject line must use this naming convention: "DealerName.RequestedCreditAmount.mm.dd.yyyy" (Refer to example below). Each new submission must have a new, unique name in the email subject line.

Example Subject Line: "CenexDealer1.$550.06.01.2015"

5. Attach and email the completed form with supporting documents to [email protected]. Be sure to copy your district manager on the submission email.

6. Forms containing mixed credit programs or special pricing terms will be rejected.

Terms

Dealers earn $0.50 per gallon credit for the sales of 750 or more gallons of Cenex Lubricants to qualifying end-users. Credits are based on the amount of eligible gallons ordered by the end-user.

Grease is converted to gallons at a rate of 7.5 pounds to 1 gallon (i.e. 750 pounds grease/ 7.5 = 100 gallons).

INCENTIVE PROGRAMS

2017 COMMERCIAL VOLUME CREDIT PROGRAM

7.5 = 1gallonpounds

Objective

Assist dealers in securing sales to large commercial end-users, i.e. fleet trucking/transportation, industrial and construction accounts.

Dealer’s Target Audience

Commercial end-users who purchase a minimum of 750 gallons of qualifying product.

Qualifying Product

Volume credits are available on all sales of Cenex® Lubricants to transportation, construction or industrial end-users, with the exception of the following products:

• Concrete Form Oil

• Chain Bar Oil

• Drip Oil

• Cenex Sure Seal WL®

Program Dates

September 1, 2016 — August 31, 2017

Program Process

IMPORTANT: The first submission for each end-user must be 750 gallons or it will be returned to the District Manager until volume is met.

1. Dealers must complete the electronic Commercial Volume Credit Form from your district manager and complete it electronically for qualifying end-users. Please do not print the form and do not provide handwritten completion.

2. Complete one form per commercial account type, e.g., one per transportation, construction, and industrial. Multiple end-users, per dealer, can be on the same form.

3. Scan and attach supporting documentation – local dealer data and invoices – as required. Include a copy of one of the following for each end-user showing their purchases for the 2017 fiscal year:

a. Sales receipts

b. Account invoices

c. Computer sales reports by the customer.

Please note: Supporting documentation must contain Cenex product name and quantities sold.

Grease Conversion

Package Type Volume Conversion

Case 4-10pk 4.7 gallons

35# Pail 4.7 gallons

120# Keg 16 gallons

400# Drum 53.3 gallons



EXAMPLE LINE

Dealer/Distributor: Attach and email the completed form with required supporting documents, as outlined on the previous page, to [email protected] no later than December 1, 2017. Dealers must copy their district manager on all submission emails.

Dealer/Distributor signature: Date

District Manager signature: Date If mailing, signature is required.

Credits will be issued within 45 days of receiving completed and approved submission.

* If qualifying levels are reached.** Total number of gallons. Remember

to convert grease lbs. to gallons. (grease lbs / 7.5 = gallons)

Date Dealer/Distributor CHS Account #

Dealer Contact Person

Phone Email

Submission times per year (circle one): Quarterly* Annually

Please indicate the Account Type for each end-user. (T=Trucking/Transportation, C=Construction, I=Industrial)

Code # T: 063-298 C: 063-220 I: 054-009

Dealers should contact their CHS Lubricants District Manager with any questions.

CHECKLIST❏ Correct form used

❏ District Manager copied

❏ Appropriate back-up documents attached

2017 COMMERCIAL VOLUME CREDIT FORM

INCENTIVE PROGRAMS

Account Type

Sales Ticket Number

End-User Name

Total Gallons**

Volume Credit Bracket

Total Volume Credit Amount

T 12345 ABC Trucking 1,500 $0.50 $750.00

TOTAL GALLONS GRAND TOTAL

SUBTOTALS Transportation

Construction

Industrial

GRAND TOTAL



INCENTIVE PROGRAMS

Objective

Assist dealers in acquiring new customers by assisting in the purchase of petroleum equipment needed to do business with CHS.


Prospects that purchase a minimum of 300 gallons annually and have not purchased any Cenex® Lubricant products in the last 24 months.

Prospects include producers, fleets, construction operations, manufacturing plants, logging companies, installers, government units, OEM installers, consumer retail sites, etc. (Prospects do not include other dealers, distributors, or cooperatives).

Qualifying Equipment

• Tanks

• Stands

• Reels

• ATF Flush Equipment

• Pump

• Hoses

• Oil Level Monitoring System

• Cenex Brand Signage

• Equipment Contract Buy Out

Note: For information, including complete contact details for CHS Petroleum Equipment, please refer to page 33 in the Resources section of this guide.

