deloitte football money league - planet football
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Planet Football Football Money LeagueSports Business GroupJanuary 2017
Manchester United regain top spot in the Money League for the first time since 2003/04 with record revenue of £515m. The top three clubs in this 20th edition of the Money League are the same as in our first edition in 1996/97 but Manchester United, FC Barcelona and Real Madrid in 2015/16 collectively generated over seven times the revenue they did then
Deloitte Football Money League 2017 | Top 20 clubs
1. Manchester United
Phenomenal growth, particularly in commercial revenue sees United top our Money League for the first time since 2003/04.
2015 Revenue
€519.5m(£395.2m)
2016 Revenue
€689m(£515.3m)
Manchester United: 2016 Revenue profile (€m)
Domestic league
position 2015/16
5th
DFML 2016
position
3rdDFML total
appearances
20
Average league
match attendance
75,327UEFA Champions
League performance
Group
Shirt sponsor
ChevroletUEFA Europa League
performance
R16
Technical kit supplier
adidas
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
518 520
689
0
3 4 2 3 1
Commercial (1)€363.8m (£272.1m)
53%
Broadcast (7)€187.7m (£140.4m)
27%
Matchday (1)€137.5m (£102.8m)
20%
396424
Majority ownership (nationality): USA
Head coach: Louis Van Gaal, Netherlands
Deloitte Football Money League 2017 | Top 20 clubs
2. FC Barcelona2015 Revenue
€560.8m(£426.6m)
2016 Revenue
€620.2m(£463.8m)
FC Barcelona: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
485
561
620
0
2 2 4 2 2
Commercial (4)€296.1m (£221.4m)
48%
Broadcast (3)€202.7m (£151.6m)
33%
Matchday (4)€121.4m (£90.8m)
19%483 483
Majority ownership (nationality): Spain
Head coach: Luis Enrique, Spain
Domestic league
position 2015/16
1st
DFML 2016
position
2ndDFML total
appearances
20
Average league
match attendance
79,724UEFA Champions
League performance
Quarter-final
Shirt sponsor
Qatar AirwaysUEFA Europa League
performance
n/a
Technical kit supplier
Nike
New and improved commercial partner contracts help Barça up to second place in our Money League.
Deloitte Football Money League 2017 | Top 20 clubs
Real’s 11th Champions League victory and lucrative tours led to a 7% revenue increase in 2015/16.
3. Real Madrid2015 Revenue
€577m(£439m)
2016 Revenue
€620.1m(£463.8m)
Real Madrid: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
550577
620
0
1 1 1 1 3
Commercial (5)€263.4m (£197m)
42%
Broadcast (1)€227.7m (£170.3m)
37%
Matchday (3)€129m (£96.5m)
21%513 519
Domestic league
position 2015/16
2nd
DFML 2016
position
1stDFML total
appearances
20
Average league
match attendance
71,280UEFA Champions
League performance
Winners
Shirt sponsor
EmiratesUEFA Europa League
performance
n/a
Technical kit supplier
adidas
Majority ownership (nationality): Spain
Head coach: Zinedine Zidane, France
Deloitte Football Money League 2017 | Top 20 clubs
4. Bayern Munich2015 Revenue
€474m(£360.6m)
2016 Revenue
€592m(£442.7m)
Bayern Munich: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
488 474
592
0
4 3 3 5 4
Commercial (2)€342.6m (£256.2m)
58%
Broadcast (10=)€147.6m (£110.4m)
25%
Matchday (5)€101.8m (£76.1m)
17%
368
431
Majority ownership (nationality): Germany
Head coach: Pep Guardiola, Spain
Domestic league
position 2015/16
1st
DFML 2016
position
5thDFML total
appearances
20
Average league
match attendance
75,017UEFA Champions
League performance
Semi-final
Shirt sponsor
Deutsche TelekomUEFA Europa League
performance
n/a
Technical kit supplier
adidas
Impressive revenue growth of 25% sees Bayern climb to fourth place.
City’s run to the Champions League semi-finals in 2015/16 helped them to a Money League top five for the first time.
