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Market Share Analysis: Top 10 Consulting Providers’ Revenue, Growth and Market Share, Worldwide and Regional, 2009 Gartner Dataquest Research Note G00200370, Michael von Uechtritz, 30 April 2010, V2 RA3 05072011 This report is intended as a tool for service providers conducting a market scan of the top worldwide and regional consulting service providers and their performance. In 2009, all providers were challenged by shrinking consulting service markets. We examine and analyze the top 10 consulting service providers’ performance in revenue, growth and market share, both worldwide and regionally: North America, Europe, Asia/Pacific and Japan. Key Findings The consulting market declined 9%. Six of the top 10 worldwide service providers performed better than negative 9% in 2009. Of all 280 consulting service providers covered in “IT Services Market Metrics Worldwide Market Share: Database,” 138 outperformed (better than negative 9%) the global market, of which 60 providers had positive revenue growth. Some providers were able to capitalize from economies already recovering in late 2009 and increase their consulting service market share by selectively co-investing with buyers for innovative and growth-focused projects, or by taking advantage of investments by public-sector clients, representing 21%, or $15 billion, of the worldwide consulting market. In 2009, business-outcome-focused providers of consulting services with established business relationships were often successful in growing their market share better than the market average. Suppliers with a broad range of advisory services were attractive to buyers, for example, if they could provide assistance in mitigating financial risks of an underperforming complex business operation. Many consulting service providers faced challenging 2009 market conditions. Those with attributes such as a pure IT focus, internal influences from other outsourcing, software or technology businesses, an unbalanced geographical revenue split, or huge dependencies on clients in a single vertical market often underperformed the market average revenue growth rate. Four of the 10 largest providers (IBM, Accenture, HP and Capgemini) and 141 of all 280 providers covered in the market share database underperformed the worldwide consulting market growth rate average of negative 9%.

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Page 1: deloitte_vol2_article3

Market Share Analysis: Top 10 Consulting Providers’ Revenue, Growth and Market Share, Worldwide and Regional, 2009

Gartner Dataquest Research Note G00200370, Michael von Uechtritz, 30 April 2010, V2 RA3 05072011

This report is intended as a tool for service providers conducting a market scan of the top worldwide and regional consulting service providers and their performance. In 2009, all providers were challenged by shrinking consulting service markets. We examine and analyze the top 10 consulting service providers’ performance in revenue, growth and market share, both worldwide and regionally: North America, Europe, Asia/Pacific and Japan.

Key Findings

• Theconsultingmarketdeclined9%.Sixofthetop10worldwideserviceprovidersperformedbetterthannegative9%in2009.Ofall280consultingserviceproviderscoveredin“ITServicesMarketMetricsWorldwideMarketShare:Database,”138outperformed(betterthannegative9%)theglobalmarket,ofwhich60providershadpositiverevenuegrowth.

• Someproviderswereabletocapitalizefromeconomiesalreadyrecoveringinlate2009andincreasetheirconsultingservicemarketsharebyselectivelyco-investingwithbuyersforinnovativeandgrowth-focusedprojects,orbytakingadvantageofinvestmentsbypublic-sectorclients,representing21%,or$15billion,oftheworldwideconsultingmarket.

• In2009,business-outcome-focusedprovidersofconsultingserviceswithestablishedbusinessrelationshipswereoftensuccessfulingrowingtheirmarketsharebetterthanthemarketaverage.Supplierswithabroadrangeofadvisoryserviceswereattractivetobuyers,forexample,iftheycouldprovideassistanceinmitigatingfinancialrisksofanunderperformingcomplexbusinessoperation.

• Manyconsultingserviceprovidersfacedchallenging2009marketconditions.ThosewithattributessuchasapureITfocus,internalinfluencesfromotheroutsourcing,softwareortechnologybusinesses,anunbalancedgeographicalrevenuesplit,orhugedependenciesonclientsinasingleverticalmarketoftenunderperformedthemarketaveragerevenuegrowthrate.Fourofthe10largestproviders(IBM,Accenture,HPandCapgemini)and141ofall280providerscoveredinthemarketsharedatabaseunderperformedtheworldwideconsultingmarketgrowthrateaverageofnegative9%.

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2• Providerswerehardesthitin2009byadeclineof14.9%in

Europe.Consultingservicemarketshareconcentrationofthe10largestprovidersinEuropeincreasedfrom35.9%in2008to36.8%for2009,or0.9%.For2010,intheEuropeanregion,furtherbrandandclientacquisitionsareexpectedtoresultingrowingmarketshareconcentrationamongthetop10providers.

Recommendations

• AsabusinessandITconsultingservicebusinessleader,increaseyour2010marketsharebydemonstratingtopotentialbuyershowtheadviceyousellwillassistthemnotonlyinmitigatingtheirfinancialandbusinessrisks,butalsoincopingwitheconomicuncertainties.Forexample,committoeconomicbenefitsforbuyersfrombusinessprocessimprovementprojectsinthesupplychain.

• ITconsultingserviceprovidersshouldreducetimespentnegotiatingwithbuyersforanother(small)fixed-priceproject.Instead,considergrowingyourmarketsharebyinvestinginthedevelopmentofdifferentiatingconsultingserviceofferingstowinclients,oraddnewtalentstoyourconsultantbaseinaglobalmarketof$73billionthatisforecasttogrow6.2%in2010comparedwith2009.

• Constantlyassessyourorganization’sbusinessperformance,inparticular,asalocalproviderofconsultingservices.Learnfrom2009successesandfailures.Blocksufficienttimein2010withyourkeyexecutivesandadvisorstoidentifywhatneedstochangeinyourconsultingbusinessstrategy.Forexample,foryourpotentialandtargetedclientsegments,assesswhethertheserviceoffering(portfolio)addressespeople,process,technologyandbusinessriskrequirements,andforeachelement,includeaclearvaluepromiserelatedtothefinancialbusinessoutcome.

ANALYSISConsultingservicebusinessleadersdidnothaveasinglemonthof“businessasusual”in2009.Andmanyconsultingpracticeleaders,partnersorsalesandmarketingexecutiveswelcomedthebeginningoftheglobaleconomicrecoveryduringthelaterpartof2009withasighofrelief.

Manyglobalandregionalconsultingservicebuyersdelayedorfrozetheirinvestmentsinprojects,reducedtheirnumberofpreferredsuppliersandincreasedthepressureonconsultingratecards.Therefore,in2009,allsuppliersfacedunfavorablebusinessconditions.Providers’keybusinessperformanceindicators—suchasbacklogforordersandrevenue,timefrombidtoprojectdelivery,clientattrition,consultantutilization,forecastaccuracy,projectprofitandmargin,projectfunnelandprojectsize,sales

forceefficiency—wereimpacted.Businesseroded,andmanyconsultancyfirmswereforcedtotakedrasticmeasuresinresponsetochallenging2009marketconditions.Actionsweobservedincluded:

• Biddingforsmallerprojects

• Cuttingoverheadcost

• Rebalancingprojecttasksacrossaglobalworkforce

• Reducingtheconsultantbasewithvoluntaryorforcedleaves

Theseactionsandotherstepstakenbyprovidersresultedintheiroverall2009marketshareperformance.The2009marketsawahighermarketshareaccumulationofthe10largestproviders,withsomeproviderslosingtheir2008positioninthetop10listordisappearingfromaregionalmarket.Evensomeestablishedprovidersunderperformedintheirrevenuegrowthanddeliveredresultsbelowtheglobalmarketaverageofnegative9%in2009.