Items that do not qualify for the program:• Labor to deliver, set-up or install the equipment

• Equipment for any other end-user (non-transferable)

• Cooperative or redistributors equipment used to distribute oil

Program Dates

Ongoing program. CHS will issue credit within 45 days of receiving the completed program credit request.

Program Process

Together with their CHS District Manager, dealers can identify qualified prospects:

1. End-users who have not purchased any Cenex Lubricants in the last 24 months.

2. Establish the equipment needs and CHS support of the prospect. This information is used in formulating the agreement.

3. Secure new customer and agree on Payback Schedule and a 300 gallon annual purchase of CHS Lubricants via the 2017 Cost Share Equipment Form. Dealers should utilize their District Manager to help with this contract.

Terms

Dealers may receive up to 75% of the total equipment cost per new end-user at the time of sale with a maximum amount indicated in the chart below and a 1-2 year Cenex Lubricants purchase agreement.

* For equipment support greater than $2,500, the following is required:1. Purchase agreement greater than 2 years.

2. Approval of CHS Regional Sales Director.

2017 EQUIPMENT COST SHARE PROGRAM

Cost Share Equipment Program Tiers

Gallons Purchased Max Credit

300 - 499 Gallons $750

500+ Gallons $2,500*


Code # 063-474

EXAMPLE LINE

Attach the following required documentation to this form:

1. Itemized equipment invoice.

2. Copy of the end-users initial Cenex® Lubricants purchase invoice.

Payback Schedule (For Equipment Credits Greater than $2,500.00)

The end-user agrees to purchase 500 gallons of Cenex Lubricants for two years in exchange for CHS helping to meet their petroleum equipment needs. In addition, the end-user understands that a payback schedule activates if they do not follow the terms of the agreement:

• Dealers may receive up to 75% of the total equipment cost per new end-user at the time of sale with a maximum amount of $750 for 300-499 gallons annually or $2,500 for 500 + gallons annually and a 1-2 year Cenex Lubricants purchase agreement.

• For equipment support greater than $2,500, a Cenex Lubricant purchase agreement beyond 2 years must be signed. Length of this agreement determined by CHS District Manager.

If the end-user discontinues purchasing Cenex Lubricants prior to the end of the terms, the dealer will be charged back the appropriate payback level indicated below. Year one begins on the date of the first Cenex Lubricants delivery to the end-user.

Year One – Two (100%) = $ Year Four (50%) = $

Year Three (75%) = $ Year Five (25%) = $

Date Dealer/Distributor

Dealer Contact Person CHS Account #

Phone Email


District Manager signature: Date

District Manager Approval of Form: Email or fax this form and end-user invoices, computer sales reports or sales receipts as received.

2017 EQUIPMENT COST SHARE FORM



❏ All signatures complete


INCENTIVE PROGRAMS

End-User NameEnd-User City/State

End-User Phone Number

Previous Supplier

Annual Gallons

Estimated

Total Cost of

Equipment

Total Credit Amount Qualified

XYZ Trucking Anytown, MN (800) 555-1212 Motor Oil Shop 1,000 $2,000 $1,500

TOTAL



INCENTIVE PROGRAMS

2017 FIELD TEST CHALLENGE PROGRAM

Objective

Assist dealers in demonstrating to skeptical prospects the ability of Cenex® Lubricants to meet or exceed the performance of the prospect’s current brand of lubricants.


New end-users with multiple pieces of equipment, e.g. agricultural, construction, trucking, municipal, etc.

They should meet the following criteria:• Oil usage exceeds 1,000 gallons per year

• Have a high probability of purchasing Cenex Lubricants if performance meets requirements

• Willing to complete the field test and associated LubeScans®

Ongoing Program Process

1. Prior to approval, the dealer must submit a completed field test challenge approval form to their District Manager.

Upon approval, the District Manager and dealer works with the end-user:

a. To supply oil and ensure each LubeScan is conducted and submitted after each oil change. With the first samples submitted, a fresh sample of the competitor’s oil is required

b. For more reliable results, run the test with two pieces of equipment using Cenex Lubricants and two using competitor’s oil

2. Submit Approval Form along with the following items to CHS Lubricants for product reimbursement:

a. Delivery ticket of actual gallons delivered to the prospect

b. Copy of dealer invoice showing purchase of Cenex Lubricants used in the Field Test Challenge

3. Dealer should follow up with their CHS Lubricants District Manager every three months at a minimum and at the completion of the challenge to report progress. Staying in contact with prospects throughout the test cycle and continuing to attempt to close the sale improves the effectiveness of this tactic and may shorten the delay in getting the initial order.

