22

Team DELTA

Director: Prof. P L Arya.

Faculty-in-Charge: Prof. Anil Gor.

Faculty Advisor: Prof. Sameer Lakhani.

Chief Student Editor: Tushar Dodia.

Creative Team: Krishnapriya Yadav.

Editorial Team: Priyank Chheda, Shruti Khambay.

33

Topic Page No.

From The Directors Desk

From Editor’s

Wise Goldman of Nifty

Call me backstage oh Lord

Evil Empire

How Arvind Kejriwal is killing it on Socil Media

The Good, Bad and Ugly about Indian growth story

New strategies for a rapidly changing Indian economy

Are you satisfied of you ???

Life @ Dalmia

Memorial Lecture

The duty of youth to challenge curruption

The real value

God exists, do human ?

Why Technophobia—Social Media Safety

Research Methodology

Poem and Game

4.

5.

6.

9.

10.

12.

14.

16.

18.

20.

22.

25.

28.

30.

32.

34.

35.

44

Tie xjsjqo qf N. L. Dalmja Iostjtwte qf Maoahemeot Stwdjes aod Researci (NLDIMSR) js tq

rrqxjde tie ijhiest tvaljtz maoahemeot koqwledhe aod dexelqr leaders qf jotehrjtz. Establjsied jo 1995, NLDIMSR ias

rrqxed jts mettle as a B-sciqql by bejoh raoked amqohst Iodja's TOP 25 B-Sciqql Braods cqosjsteotly qxer tie last fixe

years..

We are koqwo fqr qvr Academjc Rjhqr, Tqr Qvaljtz Facvltz, Tqr Nqtci Placemeots, Dypamjc Cvrrjcvlvm aod State-

qf-tie-Aru jofrastrwctwre. Ovr cqllehe js hajojoh mqmeotwm wjti exerz rassjoh year wjti qvr stwdeots makjoh ao jodeljble

mark jo tie cqrsqrate wqrld. We are mqtjxated tq jocessaotly hjxe qvr best jo academjc sriere aod jo tie iqljstjc hrqwti qf

qvr stwdeot cqmmvojtz. Ovr stwdeots are hrqqmed tq becqme cqrsqrate leaders qf tqmqrrqw wjti jocjsjxe skjlls, deer -

rqqted fwodameotals aod ijhi etijcal staodards. I see my stwdeots oqt kvst as resrqosjble maoahers bvt alsq as xalve

based cartajos qf tie jodvstrz wjti hlqbal qvtlqqk aod a seose qf Iodjao cvltwre aod xalves.

NLDIMSR rrqxjdes ao academjc eoxjrqomeot wiere qvtstaodjoh stwdeots frqm arqvod tie cqvotrz are cqotjovally

cialleohed aod josrjred tq dq tiejr best. Wjti tie wjde srectrwm qf cqmmjttees jo qvr cqllehe ljke Fjoaoce Fqrwm, Ace

Clvb (Marketjoh clvb), HR Clvb, E-Cell (Leadersijr Clvb),

Alvmoj Clvb etc. we strjxe tq rrqxjde a rlatfqrn tq ovruwre tie jooate skjlls lateot wjtijo tie bvddjoh maoahers.

Frqm debates, skjts aod semjoars, maoahemeot hames, tiey rrqxjde ao exueosjxe breadti qf qrrqruwojtjes fqr qvr stw-

deots tq qvtsijoe. Wjti tijs oew eodeaxqr qf rvbljsijoh qvr cqllehe maha{joe "DELTΔ" – we hjxe ao exsressjqo tq tie

koqwledhe jo tie mjods aod creatjxe arc qf qvr stwdeots, a ciaoce tq wjdeo qvr iqrj{qos, xalvable jorvts frqm tie facvltz

members aod rrecjqvs arujcles by tie cqrsqrate wqrld.

As we embark qo a oew kqvrpey, tqhetier we siall sajl jo tie sijr qf koqwledhe aod aociqr tie iarbqr qf svccess!