Examiningandanalyzinganyprovider’sperformance(e.g.,consultingservicerevenue,growthormarketshare)thatishighlightedinthisdocumentshouldalsobereadintheeconomicalcontextof2009.Theglobaleconomydeclined2.2%in2009,measuredinrealgrossdomesticproduct(GDP)growthcomparedwith2008,asestimatedbytheWorldBankinJanuary2010.

1.0 Consulting Market ContextSomecontextisimportanttounderstandthedynamicsofconsultingservices.InGartner’sforecastandmarketdefinition,consultingservicesisanofferingofprofessionalservicesandincludestwosubsegment(businessandITconsulting)forecasts.Wedonotfurthersegmentthemarketshare.

Theconsultingservicemarketfacedadramaticglobaleconomicslowingin2009.Despiteafinanciallychallengingyear,sixoftheworld’slargestconsultingserviceprovidersthatGartnercoversinitsmarketshareanalysismanagedtoperformbetterthanthemarketaverageofnegative9%in2009.Whyhavesomeconsultingserviceprovidersbeenmoreresilientinthisdramaticglobaleconomiccycle?Gartnernotesthefollowingobservations:

• Indifficultanduncertaintimessuchasin2009,buyersprefertoworkwithestablishedproviderstoattainadvicetheyneed.Consultingisrelativelyimmunefromtheeconomiceffects,eveninagloballycontractingmarket.Businessadvisoryserviceprovidersweresomewhatmoreresilientiftheyhadanestablishedrelationshipandcoulddemonstratetheirbusinessvalue-addtoclients.

©2010Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.oritsaffiliates.Reproductionanddistributionofthispublicationinanyformwithoutpriorwrittenpermissionisforbidden.Theinformationcontainedhereinhasbeenobtainedfromsourcesbelievedtobereliable.Gartnerdisclaimsallwarrantiesastotheaccuracy,completenessoradequacyofsuchinformation.AlthoughGartner’sresearchmaydiscusslegalissuesrelatedtotheinformationtechnologybusiness,Gartnerdoesnotprovidelegaladviceorservicesanditsresearchshouldnotbeconstruedorusedassuch.Gartnershallhavenoliabilityforerrors,omissionsorinadequaciesintheinformationcontainedhereinorforinterpretationsthereof.Theopinionsexpressedhereinaresubjecttochangewithoutnotice.

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3• Operatingcomplexityfororganizationshasincreasedthe

demandforadvice.Enterprisesareconfrontedwithmyriad—andoftentimes—uncertainlegal,regulatory,financial,riskmanagementandoperatingconditionsasaconsequenceofthefinancialcrisisin2008andcontinuedeconomicuncertainties.Potentialbuyersofconsultingservicesoftendonothavesufficientin-houseexpertisetoaddresstheseissuescompletely.Itisthereforenosurprisethatsomeoftheconsultingservicefirmsthatspecializeinaddressingcomplexbusinessconditionswereaskedtoassisttheirclientsintheplanningof,forexample,therestructuringofabusinessoperation,andtheysawanincreaseindemandfortheadvicetheycanprovide.

• IncreaseofopportunitiesinarapidlyrecoveringemergingconsultingmarkethelpedtooffsetuncertainorunfavorableeconomicconditionsforsomeprovidersintheUnitedStatesandpartsofWesternEuropeasearlyasthesecondhalfof2009.Wenotethatproviderswithaglobal,virtualworkforcecanbetterbalancedemandsintermsoftheircapacitiesandstaff.Theseproviderscandeliverprojectswithouterodingprofits,whilereactingtopressuresonconsultingratecardsbybuyers.

2.0 Market Share PerformanceManyproviderstookmeasurestosurviveandbe“sheltered”fromfinancialdistress,andoverall,theconsultingindustryresistedgreaterdamagesthatwereexpectedfromasevereeconomicdownturn.BearingPoint,forexample,filedforChapter11bankruptcyinFebruary2009foritsU.S.operations.However,ofallthe280providerscoveredin“ITServicesMarketMetricsWorldwideMarketShare:Database,”60providersexperiencedpositiverevenuegrowth.Thisevidenceofresiliencefortheadvisoryindustryisinteresting,becauseadvisoryservicesaretypicallyconsideredbymanyasthefirstand/orworst-affectedbusinessserviceswhenspendingorcapitalcontracts.

Thus,theleadersinthissegmenthaveevolvedovertimethroughsignificantinvestmentsinmethods,physicalinfrastructure,laborpools,andexpansionoftheirclientbaseandpipelines.Organicgrowthalsohasbeensupplementedwithacquisitions;andwhenanacquisitionofscaleoccurs,theimpactcanbenoteworthy.Morevariabilityingrowthandrevenueperformancehascausedmorefluctuationinmarketsharegains/losses.Inaconstantlychangingcompetitivelandscape,wefoundattributesofsuccessfulprovidersintheconsultingmarkettoinclude:

• Scale—GlobalbusinessandITconsultingserviceprovidershavescaleintheiroperationstodelivertheiradviceacrossseveralgeographicalregionsanddomains.

• Scope—Advisorsoperatinginitiativesforbuyersonaglobalscalehavetheabilitytoofferabroadarrayofconsultingservicesaddressingtheseinitiatives;broadscopeintheadviceofferediscriticallyimportant.

• Skills—Consultanciesneedtherightmixofskills,suchasformulticulturalandmultidomainchangemanagement,whileatthesametimeofferingadeepbusinessprocessunderstandingforalargenumberofindustries.

• Stability—AsolidbalancesheetandfinancialstabilityofthebusinessandITconsultingserviceproviderarecriticalbecausebuyingorganizationsmustmitigatetheriskoffailingtocompleteaprojectorinitiative(forexample,amajortransformational18-month-longglobalfinancefunctionproject).

• Strategy—Consultingserviceproviderscontinuallyevolvetheirbusinessstrategythroughreorganizing,“reskilling”oftheirresourcesandredefiningserviceoutcome.

Thetop10listsforeachregionandtheoverallworldwidemarketsharedidvary—butnottoasignificantextent.Manyproviderswereabletoholdontotheirpositions.However,somecompetitorsstartedtoclosethemarketshareandrevenuegaps—throughacquisitionsandorganicgrowth,aswellasbyobservingwhathasenabledthetopproviderstobothexpandtheirportfolioofconsultingservicesandholdontotheirstrongplacesinthemarket,despitethechallengesallprovidersfacedin2009.

