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Deloitte Green Pitch: FoodTech

Deloitte China Innovation Department

© 2019. For information, contact Deloitte China 2


Fingo Biotech Pty Ltd

Basic Information

Company Profile

• Fingo is dedicated to customizing lifestyle intervention strategies and

producing innovative healthcare food products for customers and

businesses in need of chronic disease & weight management.

Product Name

• Services: Health Management

• Established time: 2018.07

• Existing scale: 15 employees

• Financing stage: Before Angel

• Office Location: Shanghai

• LavTrends• Levvo Grain Powder series

• Levvo Bakery Noodles/Almond Cookies/Bread and Flaxseed Powder Drinks

• Levvo Grain Powder series are part of Levvo Bakery (Nitang Gongfang)

ranges. They are based on the ingredients and extracts of whole grains,

plants, nuts and seeds, with specially optimized flavors.

• It provides the users with satiety, essential nutrients and very low

digestible carbohydrate with low GI/GL. They can be used to make buns,

bread, cakes and almost all staple foods. The patent-pending formulae

are applications and tools of increasingly acknowledged low-carbohydrate

dietary strategy for diabetics and the weight-loss needy. On top of that,

Levvo Bakery Noodles, Almond Cookies, Bread and Flaxseed Powder

Drinks are also low-carb products based on Levvo Grain Powder series

and present a variety of diet scenarios.

Product Introduction



• The population with metabolic syndrome or in need of healthy weight loss.

• Main customers include enterprises featuring health management &

service, hospitals with chronic disease management specialty, type 2

diabetics and those who need to lose weight.

• Applied to Individuals: the products per capita consumption of Levvo

Bakery is about ￥1000, including 5 to 8 kinds of products. The first

month repurchase rate is over 90%. After the concentrated 2-month use

of Levvo Bakery products, the average reduction of HbA1c is 1.7.

• Applied to institutions: the products per capita consumption of Levvo

Bakery is about ￥1200 for institutional users, including 6 to 8 kinds of

products. The first month repurchase rate is 57%.

• Levvo Plan has to date more than 1300 registered users, 20

channels/representatives which is anticipated to double in Season 4 2019.

Hence, the total revenue would achieve 1.2 million. The projection of

registered users in 2020 is 20000 and total revenue is 20 million.

• Angel investment plan as shown below:

Business Requirements

User Scenarios

Primary User

ContactWebsite

• www.levvoplan.com

http://www.levvoplan.com/



Zhejiang Hanshow Technology

Basic Information

Company Profile

• As a global leading provider of ESL and smart store solutions, Hanshow

has a strong track record in independent R&D, software and hardware

integration and resource integration covering the entire industry.

Hanshow focuses on services for traditional retail, new retail, pharmacies,

department stores, fashion, healthcare, culture and entertainment

industries. Hanshow has served over 8,000 stores in more than 40

countries and regions with its ESL and smart store solutions. Its services

cover more than 60% of top 100 domestic retailer brands.

Product Name

• Services: New Retail

• Established time: 2012


• Financing stage: C+ round

• Office Location: Beijing/Shanghai/Shenzhen/Paris/Amsterdam etc.

• Digital Store Solution

• Electronic Shelf Label

• Kiosk

• Hanshow dedicates to traditional retail, new retail, pharmacies,

department stores, fashion, healthcare, culture and the entertainment

industries.

Primary User

• Digital Signage

• Smart Trolley



• Up to 2019, a well-known enterprise has used almost 4 million Hanshow

ESLs in more than 230 stores across China. The enterprise’s stores use

Hanshow ESL for all categories of commodities to synchronize the price,

place of origin, inventory and other information. Store clerks check

commodity inventories using the ESL daily for rapid replenishment.

