Delivering products to the BBC

FM&T Vision Compulsory Fun, Phil Buckley. November 2008

— Phil Fearnley – Controller FM&T Vision— Phil Buckley – Head of Audience Facing Development and the Indie Unit, FM&T Vision— Liam Ford – Producer, BBC Children’s

January – March 2010

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Original IP – that you can develop and deliver alone

In-house ideas that we want to outsource (via Request For Pitch)

White-label solutions that we may attach to existing brands

Proprietary technology solutions that we might want to license

Technology service work

Co-development with in-house TV, radio or web teams

CONTACT: RUBIN SHAH - rubin.shah@bbc.co.uk

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How we do business

Delivering products to the BBC

1. Why do we follow the Proposition Delivery Lifecycle?2. What is the Proposition Delivery Lifecycle?3. What does this mean for you suppliers?4. What is the product checklist?5. Case Study: BBC Three6. Case Study: CBBC redesign7. Where can you find all this information?8. Questions9. Activity: What is this website actually for anyway?

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1. Why do we follow the Proposition Delivery Lifecycle?

• Quality, quality, quality• Simplify working across BBC Online• Simplify working with BBC Online• Getting consistent and repeatable processes but balancing

that with flexibility• Getting a consistent language• Helping define what good looks like• Everyone goes through it!

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2. What is the Proposition Delivery Lifecycle?

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• A set of quality gates that all projects go through

2. What is the Proposition Delivery Lifecycle?

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21. What is the Proposition Delivery Lifecycle?

• Proposition Major Audience Facing Proposition Review• Technical Architecture Design and Delivery Review• Wireframe Design and Delivery Review• Visual Design Design and Delivery Review• Audience Acquisition Design and Delivery Review • Ready for Launch Launch Meeting

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Stages > Meetings

2. What is the Proposition Delivery Lifecycle? Examples

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3. What does this mean for you suppliers?

• Large site ideas will be examined in the Major Audience Facing Proposition Review after commission

• For all sites, your work will be examined in Design and Delivery Review as you develop it

• You should get clear feedback at set times

• Your work is guaranteed to be seen by Senior Managers in the BBC

• It’s an open meeting – you are all welcome

• Good ideas with good delivery plans will sail through

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4. What is the Product Checklist?

A set of 7 key questions that are asked at the Major AudienceFacing Proposition Review and Design and Delivery Review.1. What is the user proposition? 2. What are your expected measures of success?3. What is the audience acquisition strategy? 4. What’s the design strategy?5. What are the timescales and costs for this project?6. What is the long term enhancement and maintenance

strategy?7. How does this proposition contribute positively to the

Web as a whole?

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5. Case Study: BBC Three

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5.1 Case Study: BBC Three at Major Audience Facing Proposition Review

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5.1 Case Study: BBC Three at Major Audience Facing Proposition Review

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5.1 Case Study: BBC Three at Major Audience Facing Proposition Review

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5.1 Case Study: BBC Three at Major Audience Facing Proposition Review

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5.1 Case Study: BBC Three at Major Audience Facing Proposition Review

• Feedback to the team: the proposition could be made clearer and more exciting

• Feedback to the panel: we have a tiny budget but we will do what we can

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5.2 Case Study: BBC Three at Design and Delivery Review

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5.2 Case Study: BBC Three at Design and Delivery Review

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Feedback to the team: improve your labelling

5.3 Case Study: BBC Three at Launch Review

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At Launch Review Meeting

At Design and Delivery Review Meeting

5.3 Case Study: BBC Three at Launch Review

5.4 Case Study: BBC Three conclusions

• Showing stakeholders the proposition throughout its delivery cycle bought them in to it

• It also helped to sharpen the site up to the highest possible standard

• BBC Three launched on 22 Feb 10.

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6. Case Study: CBBC Rebuild

Liam Ford

Product Owner – CBBC Rebuild

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6. Case Study: CBBC Rebuild – where are we coming from?

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6.1 Case Study: CBBC Redesign – what do we want to achieve?

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6.1 Case Study: CBBC Redesign – what do we want to achieve?

Two pronged approach:• Renewed push on performance • Opportunity to re-examine core purpose of site,

architecture and tech platforms.

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6.1 Case Study: CBBC Redesign – what do we want to achieve?

Hang out with your friends, share your passions, become empowered!

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6.2 Case Study: What did we take to our first Major Audience Proposition Review?

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6.2 Case Study: What did we take to our first Major Audience Proposition Review?

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6.3 Case Study: First Feedback?

“Hold on... isn't all the fun stuff at the end?”

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6.3 Case Study: First Feedback?

“Hold on... isn't all the fun stuff at the end?”

“Good point!”

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6.3 Case Study: First Feedback?

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6.4 Case Study: What happened next?

More detail on how we would achieve our goals• List of existing BBC infrastructure to be used• A detailed case study• Examples that support our request• Updated roadmap

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Delivering Products to the BBC, Phil Fearnley and Phil Buckley , Liam Ford

6.4 Case Study: What happened next -What BBC Infrastructure?

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6.4 Case Study: What happened next – Case Study

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Breakdown of CBBC assets by content type..

GAMES (96)

UGC (5)

MAKES (164)

DOWNLOADS (284)CLIPS (471)

6.4 Case Study: What happened next – Examples

6.4 Case Study: What happened next – updated road map

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6.5 Liam's 6 Top Tips

1. Make sure you are 100% clear what the scope of the work is and what are the set deliverables.

2. We generally prefer working collaboratively, and aren't expecting a big reveal.

3. Be prepared to take part in regular catch up/scrum meetings, possibly daily at key points.

4. Factor in time for sign off at regular points - a 3 week job will not be completed in 3 solid weeks.

5. Be sure to read documentation on BBC standards and guidelines

6. If a project will use BBC infrastructure that you have not used before - be sure you understand the implications before submitting your quote.

7.

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