2010willbecritical;thereturntorevenuegrowthwillbeimperativeforconsultanciesofallsizes;thosethatdonotkeeppacewiththegrowthoftheconsultingservicemarket,whichispredictedtoreboundin2010,willbepossibletargetsforacquisitionbythestrongerproviders.Acquisitionscanpotentiallyhaveamaterialimpactonthemarketsharerankings.

3.0 Methodology and Market Share DatabaseGartner’s“ITServicesMarketMetricsWorldwideMarketShare:Database”providesvendorrevenue,marketshareandend-usermarketsizeforITservicesbyregionandcountry.Consultingservicesaresegmentedbycomputingandcommunicationsplatformsandbyverticalmarket.Thesestatisticshavebeendevelopedusingsecondaryresearchandmodelingtoprovidetimelyestimatesofprior-yearresults.Marketsharestatisticsreflectsecondaryandprimaryresearch,includinginputfromparticipatingvendors.See“DataquestGuide:ITServicesMarketResearchMethodologyandDefinitions”forfurtherdetailonourmethodologiesanddefinitionsforITservicesandwhichcountries/regionsandverticalsarecoveredbythedatabase.

4.0 Worldwide: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009Worldwidebusinessconditionsof2009havechangedtheconsultingmarketlandscapebecausemoremarketsharewasabsorbedbythe10largestproviders,reducingthecombinedshareofallotherprovidersby0.7%,or$491million.Theincreaseof0.7%,from33.4%in2008to34.1%in2009,isexplainedbythefactthatsomesmallerproviderslosttheirrevenuetosomeoftheirlargercompetitors.

Sixoutperformersexceededtheworldwidemarketaverageofnegative9%in2009andareinthetop10list(seeTable1):Deloitte,PricewaterhouseCoopers(PwC),Ernst&Young,KPMGInternational,CSCandFujitsu.Further,ofthe280globalprovidersthatGartnertrackedconsultingservicerevenuefor,138exceededthenegative9%growthratein2009,and60globalprovidershadapositivegrowthrate(morethan0%)intheirconsultingservicerevenue,despitethechallengingyear.

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4Acquisitionsconstantlychangetheconsultingserviceprovider’slandscapeandimpactthegrowthratesinorganically.Attributesofprovidersinregardtotheirglobalscale,potentialfornewprojectscope,overallrevenuesize,consultantskillandtalentbaseareanexpressionoftheirconsultingbusinessstrategy.Amongthemanyacquisitionsin2009,thesaleofBearingPointtoCSC,Deloitte,Keane,PwCandotherproviderswasamajoreventandisreflectedinthisworldwidelistandtheregionaloneswhereapplicable.

Smallersuppliersofadvisoryserviceswerechallengedintheiraimtoachieveabalanceintheir2009revenueacrossseveralgeographicalmarketsandtherebyreducetherevenueimpactofasinglegeographicalmarketontheirglobalbusinessperformance.Longexistingbusinessrelationshipsbetweenbuyersandtheirpreferredconsultingserviceproviderrepresentahurdleforthesesmallercompetitorstryingtoexpandintonewaccountsortakingmarketshareinapreviouslyunaddressedverticalsector.

Membersoftheglobaltop10listtradedplaces,butthepositionsofthesevenlargestplayersdidnotchangefrom2008.In2009,Fujitsuclimbedtotheeighthposition,andHPclimbedtotheninthposition,whileCapgeminidroppedtwoplaces—tothe10thposition—intermsofglobalconsultingservicemarketshare.Overall,therewaslittlechangeinthegroupofthetop10providernameslistedinTable1,whichremainedthesameforallproviders,comparedwith2008.Webelievethattheconsistentpresenceoftheproviders,suchasKPMG,signalsthestrongeraffinityofIT-consulting-ledprojectstowardfinancialadvicerequired.Some

buyershavebusinessrequirementstomitigatepeople,process,technologyand,increasingly,financialrisksandmust(often)continuetoimprovecertainbusinessprocessestocutenterprisecosts.

The2009top10marketsharedatashowsthe10largestglobalsuppliersofconsultingservices(seeTable1).

Sixofthe10providersoutperformedthemarketaverageofnegative9%in2009.Attributesofthesixoutperformersinclude:

• Deloitte,Ernst&Young,KPMGandPricewaterhouseCooperscombinedrepresentthegroupofthe“BigFour.”Their2009marketshareresultsconfirmour2008marketshareassessmentthattheBigFourwillincreasetheirrelevancetobuyers.Commonattributesofthesebusinessconsultingserviceprovidersareasfollows:

• Globalscale

• Presenceinmorethan100countries

• Broadscopeoftheadvisoryservicestheycanprovide—fromaccounting,auditing,assurance,businessandtaxtotransactionadvisoryservices

Source:Gartner(April2010)

Table 1. Worldwide: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Dollars)

Vendor

Deloitte

IBM

PricewaterhouseCoopers

Accenture

Ernst&Young

CSC

KPMGInternational

Fujitsu

HP

Capgemini

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

4,385

4,353

3,316

3,074

2,348

1,926

1,735

1,561

1,536

1,566

51,303

77,103

2009

4,354

3,958

3,225

2,590

2,327

1,769

1,689

1,473

1,313

1,291

46,147

70,136

Growth (%) 2008-2009

0.7

9.1

2.8

15.7

0.9

8.2

2.7

5.7

14.5

17.6

10.0

9.0

Market Share (%) 2009

6.2

5.6

4.6

3.7

3.3

2.5

2.4

2.1

1.9

1.8

65.9

100.0

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5• Exceeding100,000employeesinconsultingoverall

• Broadskillbase

• SizeintermsoftheirrevenueinthebusinessandITconsultingmarketandothermarkets.

• Overall,theBigFourgroupcopedrelativelywellwiththedynamicsoftheglobalconsultingmarket.Thehistoricalclosealignmentoftheirconsultingbusinesswiththebuyingorganizations’CFOcommunitywasattributedtotheseproviders’auditingandaccountingbusinesses.Sincethefinancialcrisisin2008,CFOsareconsiderablymoreinfluentialtotheCIOandoverallforthebusinessandITconsultinginvestmentsofanorganization,comparedwithprecrisisyears.Further,weobservedinourdialoguewithGartnerclientsthroughinquiriesthatadviceoftheBigFourisfrequentlyconsideredobjectivebytheirpotentialservicebuyers.Thisisbecausetheseprovidersare,toacertaindegree,notinfluencedbytheirotherbusinesses,suchastheneedtopushforrevenueforIToutsourcingwithamajorsoftwareorlargehardwareinternalbusinessunit/division,throughadvicetheysellanddeliver.

• Fujitsu,withnegative5.7%,andCSC,withnegative8.2%,outperformedthemarketaverageofnegative9%.

• Fujitsudeclinedlessthan9%initslocalandregionalgovernment,transportationandhealthcarebusiness.FujitsushowedpositiverevenuegrowthforitsbusinessandITconsultingrevenueinitsservices,wholesaleandtrade,andagriculture,miningandconstructionverticals.

