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PROJECT ON DELL

Presented by:Pooja GoyalSonam SrivastavaSonia Chauhan

Priyanka SinghSumit Kumar

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Dell at a glanceMIS at Dell

Supply Chain Management

Enterprise Resource Planning

Radio Frequency Identification

Customer Relationship Management

Summary

Content

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Dell at a Glance

Globally 2nd in computer hardware design,

manufacturing and distribution with a market share ofaround 16%.(HP is 1st with 19%)

Founded by Michael Dell in 1984.

1987 --first computer systems company to offer next-day, on-site product service .

Greater than $50 Million sales per day through the

internet with yearly revenue of US$61.49 billion (2011) with employee base of 100,300.

Ventured in areas of storage products, workstationsystems, online technical support, appliance servers,

network switches, standards-based point-of-sale

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MIS @

DELL

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Dells Direct Model

Direct relationship, most efficient path Low cost and best value Built to order

Customized systems Superior, tailored service and support

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Dell SCM Class.flv

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Enterprise resourceplanning (ERP) systems integrateinternal and external management

information across an entireorganization,embracing finance/accounting, man

ufacturing, sales and service,customer relationship management,etc

Enterprise resourceplanning

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Dell ERP Debacle140 member team was set up for ERP ( SAP)

implementation.Cancelled when costs shot up and flexibility of systemwent down.

Reasons for no company wide ERPSPECIAL ASSISTANCE PLAN (SAP) is like cement,flexible when poured but rigid once it hardens.Decentralization of company into 4 major regions-America Europe , Asia and Japan .

Focus on technology which should remain open,flexible and adaptive .Even a small error might be very costly .

HP lost $160 million because of SAP implementation

errors .

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Radio-frequency identification (RFID) isa technology that uses radio waves totransfer data from an electronic tag, calledRFID tag or label, attached to an object,

through a reader for the purpose ofidentifying and tracking the object.

RFID

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RFID at Dell -ManufacturingTracking code and Computer assembly

instructions are added to the tray.

This determines the specific line to which thetray should go to.

At every stage of the assembly, the tags areread by the antenna for specific instructions.

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Customer relationship management(CRM) is a widely implemented strategy formanaging a companys interactionswith customers, clients and sales prospects.

It involves using technology to organize,automate, and synchronize businessprocessesprincipally sales activities, butalso those for marketing, customer service,

and technical support.

CRM

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Dell - Purely You.flv

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Dell maintains special database of its top 50 global

customer.Maintains a Global Data Repository for all of its

customer.

Real Time CRM

When a customer calls in for placing order thencustomer service links directly to Dells Real Timeinventory .

Depending on latest inventory data Dell can : Push Available inventory at lower cost. Promote latest/new products at higher cost. Provide add-on products with discounts .

CRM in Dell

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Summary of MIS and its Effect inDell

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