Terms

CHS pays for Cenex Lubricants and LubeScans to complete the Field Test Challenge on up to two pieces of equipment for up to one year (not to exceed 100 gallons and 10 LubeScans). LubeScans include TBN and TAN measurements.

A new end-user is one who has not purchased Cenex Lubricants in the past 24 months.




Phone Email

Name of New End-User Prospect

Type of Account: Trucking Construction Agriculture Other

Number of Equipment on Challenge Estimated Annual Gallons

Estimated Gallons by ProductProduct Name Volume

1. gallons/lbs.

2. gallons/lbs.

3. gallons/lbs.

Type of Equipment

Name of Current Lubricant Supplier

Current Oil Drain Interval

Equipment Identification Number for Cenex® Lubricants #1

Engine Type/Model Engine Mileage/Hours

Equipment Identification Number for Cenex Lubricants #2


Equipment Identification Number for Current Lubricants #1


Equipment Identification Number for Current Lubricants #2


Length of Test (Months) Projected Completion Date Estimated Gallons Used

Approved by CHS Technical Services Date

Successfully converted prospect q Yes q No If No, why?

Dealer should fax or email a copy of this form to their CHS Lubricants District Manager. Contact information can be found on page 32.

Retain original invoices and supporting documentation to redeem credit for oil. Attach delivery tickets of actual gallons delivered and the purchase invoice for Cenex Field Test Challenge.



Code # 062-981





District Manager Approval of Field Test Challenge Form: Email or fax this form and end-user delivery tickets of actual gallons and purchase invoice for Cenex Field test Challenge.

2017 FIELD TEST CHALLENGE APPROVAL FORM

INCENTIVE PROGRAMS



INCENTIVE PROGRAMS

Objective

Help dealers defray costs of conducting professional informational meetings for farmers, end-users, and other cooperative customers.


New end-users, farmers, and other cooperative customers with multiple pieces of equipment such as agricultural, construction, trucking, municipal, etc.

Program Dates

September 1, 2016 — August 31, 2017

Program Process

1. CHS Lubricants District Managers must be contacted to learn more and to set a meeting date.

2. Internally communicate the objectives and plans for the meeting(s) and each employee’s responsibilities to ensure success.

3. Plan ahead to staff the event with knowledgeable CHS lubricants sales representatives who may answer questions and talk with customers.

4. Work with the CHS sales team to determine which customers and prospects should receive a special invitation.

5. Two to three weeks prior to the meeting, send out invitations.

6. Compile a confirmed guest list.

Terms

CHS lubricants will provide end-user meeting support at the discretion of the dealer's CHS District Manager when the following qualifications are met:

• Minimum of 15 end-user attendees

• Copy of meeting agenda provided

• Meetings must include presentation of material on Cenex® branded lubricants to qualify

• Attendee list (or photo) provided

• Paid receipts for expenses provided

• Plans for follow-up by the dealer have been agreed upon with the Lubricants District Manager

• Annual meetings, tradeshows, expos, or large-scale workshops with minimal Cenex branded content, do not qualify

Suggested Program Content

• Provide Cenex product portfolio overview

• Review Cenex Total Protection Plan® Program

• Showcase cenex.com

• Demonstrate Equipment Lookup tool

• If dealers are in attendance, educate group on cenexshop.com and the Ad Share Program

Ideas To Make The Meeting A Success

• Incorporate an article in the dealer newsletter and website well in advance of the meeting date

• Develop a communications and promotions plan to advertise the event

• Two to three weeks prior to the meeting, place advertisements in local newspapers, local radio stations, and on the dealer website

• Seek out door prizes to be given away to participants; make sure to have registration forms available to record the customer’s information

• Follow-up on the invitations with phone calls approximately two to three days prior to the meeting to remind invited customers and to answer questions

• Within one week after the meeting, send a follow-up thank you postcard

• Within one week, make follow-up calls to: - Thank the customer for attending

- Solicit comments and answer any questions

- Ask for their lubricants order

2017 END-USER MEETING COST SHARE PROGRAM




Phone Email

Address

City State ZIP

Note: If this meeting is conducted with Refined Fuels, cost share between both business units is permitted.