Prof. P L Arya,

B.E.,(Mech) PGDM (IIM-A)

Director. NLDIMSR

55

“Tiaok yqv mvci mqre, Tiao a hreetjoh cao say,

Becavse yqv were tiqvhitfwl, Io svci a ojce way!”

Greetjoh Readers!!!

“Tamsqma Jyqtjrhamaya”- Tie kqvrpey frqm darkoess qf jhpqraoce tqwards ljhit qf wjsdqm, tijs js wiat vojxerse aod svc-

cess js all abqvt maoahjoh tiat ciaohe. Io tijs dypamjc wqrld, sceoarjqs are ciaohjoh at a rarjd race aod tie qoly way qf adartjoh

tq tiat ciaohe js by accqmrljsijoh tie kqvrpey qf actvjrjoh mqre koqwledhe. Tq svrrqru yqvr tvest fqr koqwledhe, we are deljhit-

ed tq rreseot tijs jssve qf DELTΔ – Dalmja’s Edvcatjqo aod Learpjoh Tablqjd. As tie oame hqes, DELTΔ js a testjmqoy tq tie slqw

aod svbtle jocremeotal ciaohe.

Tie ajm qf maha{joe DELTA, js tq rrqxjde a rlatfqrn fqr academjcjaos aod rrqfessjqoal frqm djxerse dqmajos qf maoahe-

meot tq siare tiejr tiqvhits, jooqxatjxe researci aod rractjcal exserjeoces tq stjmvlate sciqlarly debate jo tie dexelqrmeot qf

maoahemeot scjeoce aod decjsjqo makjoh. Jqvrpal js dedjcated tq rvbljsi ijhi tvaljtz cqotajos rrqxjdjoh meaojohgwl josjhits jotq

tie svbkect areas.

Tijs Vqlvme, DELTA-VII, wjll ielr yqv tq voderstaod wiy qoe oeed tq ciqqse Njftz Bees ( ETF) fqr joxestneot rvrsqse as

well as tie Dvtz qf Yqvti jo eradjcatjoh Cqrrwrtjqo. Tie maha{joe alsq hjxes josjhit jotq tie svccess stqrz qf Exxqo Mqbjles. Yqv

wjll cqme acrqss a sjocere attemrt wijci svhhests tiat Gqd exjsts bvt tvestjqos tie exjsteoce qf ivmao.

Tie maha{joe alsq talks abqvt a kqvrpey qf Iodjao Grqwti Stqrz aod iqw a well koqwo sqcjal actjxjst Mr. Kekrjwal, alqoh

wjti Aooa Ha{are starued tie rqljtjcal rexqlvtjqo jo Iodja. Delta wjll hwjde yqv abqvt, iqw tie rsyciqlqhz rlays ao jmrqruaot rqle

jo decjdjoh wqrui qf laod qr stqcks aod based qo Njelseo researci wiat are tie New Stratehjes qoe siqvld vse jo Rarjdly Ciaohjoh

Iodjao Ecqoqmy.

Arujcle qo ‘Ljfe at Dalmja’ wjll refresi mqmeots sreot jo Dalmja.

I am tiaokfwl tq all qvr readers fqr tiejr qxerwielmjoh resrqose. I iqre yqv wjll eokqy tijs jssve. I wqvld alsq ljke tq arrrecj-

ate all qvr rrqfessqrs fqr tiejr cqostaot svrrqru aod hwjdaoce as well as Team DELTA aod Fjoaoce Fqrwm fqr tiejr cqosjsteot

effqrus jo releasjoh tijs 7ti jssve qf DELTA.

Sq dqo’t wajt , Fljr tie rahe NOW !!!

Wjsi Yqv Harry Readjoh !

Tushar Dodia

B.E.(Comp); MMS (Finance)

66

Just one call to his stock broker and setting its upper (selling rate) and Lower (Buying Rate), and you can be an active participant of whole basket of 50 stocks in NIFTY and manage to earn 3-4% return on invest-ment per month. Continuing for two years, this strat-egy would help you to collect three-four dozen of Nifty Bees, which will be free of cost, which whenev-er required, you can cash on in market trading hours. Let us understand why one need to choose Nifty Bees ( ETF) for investment purpose, how can one be active participant without looking at stock market prices and its every second movement, and what strategy to be adopted for this successful creation of

wealth with highly risky market environment and dull macro-economic pictures.