• CSC’sresultswerepositivelyimpactedbyitsconsultingbusinessinthegovernmentvertical,fromwhichCSCderived$866million(of$1,769million)in2009and$884millionin2008,a2%declinecomparedwith2008.CSCexploiteditsconsultativecapabilities,creatingandidentifyingIToutsourcing(ITO)opportunities,aswellasleveragingintoandthroughthetransition(earlylifesupportteam).

Attributesofthefourunderperformers,whichalldeclinedinrevenuebymorethan9%in2009,include:

• Thesefourlargeconsultingserviceproviders—IBM,Accenture,HPandCapgemini—havealargeportionoftheirtotalITservicesrevenuecomingfromacompanystrategyofpositioning,oftensellingtheiroutsourcingoperations,inadditiontotheirconsultingservices,tobuyers,aswellasbundlingconsultingintoanapplicationdevelopmentcontract.Further,providerssuchasIBMandHPhaveothersoftwareandhardwarebusinessestosupport/prioritizewiththeirconsultingbusiness.

• Someproviders’revenueand,therefore,marketshareresultsaregeographicallylessbalancedbecausetheprovidersarehighlydependentonasinglecountry,andwebelievethissituationcontributedtoCapgemini’sunderperformanceofnegative17.6%in2009.Capgeminicollected$1,005million,or77.9%ofitsglobal$1,291millioninconsultingrevenue,fromWesternEurope.TheAsia/Pacificregion,a$7,187millionmarketin2009,contributed4.5%ofCapgemini’sgrowth,or$32million,butata(low)weightof2.5%initsglobalconsultingservicerevenue.

5.0 Regional Analysis: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009Whenreviewingproviderperformanceineachregion(worldwide,NorthAmerica,Europe,Asia/PacificandJapan),wefoundnoticeabledifferences,andtheyareasfollows:

• Japanshowedthehighestconcentrationofmarketshare(68.1%)forthetop10providersamongallfiveregions.Theworldwideconcentrationoftop10marketsharewas34.1%in2009(asshowninTable1).

• NoproviderintheworldwideandEuropeantop10listsachievedflat(0.0%)orpositiverevenuegrowthin2009.Incontrast,fiveprovidersoperatingintheJapanesemarketgrewtheirconsultingservicerevenue,therebyoutperformingtheirglobalmarketpeers.Themarketshareholdbylocalcompetitorsineachregiondemonstratesthattheabilitytodeliveradvisoryserviceslocallyorregionallyremainsakeyrequirementforsomeendusers.

• IBMhasauniquepresence:Itislistedamongthe10largestconsultingserviceprovidersinallfivegeographicalregionscoveredinthisreport.

• Otherproviderspopulatethetop10listsinmultipleregions,anddomesticprovidersappearonregionallists:Forexample,SAICappearsinNorthAmerica’slist,LogicaappearsinEurope’slist,SamsungSDSappearsinAsia/Pacific’slist,andNECappearsinJapan’slist.Clearly,competitivedifferentiationversusagroupofpeersrequiresallproviderstotakeintoaccountthespecificregionalorcountrymixofcompetitioninthesemarkets.

• Theunweightedaveragerevenuedecline(inU.S.dollars)forthetop10providersperregionvariessignificantly,anditisaslowasnegative2.3%forAsia/Pacificandisashighasnegative12.4%inEurope.Asia/Pacific’slowerdeclineinrevenueforthetop10indicatesthatsmallermarketsrecoverfasterfromaneconomiccrisis,andtherefore,somerapidlyrecoveringeconomiesoffera2010revenueopportunityforproviderstoeventuallyrebalancetheirtotalconsultingservicerevenuesplitquickly.Forexample,theAsia/Pacificregionisforecasttogrow17.1%in2010initsconsultingservicemarketcomparedwith2009,representingan$8.5billionmarket.

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65.1 North America: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009InGartner’sanalysis,wedefineNorthAmericaasbeingcomposedofCanadaandtheUnitedStates.NorthAmerica’sbusinessconditionsof2009changedthemarketlandscape,evidencedby0.7%moremarketshareaccumulatedbythetop10,increasingfrom39.7%in2008to40.4%.Theincreaseof0.7%,or$195million,representstheabsorptionofafictiveproviderholdinga27thmarketsharepositioninthisgeographicalmarket.

SixprovidersexceededtheNorthAmericanmarketaverageofnegative6.1%in2009:Deloitte,PricewaterhouseCoopers,SAIC,NorthropGrumman,Ernst&Young,andKPMGInternational(seeTable2).Further,ofthe135providersthatGartnertrackedconsultingservicerevenueforinNorthAmerica,69exceededthenegative6.1%growthin2009,and28providersoperatinginthisgeographicalmarkethadapositivegrowthrateintheirconsultingservicerevenue.

ThebreakupandsaleofBearingPointisreflectedinthistop10listforNorthAmericaandfurtherunderlineschangesatthesupplysideofthelargestregionalconsultingmarketintheworldworth$27.9billionin2009.

Positionsinthetop10listchanged,butitsmembersfortheNorthAmericanregionremainedalmostthesame,comparedwith2008.Inthe2009listofthe10largestconsultingserviceprovidersinNorthAmerica,SAICandNorthropGrummanrepresenttwolargeU.S.-focusedproviders.Forexample,in2009,$1,245millionof

SAIC’s$1,250millionconsultingservicerevenueinNorthAmericawasgeneratedintheU.S.and$972millionofNorthropGumman’s$976millionconsultingrevenueintheregionwasgeneratedintheU.S.McKinsey&Co.exitedthelist,andKPMGInternationalenteredthelistandisnowinthe10thpositionforits2009marketshare.

Table2liststhe10largestprovidersofconsultingservicesinNorthAmericain2009.

Sixofthe10providersoutperformedtheNorthAmericanmarketaverageofnegative6.1%in2009.Attributesofthesixoutperformersinclude:

• Consultingserviceproviders—suchasNorthropGrumman,SAICandDeloitte—thatwerepositionedstrongly(ifcomparedbyrevenuegrowthrates)inthe2009NorthAmericanconsultingmarkethavehistoricallyoperatedinthescopeoftheU.S.federalgovernmentsector.Deloitte’s2009marketshareincludestheacquisitionofBearingPoint’spublic-sectorpracticesintheU.S.Thesethreeproviders’performancedemonstratedacompetitiveadvantageintheirverticalbusinessfocusandassistedtheseprovidersinachievingpositiverevenuegrowth.