Please attach meeting agenda, attendee list (or photo) and all paid receipts to this form. Credit cannot be issued until all items are received.

To be completed by Lubricants District Manager

Total Number of Attendees:

Credit Amount per Person: $

Total CHS Credit Amount $



Dealer/Distributor and District Manager: Please submit claim by September 30, 2017.





2017 END-USER MEETING COST SHARE FORM

INCENTIVE PROGRAMS

Code #: 752394



INCENTIVE PROGRAMS

CHS believes that dealer advertising plays a critical role in moving customers toward the purchase of Cenex® Lubricants. The Cenex Lubricants Ad Share Program has been developed to assist dealers with marketing to their local market audience, while maintaining Cenex brand standards.

The lubricants marketing department will confirm if dealer-paid lubricants advertising qualifies as an eligible advertising expenditure. Advertising that meets all Ad Share Program eligibility requirements will be reimbursed in accordance with Ad Share Guidelines posted on cenexshop.com.

PLEASE NOTE:

• All advertising for an Agricultural audience MUST include the Cenex Total Protection Plan® logo in print or mention in radio advertising

• All advertising for a Commercial audience (Transportation, Construction, Industrial) MUST include Maxtron® imagery or mention in radio advertising

• Approved advertising templates, forms and guidelines are available in one place – cenexshop.com

General Guidelines:

• Funding: Dealers receive 50/50 ad share on items submitted in fiscal year 2017. The maximum cumulative ad share available per dealer is $1,500. Once that level is reached, additional ad share claims will be denied

• Guidelines: To receive reimbursement, advertising submissions must be in compliance with all program guidelines, brand guidelines, and include the required documentation

• Claim processing: Claims will be processed via credit within 45 business days of receipt of all required documentation

• Missing or incomplete documentation: Dealers will be notified by their District Manager if additional information or documentation is required to process a claim

• Claim Submission: Claims and required documentation with signatures must be postmarked by September 30, 2017. All dealers must utilize a prior approval process before ad runs. Send proposed advertising to [email protected] for prior review and approvals

Postcards and Posters

Newsletter Articles, Statement Stuffers, Radio Scripts, And Newspaper Ads

CENEX® LUBRICANTS AD SHARE PROGRAM

Visit cenexshop.com for current advertising materials.



Address

City State ZIP


Phone Email

Mail completed form to CHS, ATTN: Lubricants Ad Share/Erin Wroge, MS E573 , PO Box 64089, St. Paul, MN 55164-0089. Electronic submissions of this form and supporting documentation may be emailed directly to [email protected]. Please ensure to copy your assigned district manager on all email submissions. Deadline for submissions is September 30, 2017; however, claims are accepted any time prior to that date.

Important Note: Consistency/compliance with guidelines is not the same as meeting legal requirements for advertising. Dealer advertising must comply with all federal, state and local legal requirements. Dealers should consult with their attorney to determine the legality of any sales offers, rebates, claims or other issues related to their advertising. CHS is not responsible for the legality of any dealer advertising.





Cenex lubricants dealers will receive 50/50 ad share on items submitted under the categories above. The maximum cumulative ad share available in fiscal 2017 per dealer is $1,500. Once that level is reached, additional ad share claims will be denied.

Please send dealer customized advertising directly to CHS Lubricants marketing for pre-approval to ensure eligibility for ad share funds.


Code #: 082536

2017 CENEX® LUBRICANTS AD SHARE FORM

INCENTIVE PROGRAMS

Dealer Customized Advertising Materials (Sales Flyers, Direct Mail, etc.)

Print Advertising (Pre-approved Newspaper, Statement Stuffer, Newsletter, etc.)

Radio Advertising

Cenex Shop Point-of-Sale Materials (Excludes all brochures, labels, tags, promotional merchandise and apparel items)

Cenex® Lubricants Branded Signage (Lubricant retail locations and Fast Lubes)

Sample of advertising materials and invoice

Sample of advertising (tear sheets) and paid invoice

Paid invoice and notarized affidavit of performance, including script

Cenex Shop order confirmation or invoice

Paid invoices and a photo of signage or Cenex Shop order confirmation or invoice.

$

$

$

$

$

$

Item Being Claimed

TOTAL

Required Documentation Claimed Amount

GIFT CARDS FOR GALLONS PROGRAM & FORM

SUMMER GREASE FOR GIFT CARDS PROGRAM & FORM

CENEX TOTAL PROTECTION PLAN® COOPERATIVE EQUIPMENT PROGRAM

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Objective

Assist our dealers in acquiring new or retaining valued customers with a gift for purchase.