• Since 2017, a well-known enterprise has entered into a collaborative

partnership with Hanshow Technology to jointly develop an innovative

“connected” labelling solution. The leading edge technology will enhance

the customers’ shopping experience exceptionally. For employees, the

solution is fully digital and can be rolled out to the entire product offering,

which makes on-shelf product labelling much quicker and easier to

operate. Hanshow ESL solutions facilitate the digital transformation of the

offline stores in this enterprise, improve the price management and

reduce the time-consuming work to be done manually by store

collaborators.

User Scenarios

• Provide digital store solutions and services to retailers and brands in the

global pan-retail sector to help them digitally transform.


ContactWebsite

• www.hanshow.com

• Digital Store Solution: Include Smart Data, Smart Mapping, Smart

Marketing, Smart Payment, Smart Picking.

• Electronic Shelf Label: The ESl system is designed to replace traditional

pricing labels and ensure the price updates in stores are instant and

accurate.

• Kiosk: Hanshow’s Kiosk can be used in stores, supermarkets,

convenience stores and other retail locations.

• Digital Signage: Digital Signage is used for advertising or as an

information display board with attractive commercial contents highlighted

with pictures and animation.

• Smart Trolley: Digital technology at the point of sale is now a reality.

Hanshow has designed the supermarket trolley of the future, equipped

with a range of functions to create an interactive shopping experience.


http://www.hanshow.com/



Shenzhen HoiracleBiotechnology

Basic Information

Company Profile

• Based on the technology of the Next Generation Sequencing, Hoiracle

provides medical and health services of intestinal flora monitoring for

infants between 0-6 years old. Hoiracle has the gene detection technology

of intestinal flora and the database of intestinal flora of Chinese children,

which meets the needs of infant development guidance, early screening of

diseases, accurate nutrition as well as flora intervention and treatment.

Hoiracle cooperated with many scientific research institutes, children‘s

hospitals, MCH hospitals and 3A hospitals in clinical transformation

research, focusing on the screening of infant immunity, asthma, allergy,

autism and other diseases and R&D of intervention products.

Product Name

• Services: Biotechnology


• Existing scale: 10+ employees

• Financing stage: A round

• Office Location: Shenzhen

• The product helps parents and doctors gain insight into babies’ intestinal

health. Stool samples are collected at home using a self-sampling tool(No.

20180501) and sent to the laboratory by SF Express. After the next-

generation sequencing and data analysis, the online health report will be

provided to parents or doctors. The detailed report will show the

relationship between the composition of microorganisms and the health

of babies such as intestinal diseases, immunity, nutrition absorption, etc.

The product can help babies grow up quickly and healthily.


• Gut Microbiome Test (for infants/adult)



• Clinical hospitals and research institutes.

• R&D departments of pharmaceutical companies and food companies.

• Physical examination institutions, health management institutions.

• Hoiracle supported the Oasis Project and the Space Capsule Simulation

Project of a space science institute in Shenzhen. Four volunteers lived in

a simulated space capsule for 180 days. Hoiracle cooperated with the

institute to carry out the environmental microbe study as well as the

research of human health.

• Hoiracle provided the high-end users of a yogurt enterprise with the

product of flora detection and customized probiotic yogurt, and analyzed

the improvement of intestinal microflora after a long-term use of the

yogurt. Hoiracle provided intuitive data support for customers, and

improved the enterprise’s product formula.

• Hoiracle provided intestinal flora test for autistic children, and contacted

the cooperative hospital to provide FMT treatment based on the test

results.

User Scenarios

Primary User

• In the near future, Hoiracle will build a closed-loop service based on flora

big data: flora detection→ intervention products and solutions →long-

term monitoring.

• Ecological cooperation is needed: sample collection→model development

→intervention research and development.

• Financing needs.


Contact

Website

• www.ihcode.com

http://www.ihcode.com/



Ruixu Electronic Technology

Basic Information

Company Profile

• SmartAHC is committed to the construction of livestock data

infrastructure which is essential to the digital transformation of the

livestock industry. SmartAHC’s AIoT products, such as RoiVISION,

RoiDOC, RoiTAG, have been launched to realize modern farm’s

management and traceability.