• WeattributeSAIC’s2009successtotheprovider’sscope,skillsandcompetenciesitcanprovidetonationalsecurity,energyandenvironment,criticalinfrastructure,andhealthbuyersofadvisoryservices.SAIC’sstrategytofocusonthepublicsector

Source:Gartner(April2010)

Table 2. North America: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Dollars)

Vendor

Deloitte

PricewaterhouseCoopers

IBM

SAIC

CSC

NorthropGrumman

Ernst&Young

Accenture

Oracle

KPMGInternational

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

2,406

1,445

1,465

1,193

1,271

926

870

970

656

554

17,944

29,700

2009

2,419

1,432

1,311

1,250

1,179

976

843

797

534

528

16,616

27,886

Growth (%) 2008-2009

0.6

0.9

10.5

4.8

7.2

5.4

3.0

17.9

18.6

4.8

7.4

6.1

Market Share (%) 2009

8.7

5.1

4.7

4.5

4.2

3.5

3.0

2.9

1.9

1.9

59.6

100.0

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7forthisalmost-U.S.-onlyprovider(intermsofbusinessandITconsultingservicerevenue)haspaidoff,asevidencedbyitsbetter-than-market-averageresults.2009wasarecordyearfortheprovider,anditsoverallbusinessexceeded$10billion,anditreported27dealsvaluedat$100millionorgreater,comparedwith17in2008.In2009,SAICacquiredSMConsulting(SMC)andIconSystems(Icon).SMCprovidesservicesinlanguage,intelligence,IT,managementconsulting,businessprocessoutsourcing,training,andlogisticstofederal,stateandlocalgovernments,andprivateindustry.

• Competitivemoves(thatis,acquisitions)helpedPwCtoexpanditsconsultingbusinessandstrengthenitsconsultingskillsintechnologyandtransformation,includingstrategy,operationsandsustainability.ItsacquisitionsofAlarisConsulting,NewDimensionSolutions,Entology,BusinessMinds,ECSLtd.andSustainableFinance,aswellasportionsofBearingPointNorthAmerica’scommercialbusiness,impacteditsresult.

• PwCwasoneoftwoBigFourfirms(Ernst&Youngwastheother)tosupporttheU.S.governmentinitsbailoutofbankinginstitutionsundertheTroubledAssetReliefProgram(TARP).Overall,PwC’sbusinessandITconsultingrevenuedeclined0.9%in2009comparedwith2008.

• Ernst&Youngappearstobegrowingitstechnologyadvisorycompetenciesorganically,althoughthefirmacquiredtheSAP-focusedpracticeofEnteGreatinApril2009,andCapitalCityTechnologies,asmallmanagementandtechnologyconsultingfirmservingthegovernmentsector,in2009.Ernst&YoungadvisedtheFederalReserveBankofNewYorkonthedismantlingofAmericanInternationalGroup(AIG).Overall,Ernst&YoungbenefitedfromitsincreasedfocusonthealignmentofbusinessandIT.IntermsofErnst&Young’sconsultingservicerevenue(inparticular,businessconsulting),Ernst&Youngbenefitedfromsomebuyers—beyondtheCFOcommunity—showinganinterestinmaturingsolutions,suchasanalyticsandbusinessintelligence,toenhancethefinancialtransparencyoftheirorganizations.

Oraclehadthehighestdecline(atnegative18.6),followedbyAccenture(negative17.9%),IBM(negative10.5%)andCSC(negative7.2%)intheNorthAmericanmarket.Thesefourprovidersinthistop10listunderperformedthemarketaverageofnegative6.1%,andtheirattributesinclude:

• Oraclehasnotfullymaterializedonallconsultingserviceopportunitiesinsomeoftheverticalsectors,suchasinthegovernmentalsector,whichisarevenuestreamthatsomeoftheotherprovidersoperatinginthisregionhavetakenbenefitof.Oracleexperiencedastrongdeclineof20.9%initsconsultingrevenuefor2009inthemanufacturing(discreteandprocessmanufacturing)verticalsectors,whichcontributedtoitsbelow-market-averageperformance.

• Withrevenueof$797millionin2009,Accenturedeclined17.9%fromitsprevious-yearestimatedrevenuebaseof$970million.Accenture’sproject-basedservicesincludebusinessconsultingandITconsulting,andthestaffingisusually

organizedtoconductaconceptualanddetaileddesign,whichisusuallyexecutedbyabusinessconsultingteam(forprocessdesign,workflowsandbusinesscase)andITconsultingresources(forthetechnicalarchitecture,detaileddesignandconfiguration).OtheradvisorsthatAccenturecompeteswithinNorthAmericaselltheirownservices,similartothoseofferedbyAccenture,andin2009,competitivepricepressuresandthelackofconstantlyreaching(new)buyingcenters,suchastheCEOorCFOofanorganization,mayhaveimpacteditsperformance.

• IBM(withnegative10.5%)andCSC(withnegative7.2%)werealsochallengedtocopewithadifficultyearandunderperformedthe2009marketaveragerevenuedeclineof6.1%intheregion.Webelievethatinternalinfluencesandobligationstootherbusinesses,suchasoutsourcing,softwareandtechnology,influencedtheirmarketperformanceinbusinessandITconsulting.

5.2 Europe: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009InGartner’sanalysis,wedefineEuropeasbeingcomposedofEasternandWesternEurope.AmajorcomponentoftheEuropeanmarketisWesternEurope,oneofthemost-matureconsultingmarkets.Thus,inmarketshare,weseeacombinationoflocal,globalandEurope-basedprovidersdominatingtheleadershippositionsduetotheirpositioninWesternEurope.

DuetoachallengingEuropeanconsultingservicemarket,asorganizationsslowedspendingonprojects,changestothecompetitivelandscapewerealmostnatural.Thetop10playersaccruedanadditional0.9%ofmarketshare,growingto36.9%,representinga$228millionincreasecumulativelyortheabsorptionofafictiveproviderholdinga21stmarketshareposition.

Fiveproviderswithinthetop10exceededand,thereby,outperformedtheEuropeanmarketaverageofnegative14.9%in2009:Deloitte,PricewaterhouseCoopers,Ernst&Young,KPMGInternationalandFujitsu(seeTable3).Further,ofthe186providersthatGartnertrackedconsultingservicerevenueforinEurope,atotalof102exceededthenegative14.9%averagein2009,and18providersoperatinginthisgeographicalmarkethadapositivegrowthrateintheirconsultingservicerevenue.

Driversforlocalmarketdynamicsintheregionarefoundinthedifferenteconomicconditionsunderwhichproviderswerecompeting,includingthemanyvaryinglocallegalandregulatoryrequirementsanddifferencesinbusinessculturethatimpactedhowconsultingproviderscansellanddelivertheiradvicetoEuropeanclients.

In2009,GDPdecreased4.1%intheeuro(currency)areaanddecreased4.2%acrosstheEuropeanUnion’s27memberstates,comparedwiththe0.6%increaseand0.7%increase,respectively,in2008,accordingtoEurostat,thestatisticalofficeoftheEuropeanUnion.TheofficefurtherreportedthatamongEUmemberstatesforwhichseasonallyadjustedGDPdataisavailable,Estonia(with2.5%growth)recordedthehighestgrowthrateinthefourthquarterof2009,comparedwiththepreviousquarter,followedbySlovakia(with2%)andPoland(with1.2%).