Why go for Indices:

Let us first consider why an investor should invest in the BSE Sensex or the Nifty, especially when their movements are influenced so strongly by develop-ments in the corporate world, macro economy, even political events. The indices are tracked widely and are impacted by the central bank actions and global

stock markets, bond markets and oil prices or cur-rency markets. The fact that event-specific trig-gers can affect the broader market is an oppor-tunity that smart investors can capitalize on. For instance, an extension of tax holiday to the IT sec-tor will be a positive trigger for the BSE IT or CNX IT index. A single company may or may not re-spond to such triggers, but the sector will. Simi-larly, the presentation of Union budget will influ-ence the Sensex and the Nifty. One bad news will plunge a script to 10-15% in fraction of seconds, but other scripts will kip index insulated to news. Holding broader indices in the portfolio allows one to exploit profitable opportunities offered by the asset markets. .

What is ETF:

ETFs are mutual fund schemes and, like stocks, they are listed and traded on the stock exchang-es. The prices of such funds are valued continu-ously and can be purchased/ sold throughout the trading day. This flexibility in buying and selling allows investors to take advantage of the intra-day price movements. In comparison, those in-vesting in a traditional mutual fund can purchase units only at the fund's NAV, which is published at the end of each trading day. The trading and settlement mechanism of ETFs is similar to that of a regular equity share. Their trading prices are very close to their NAVs, unlike the substantial premiums/ discounts associated, due to Expected Dividend payout. In India, ETFs are currently available in equities, money market instruments (known as liquid ETFs) and gold. Equity ETF is a basket of stocks, which reflects the composition of an index, say, the S&P CNX Nifty or the BSE Sensex. The ETF's trading value is based on the net asset value of the underlying stocks that it

6

77

represents. It is priced at one-tenth the respective index value. So, if the index is trading at 4300, its ETF will be priced at Rs 430.

How and Where for ETF:

Now as we have understood the importance of investing in Indices-ETF, let’s look upon what strat-

egy can make for this sustainable wealth creation;

You need to have normal trading and DMAT ac-count with any registered broker, and you need to invest in Goldman Sachs Nifty Ex-change Traded Scheme (GS Nifty BeES) – dominant player in ETF seg-ment of India. The investment objec-tive of GS Nifty BeES is to provide investment re-turns that, before expenses, closely correspond to the total returns of the securities as represented by the S&P CNX Nifty Index. GS Nifty BeES have 99.84% securities covered by S&P CNX Nifty Index, priced at 1/10th of it. It can be bought in mul-tiples of one,

7

88

same like that of any shares of company. Vishal Jain is the manager of this scheme, with total experience of 15yrs. Listed NSE symbol: NIFTYBEES: INF732E01011 Strategies: Participating in Movement of Market You can create a Financial model with its basic Excel skills, which updates regularly. Being an In-dex pegged fund, GS Nifty BeES movement is re-stricted to movement of S&P CNX Nifty, Index of India. So far, index has 10% and 15% lower circuit once in Jan’08 in whole last decade. This makes sure that index movement is always in range for a particular day. On the basis on prev. closing price, next range is decided (Lower Limit for buying – Upper limit for Selling) Example: If Nifty closing price is 4995, then GS BeES should be at 495.95, considering this, if you feel nifty movement in gaps of 50, 100, 150, 200..( on both sides), 1st buy-ing point for Nifty BeES would be 495.95(cmp)–5(movement of BeES)= 494.95 and 1st selling point 495.5+5=499.95, so in this way, he participates in bear market and bull market.