Product Name

• Services: IoT/AI/Smart Farming




• Office Location: Chengdu/Shanghai

• RoiVISION is the first commercialized computer vision solution for pig

farming industry. It comes with features like pig stock counting, AI

weight measurement, disease warning and pig’s behavior analysis.

• RoiDOC is the world’s first wearable device for pigs. It's able to monitor

core body temperature of pigs 24/7 and translate the temperature into

useful analytics by using artificial intelligence. RoiDOC has an accuracy up

to 0.13℃ against rectal temperature.

• RoiTAG is the world’s first smart passive tag. With RoiTAG Applicator, it

can automatically build a unique and tamper-proof e-ID for every pig

through a real-time and automated validation of tag installation process.

As a result, RoiTAG provides a complete pig tracing solution to address

issues like livestock insurance fraud faced by the insurance company.


• RoiVISION

• RoiDOC

• RoiTAG



• Corporate farm: Provide smart farming solutions. Users such as WENS,

New Hope, Techbank.

• Insurance company: Provide asset rights confirmation for finance use.

Users such as PICC, Jintai Insurance.

• Ear tag manufacturer: Upgrade traditional ear tag, license technology to

ear tag manufacturer, upgrade their product and improve their

competitive advantage. Users such as Kangrui, Yingmijia.

• RoiVISION was used by a large-scale farming enterprise which adopted

“enterprise + contract farmer” farming model. The system helped the

enterprise to realize remote monitoring and management of contract

farmers. The daily stock count and AI weight measurement provided by

the system helped the enterprise obtain the growth rate of the finishers.

• RoiTAG was applied in a large-scale farming enterprise which adopted

“enterprise + contract farmer” farming model. The system helped the

enterprise to confirm its asset (finisher) rights and automatically register

an e-ID for every asset. In addition, RoiTAG was also fully applied in a

Chinese city to assist the local government to build a full traceability

system. Furthermore, the system also helped an insurance company to

better manage its risk exposure, and achieved online investigation as well

as compensation.

• RoiDOC received recurring orders from a large-scale farming enterprise.

It helped the enterprise to become the first in China to establish a

database with complete pig core body temperature record. Core body

temperature can be used to provide early stage disease alert which can

reduce the risk of epidemic outbreak.

User Scenarios

Primary User

• Domestic farming industry chain cooperation.

• Market expanding.

• VCPE matching.


ContactWebsite

• www.levvoplan.com

http://www.levvoplan.com/



Beijing Polynovo Biotech

Basic Information

Company Profile

• Polynovo Biotech is a novel company which dedicates to using straw as

raw material for high-value microorganisms production. The primary

product of the company is biomass of Chlorella pyrenoidosa, which is a

high-value microalga with high content of essential amino acids and Ω-3

polyunsaturated fatty acids. The product is mainly used in aquacultural

and animal industry with food-grade quality. Compared with the starch-

based fermentation process, which is the current production approach for

microorganisms, Polynovo’s solution is able to significantly reduce the

production cost of microbial products and effectively breakthrough the

bottleneck restricting the large-scale production of high-value

microorganisms.

Product Name

• Services: Agriculture & Sustainable Development



• Financing stage: Angel

• Office Location: Beijing/Suzhou

• The products are mainly used in aquaculture field as essential nutrient

implement and help to improve the survival rate of cultured organisms.

• Target customers include domestic leading aquatic bait group, livestock

and poultry breeding enterprises.

Primary User

• Chlorella Pyrenoidosa

• Schizochytrium (rich in DHA and EPA)

• Food-grade Xylose



• Providing Chlorella Pyrenoidosa to a leading aquaculture company as

larval stage feed for fish and shellfish.

User Scenarios

• Polynovo has completed angel round and accumulated about 5 million

yuan of investment. Polynovo has built a pilot scale of production base in

Shandong and a research laboratory in Suzhou. Currently, Polynovo is

looking for downstream customers with high-value microbial bioproducts

demand and planning to start the next round of investment in early 2020.