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8Currencieshadanimpactduetovolatileexchangerates,suchasfortheeuroagainsttheU.S.dollar.Currencyimpactsconstrainedsomeprovidersoperatingatacountryorregionallevel,forexample,iftheyhadnotproperlyhedgedagainstcurrencyfluctuations.Also,someprovidersfacedchallengesfromyearlyunfavorablepredefinedinternalexchangeratesintermsofintracompanycosttransferswhenlendingconsultantsforthedeliveryofglobalprojectsoutsidetheirterritories.WereportedfortheU.K.consultingmarketanegative17.2%performanceinU.S.dollars,negative2.7%performanceinBritishpoundsandnegative12.8%performanceineuros.

PositionsintheEuropeantop10listchangedin2009,buttheprovidersfortheregionremainedthesame,comparedwith2008.Inthis2009listofthe10largestconsultingserviceprovidersinEurope,LogicarepresentsalargeEuropean-focusedproviderforbusinessandITconsultingservices.ThatisbecauseLogica’s$1,083millionofits$1,086millionbusinessisderivedfromitsclientsinWesternEurope,anditsrevenuefromtheU.K.andFrancecombinedis$452million.

The2009top10marketsharedatashowsthe10largestEuropeansuppliersofconsultingservices(seeTable3).

Attributesofthefiveoutperformers(Deloitte,PricewaterhouseCoopers,Ernst&Young,KPMGInternationalandFujitsu),whichallexceededtheEuropeanmarketaverageofnegative14.9%in2009,include:

• TherevenuethattheBigFourderivedfromtheirbusinessconsultingservicescontributedtotheirbetter-than-market-average(negative14.9%)revenuegrowthperformancein2009.Theresultsofthesefourproviderscanbeattributedtothebroadscopeofprojectstheycanaddressandtheavailabilityofconsultantswithskillsandcompetenciesthatwereneededtocopewitheconomicchallengesin2009byclientsinanumberofverticals,suchasfinancialservices,communications,utilitiesorhealthcare.Forexample,forallfourproviders,revenuegrowthinthefinancialservicesverticalexceededthemarketaverageofnegative15.6%in2009inthebusinessandITconsultingservicemarketinEurope,whichshrankfrom$6,542millionin2008to$5,521millionin2009.

• Fujitsuadvisoryserviceattributorsincludedsomecompetenciestoimproveabuyer’sbusinessoperation(operationalexcellence),whichwasacritical2009priorityforCIOs.TheproviderintegrateditstechnologyadvisorycompetenciesorganicallyandrefocusedonsellingitsITconsultingcompetencies.InApril2009,FujitsuacquiredSiemens’50%stakeofFujitsuSiemensComputers(FSC).Asaresultofthereorganizationandacquisition,Fujitsucannowreapthebenefits,anditcannowbroadlypositionitsconsultingservicestoclientsintheregion.

Source:Gartner(April2010)

Table 3. Europe: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Dollars)

Vendor

Deloitte

Accenture

Logica

Capgemini

IBM

PricewaterhouseCoopers

Ernst&Young

KPMGInternational

Fujitsu

HP

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

1,253

1,437

1,282

1,231

1,195

1,040

978

840

741

677

19,081

29,755

2009

1,182

1,145

1,086

1,012

1,005

936

924

816

656

548

16,007

25,317

Growth (%) 2008-2009

5.7

20.3

15.3

17.8

15.9

10.0

5.5

2.9

11.5

19.1

16.2

14.9

Market Share (%) 2009

4.7

4.5

4.3

4.0

4.0

3.7

3.7

3.2

2.6

2.2

63.1

100.0

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9Accenturehadthegreatestdecline(negative20.3%),followedbyHP(negative19.1),Capgemini(negative17.8),Logica(negative17.3%)andIBM(negative15.9%)amongthe10largestprovidersintheEuropeanmarket.ThesefiveprovidersinthisEuropeantop10listunderperformedthemarketaverageofnegative14.9%,andtheirattributesinclude:

• IntermsoftheirmarketshareinEurope,Accenturederived23.6%ofitsconsultingbusinessin2009fromtheUnitedKingdom,Capgeminiderived27.8%,andHPderived28.8%oftheregionalconsultingbusinessfromtheUnitedKingdomin2009.Further,theU.K.isAccenture’sandHP’sprimarysourcecountryforconsultingrevenueinEurope.Therefore,theU.K.hadaheavyinfluenceontheseproviders’overallresultsfortheregionin2009.

• Capgemini’sconsultingservicerevenuesplitacrosstheregionsissomewhatunbalanced,asitcollected$1,005million,or77.9%,ofitsglobal$1,291millionconsultingservicerevenuefromWesternEurope.

• Logica’s2009underperformance(negative15.3%)inconsultingrevenuegrowthversusthemarketaverageinEuropeofnegative14.9canbeattributedtoitsstrongdeclineof25.6%inconsultingservicerevenueintheNetherlandsandadeclineof25.5%inBelgium;generally,bothcountrymarketsarehistoricstrongholdsforLogica.

• IBM’sdeclineof15.9%inconsultingservicerevenuein2009wasrelativelyequallysplitacrossEurope.

5.3 Asia/Pacific: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009The2009marketsharedatashowsthatthetop10providersinAsia/Pacificintheconsultingservicemarketaccountedfor48%ofthetotalAsia/Pacificconsultingmarket(seeTable4),anincreaseof1.1%from46.9%in2008,representingabusinessof$79millionofthetotalmarket.

SevenoutperformersexceededtheAsia/Pacificmarketaverageofnegative5.1%in2009:IBM,Accenture,PricewaterhouseCoopers,KPMGInternational,Ernst&Young,DeloitteandCSC.Further,ofthe176providersthatGartnertrackedconsultingservicerevenueforinAsia/Pacific,86exceededthemarketaverageofnegative5.1%in2009,and53providersoperatinginthisdiversegeographicalmarkethadapositivegrowthrateintheirconsultingservicerevenue.

In2009,theglobalconsultingmarketfacedaremarkablysynchronizedglobaldownturn,butin2010,providersstartedtoexperienceamultispeedGDPrecovery.TheAsia/Pacificregionclearlyhighlightsthattherecoveryisproceedingatdifferentspeeds,anditremainsfragile.Theseconditionsposetheirownchallengestoconsultingserviceprovidersoperatinginadvancedeconomies,suchasAustralia,oremerginganddevelopingeconomies,suchasChinaandIndia.Further,acrosstheregion,thebusinessconfidenceindexforSouthKorea,Malaysiaand

Taiwanisupfromthehighlevelsof2008,accordingtotheInternationalMonetaryFund(IMF),signalingprojectopportunitiesforproviders.