Greatest Advantage of this strategy: It keeps you away with “Market Syndrome” i.e. research says, sentiments are high when market is booming up, i.e. people buy when prices are shooting up, and they tend to be upset, when market falls, thus falling in “Market Trap”. In this strategy, you sell when market is rising and buy when market falls, thus kipping you cash rich for bargain hunting, as you have sold in upper levels. Historical Data speaks for it: If you would have not adopted the strategy, and would have just invested in GS Nifty BeES on in-ception of this fund, he would have earned CAGR 18.31% or Rs. 58,514 on investment of Rs. 10,000. Below table shows how GS Nifty BeES have out-performed Nifty Benchmark

For all youths of india, who would just start with initial pays and small savings, need to understand the new mechanisms of ETF – next safe invest-ment heavens of india and not carried away by speculations for easy money play in stock market. Understand and Invest Wisely, and you will surely be future:

“Wise Gold Man of Nifty”

Mahesh Gurav B.E.; PGDM (Finance)

99

Deliver me from the pangs of life, the painful shard

Call me backstage oh my lord

Persistent failure, my only experience

Utter hopelessness without deviance

Disgust I feel when I look back

With a combination of bleak future in black

You sit and watch the drama unfold

Slowly as you poison my hold

To see me suffer you probably like

A lost smile and countenance ghost like

And I thought inside me you dwell

When you push me to fires of hell

My life is a living obituary in abyss low

And I hope you enjoy the show

Where are you when I shout for help?

Crying and weeping like a whelp

When every smile is a borrowed one

And every drag a punishment

I can’t feel your presence

Like an orphan with a lost essence

I am tired of life my beloved lord

Please have mercy and take me to

the last resort

Call me back-stage my lord

(To which the lord replies)

Only cowards leave the field in mid-fight

And you are not that, my delight

Understand your confessed father

And life will be free from bother

Don’t you dare question my love

It pains me more to see you suffer

Good or bad whatever life is

I want you to be supreme bliss

You are sacred to me as I am to you

My best creation I am but you

Please pardon the injustice of life

I would die if, my son, you forget me

I want you to be backstage

So that I can have your love

The joy of our meeting, the happiest state

Don’t you know I am thine

But your role, the grand one, remains incomplete

Come to me after living life as an honorable feat

And with fanfare and open arms, backstage I shall welcome you

Nothing will please your father more than to hug you

Recognize the power that is inherent within

Like thousand suns blazing in a kiln

Be mighty of deed and deep of love

Oh son of god rise above Kunwar Singh Thakur

B.E.(Comp),MMS (Finance)

1010

Is there a company so large that it has its

own army? Can a company have its own

foreign policy? Can profit be the only mo-

tive for a company and nothing else? The

closest answer you get to all these ques-

tions is Exxon Mobil, which according to

the Daily telegraph has become one of

the planet’s most hated corporations,

able to determine American foreign poli-

cy and the fate of entire nations. It also

has a very bad environmental record. But

it’s also one of the most profitable com-

panies in the world and is the biggest

company in the world with the market

cap of around $450 billion. But the largest

company in the world is actually just a

small part of original parent company

Standard Oil Co. Founded by J D Rockefel-

ler in 1870 based in Texas. This was such

a huge company that it made Rockefeller

the first billionaire in history. This compa-

ny became so huge in size that due to

public outcry the Supreme Court in a rul-

ing broke the company into 34 pieces;

Today’s Exxon Mobil is just one of them.

There’s a famous saying that wherever

there’s oil, there are Americans. Exxon

Mobil did that job for the nation till 1990.

It acquired strategically important foreign

oil reserves and made sure that Ameri-

cans get cheap oil. But after 1990, due to

nationalization wave in Middle-East and

Latin America, the company had to move

third and fourth world countries for oil.

Small in size and politically unstable these

countries depend big time on the royalty

company pays them. Now the company

can overthrow governments and dicta-

tors at their will and that may or may not

serve national interest but the company

doesn’t care about that.

Company’s former CEO Lee Raymond had

once famously said that I don’t run a US

company and I don’t make decisions

based on

what’s good

for the U.S.

You’d expect

a Big Oil

chieftain to

be ruthlessly

profit-

minded, but

to the point

of putting

profits ahead

of country?

