delivering value and driving advocacy in medical publications · communications, a global medical...
TRANSCRIPT
![Page 1: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/1.jpg)
Welcome to the 6th Annual Meeting of ISMPP
Delivering Value and Driving Advocacy in Medical Publications
April 19-21, 2010
![Page 2: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/2.jpg)
The Global Outsourcing of Medical Writing
Visions of What “Value” Means in a Flat World
The 6th Annual Meeting of ISMPP:
Delivering Value and Driving Advocacy
in Medical Publications
April 19–21, 2010
![Page 3: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/3.jpg)
• Moderator
Mark J. Fedele, PhD, MBA
Clinical Communication Leader
Novartis Pharmaceuticals Corp.
• An Overview of the Outsourcing Landscape
Donald Samulack, PhD
VP, Medical Affairs and Strategic Partnerships
Cactus Communications, Inc.
• Global Outsourcing in the Real World
Keith Veitch, PhD
Head of Global Publications
Novartis Vaccines
• Writing Teams – New Models of Professional
Adjustment/Development: Evolution of Personal Value
Renu Juneja, PhD
Senior Director, Strategic Scientific Communications (SSC)
Novo Nordisk Inc.
![Page 4: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/4.jpg)
An Overview of the Outsourcing Landscape
Donald Samulack, PhD
VP, Medical Affairs and Strategic Partnerships
Cactus Communications, Inc.
The 6th Annual Meeting of ISMPP:
Delivering Value and Driving Advocacy
in Medical Publications
April 19–21, 2010
The Global Outsourcing of Medical Writing
Visions of What “Value” Means in a Flat World
![Page 5: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/5.jpg)
Disclosure
• Potential for bias
• The presenter heads the North American
operations and is an employee of Cactus
Communications, a global medical
communications company whose business
model involves the outsourcing of medical
writing, scientific editing, transcription, and
English-language training services, with
offices in the US, India, and Japan.
![Page 6: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/6.jpg)
Summary of Talk on the Street
• What the…
• Who moved the cheese?
• The train has left the station.
• Hold on to your hat!
• Don’t look now, but…
Change Happens
![Page 7: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/7.jpg)
The Flat World
![Page 8: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/8.jpg)
The General Landscape
![Page 9: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/9.jpg)
Technological Facilitation
• E-mail, FTP, secure data transfer
• WebEx, GoToMeeting, etc.
• Skype, ooVoo, etc.
• VoIP telephone
The technological facilitation of communication and data transfer has
opened the door for outsourcing models, worldwide.
![Page 10: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/10.jpg)
Breaking the Iron Triangle
Cost
![Page 11: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/11.jpg)
Pros
• Cost (short term)
• Cost (long term)
• Low facility overhead
• Scope flexibility
• Parallel teams
• Tandem teams
• Distribution of work
• Tiered work
Pros and Cons
Cons
• Time zone differences
• Geographic distance
• Language barriers
• Communication
• Experience
• Pharma exposure
• Inefficient workflow
• Re-work documents
• Quality?
![Page 12: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/12.jpg)
The Traditional Model
Pharma
Freelance
Medcom
![Page 13: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/13.jpg)
A Viewpoint of a New Model
Pharma
Freelance
Global Outsource
MedcomAuthors
“Smartsourcing”
![Page 14: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/14.jpg)
Writing Teams
New Models of Professional Adjustment/Development: Evolution of Personal Value
Renu Juneja, PhD
Senior Director, Strategic Scientific Communications (SSC)
Novo Nordisk Inc.The 6th Annual Meeting of ISMPP:
Delivering Value and Driving Advocacy
in Medical Publications
April 19–21, 2010
The Global Outsourcing of Medical Writing
Visions of What “Value” Means in a Flat World
![Page 15: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/15.jpg)
Disclaimer
• This presentation is made at the request of
International Society for the Medical
Publication Professionals (“ISMPP”). The
presenter, although an employee of Novo
Nordisk Inc., is presenting on her own
behalf. The information provided and any
views expressed during this presentation are
those of the author and may not be
attributed to Novo Nordisk Inc.
![Page 16: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/16.jpg)
SSC in the CMR Department
Clinical Dev.Medical &
Reg Affairs(CMR)
Medical AffairsDiabetes
MedicalOperations
Clinical Trial Operations
CTO
RegulatoryAffairs
LibraryProfessional
EducationSSC
MedicalInformation
Biostatistics
Clin Res/Medical Affairs
BioPharm
Clinical ResDiabetes
![Page 17: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/17.jpg)
Hiring Strategy since 1998
• PhDs in life sciences
• 2-3 years of postdoctoral experience preferred
• Previous medical writing experience not required
• Good personality match
• People with diverse backgrounds
• Excellent presentation and writing skills
• Able to think on their feet
![Page 18: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/18.jpg)
Pool of 11 writers
Project-Based Structure for SSC
RenuJuneja
Director
ManagerObesity and
Diabetes publications
ManagerBiopharm
ManagerInsulins
ManagerGLP-1
ManagerTraining,Quality,
Outsourcing
![Page 19: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/19.jpg)
Sharing of Workload amongst Various Affiliates
• Global Medical Writing Board (GMWB)– Consists of managers of the medical writing groups from
Denmark, USA, Japan, China, and International Operations
– Meets face-to-face once-a-year
– Teleconference every quarter
• Global Medical Writers meeting every two years– Workshops to align processes and share best practices
– Ideas to share information and workload
• Outsourcing of projects– Increase in headcount not proportional to increase in
workload
– Evaluated and selected vendors in India
![Page 20: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/20.jpg)
Data Analysis –Stats
Assisting
Assisting Reviewing Assisting
Prepare slides
Writing
Writing WritingAssisting Writing
CTR Writing Prepare slidesPrepare SlidesAssisting
Expanded Role of the SSC Group
Advisory Board
MeetingsProtocol
LPLV DBR RRC
Study SlidesInvestigator
MeetingCTR
FPFV
Results Meeting
PACT
clinicaltrials.gov
Author’s / Advisory
Board Meeting
PrimaryManuscripts
Investigator-Initiated Studies
Abstracts Posters
Secondary & Meta-
Analysis
Review Articles
Secondary Abstracts Posters
Secondary Manuscripts
Abstracts @ Local/other
Writing to get data into the public domain
IND, IB,End-of-Phase 2
FDA Submission Documents
![Page 21: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/21.jpg)
Medical Writing Prepares You Well
• Strategic thinking, and execution
• Project management, vendor management, budget management
• Working in multi-functional teams
• Knowledge of various therapeutic areas
• Interpersonal skills
• Good knowledge of other functional areas: regulatory, marketing, clinical research
![Page 22: Delivering Value and Driving Advocacy in Medical Publications · Communications, a global medical communications company whose business model involves the outsourcing of medical writing,](https://reader035.vdocument.in/reader035/viewer/2022081523/5fe1d4c20c9b124501452aac/html5/thumbnails/22.jpg)
Welcome to the 6th Annual Meeting of ISMPP
Delivering Value and Driving Advocacy in Medical Publications
April 19-21, 2010