Deloitte Global Millennial Survey

J U N E 2 0 2 0

Australia

Argentina

Italy

JapanUSA

UK

Turkey

Peru

Republicof Ireland

India

Canada

Brazil

Spain

New Zealand

Chile

Colombia

Mexico

Hong Kong

China

Philippines

Thailand

Indonesia

South Korea

South Africa

Nigeria Malaysia

Singapore

Israel

Saudi Arabia

Switzerland

Netherlands

Belgium

Austria

NorwaySweden

Finland

Russia

Denmark

GermanyUkraine

Poland

France CzechRepublic

I n i t i a l s u r v e y c o u n t r y b r e a k d o w n ( N o v. 2 0 1 9 – J a n . 2 0 2 0 )

= Millennials Target

= Gen Z Target

= 500

= 300

= 200

= 100

K E Y

= 50

13.7K Millennials

+ 4.7K Gen Z

18.4K Interviewees

B Y T H E N U M B E R S

Countries4343

2 | Copyright © 2020 Deloitte Development LLC. All rights reserved.

2020 MILLENNIAL SURVEY

Australia

Brazil

Canada

USA

UK

Italy

Germany

France

Spain

Japan

India

ChinaSouth Korea

P u l s e s u r v e y c o u n t r y b r e a k d o w n ( M a y 2 0 2 0 )

= Millennials Target

= Gen Z Target

= 500

= 300

= 200

= 100

K E Y

= 50

5,500 Millennials

+ 3,600 Gen Z

9,100 Interviewees

B Y T H E N U M B E R S

Countries4313

3 | Copyright © 2020 Deloitte Development LLC. All rights reserved.

2020 MILLENNIAL SURVEY

2020 MILLENNIAL SURVEY

Millennials and Gen Zs view pandemic asan opportunity to reset, take action

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The impact of the pandemic hit millennials and Gen Zs hard. More than a quarter of Gen Zs and a quarter of younger millennials (25–30 years old) surveyed in April or early May reported that they’d either lost their jobs or been placed on temporary, unpaid leave.

But the pandemic has not led to an increase in uneasiness and pessimism as one might expect. For many, the pandemic has reinforced their desire to help drive positive change in their communities and around the world. They continue to push for a world in which businesses and governments mirror that same commitment to society, putting people ahead of profits and prioritizing environmental sustainability.

This doesn’t mean they’re not concerned about their families’ well-being, their long-term career and financial outlooks, or a variety of other issues. But millennials and Gen Zs are resilient, and they see this moment in time as a chance to reset. They aren’t just hoping for a better world to emerge after the pandemic; they want to lead the change.

In January 2020, Deloitte Global completed a survey of 18.4k mills and Gen Zs to understand their views on work, society, and the world at large. But soon after, the global pandemic ushered in a new reality. To understand how the crisis has impacted the views of young people, Deloitte fielded a second survey of 9,100 mills and Gen Zs across 13 countries.

S T R E S S L E V E L S D E C R E A S E F O R M I L L S A N D G E N Z S D U R I N G P A N D E M I C ; M E N T A L H E A L T H S T I L L C R I T I C A L I S S U E

Post-pandemic, stress levels have fallen slightly, perhaps thanks to more time with family, improved environmental conditions, the elimination of commutes for many, and a general slowdown of life. Prior to the pandemic, >40% of mills and close to half of Gen Zs reported being stressed all or most of the time.

Primary sources of stress: Family welfare, long-term financial futures, and job prospects.

Mental health is still a stigma in many workplaces: Approx. 1/3 of mills and Gen Zs took time off work due to stress before the pandemic. >50% told their employers it was for a different reason.

Remote work may be part of the “new normal” expected from employers: 69% of mills and 64% of Gen Zs agreed having the option to work from home in the future would relieve stress.

C L I M A T E C H A N G E / T H E E N V I R O N M E N T R E M A I N S A T O P C O N C E R N

Climate change is a top concern for mills and Gen Zs. Even as the pandemic unfolded around the world, this remained a constant.

Prior to the pandemic, more than half of mills and Gen Zs said they believed it is too late to repair the damage from climate change. In our follow-up survey, this figure dropped slightly, suggesting that the environmental impact of reduced activity during the pandemic has given hope that there is still time to take action

80% of respondents think government and business must work harder to protect the environment, yet 2/3 believe it will be less of a priority for both entities because of COVID’s economic impact

F I N A N C I A L P R U D E N C E M A Y H E L P T H E M W E A T H E R T H E C R I S I S

While long-term finances are a top cause of stress, approximately 50% of mills and Gen Zs say they have savings equaling ~3 months of income and could cope with unexpected bills.