Target Audience

Existing and new Cenex® lubricant and grease end-users.

Qualifying Products

Superlube TMS®Superlube 518®Qwiklift® HTB®Maxtron® Enviro-EDGE®Maxtron® DEO Maxtron® THF+ MP Gear LubeMaxtron® GLGreases including: HD Moly Xtreme, Poly-Xtreme®, Maxtron® EP, Blue Gard® 500+™, Molyplex 500+, ML 365®, Red Protect XT™ and Maxtron® FS

Program Dates

Offer now valid on purchases for FOUR months, between November 1, 2016 and February 28, 2017.

Program Process

1. Dealers provide Gift Cards for Gallons Redemption Form to end-users at time of Cenex lubricants and/or greases purchase.

2. The end-user, or dealer on behalf of an end-user, completes a Gift Cards for Gallons Redemption Form, attaches the qualifying receipt(s), and mails it to CHS post-marked no later than April 7, 2017.

3. IMPORTANT NOTE: Qualifying receipt(s) must include a Cenex-brand product name that can be verified, for example "Superlube TMS 15W-40", NOT "15W-40". Purchased qualifying volume must also be easily identified and correctly calculated to a minimum of 125 total gallons.

4. Dealers are encouraged to use Ad Share materials posted on cenexshop.com to promote the offer.

Terms

End-users earn one $50 VISA® gift card for every 125 gallons of lubricant and grease products purchased between November 1, 2016 and February 28, 2017. Grease is converted to gallons at a rate of 7.5 pounds to 1 gallon (i.e. 750 pounds grease/7.5 = 100 gallons).

Extended Terms

• Offer is void if end-user customer participates in any CHS pricing program

• Sales to CHS entities, Cenex Lubricants distributors for CHS, and redistributors do not qualify

• Gift cards are fulfilled to end-user six to eight weeks from receipt by CHS

• Visa gift cards expire within 10 months of issue date as specified by issuer and as detailed on gift card. Expired gift cards will not be replaced

Instructions to dealer: Please provide the form on the opposite page to the end-user to submit their claim for the Gift Cards for Gallons end-user program.

RETAIL END-USER PROGRA M S

2017 GIFT CARDS FOR GALLONS


R ETAIL END- US ER PROGRA MS

2017 GIFT CARDS FOR GALLONS REDEMPTION FORM MUST COMPLETE ENTIRE REDEMPTION FORM TO QUALIFY.

Offer is void if CHS provides special pricing for the end-user customer. Sales to CHS entities, Cenex dealers and redistributors do not qualify for the promotion. Qualifying products include Superlube TMS®, Superlube 518®, Qwiklift® HTB®, Maxtron® Enviro-EDGE®, Maxtron® DEO, Maxtron® THF+, MP Gear Lube, Maxtron® GL, HD Moly Xtreme, Poly-Xtreme®, Maxtron® EP, Blue Gard® 500+™, Molyplex 500+, ML 365®, Red Protect XT™ and Maxtron® FS. Offer expires April 7, 2017. Gift cards are fulfilled to end-user six to eight weeks from receipt by CHS. Visa® gift cards expire within 10 months of issue date as specified by issuer and as detailed on gift card. Expired gift cards will not be replaced.

Requested Shipping Destination: ❏ Mail to Customer ❏ Mail to Dealer

Customer Information

Customer Name

Customer's Company Name

Customer Address

Customer City

Customer State Customer ZIP

Customer Email

Dealer Information

Contact Name

Dealer's Company Name

Dealer Address*

Dealer City*

Dealer State Dealer ZIP*

Dealer Email *Street Address, City and ZIP for dealer only required if selected as requested shipping destination at top of form.

Qualifying Product Information

Total qualifying gallons = Subtotal

Grease ÷ 7.5 = Subtotal

Total gallons ÷ 125 = Gift cards

After receiving your initial delivery of 125 gallons or more, submit this rebate form along with a copy of your sales receipt with the purchase date from November 1, 2016 to February 28, 2017 to: Cenex® Lubricants Gift Cards for Gallons, 5500 Cenex Drive, MS 160, Inver Grove Heights, MN 55077. All submissions must be postmarked on or before April 7, 2017 to qualify.

