dell
DESCRIPTION
Marketing of DELLTRANSCRIPT
PRESENTED TOSIR NADEEM AKHTAR
JANJUA
THE CALL FOR CHANGE
“The world isn’t static. And a changing world creates a different environment for our business. We are facing rapidly changing market place conditions, major shifts in customer needs and increasing stakeholders expectations. Innovative approaches are needed to enable 21st Century challenges”
INTRODUCTION AND HISTORY
Founded by Michel dell in 1984 headquarter in Austin Texas Most preferred computers system companyKey partnership with MicroSoft,Intel.Simple concept “by selling computer systems directly to customers”
WHAT IS DELL &WHAT WE DO?
Premier provider of product and services
Introducing new technologies with the help of leading companies
Most preferred computer system
Our simple concept
Best understanding of customer needs
Our direct business model
Introducing latest technologies
MISSION & VISION
MISSION “we make computing easy like it should be” VISION “our persistent focus on delivering the best possible customer experience by directly selling our services based on industry standard technology”
GROWTH HIGHLIGHTS
ANNUAL FINAL HIGHLIGHTS
In million per year data FY02*
$
FY01*
$
FY00*
$
FY99*
$
FY98*
$
Net revenue 31,168 31,888 25,265 18,243 12,327
Operating income 2,271 2,768 2,457 2,046 1,316
Net income 1,780 2,310 1,860 1,460 944
Diluted earning per share 0.65 0.84 0.68 0.53 .032
Closing stock price 26.80 25019 37025 50.00 12.43
DELL MISSION STATEMENT
“We make computing easy. Like it should
be!”
STRATEGIC PLANNING
• Competition• Resources• Ambitions
• History• Ability to change
Goals
Objectives
Priorities
BUSINESS PLAN
• Sales and marketing plan• Production plan• Finance plan• human resources plan• Information system plan
DELL BUSINESS PLAN
STRATEGIC PLANNING
• Expertise and capabilities
• Potential benefits of enterprise collaboration
• High computing performance
• support services
• installation services
• software services
THE COUNTINUOUSIMPROVEMENTPROCESS
Strategy InfrastructureTools &
techniques
Culture Process
People
Continuous
improvement
