delivering the green datacenter
TRANSCRIPT
© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Delivering theGreen DatacenterJerome Riboulon, HP
2 24 Abril, 2008
3 24 Abril, 2008
67% of enterprisesare implementingenvironmental programs.
80% ofenterpriseRFQsevaluatesuppliers’environmentalaspects.
30% ofinfrastructurepurchasing decisionsis based onenvironmental factors.
Energyconstraints aredriving datacenter strategydecisions –outsource, retrofit,or greenfield?
Manycompanies mayspend more onenergy than onhardware over athree-yearlifecycle.
50% ofenterprisedatacenter toreview theirpower &coolingresourceswithin 3 years
Environmental and business demandsare converging
4 24 Abril, 2008
HP is a global citizenwith an environmental conscience
• The environment is an HP tradition – Design forEnvironment launched in 1992
• Achieved 1 billion pound recycling goal in 2007- programs in 40 countries, 2 billion pounds asa goal for 2010
• Will reduce the energy consumption of HPoperations and products by 20 % below 2005levels by 2010
• Will reduce greenhouse gas emissions 15%below 2006 levels by 2010
• HP Data centres consolidation & workplacetransformation
• 2006: HP & World Wildlife Fund joint initiativeto cut HP greenhouse gas emissions.
• A founding partner with ongoing support for theEPA Energy Star Program, Green Grid…
Environmentalimpact of HP‘s
products
Environmentalimpact of HP‘soperations andsupply chain
Innovating for thefuture
5 24 Abril, 2008
HP’s approach to energy innovationDesign energy-efficientproducts
Improveenergyefficiency ofcustomerprocesses
Rethink energyuse totransformsociety
Energy efficient Energyeffective
6 24 Abril, 2008
Cost Focus“An increasing percentage ofmy Opex goes to energy”
“Is there a way to improve my workflow to eliminate waste and improve productivity and efficiency”
Risk Focus“My SLAs are being impacted bypower and cooling capacity”
“I have been stockpiling IT equipment for years, canyou help me get rid of it so my data is protected andthe environment isn't harmed?”
GrowthFocus “Help my data centers support new highly-dense technology for sustainable compute growth”
What are customers asking for?
7 24 Abril, 2008
FinancialServices
CommunicationsMedia &
Entertainment
Manufacturing& Distribution
PublicSector
Health &Life Sciences
Business Information Optimization
Business Technology Optimization
Adaptive Infrastructure
Servers & Storage Services Software
Green BusinessTechnology
Effective Green strategy requires theentire portfolio
8 24 Abril, 2008
Delivering on our Promises
Industrialization of IT• Data centers as building blocks• It’s about profit per watt…• Data center energy will be
a public policy issue
Integrated Infrastructure• Convergence & automation
Value migration: HW to SW• Control engines & tools (policies)
Global workforce, global IT• Sustainability
Energy efficiency & de-materialization• Industry leads or government regulates
Compute Power Cooling
Flexible & configurable
Sensing infrastructure
Control Engines, Tools
“The data center is the computer”
9 24 Abril, 2008
IT Asset Lifecycle and Recycling
Cooling EnergyProvisioning
Virtual MachineProvisioning
Critical LoadDemand
Management
Energy/ThermalDistribution, Mgmtand Performance
Infrastructure Energy Optimization and ControlGlobal Business
TechnologyOptimization
Aligning workloads tolowest energy impact and
cost
HP Green Data Center StrategyBalancing efficiency + sustainability +TCO & business serviceLevels
Data Center andPrimary EnergyStrategicPlanning
10 24 Abril, 2008
Energy SavingSolutions fromChip to Chillerand beyond
Up to 40%power
savings
Dyn
amic
M
anag
emen
t
Faci
litie
s In
frast
ruct
ure
Con
sulti
ng&
Serv
ices
Com
pone
nts
Optimize the infrastructure for sustainablecomputing
• Dynamic Smart Cooling• Power Distribution Rack• Modular Cooling Systems
Optimize the infrastructure for sustainablecomputing
• Dynamic Smart Cooling• Power Distribution Rack• Modular Cooling Systems
Plan & Design for maximum data center Life• EYP Mission Critical Facilities• HP Thermal Assessments, with TZM• HP Data Center Transformation Services
Plan & Design for maximum data center Life• EYP Mission Critical Facilities• HP Thermal Assessments, with TZM• HP Data Center Transformation Services
Virtualize & actively manage for energyeffectiveness
• Virtualization• Insight Power Manager• Virtual Machine Manager• Data Center Manager
Virtualize & actively manage for energyeffectiveness
• Virtualization• Insight Power Manager• Virtual Machine Manager• Data Center Manager
Use every watt efficiently from chip to chiller• Energy-optimized ProLiant servers• Universal power slot• BladeSystem & Thermal Logic• Energy efficient components
Use every watt efficiently from chip to chiller• Energy-optimized ProLiant servers• Universal power slot• BladeSystem & Thermal Logic• Energy efficient components
HP’s Unmatched Data Center PortfolioThe most complete power & cooling portfolio to increase data centreperformance
11 24 Abril, 2008ISS-1 – HP Restricted11
Approaching energy efficiency insideyour facility
Use what is already there !
