1. Orientation for Blog Writers

2. 3.

Blogging 101

The Benefits of Blogging

Delta Chamber Blog

A Look at Blog Examples

Chambers Roles

Blog Promotion

Evaluation

4.

• • What is blogging?

• • • Site to learn about blogs in plain English:

• • • http:// commoncraft.com /blogs

• • • Lorelle on Wordpress - The Wordpress Blogger!

• • • www.lorelle.wordpress.com

5.

• Why blog for yourself?

• • • Communicates your committees latest initiatives, projects, & current issues

• • • Opens the communication lines between committee members, Chamber members and citizens of Delta

• • • Your opportunity to influence citizens perception, knowledge and favour regarding Delta issues

6.

• Why blog for others?

• • • Creates a network of followers

• • • Informs readers on your committees undertakings

• • • Provides forum for feedback; including critic, suggestions, affirmation and questions

• • • Provides opportunity to influence community members on behalf of Delta Chamber

• • • Grows readers relationship with Delta Chamber and therest of the business community

7.

• • How can blogging further the Delta Chambers communications reach?

• • • Blogging is where people are now

• • • Blogs provide a new opportunity to connect

• • • A modern method to report on issues, advocacy, and successes

• • • Expands companys online visibility and assists marketing efforts

• • • Adds credibility through Consumer Generated Marketing (CGM). This method offers the chance for members and Delta citizens to respond and provide feedback on posted issues.

8.

Primary Focus:major business issues or themes

• i.e. economic development

Secondary Focus:member news and services

• benefits and upcoming events

Type of Blogging:structured and prepared plus impromptu blogging

Key:local angle, cater to existing businesses and current members

9.

September 2009

7-11: Joe Smith, Events Committee

14-18: Sam Brown, Economic Development

21-25: Sandy Dyck, Transportation

28-October 2: Mary Jones, Communications

10.

Writer/Researcher

• develop blog postings

• text and visuals as appropriate

• passed along to an Editor

Editor

• edit or ask questions for clarity or seek further input

• approval from Publisher

• can collaborate in blog exchanges

Publisher

• subject expert/committee chair

• name is on the blog

• engages in the conversation with other blog users

Administrator(Executive Director)

• provides support and collaboration

• A team is more than a collection of people. It is a process of give and take.

• • - Barbara Glacel & Emile Robert Jr.

11. 12.

• • • Once every month and a half contributing to a blog along with four fellow bloggers.

• • • May take 30 minutes to 3 hours

• • • Asking for blog topic suggestions

• • • Responding to comments on blog

13.

Comments

Tags

Links

Feedback

14.

2 paragraphs: about 70-100 words per paragraph

Videos, pictures, and URLs are encouraged

Quotes from other blogs, websites or individuals are encouraged

Comments should be answered in most cases, discretion should be applied

Posts should be friendly and inviting of feedback

Blog must be filed under appropriate category

Blog must be posted Monday or Tuesday of assigned week

Blog Anatomy included in manual

15. 16. 17. 18. 19. 20. Example Pemberton Chamber of Commerce Blog Site:www.pembertonchamber.com/blog 21. Example Blog Get Moving BC Site:www.getmovingbc.com/Blog.htm 22. Example Comments 23.

• Reporting on Chamber news, current projects, and successes.

• Blog on upcoming events, RSVP deadlines, whos coming, event recaps and ideas for future events.

• To encourage responses

• To pose questions or post links

24.

How will Chamber members be invited to the blog?

• Email invite

• Front page of Delta Chamber website advertisement

• The title of your blog is in white lettering at the top, and is an active link to the front page of your blog. You can copy that link and email it to Chamber members.

25. Promotion for Blog cont.

What is the most effective way of alerting people to posts?

• Once members become followers of the blog, they are notified of posts via email.

• Updated advertisement on Delta Chamber website, advertising what topic has recently been blogged on.

26.

• • • Areas of Measurement for Blog

• • • Participation levels (direct and indirect traffic)

• • • Enthusiasm / support levels of participants

• • • Search results

• • • Online public relations

• • • Sales

• • • Communication

27. Questions & Comments?