5. Manchester City2015 Revenue
€463.5m(£352.6m)
2016 Revenue
€524.9m(£392.6m)
Manchester City: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
417
464
525
0
7 6 6 6 5
Commercial (6)€238.9m (£178.7m)
46%
Broadcast (2)€215.8m (£161.4m)
41%
Matchday (9)€70.2m (£52.5m)
13%
286316
Domestic league
position 2015/16
4th
DFML 2016
position
6thDFML total
appearances
12
Average league
match attendance
54,013UEFA Champions
League performance
Semi-final
Shirt sponsor
Etihad AirwaysUEFA Europa League
performance
n/a
Technical kit supplier
Nike
Majority ownership (nationality): Abu Dhabi
Head coach: Manuel Pellegrini, Chile
Deloitte Football Money League 2017 | Top 20 clubs
Deloitte Football Money League 2017 | Top 20 clubs
Domestic league
position 2015/16
1st
DFML 2016
position
4thDFML total
appearances
7
Average league
match attendance
46,160UEFA Champions
League performance
Quarter-final
Shirt sponsor
EmiratesUEFA Europa League
performance
n/a
Technical kit supplier
Nike
6. Paris Saint-Germain2015 Revenue
€480.8m(£365.8m)
2016 Revenue
€520.9m(£389.6m)
Paris Saint-Germain: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
471 481521
0
10 5 5 4 6
Commercial (3)€305.3m (£228.3m)
58%
Broadcast (14)€123.1m (£92.1m)
24%
Matchday (7)€92.5m (£69.2m)
18%
221
399
Majority ownership (nationality): Qatar
Head coach: Laurent Blanc, France
Despite an 8% rise in revenue, PSG drop out of the Money League top five for the first time since 2011/12.
Deloitte Football Money League 2017 | Top 20 clubs
Arsenal remain in seventh spot in the Money League, although they fell behind United as the second highest matchday revenue generating club.Domestic league
position 2015/16
2nd
DFML 2016
position
7thDFML total
appearances
20
Average league
match attendance
59,980UEFA Champions
League performance
R16
Shirt sponsor
EmiratesUEFA Europa League
performance
n/a
Technical kit supplier
Puma
7. Arsenal2015 Revenue
€435.5m(£331.3m)
2016 Revenue
€468.5m(£350.4m)
Arsenal: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
359
436469
0
6 8 8 7 7
Commercial (10)€142.9m (£106.9m)
30%
Broadcast (5)€192m (£143.6m)
41%
Matchday (2)€133.6m (£99.9m)
29%
290 284
Majority ownership (nationality): USA
Head coach: Arsène Wenger, France
Deloitte Football Money League 2017 | Top 20 clubs
Domestic league
position 2015/16
10th
DFML 2016
position
8thDFML total
appearances
19
Average league
match attendance
41,500UEFA Champions
League performance
R16
Shirt sponsor
Yokohama TyresUEFA Europa League
performance
n/a
Technical kit supplier
adidas
8. Chelsea2015 Revenue
€420m(£319.5m)
2016 Revenue
€447.4m(£334.6m)
Chelsea: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
388420
447
0
5 7 7 8 8
Commercial (7)€163.1m (£122m)
36%
Broadcast (6)€191.1m (£142.9m)
43%
Matchday (6)€93.2m (£69.7m)
21%
323 303
Majority ownership (nationality): Russia
Head coach: Guus Hiddink, Netherlands
A lack of European football in 2016/17 may see Chelsea come under pressure from Liverpool in next year’s Money League.
Deloitte Football Money League 2017 | Top 20 clubs
Liverpool will generate a considerable increase in matchday revenue in 2016/17 with the newly expanded Anfield operating at full capacity.Domestic league
position 2015/16
8th
DFML 2016
position
9thDFML total
appearances
20
Average league
match attendance
44,108UEFA Champions
League performance
n/a
Shirt sponsor
Standard CharteredUEFA Europa League
performance
Runner-up
Technical kit supplier
New Balance
9. Liverpool2015 Revenue
€391.8m(£298.1m)
2016 Revenue
€403.8m(£302m)
Liverpool: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
306
392 404
0
9 12 9 9 9
Commercial (8)€159.8m (£119.5m)
39%
Broadcast (8)€168.1m (£125.7m)
42%
Matchday (8)€75.9m (£56.8m)
19%
233 241
Majority ownership (nationality): USA
Head coach: Jürgen Klopp, Germany
Deloitte Football Money League 2017 | Top 20 clubs
Domestic league
position 2015/16
1st
DFML 2016
position
10thDFML total
appearances
20
Average league
match attendance
39,106UEFA Champions
League performance
R16
Shirt sponsor
JeepUEFA Europa League
performance
n/a
Technical kit supplier
adidas
10. Juventus2015 Revenue
€323.9m(£246.4m)
2016 Revenue
€341.1m(£255.1m)
Juventus: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
279
324341
0
13 9 10 10 10
Commercial (12)€101.7m (£76.1m)
30%
Broadcast (4)€195.7m (£146.4m)
57%
Matchday (13)€43.7m (£32.6m)
13%
195
272
Majority ownership (nationality): Italy
Head coach: Massimiliano Allegri, Italy
Juventus’s 5% revenue growth was thanks to a near €30m increase in commercial revenue in 2015/16.