• Chlorella Pyrenoidosa: This product is rich in Ω - 3 polyunsaturated fatty

acids (such as linoleic acid , linolenic acid, etc.) , amino acid (such as

lysine, methionine, etc.), vitamins (such as A, B1, B7, etc.) and other

micronutrients. It is produced at sterile conditions with better nutrient

content compared with the common products. The quality of the biomass

meets the standards of ideal nutrient sources proposed by the Food and

Agriculture Organization of United Nations.

• Schizochytrium: This product is rich in DHA and EPA. DHA(commonly

known as brain gold) is a major component of the growth and

maintenance of nervous system cells, and is crucial for the development

of biological larvae. EPA has been shown to help reduce cholesterol and

triglyceride level and increase the metabolism of saturated fatty acids in

the body.

• Food-grade Xylose: This product is extracted from straw fiber and is a

byproduct of microbial production process. Xylose can not be absorbed by

the human body, thus it contains zero calories. It is beneficial to the

colonization of intestinal probiotics and has the dental care function. It

can also be used as raw materials for the production of xylitol and other

deeply processed products.



WochachaInformation Technology

Basic Information

Company Profile

• WCC is a professional big data technology service company of commodity

supply chain. Since its establishment in 2010, it has been devoted to

helping enterprises realize the solution of digital management of

commodities through all channels. The unique patented rainbow code

technology can realize“ one code control & multi code unification” ,

effectively prevent damage and support terminal settlement. It can also

collect complete commodity data from production to sales, and help

enterprises integrate the information of all aspects of commodity

circulation.

Product Name

• Services: IoT

• Established time: 2010.01.28



• Office Location: Shanghai/Beijing/Shenzhen

• WCC has accumulated a number of core technologies in the field of

commodity retail & supply digitization, including the Rainbow Barcode

(one-item one-code), barcode anti-counterfeit & traceability, storage life

digital management, terminal sales data acquisition and other industry

application cases.

• Food shelf life digital management.

• All-channel brand protection.


• The Rainbow Barcode Technology



• For brands and retailers, WCC helps to create a high-efficiency and

flexible supply chain system. WCC’s target market covers daily

necessities, cosmetics, FMCG, cross-border goods, wine, clothing and

other commodities, as well as different retail formats such as

supermarkets, hypermarkets etc.

• Application of food shelf life control for retailers in Shanghai, Hangzhou,

Beijing: The Rainbow Barcode Technology is used in temporary

commodity coding. It includes information of production batch, shelf life

and so on. Through the intelligent means such as insurance reminding,

automatic ladder pricing and so on, scanning the rainbow code at the

POS terminal can clearly indicate whether it expires or not, which can

effectively prevent the temporary commodity from being sold out.

• All-channel brand protection application for an international well-known

cosmetics enterprise: Using the high-recognizable Rainbow Barcode as a

unified commodity channel identification label, goods can be easily

managed through the “One-Item One-Code” way, from production and

packaging, logistics transportation, inventory management, the sale data,

and so on. So can easily achieve a seamless data integration of whole

supply chain end-to-end, make it visible for brand to track each sales

channel path to customers.

User Scenarios

Primary User

• WCC will continue Rainbow Barcode business in TO B/C market and

develop in shared BA and new e-commerce platforms in 2019.


ContactWebsite

• www.wochacha.com

http://www.wochacha.com/



Shanghai Efood Supply Chain

Basic Information

Company Profile

• Efood is born for solving the problem of supply chain management that is

commonly encountered in the rapid development of China's group

catering industry, and promoting the integration of resources in the

supply chain industry of China's group catering industry. As a professional

and independent third-party service platform, Efood is dedicated to

serving the group catering industry by positioning itself as providing

tailored "one-stop supply chain solutions and implementations“.

Product Name

• Services: Supply Chain




• Office Location: Shanghai

• Efood Supply Chain Platform covers all segments of raw materials

(vegetables, fruits, meat, aquatic products, rice, noodles, cereals and oils)

and provides end-to-end service process, from development of product

and service standards, purchasing, quality control, storage and delivery

to invoicing and payment.