Deploy the latest technologies
Implement best practices
Perform Thermal Modeling
Intelligent datacenter infrastructure
1
2
3
4
12 24 Abril, 2008ISS-1 – HP Restricted12
Step 1 : Use the latest technologiesThermal Logic insideBladeSystem c-class
HP Power regulator &Insight Power Manager
50% more servers
25% lower airflow
26% drop in Temp
37% less power
Up to 40% more serversin the same powerenvelope with capping.
Regulator saves up to 10%of cooling & up to 10%power costs.
Up to 70% of theenergy required topower servers
Storage consolidation Up to 45% savings of power& cooling for Storage withThin Provisioning &Dynamic CapacityManagement
Virtualization
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Step 2 : Implementing best practices
ISS-1 – HP Restricted13
Benefits
Lower server temperatures
Better reliability
Better uptime
Extends life of current datacenter
Maximize server density
Lower energy usage
Lower TCO
Best practices
Hot aisle/cold aisle
Matching server airflows
Eliminate gaps in rows
Use longer rows
Use cabinet blanking panels
Orient AC units perpendicular to hotaisles
Seal cable cutouts
Use 0.8m to 1.0m high floors
Use high and low density areas
ITSM
40-50% of theinefficiency inside
datacenter islinked to lack ofbest practicesdeployment
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5% open tile
95% open tile
Front View
5% open vent tile results incooler inlet temperature
95% open vent tile results inhotter inlet air temperature
Front View
Step 3 : thermal modeling
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Step 4 : Dynamic Smart Cooling
CoolingIT
Powering IT
Conventional ModeOver Provisioned
HPUniqueHPUnique
Savings
15% to 40%Reduction in CoolingCosts.3
Dynamic Smart CoolingModeRight-Provisioned
Bridging the gap between IT & facility
Conversion
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• Flexibility• Energy savings• Increased efficiency• Resiliency• Agility• Investment
protection
Turning power into a variable cost
18 24 Abril, 2008
829 Miles
120 Satellite
2600 Pinemeadow
HEOC
Houston ll Site
3501 Ed Bluestein
5555 Windward
Houston AtlantaAustin
.5 Miles16 mi. Bunker site under investigation
12 Miles12 Miles- Site 1- 125 KSF white space
150 Miles
717Miles
- Site 2
- Greenfield 50KSF
- Site 3, 35ksf- June 23, 2006 Completion
- Site 4
- Greenfield 100KSF
- Site 5- 50KSF raised floor
- Site 6
- Alpharetta
- Greenfield 50KSF
Global Data Centers
KSF – 1,000 Square Feet
Data Centers – Detail Locations
19 24 Abril, 2008
HP Green Business Technology
“… Efficient energymanagement is at the heartof our IT infrastructure…”
Marcus Agius,Chairman of Barclays Group
AI - Green IT CASE STUDY:Dynamic Smart CoolingChallenge• Focus on reducing the carbon impact of all buildings, IT,
and travel around the globe:• Build and deploy a new energy efficient & carbon-neutral
NGDC
HP Solution• HP Dynamic Smart Cooling deployed as a turn-key solution
Business results• 30% cooling energy saved (2,083,277 kWh/year)• 13.5% of total data center energy saved• 1,300+ tons/year reduction of CO2 emissions• Effective cooling infrastructure and energy management• Increased fault tolerance against thermal outage
and/or IT failure• Increased effective cooling capacity for IT load• Real-time monitoring and adaptation of data center cooling
infrastructure
20 24 Abril, 2008
Changing the facilities gameNew ideas and new thinking
50% of customer base Fortune 500• Americas, EMEA and AP
Primary Critical Systems Consultants to:• 95% of largest US financial institutions• 70% of largest US telecommunications and wireless
firms• 67% of largest Internet companies
Designed >32 million sq. ft. raised-floorenvironments to date
• Commissioned/tested >20 million sq. ft.raised-floor environments
Global offerings• Critical Facilities Consulting• Critical Facilities Design• Critical Facilities Assurance
21 24 Abril, 2008Strategy � Design � Transition � Operation � Improvement
Critical facility strategy, designand assurance
Facilities
Infrastructure
Capacity planning, consolidationand optimization
IT asset procurement andrefresh
Application& Information
Application rationalization andmodernization
Management& Operations
Lights outs, energy-awareautomation and control
Outsourcing/out tasking
LEED CertificationUp to 50% less CO²
Power savings (10-15%)Cooling savings (15-45%)
Reduced risk on failure
Energy cost (15-40%/yr)Capital cost (10-35%/yr)
Up to 10000 MW/yrUp to 5000 ton less CO²
Energy/capital (15-40%yr)Resources on innovation vs.
maintenance (+15-30%)
Up to the powerconsumption of
1500 households
Improved uptimeLower risk profile
Operation cost (20-50%)
Up to 40% reduction intravel reduces CO²
emission
HP Data Center TransformationServicesThe most comprehensive set of Green IT capabilities
HP Green BusinessTechnology
Why HP is thebest choice...
Breadth • Depth • Focus • Understanding
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For More Informationwww.hp.com/go/btc
Technology for better business outcomesTechnology for better business outcomes
Business outcomes = Environmental outcomes