7.5 = 1gallonpounds

Grease Conversion

Package Type Volume Conversion

Case 4-10 pack 4.7 gallons

35# Pail 4.7 gallons

120# Keg 16 gallons

400# Drum 53.3 gallons



R E TA IL END-USER PROGRAMS

2017 SUMMER GREASE FOR GIFT CARDS

Objective

Assist our dealers in acquiring or retaining customers with a gift for purchase.

Target Audience

Existing and new Cenex® grease end-users.

Qualifying Products

HD Moly XtremePoly-Xtreme®Maxtron® EPBlue Gard® 500+™Molyplex 500+ML 365®Red Protect XT™Maxtron® FS

Program Dates

Offer valid on purchases between June 15, 2017 and August 15, 2017.

Program Process

1. Provide Summer Grease for Gift Cards Redemption Form to end-users at time of Cenex Grease purchase.

2. The End-user completes a Summer Grease for Gift Cards Redemption Form, attaches their qualifying purchase receipt, and mails it to CHS post-marked no later than September 15, 2017.

3. IMPORTANT NOTE: Qualifying receipt(s) must include a Cenex-brand product name that can be verified, for example "Blue Gard 500+", NOT "Lithium Complex".

Terms

End-users earn one (1) $15 VISA® gift card for every 4-10 pack or 35# pail purchased, OR one (1) $50 VISA gift card for every 120# keg purchased, between June 15, 2017 and August 15, 2017.

Extended Terms

• Offer is void if end-user customer participates in any CHS pricing program

• Sales to CHS entities, Cenex Lubricants distributors for CHS, and redistributors do not qualify

• Gift cards are fulfilled to end-user six to eight weeks from receipt by CHS

• Visa gift cards expire within 10 months of issue date as specified by issuer and as detailed on gift card. Expired gift cards will not be replaced

Instructions to dealer: Please provide the form on the opposite page to the end-user to submit their claim for the Gift Cards for Gallons end-user program.



After receiving your initial qualifying delivery, submit this completed rebate form along with a copy of your sales receipt with the purchase date from June 15, 2017 to August 15, 2017 to: Cenex® Lubricants Summer Grease for Gift Cards, 5500 Cenex Drive, MS 160, Inver Grove Heights, MN 55077. All submissions must be postmarked on or before September 15, 2017 to qualify.

Offer is void if CHS provides special pricing for the end-user customer. Sales to CHS entities, Cenex dealers and redistributors do not qualify for the promotion. Qualifying products include: HD Moly Xtreme, Poly-Xtreme®, Maxtron® EP, Blue Gard® 500+™, Molyplex 500+, ML 365®, Red Protect XT™ and Maxtron® FS. Offer expires September 15, 2017. Gift cards are fulfilled to end-user six to eight weeks from receipt by CHS. Visa® gift cards expire within 10 months of issue date as specified by issuer and as detailed on gift card. Expired gift cards will not be replaced.

Requested Shipping Destination: ❏ Mail to Customer ❏ Mail to Dealer

Customer Information

Customer Name

Customer's Company Name

Customer Address

Customer City

Customer State Customer ZIP

Customer Email

Dealer Information

Contact Name

Dealer's Company Name

Dealer Address*

Dealer City*

Dealer State Dealer ZIP*

Dealer Email *Street Address, City and ZIP for dealer only required if selected as requested shipping destination at top of form.

SUMMER GREASE FOR GIFT CARDS PROGRAM FORM MUST COMPLETE ENTIRE REDEMPTION FORM TO QUALIFY.

Quantity Size Product

4-10 pack

35# pail

120# keg



R E TA IL END-USER PROGRAMS

CENEX TOTAL PROTECTION PLAN® 2017 COOPERATIVE EQUIPMENT PROGRAM

New equipment owned by cooperatives that purchase Cenex® Lubricants can now be protected with the best warranty in agriculture.

The Cenex Total Protection Plan® for new cooperative equipment offers the same 10 year, 10,000 hour coverage as the current new equipment warranty for ag producers when using both Cenex Lubricants and Cenex Ruby Fieldmaster® premium diesel fuel.

Component Covered Fluid Warranty Term

Diesel Engine Maxtron® DEO or Maxtron® Enviro-EDGE®Superlube TMS® or Superlube 518®

10 yrs/10,000 hrs.9 yrs/9,000 hrs.

Diesel Injection Pump Ruby Fieldmaster® products up to B10

9 yrs/9,000 hrs.