Deloitte Football Money League 2017 | Top 20 clubs
Dortmund’s return to the Champions League in 2016/17 will provide a timely boost to revenue.
Domestic league
position 2015/16
2nd
DFML 2016
position
11thDFML total
appearances
13
Average league
match attendance
80,760UEFA Champions
League performance
n/a
Shirt sponsor
EvonikUEFA Europa League
performance
Quarter-final
Technical kit supplier
Puma
11. Borussia Dortmund2015 Revenue
€280.6m(£213.5m)
2016 Revenue
€283.9m(£212.3m)
Borussia Dortmund: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
262 281 284
0
12 11 11 11 11
Commercial (11)€140.2m (£104.9m)
49%
Broadcast (18)€82.6m (£61.7m)
29%
Matchday (10)€61.1m (£45.7m)
22%
197
256
Majority ownership (nationality): Germany
Head coach: Thomas Tuchel, Germany
Deloitte Football Money League 2017 | Top 20 clubs
The future appears bright for Spurs with a boost to revenues from the new broadcast deals and Champions League football in 2016/17.
Domestic league
position 2015/16
3rd
DFML 2016
position
12thDFML total
appearances
20
Average league
match attendance
35,839UEFA Champions
League performance
n/a
Shirt sponsor
AIAUEFA Europa League
performance
R16
Technical kit supplier
Under Armour
12. Tottenham Hotspur2015 Revenue
€257.5m(£195.9m)
2016 Revenue
€279.7m(£209.2m)
Tottenham Hotspur: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
216258
280
0
14 14 13 12 12
Commercial (15)€77.5m (£58m)
28%
Broadcast (10=)€147.6m (£110.4m)
53%
Matchday (11)€54.6m (£40.8m)
19%
178 172
Majority ownership (nationality): UK
Head coach: Mauricio Pochettino, Argentina
Deloitte Football Money League 2017 | Top 20 clubs
Atlético became the first Spanish club in the Money League to benefit from the move to centralised broadcast rights selling model in 2015/16.
Domestic league
position 2015/16
3rd
DFML 2016
position
16thDFML total
appearances
7
Average league
match attendance
43,087UEFA Champions
League performance
Runner-up
Shirt sponsor
Plus500UEFA Europa League
performance
n/a
Technical kit supplier
Nike
13. Atlético de Madrid2015 Revenue
€176.6m(£134.4m)
2016 Revenue
€228.6m(£171m)
Atlético de Madrid: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
170 177
229
0
n/a 20 15 16 13
Commercial (17)€53.2m (£39.8m)
23%
Broadcast (12)€139.4m (£104.3m)
61%
Matchday (14=)€36m (£26.9m)
16%
108 120
Majority ownership (nationality): Spain
Head coach: Diego Simeone, Argentina
Deloitte Football Money League 2017 | Top 20 clubs
With the Royal Blues missing out on Champions League qualification in 2016/17, the club is likely to slip down the Money League in the near future.Domestic league
position 2015/16
5th
DFML 2016
position
13thDFML total
appearances
14
Average league
match attendance
61,076UEFA Champions
League performance
n/a
Shirt sponsor
GazpromUEFA Europa League
performance
R32
Technical kit supplier
adidas
14. Schalke 042015 Revenue
€219.7m(£167.1m)
2016 Revenue
€224.5m(£167.9m)
Schalke 04: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
214 220 225
0
15 13 14 13 14
Commercial (14)€98.3m (£73.5m)
44%
Broadcast (19)€75m (£56.1m)
33%
Matchday (12)€51.2m (£38.3m)
23%
175198
Majority ownership (nationality): Germany
Head coach: André Breitenreiter, Germany
Deloitte Football Money League 2017 | Top 20 clubs
Participation in the Champions League remains crucial to Roma’s position in the Money League.
