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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

Dell PartnerDirect

Resellers That

Complain Need Better

Business Models

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Every Once

in a While,

I Come Across

Some Angry

Blogger

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Who’s Ranting

About How

Dell PartnerDirect

is Mean or Nasty

to its Resellers

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Understand What

May Be Behind the

Lashing Out

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I Often Wonder

if the Emotional

Anger and

Complaints

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Directed at

Dell PartnerDirect

are Really Just

Underscoring

the Need

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for These Resellers

to Evolve Their

Own Companies

into Better,

Healthier,

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More Modern and

More Sustainable

Business Models

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Realize That It’s

Not 2001 Anymore

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It Seems Like

SMB VARs and

MSPs With Solid

Business Models

of Their Own,

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Who Brand Their

Own Businesses

and Really Own

the Client

Relationships,

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Do Just Fine With

Dell PartnerDirect

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Analyze Why Dell

Moved On From

Being Known as

“Dell Computer”

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That Should Be

a Wakeup Call For

Dell PartnerDirect

Resellers

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to Stop Trying to

Sell Dell Desktops,

Notebooks,

and Servers Like

it's Still 1999

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Differentiate

to Lead With

Your Strengths

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For Some Ideas on

How Independent

VARs and MSPs

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Can Differentiate

From National

Competitors,

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See These

Posts on Selling

Against Best Buy

for Business/

Geek Squad

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and Selling

Against National

Competitors

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Embrace the

“New and

Improved” Dell…

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Or At Least,

Be Cautiously

Optimistic

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A Good Way for

Resellers to Look

at This Situation:

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Dell Is Basically

a Recovering

“Direct-a-holic”

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Dell PartnerDirect

May Occasionally

Fall Off the Wagon

And Need Some

Gentle Reminders

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to Get it Back

on Track With

the IT Channel

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Any Deal

Registration

System will

Always Have its

Pros and Cons

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Stop Fighting

the Old Battles of

5 to 10 Years Ago

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Instead Focus on

What's Going to

Grow and Sustain

Business for the

Next 5 to 10 Years

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Dell Has Evolved

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Now It’s Your Turn

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What Do You Think

About Resellers

That Complain

About Dell

PartnerDirect?

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Are There

Some Merits

in Their Whining?

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Or Do These

Complaints

Underscore

Quasi-obsolete

Business Models?

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Please Share

Your Thoughts

in the Comments

Below

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