Diesel Injectors Ruby Fieldmaster® products up to B10

5 yrs/5,000 hrs.

Trans/Hyd/Final Drive Maxtron® THF+ Qwiklift® HTB®, BioMax™ THF or Power Trans Fluid

10 yrs/10,000 hrs.9 yrs/9,000 hrs.

Hydrostats Maxtron® THF+ 10 yrs/10,000 hrs.

Differential/Hubs Maxtron® THF+, Qwiklift® HTB®, Maxtron® GL or MP Gear Lube

6 yrs/6,000 hrs.



10 yrs/10,000 hrs.9 yrs/9,000 hrs.


9 yrs/9,000 hrs.


5 yrs/5,000 hrs.

WARRANTY COVERAGE:Agricultural equipment: tractors (25+ horsepower) and telehandlers

Agricultural equipment other than tractors and telehandlers: combines, harvesters, sprayers, spreaders, mower conditioners, bale wagons, hay cruisers, swathers, crop cruisers, cotton pickers/strippers and windrowers (spreaders)


See the current Cenex Total Protection Plan® Application for New Equipment for further details on component coverage.

Dealer/Distributor: The Cenex Total Protection Plan for new cooperative equipment requires a fee of $299 and is not eligible for rebate coupons. New cooperative equipment signed up for the warranty program is not eligible for sales incentives.

Dealers should contact their CHS Lubricants District Manager for details.



4 yrs/8,000 hrs.


4 yrs/8,000 hrs.


4 yrs/4,000 hrs.

Natural Gas/LP Engine Irriflex® or NGEO 3 yrs/7,000 hrs.

Stationary agricultural equipment



CHS Lubricants reserves the right to change or discontinue these programs at any time.30Questions? Contact CHS Lubricants at 1-800-852-8186 • chsinc.com • cenex.com


CHS LUBRICANTS CONTACTS

CHS PETROLEUM EQUIPMENT

CENEX.COM

MyCHS

LUBESCAN® OIL ANALYSIS

CENEX SHOP

IN THE KNOW E-NEWSLETTER

R E S O U R C E S

RE

SOU

RC

ES



RESOURCES

Name Title District Phone Email

Northern Region

Neil Hoff Sales Director - North Region 952-237-7270 [email protected]

Jeremy Miller District Manager Northern MN, Eastern ND 701-541-6258 [email protected]

Jim Hargens District Manager Southwest MN, Northwest IA, SD, WY 605-321-3475 [email protected]

Mark Christian District Manager Northern MI, WI, Southeast MN 507-951-8510 [email protected]

Stu Wright District Manager Western MT, ID, WA, OR 208-651-9795 [email protected]

Tanner IntVeld District Manager Western ND, Eastern MT 701-595-6677 [email protected]

Dave Weeding Oil Industry Specialist - North Region 406-672-8480 [email protected]

Southern Region

Kevin Kalsbeck Sales Director - South Region 308-440-0903 [email protected]

Linas Jokubaitis District Manager OH, IN, WV, TN, KY, Southern MI 216-630-4820 [email protected]

Marv Razor District Manager NE, CO 402-517-0662 [email protected]

Mike Crane District Manager IL, MO, IA 515-943-1427 [email protected]

Open District Manager KS, OK

Dwayne Gibbons District Manager TX, AR 832-612-0074 [email protected]

Ben Buchanan Oil Industry Specialist - South Region 406-967-2102 [email protected]

CHS LUBRICANTS CONTACTS



R ESOU RCE S

CHS Petroleum Equipment supports a wide range of lube and DEF products to meet the unique needs of your location(s). From entry-level to large bulk solutions, CHS Petroleum Equipment offers a variety of DEF and lube equipment packages and the experts to help you make the decisions that are best for your company.

1, 2, 3 Rewards Program

Our rewards program is as easy as 1-2-3!

1% RewardEarn a $25 Cabela’s® gift card for every $2,500 in petroleum equipment purchased from September 1 through August 31. *

2% DiscountEnjoy a 2% discount on orders faxed, emailed ([email protected]) or placed through our online catalog.

3 Convenient Options for placing orders• Online: PE.chsinc.com

• Fax: 1-888-644-6384 or 651-355-5141

• Call: 1-800-852-8186, ext. 7729

* Rewards paid annually after the close of the CHS fiscal year

Freight Program

• Petroleum Equipment Orders – Free freight on Fill Rite & GPI consumer pump orders of at least $2,500 (applies to regularly stocked items only, other items on order may incur freight)

PE.CHSINC.COM Web Store

Orders may be placed through our online catalog at PE.chsinc.com. Products available through our website include:

• Consumer pumps

• Filters

• Hoses

• Nozzles

• Fittings

• Poly tanks

Create your account by calling 1-800-852-8186 ext. 7729. Orders placed online receive a 2% discount.