Positionsinthelistdidnotchange,andits10membersfortheAsia/Pacificregionremainedthesame,comparedwith2008.SamsungSDS,UXCandLGCNSrepresentlargeAsia/Pacific-focusedprovidersforbusinessandITconsultingservices.Forexample,localITservicesfirmUXC,whichhassignificantbusinessinthegovernment,communicationsandretailsectors,isalsoincludedinthelist,anditderives$155millionofits$170millionbusinessintheregionfromclientsinAustralia.LGCNSandSamsungSDSareITservicesarmsoftheirchaebolconglomerateparentcompanies.SamsungSDShas$429millionofits$462millionAsia/PacificconsultingservicerevenuefromclientsinSouthKorea,andLGCNS,SouthKorea-based,derives$141millionofits$152millionintheregionalsofromSouthKorea.

Ourdatafor2009liststhe10largestprovidersofconsultingservicesinAsia/Pacific(seeTable4).

Attributesofthesevenoutperformers(IBM,Accenture,PricewaterhouseCoopers,KPMGInternational,Ernst&Young,DeloitteandCSC),whichexceededtheAsia/Pacificmarketaverageofnegative5.1%in2009,include:

• TheBigFour’sperformanceinbusinessconsultingservicescontributedtotheirbetter-than-market-average(negative5.1%)revenuegrowthin2009inAsia/Pacific.Resultsofthesefourproviderscanfurtherbeattributedtoclientsinanumberofverticals,suchasfinancialservices,communications,government,utilitiesorhealthcareintheregion.Consistently,allfourprovidershavetheirlargestshareoftheirAsia/PacificconsultingservicerevenueinAustraliaandinthefinancialservicesindustry(FSI).Allfourproviders’revenuegrowthintheFSIexceededthemarketaverageofnegative4.8%in2009forconsultingservicesintheAsia/Pacificregion.FSIrepresents$1,670million,or23.2%,oftheregion’stotalconsultingmarketof$7,187millionin2009.TheBigFourconsultingfirmswereamongthe41providersforwhomwereportedpositiverevenuegrowth(exceeding0%)inthisregionalmarketin2009.

• SuccessattributesforIBMandAccentureincludecountry-specificrevenuegrowth,suchasinChina.IBMrevenueforconsultinggrewfrom$254millionto$297million,or16.6%,inChina.AccenturegrewitsconsultingrevenueinChinafromarevenuebaseof$46millionto$60million,or28.7%.ForCSC,wereportedrevenuegrowthinSingapore(24.0%)andTaiwan(22.8%).

LGCNS(negative19.4%),SamsungSDS(negative18.6%)andUXC(negative14.6)alldeclinedinrevenueintheAsia/Pacific.ThesethreeprovidersintheAsia/Pacifictop10listunderperformedthemarketaverageofnegative5.1%,andtheirattributesinclude:

• SamsungSDS’sandLGCNS’sunderperformanceareduetotheircontinuedhighrevenuedependencyonSouthKorea;92.9%ofSamsungSDS’stotalAsia/Pacificconsultingservice

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10

revenuewasderivedfromSouthKorea,and92.8%ofLGCNS’sAsia/Pacificconsultingrevenuewasderivedfromthesamecountry.IntermsoftheSouthKoreanwon,theseproviders’consultingrevenuedeclined7.3%forSamsungSDSanddeclined8.4%forLGCNSin2009comparedwith2008.However,theSouthKoreaneconomyrecoveredinthesecondhalfof2009,accordingtotheBankofKorea.

• UXCfacedchallengesinNewZealandandAustralia,withdecliningconsultingrevenueof18.8%and14.3%,respectively,in2009.

5.4 Japan: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2009The2009marketsharedatashowsthatthetop10providersinJapanintheconsultingservicemarketaccountedfor68.1%ofthemarket,downby0.7%fromitspreviouslevelof68.8%;revenueof$39millionwastransferredtoprovidersthatwerenotpartofthetop10list.

TheaveragemarketdeclineintheconsultingmarketinJapanforallproviderswas0.5%.Thisnegative0.5%growthratewasoutperformedbyfiveprovidersin2009(seeTable5):Fujitsu,NEC,NTTData,NomuraResearchandMitsubishiElectric.Further,ofthe89providersthatGartnertrackedconsultingservicerevenueforinJapan,51exceededthemarketaverageofnegative0.5%in2009,

and49providersoperatinginthisdiversegeographicalmarkethadpositivegrowthintheirconsultingservicerevenue.

InJapaneseyen,however,theconsultingmarketintheregiondeclined9.9%in2009comparedwith2008,and11providersreportedpositivegrowth.ThisresulthighlightsthattheimpactoftheappreciationoftheJapaneseyenagainsttheU.S.dollarwasstrongin2009;forcomparisonpurposes,weprovidethelistofthetop10alsoinlocalcurrency(seeTable6).

ThebusinessenvironmentinJapanwassevereforthewholeof2009,andmanyorganizationskepttightITservicesspending,especiallyspendingrelatedtoconsultingservices.ConsultingserviceprovidersoperatingintheJapanesemarketfoundasomewhatpositivebusinessenvironment,withtheGDPincreasingby0.9%inthefourthquarterof2009(negative0.1%inthepreviousquarter),accordingtoEurostat.Theofficealsoreportedforthewholeof2009thatGDPdecreasedby5.2%inJapan,comparedwithitdecreasing1.2%in2008.

Positionsinthetop10listchanged,andToshibaexitedthelist,whilePricewaterhouseCoopersenteredthetop10asaresultofitsacquisitionofBearingPointin2009;PwChasincreaseditspresenceinthelocalmarket.

Somelargedomesticprovidersinvestedinenhancingtheirconsultingcapabilitiestoeffectivelyapproachcorporateexecutiveofficersofuserorganizations—whosebudgetswerestrictlycontrolled—towinprojects.HitachiandNTTDatahavebeen

Source:Gartner(April2010)

Table 4. Asia/Pacific: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Dollars)

Vendor

IBM

SamsungSDS

Accenture

PricewaterhouseCoopers

KPMGInternational

Ernst&Young

Deloitte

CSC

UXC

LGCNS

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

887

570

441

366

259

218

217

208

199

189

4,016

7,570

2009

875

462

438

409

262

253

232

200

170

152

3,725

7,187

Growth (%) 2008-2009

1.4

18.9

0.7

11.6

1.2

16.1

7.1

4.1

14.6

19.4

7.2

5.1

Market Share (%) 2009

12.2

6.4

6.1

5.7

3.6

3.5

3.2

2.8

2.4

2.1

52.0

100.0

Page 11: deloitte_vol2_article3

11acquiringconsultingcompanies,andFujitsurestructureditsorganizationandaggregateditsconsultingresourcesamongthegroupintoasubsidiaryprovidingnewoptionsforJapaneseclients.SuchmovessignalthatprovidershavestartedseeingastrongeraffinityoftheirIT-consulting-ledprojectstowardthefinancialadvicerequiredbysomeoftheirbuyers.

The2009top10marketsharedatashowsthe10largestsuppliersofconsultingservicesoperatinginJapan’smarket(seeTable5).

