delta dental feb252010 sviokla

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© 2010 Diamond Management & Technology Consultants, Inc. Delta Dental: Unleashing the power of your people, ideas, customers and capital February, 2010 Dr. John J. Sviokla [email protected] Blog: www.sviokla.com Harvard Business Review blog: blogs.hbr.org/sviokla/ twitter: jjsviokla cell: 617.510.3565

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Delta Dental: Unleashing the power of your people, ideas, customers and capital

February, 2010

Dr. John J. [email protected]: www.sviokla.comHarvard Business Review blog: blogs.hbr.org/sviokla/twitter: jjsvioklacell: 617.510.3565

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What’s Possible?

Setting the Stage for the Self-Organization Revolution: 3-Clouds

Internet… a connectivity utility – Capitalism by its nature connects

Source: David Reed

Cloud 1

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What’s Possible?

Can you believe this has happened in less than 20 years!

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What’s Possible

The Infinite Bazaar! Everything a company could want!

Cloud 1

Cloud computing ... a resource utility – competition brings new resources

Cloud 2

Source: David Reed

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“The owner of the memex, let us say, is interested in the origin and properties of the bow and arrow. Specifically he is studying why the short Turkish bow was apparently superior to the English long bow in the skirmishes of the Crusades. He has dozens of possibly pertinent books and articles in his memex. First he runs through an encyclopedia, finds an interesting but sketchy article, leaves it projected. Next, in a history, he finds another pertinent item, and ties the two together. Thus he goes, building a trail of many items.”

What’s Possible?

“As we may think…” -- Vannevar Bush Conceived of the Memex

Source: the Atlantic, http://www.theatlantic.com/doc/194507/bush

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What’s Possible?

Everyone: Customers, Employees, & Suppliers are Always On

The 3rd cloud –mobile, social interaction utility – Human connection is the Killer App of all Killer Apps

Cloud 1

Cloud 2

Cloud 3

Source: David Reed

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What’s Possible?

Reed’s Law: Self-Organization Dominates ALL other Approaches…

Self organizing networks Dominate all other network forms

Number of Users = N

Valu

e o

f a N

etw

ork

Value=2N

e.g. Face bookValue=N2

e.g. Others

Value=Ne.g. xxx

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Competitive advantage derives from the optimal mix.

Choices for Executives

In order to unlock the power of self-organization you need to examine where you are open and where you are closed!

Closed OpenDimensions

Talent Hire and train internally Outsource everything 

InnovationProprietary solutions with captive resources

Open innovation 

ServiceInternal service staff, all contacthandled by the company

Dell storm with wiki’s, self-help, and other peer to peer solutions 

Capital Internal to the company Open capital, where people finance anything, as with Indie GoGo 

Infrastructure Company owned technology and logistics

Rent everything from Amazon & UPS 

Marketing We control it all and make the message

We engage the audience ala Seth Godin, and American Idol. 

Leadership Getting people to look in and build Getting people to look out and link… 

Degree of Openness

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Productivity is the key Target

EBITDA/Employee by No. of Employees P&C and Multiline Insurers - 2004-2008 Avgs.

0.1 1.0 10.0 100.0 1000.0

-100

-50

0

50

100

150

200

250

300

350

400

XL CAPITAL

AIG

UNITRIN

ASSURED

KINGSWAY

HORACE MANN

WESCO

ALLSTATE

HARTFORD FIN SVCS

CINCINNATI

PROGRESSIVE

OLD REPUBLIC

ERIEASSURANT

HCC

BERKSHIRE HATHAWAY

STEWART INFO SVCS

CNA

AMERICAN NATIONAL

MERCURY

SELECTIVE

FIRST AMERICAN

INFINITY

MARKEL

ALLIANZ

TRAVELERS

ARGO AMERICAN FIN GRP

STATE AUTO

LOEWS

CHUBB

NAVIGATORS

BERKLEY

UNITED FIRE & CAS

SAFETY

ALLEGHANY

RLI

HARLEYSVILLE

HANOVER

AXA

FAIRFAX

ZENITH

PROASSURANCE

FIDELITYLANDAMERICA

ONEBEACON

AMTRUST

TOKIO MARINE

Employees (Thousands, Logarithmic)

EB

ITD

A/E

mplo

yee (

$M

M)

Note: Chart excludes low outlier Syncora (100 employees, -$1.9MM EBITDA/Employee) and high outliers Aspen (400 employees and $830MM EBITDA/employee), Axis (600 employees and $1.1MM EBITDA/emp)., and Allied (300 em-ployees and $1.1MM EBITDA/emp.)

Smaller Larger

Less

pro

du

ctiv

e

M

ore

pro

du

ctiv

e

Media

n $

11

3K

EB

ITD

A p

er

em

plo

yee

Median 4,100 employees

Quadrant 3Higher labor productivity, Smaller

Quadrant 4Higher labor productivity, Larger

Quadrant 1Lower labor productivity, Smaller

Quadrant 2Lower labor productivity, Larger

3 4

1 2

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Implications

Implications for your Business

•How efficient is your self service?

•How well are your marketing your firm?

•Do you rent or own your infrastructure?

•Do you take advantage of the whole world of talent?

•Where do your innovations come from?

•Whose money do you use?

• Are you and open or a closed leader?

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Successful Self-Organized Systems Have the Following

•Deep skills

•Shared purposed

•Trust

•Shared situational awareness

•Clear limits and boundaries

•Dynamic decision rights

•Shared values

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Conclusion

Unlock the talent of your people and the passion of your customers…

1

Educate the organization on what is possible

2

Review your organization from a open versus closed perspective.

3Consider the places with the highest return and least difficulty:

Likely first place: Customer Service

4

Perform an integrated plan and execute, execute, execute

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Let’s Continue the Conversation

•Email: [email protected]

•Blog: http://blogs.hbr.org/sviokla/

•Web: www.sviokla.com

•Twitter: jjsviokla