At CHS Petroleum Equipment, you can take care of all your equipment needs in one convenient place. Give us a call at 800-852-8186, ext. 7729 or visit PE.chsinc.com for all your petroleum equipment needs.

The right solutions for your lubrication and DEF equipment needs

2017 CHS PETROLEUM EQUIPMENT



RESOURCES

CENEX.COM

MyCHS

Visit and bookmark cenex.com1. View the full catalog of Cenex® lubricants

and greases in a user-friendly format. Roll over "Lubricants" to search On-Road, Off-Road and Specialty applications for product features and benefits, technical specs customer testimonials and safety information.

2. Get to key product or safety information quickly in our easy-to-use Product Data Sheet and Safety Data Sheet libraries.

3. Match the perfect oils and greases to your vehicles and equipment with the newly updated Equipment Lookup lubricants recommendation tool. Follow Lubricants > Equipment Lookup.

4. Learn more about the Cenex Total Protection Plan® and how you can protect your investments with high-quality Cenex lubricants and Cenex premium diesel fuels.

5. Need fuel, lubricants or propane close at hand? cenex.com has been enhanced for mobile-device viewing with a detailed dealer locator for easily finding Cenex lubricants, premium diesel fuels or propane near you!

6. Read tips from the Cenexperts®, including expert tips on both agricultural and fleet topics! Click on the RSS icon to subscribe for updates.

Every Cenex brand lubricants dealer has access to MyCHS – formerly known as the CHS customer portal. MyCHS hosts direct links to advertising tools, marketing programs and valuable business information, all designed to assist customers with managing and growing their Cenex fuels, lubricants and/or propane sales.

You can access CHS Lubricants on MyCHS by clicking Energy >Lubricants from the MyCHS homepage. The homepage is accessed by visiting chsinc.com and clicking "MyCHS Log-In" in the top menu bar. Customers not already registered for a MyCHS account access can register by clicking “MyCHS Log-in” and then “Register for Account Access.”

The enhanced site provides:

• Quick access to business applications and control rooms

• Updated content organization and full-site search capabilities

• Mobile-friendly design for easy navigation on a phone or tablet

• The latest CHS news and daily industry commentary from across the enterprise

Direct Links to:

• Lube Source Access• CHS Control Room Access• LubeScan® Oil Analysis Resources• Cenex Total Protection Plan Warranty program

details• Equipment Lookup/Lubricants Recommendation

Tool • cenexrefinedthinking.com Online Product Training

Contact Details for:

• Customer Care and Technical Services Team

• CLT Contacts

• Cenex Dealer Locator

• Cenex Sales Contacts

• CES Program


CENEX SHOP

LUBESCAN® OIL ANALYSIS

Cenex Shop is a dynamic, online tool that allows you to order professional Cenex® lubricants marketing materials on your own. Using this online resource, you have the power to create and order materials you need, as you need them. Plus, all lubricants marketing templates on Cenex Shop are automatically eligible for Ad Share reimbursement.

Go to Cenex Shop to order Cenex lubricants and fuels brochures, promotional materials, and more.

Visit cenexshop.com to get started today!

MyCHS also provides quick, easy access to all LubeScan® Oil Analysis resources for customer to locate all LubeScan tools in one place. This allows for timely sampling of a customer's equipment and fulfillment of his or her Cenex Total Protection Plan® warranty requirements. In addition, producers can access the information needed to submit, track and understand their equipment sample’s analysis.

R ESOU RCE S

IN THE KNOW E-NEWSLETTER

Stay connected to the latest industry news and information from Cenex Premium Diesel Fuels and Lubricants with the FREE In The Know monthly e-newsletter.

Subscribe online at: cenexfuelsandlubes.chsintheknow.com/subscribe

Available resources include:

• LubeScan Field Reference Guide

• LubeScan Website and Oil Analysis Report Access

• LubeScan Online User Guide

• LubeScan Analysis Reference Set

• Key contact information. For example, the new toll-free LubeScan Customer Service line, 844-629-4003



Notes

RESOURCES

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delivering premium quality products to grow your … · 2016-11-14 · lubricants > equipment...

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