• Efood One-stop Supply Chain Platform



• Group catering service industry.

• Take the case of a global 500 company as an example. Through the

implementation of EFood solution, EFood helped it save about 17.2% of

the total supply chain cost. To look at the efficiency of supply chain

service, the opening period is shortened from 90 days to 3 days, and the

turnover rate is more than 95%. Vegetables and fruits are not in stock,

grain and oil are in circulation for 5-7 days in a batch, and there is

basically no inventory. The rate of mistakes reduced from the original

average level 3%-5% to almost 0, and also the rate of wastage and loss

greatly reduced from 5%-10% to 1%.

User Scenarios

Primary User

• Target sales income in three years: 2 Billion.

• Financing requirement plan: 30 Million RMB.

• Release 10% of company equity.


Contact

Website

• www.91efood.com

http://www.91efood.com/



Coffee Exchange

Basic Information

Company Profile

• Coffee Exchange is a global marketplace to facilitate direct trade coffee

purchasing. Coffee Exchange provides coffee roasters with more selection

at 15-20% lower prices. Coffee producers who utilize the platform gain

commercial and logistics support whilst realizing between 100-150%

more revenue.

Product Name

• Services: Online Green Coffee Direct Trade Marketplace

• Established time: June 2018


• Financing stage: Seed

• Office Location: Shanghai(HQ)/Quito/Denver

• Currently, roasters are purchasing through a WeChat mini-program but

Coffee Exchange will soon have a fully functional two-sided marketplace

with online portals for producers/roasters to manage and track all

transactions. Coffee Exchange does all of the sourcing, shipments

consolidation, shipping and order fulfilment works for producers. The

operations are handled on Coffee Exchange and live data/feedback can

be provided to producers and roasters.


• Coffee Exchange



• Coffee Exchange already has over 500 roasters purchasing green coffee

beans from three different origins (Rwanda, Ethiopia and Ecuador)

through WeChat Mini-program. The ideal customer profile is specialty

coffee roasters without resources to have their own team in origin.

• Coffee Exchange provides Coffee Roasters with a greater selection at 15-

20% lower prices. For Coffee Producers Coffee Exchange provides

commercial and logistics support whilst offering between 100-150% more

revenue. By handling the consolidation with technology Coffee Exchange

is able to allow even small orders to process at bulk order discounts.

User Scenarios

Primary User

• Need partners for a Series A round.

• Need local partners and support to help us enter international markets for

coffee sales.


Contact

Website

• https://www.chinacoffeeexchange.com

https://www.chinacoffeeexchange.com/

About Deloitte China Innovation Department：

Founded in 2011, Deloitte China Innovation Department is dedicated to providing the clients with "high-value, high-tech and high-touch" services and experience, and promoting Deloitte's innovation development in China by collaborating with 17 innovation departments of Deloitte Global network. By leveraging SPEED SET, a revolutionary acceleration model on Greenhouse platform, Deloitte China Innovation Department senses and engages global cutting-edge innovation technologies, incubates innovation assets through innovation programs, facilitates innovation transformation and builds win-win innovation ecosystem by connecting enterprises, government institutions, universities, incubators and startups.

Innovation Department Key Contacts

Dora Liu

Deloitte China

Innovation Sponsor

[email protected]

Annie Yu

Deloitte China Innovation

Department Senior

Manager

[email protected]

Steven Feng

Deloitte China Innovation Department

and Greenhouse Partner

[email protected]

For more information about Deloitte Innovation Department,

please send email to [email protected] ,

or go to the official website

https://www2.deloitte.com/cn/zh/pages/innovation/topics/innovation.html .

You can also scan the QR code on the right to enter Innovation Chinese

webpage.

Kate Huang

Deloitte China Innovation

Department Startup Service

Manager

[email protected]

mailto:[email protected]




https://www2.deloitte.com/cn/zh/pages/innovation/topics/innovation.html


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