More than 3 in 5 mills and Gen Zs indicated that businesses have shown a genuine commitment to society during the pandemic.

2/3 are pleased with the actions their employers have taken to support them and their colleagues, and 3 in 5 said those actions have made them want to stay with their employers for the long term.

Despite positive reactions to business and employers’ pandemic response, overall, mills and Gen Zs do not believe business has a positive impact on society. Only 41% of mills and 43% of Gen Zs indicated they think business in general around the world has a very or fairly positive impact on society. This is down ~10% from their responses before the pandemic.

Prior to the pandemic, mills and Gen Zs said they were taking actions to protect the planet, ranging from increasing use of public transport, to eating less or no meat, to reducing “fast fashion” buys. And three-fourths plan to continue these behaviors post-pandemic.

The pandemic has brought about an even stronger sense of individual responsibility. Nearly three-fourths said the pandemic has made them more sympathetic toward the needs of others and that they will take actions to have a positive impact on their communities in the future.

As consumers, approximately 3 in 5 mills and Gen Zs said they plan to buy more products and services from large businesses that have taken care of their workforces and positively impacted society during the pandemic. And more than three-fourths will make an extra effort to buy products and services from smaller, local businesses.

More than three in four mills and Gen Zs said the pandemic has inspired them to take positive action to improve their own lives.

V I E W O F B U S I N E S S C O N T I N U E S T O D E C L I N E , D E S P I T E A P P R O V A L O F P A N D E M I C R E S P O N S E

C O N T I N U E D R E S O L V E T O I M P R O V E T H E W O R L D A N D T H E I R O W N L I V E S

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Potential digital story or broadcast interview with CNBC (Details TBA)

D AY O F L A U N C H A C T I V I T I E S - J U N E 2 5

Report launch t imel ine

W E E K O FJ U N E 1 5

W E E K O FJ U N E 2 2

M O N T H O F J U N E

D AY O FJ U N E 2 5

W E E K O FJ U LY 1 3

Communications toolkit distributed to member firms

Deloitte Global social media amplification begins to promote livestream launch event

Cannes Lions’ “Post-Purpose Brand Accountability Activism Report” launches featuring Millennial Survey insights

Embargoed media pitching begins

CNBC’s “Gen Z month”

Quartz bulletin goes live

CNBC TV special, “Ready, Set, Grow,” airs, highlighting relevant metrics and findings from the Millennial Survey

2020 Millennial Survey launches (see details on the right)

CNBC op-ed curtain-raiser story

2020 Millennial Survey report and press release launch on Deloitte Insights and D.com

Deloitte virtual livestream, hosted by CNBC’s Kate Rooney

Deloitte Global paid and earned social amplification of livestream

Social amplification of report across Deloitte Global and member firm channels – this will include Instagram takeovers and millennial blog posts reacting to key survey findings on Deloitte.com

2020 MILLENNIAL SURVEY

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To mark the launch of the 2020 Millennial Survey, Deloitte will host a virtual panel to highlight key themes and findings and facilitate a compelling discussion among a diverse set of millennial and Gen Z panelists.

Continued promotion of livestream online Edited recording of shorter social cuts to be used in social

media advertising to drive video consumption, in-platform engagement and report downloads (can also be shared with member firms for use on their local channels)

P O S T L I V E S T R E A M :

E V E N T D E T A I L S :

P A N E L P A R T I C I P A N T S :

Kate Rooney: CNBC Markets reporter covering fintech will moderate the conversation

Derrick Emsley: Co-founder and CEO of tentree

Meredith Gonsalves: Global marketing manager at Deloitte

Shreya Mantha: Deloitte One Young World scholar, and founder and CEO of Foundation for Girls

Solomon Elliott: Deloitte One Young World ambassador, and founder of The Student View

Date: June 25, 2020, at 10:00am EST

Format: 45-minute panel with remote speakers

7 | Copyright © 2020 Deloitte Development LLC. All rights reserved.

V i r t u a l l i v e s t r e a m d e t a i l s

2020 MILLENNIAL SURVEY