Attributesofthefiveoutperformers(Fujitsu,NEC,NTTData,NomuraResearchandMitsubishiElectric),whichexceededtheJapanesemarketaverageofnegative0.5%in2009,include:

• Ongoingstrongrelationshipswithcompaniesinthemanufacturingindustry,whichretainedITinvestmentstoimprovethebusinessprocessorexpandglobaloperations,evenunderseverebusinesscircumstances.Fujitsu,NEC,NTTDataandNomuraResearchempoweredtheirdeliverycapabilitiesinregionssuchastheAmericas,EastAsia,EuropeandChina,tostrengthentheircompetitivenessinconsultingprojects.

• Aconsistentattributeofallthesefiveproviders(Fujitsu,NEC,NTTData,NomuraResearchandMitsubishiElectric)ofbusinessandITconsultingservicesinJapanisthattheyareallheadquarteredinJapan.

• FocusputontheITcostoptimizationrelatedtoconsulting,includingthereviewofcurrentsystemsandITcosts,spendingonsoftwaresupportmaintenance,andoutsourcing.

IBM,Hitachi,PricewaterhouseCoopers,ITHoldingsandNihonUnisysdeclinedinrevenueinJapan’sbusinessandITconsultingmarketin2009.Thesefiveprovidersinthistop10listunderperformedthemarketaverageofnegative0.5%,andtheirattributesinclude:

• WeobservedthatsomeproviderswerelateinestablishingglobalsupportcapabilitiestogainattractionfromthegloballyoperatingJapanesemanufacturers.

• Relativelyhighdependencyonthefinancialservicessector,whichdrasticallycutITbudgetsandfrozeongoingprojectsin2009.

• NomuraResearchandMitsubishiElectricderive100%oftheirglobalconsultingservicerevenuefromclientsinJapan,andNECderived91.1%ofitsglobalconsultingrevenuefromclientsinJapan.

• NTTDatageneratedrevenueof$190million,or34.7%,fromtheFSIin2009.

Source:Gartner(April2010)

Table 5. Japan: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Dollars)

Vendor

Fujitsu

NEC

IBM

NTTData

Hitachi

NomuraResearch

PricewaterhouseCoopers

ITHoldings

MitsubishiElectric

NihonUnisys

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

676

540

564

526

582

195

183

170

148

125

1,683

5,392

2009

712

550

546

529

526

206

155

152

149

125

1,712

5,362

Growth (%) 2008-2009

5.3

1.9

3.2

0.5

9.6

5.9

15.2

10.7

0.9

0.6

1.8

0.5

Market Share (%) 2009

13.3

10.3

10.2

9.9

9.8

3.8

2.9

2.8

2.8

2.3

31.9

100.0

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12

Forcomparisonpurposes,weprovidedthelistoftop10consultingserviceprovidersinJapaninlocalcurrency(seeTable6).Ofthe89providersthatGartnertrackedconsultingservicerevenueforinJapan,49exceededthemarketaverageofnegative9.9%in2009,and11providersreportedpositivegrowthinyen.

6.0 Key Business and IT Consulting ServicesThisdocumentusesGartner’sterminologyforconsultingservices,whichisanaggregateforbusinessandITconsultingadvisoryservices.

Businessconsultingservicesincludebusinessoperationsconsultingservicesthattypicallypreface,enableorinfluencetheadoptionofIT.Thesebusinessconsultingservicesincludebusinessprocesstransformation,businessprocessredesignorre-engineering,businessperformanceimprovement,corporatecompliance,financetransformation,humancapitalmanagement,riskmanagement,governanceandsourcingadvisory.BusinessconsultingisdifferentfromITconsulting,whichisadvisoryservicesthathelpclientsassessdifferenttechnologystrategiesand,insodoing,aligntheirtechnologystrategieswiththeirbusinessorprocessstrategies.

Examplesofthesetypesofservicesincludetransformationalchangemanagementafteramerger,acquisitionanddivestures,complianceissues,costreduction,innovationinitiativesinproductmarketing,ITimprovements,organizationaldesign,processimprovement,productivityimprovement,orfunctionaladviceforfinancemanagement,humanresources,supplychain,marketingorcustomercare.

7.0 Evolution of the Worldwide and Regional Consulting MarketsWorldwide,Gartnerpredictsthatinthenearterm,revenuepressuresonconsultingserviceproviderswillcontinuetobehigh.Consultantsmustalsoupdatetheirknowledgebasefrequentlytokeeppacewithevolvingbusinessandtechnologyneedstodefendtheirmarketshare.“HypeCycleforConsultingandSystemIntegration,2009”showshowdynamicthebusinessconditionsareforbusinessandITconsultingserviceprovidersandtheirpotentialclients.Rightnow,enterprisecosttakeoutandbusinessprocessimprovementareinthescopeformanyconsultingprojects.Apartfrompricepressureonconsultingdayratesandfrequentchangestobusinessconditionsandtechnology,theglobalconsultingmarketprovidersfacechallengesfromcompetitivetechnologies,suchasonlineadvisoryservices,software-enabledbusinessmodelsandbusinessprocesssimulations.

Source:Gartner(April2010)

Table 6. Japan: Top 10 Consulting Service Providers’ Revenue, Growth and Market Share, 2008-2009 (Millions of Yen)

Vendor

Fujitsu

NEC

IBM

NTTData

Hitachi

NomuraResearch

PricewaterhouseCoopers

ITHoldings

MitsubishiElectric

NihonUnisys

OtherServiceVendors

Total Market

Rank

1

2

3

4

5

6

7

8

9

10

2008

69,884

55,787

58,324

54,402

60,125

20,139

18,953

17,585

15,307

12,974

173,899

557,379

2009

66,631

51,478

51,143

49,517

49,234

19,305

14,545

14,215

13,982

11,680

160,208

501,938

Growth (%) 2008-2009

4.7

7.7

12.3

9.0

18.1

4.1

23.3

19.2

8.7

10.0

7.9

9.9

Market Share (%) 2009

13.3

10.3

10.2

9.9

9.8

3.8

2.9

2.8

2.8

2.3

31.9

100.0

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13Forregionalconsultingservicemarkets,weexpectbuyerswillcontinuetocarefullymanagetheirbudgets,asevidencedbyintendedbehaviorsofbuyersintheU.K.,whichisthelargestmarket($6.4billion)intheEurope,theMiddleEastandAfrica(EMEA)market,andwhichisexpectedtogrow5.9%in2010.

In2010,thedemandforadviceinseveralregionsisgrowingagain,andasaresult,thedistributionofmarketsharewillevolve;weexpectthatlargerproviderswillconcentratemoremarketshareduringtheyear.

Further,someproviderslistedinthisdocumentwillstrategicallyacquirecompetitors,presentinganopportunitytogrowtheirglobalscaleandrevenuesizein2010,aswellastoacquirenewskillsneededtoaddressanincreaseddemandofbuyersseekingassistance—regionallyandglobally—tosuccessfullymanageincreasedcomplexityintheirbusinessoperations.