Domestic league
position 2015/16
3rd
DFML 2016
position
15thDFML total
appearances
18
Average league
match attendance
35,321UEFA Champions
League performance
R16
Shirt sponsor
n/aUEFA Europa League
performance
n/a
Technical kit supplier
Nike
15. AS Roma2015 Revenue
€179.1m(£136.3m)
2016 Revenue
€218.2m(£163.2m)
AS Roma: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
127
179218
0
n/a 19 n/a 15 15
Commercial (19)€35.8m (£26.8m)
16%
Broadcast (9)€154m (£115.2m)
71%
Matchday (16)€28.4m (£21.2m)
13%
116 124
Majority ownership (nationality): USA
Head coach: Luciano Spalletti, Italy
Deloitte Football Money League 2017 | Top 20 clubs
AC Milan – one of the ever-presents in the Money League – fall to their lowest ever position after only a small increase in revenue in 2015/16.Domestic league
position 2015/16
7th
DFML 2016
position
14thDFML total
appearances
20
Average league
match attendance
37,777UEFA Champions
League performance
n/a
Shirt sponsor
EmiratesUEFA Europa League
performance
n/a
Technical kit supplier
adidas
16. AC Milan2015 Revenue
€199.1m(£151.5m)
2016 Revenue
€214.7m(£160.6m)
AC Milan: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
250
199 215
0
8 10 12 14 16
Commercial (13)€100.8m (£75.4m)
47%
Broadcast (17)€88m (£65.8m)
41%
Matchday (17)€25.9m (£19.4m)
12%
257 264
Majority ownership (nationality): Italy
Head coach: Cristian Brocchi, Italy
Deloitte Football Money League 2017 | Top 20 clubs
FC Zenit have the lowest broadcast and matchday revenues of any club in the Money League.
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
168
n/an/an/a
197
0
n/a n/a n/a 18 17
Commercial (9)€145.8m (£109m)
74%
Broadcast (20)€40.4m (£30.3m)
21%
Matchday (20)€10.3m (£7.7m)
5%
Domestic league
position 2015/16
3rd
DFML 2016
position
18thDFML total
appearances
2
Average league
match attendance
16,813UEFA Champions
League performance
R16
Shirt sponsor
GazpromUEFA Europa League
performance
n/a
Technical kit supplier
Nike
17. FC Zenit Saint Petersburg2015 Revenue
€167.8m(£127.7m)
2016 Revenue
€196.5m(£147m)
FC Zenit Saint Petersburg: 2016 Revenue profile (€m)
Annual revenue DFML position
Majority ownership (nationality): Russia
Head coach: André Villas-Boas, Portugal
Deloitte Football Money League 2017 | Top 20 clubs
The move to the London Stadium for 2016/17 should increase West Ham’s matchday revenue significantly.
Domestic league
position 2015/16
7th
DFML 2016
position
n/aDFML total
appearances
3
Average league
match attendance
34,873UEFA Champions
League performance
n/a
Shirt sponsor
BetwayUEFA Europa League
performance
n/a
Technical kit supplier
Umbro
18. West Ham United2015 Revenue
€160.9m(£122.4m)
2016 Revenue
€192.3m(£143.8m)
West Ham United: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
139161
192
0
n/a n/a n/a n/a 18
Commercial (18)€40.4m (£30.2m)
21%
Broadcast (15)€115.9m (£86.7m)
60%
Matchday (14=)€36m (£26.9m)
19%
58105
Majority ownership (nationality): UK
Head coach: Slaven Bilić, Croatia
Deloitte Football Money League 2017 | Top 20 clubs
The 21st edition of the Money League may be the first without Inter in the top 20.
Domestic league
position 2015/16
4th
DFML 2016
position
20thDFML total
appearances
20
Average league
match attendance
45,538UEFA Champions
League performance
n/a
Shirt sponsor
PirelliUEFA Europa League
performance
n/a
Technical kit supplier
Nike
19. Internazionale2015 Revenue
€164.8m(£125.4m)
2016 Revenue
€179.2m(£134m)
Internazionale: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
163 165 179
0
11 15 17 20 19
Commercial (16)€54.9m (£41.1m)
31%
Broadcast (16)€98.6m (£73.7m)
55%
Matchday (18)€25.7m (£19.2m)
14%
201165
Majority ownership (nationality): Indonesia
Head coach: Roberto Mancini, Italy
Deloitte Football Money League 2017 | Top 20 clubs
A fantastic 2015/16 Premier League winning season for Leicester sees them take a place amongst the top 20 revenue generating clubs globally.Domestic league
position 2015/16
1st
DFML 2016
position
n/aDFML total
appearances
1
Average league
match attendance
32,024UEFA Champions
League performance
n/a
Shirt sponsor
King PowerUEFA Europa League
performance
n/a
Technical kit supplier
Puma
20. Leicester City2015 Revenue
€137.2m(£104.4m)
2016 Revenue
€172.1m(£128.7m)
Leicester City: 2016 Revenue profile (€m)
Annual revenue DFML position
700
600
500
400
300
200
100
2012 2013 2014 2015 2016
137
372326
172
0
n/a n/a n/a n/a 20
Commercial (20)€30.1m (£22.5m)
17%
Broadcast (13)€126.6m (£94.7m)
74%
Matchday (19)€15.4m (£11.5m)
9%Majority ownership (nationality): Thailand
Head coach: Claudio Ranieri, Italy
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