10

1111

Too much isn’t it? Under Raymond, Exxon

became a private empire, a

‘state within a state’. The com-

pany only cares for its share-

holders and nothing else. A

1999 cable from the United

States Embassy in Chad noted

that Exxon was ignoring Ameri-

can diplomats there. He then

asks: “And why should it be

other-wise? Exxon Mobil’s in-

vestments in the Chad-

Cameroon oil project would

amount to $4.2 billion. Annual aid to Chad

from the United States was only about

$3 million.”

Exxon Mobil’s foreign policy, orchestrated

by a political division including National Se-

curity Council and State Department alumni,

sometimes coincides with that of the United

States, and sometimes diverges.

Exxon Mobil has its own armies — and, in

these days of outsourcing, also hires those

of others. In Chad, its 2,500 security men

patrolled the countryside in white radio-

equipped S.U.V.’s, watching for guerrillas as

the company set up an intelligence opera-

tion bigger and better than the -local C.I.A.

station. In the war-

racked Niger Delta,

it gave boats to the

Nigerian Navy, de-

ployed its own ves-

sels at sea to scout

for pirates. Now

after reading all

these if you think

Exxon is truly evil

then wait there’s

more. The compa-

ny doesn’t believe in global warming and

spends money to lobby against green organ-

izations. They also don’t employ people

from LGBT community.

Even East India Co. was under the control of

British Empire but apparently no one can

control Exxon, not even the most powerful

nation in the world, USA. All this gives us

something to think about. Imagine a world

ruled not by nations, but by huge corpora-

tions like Exxon, IBM, BP and even our very

own RIL and TATA’s .Where these compa-

nies have their own armies and foreign poli-

cies and are not bound by national bounda-

ries or interest. Manipulating politicians and

bureaucrats, changing country heads at

their will. Controlling governments including

their own. Driven only by profits and share-

holder’s interest in their mind .Doing what

everyone in business should do i.e. business

and nothing else .No CSR, no PR. No ethics

only profits. Capitalism in its most true and

purest form.

Allan Dsouza B.E. (Comp); MMS (Finance)

1212

requires a lot of conviction and courage to say something like this fearlessly in public.

An activist turned politician knows how to use new age media to reach people at a place where majority of them spend their productive time. He has left no stone unturned when it comes to us-ing social media to spread awareness. His style of spreading awareness is completely different. He is not as calm as Anna Hazare nor he is as humble as Gandhiji, he is ruthless, he exposed the key people and provoked country to think about it.

In a country like India where votes are casted de-pending on monetary and religious views, it is very important to provoke intellectual population to vote. Yes, it’s a matter of fact that in India, pol-iticians have been cashing on illiterate, poor and ignorant vote banks as educated people are less likely to vote. It’s very essential to make this ed-ucated population realize importance of their votes. That’s what exactly Mr. Kejriwal is doing.

One of the most active profiles on Facebook run in the name of India Against Corruption. (Refer image below). It is one of the most powerful me-dium used by Kejriwal and team to reach social media enthusiasts. They have used the power of Facebook to the fullest, they have also organized many campaigns and rallies, planning of which was communicated to people via this profile.

This fan page of IAC has more than 7,33,000 fol-lowers.

First they ignore you, then they laugh at you, then they fight you, then you win

– Mahatma Gandhi

Arvind Kejriwal personifies this quote. Arvind Ke-jriwal, an Indian social activist working under the banner India Against Corruption is reaching every household of this country via conventional and unconventional media. After being awarded Ra-mon Magsaysay Award for Emergent Leadership in 2006, for activating India’s Right to Infor-mation movement at grassroots and fearlessly working with Team Anna, he truly came up as a hero in recent times.

After his separation from Team Anna, his move-ments have taken an unstoppable boost. He has emerged as Julian Assange of a nation which doesn’t have transparency at all in governance. He is making headlines since his press conference exposing a nexus between realty firm DLF and Robert Vadra (son in law of Sonia Gandhi). He accused Mr. Vadra of taking an interest-free loan of Rs. 65 crores and heavy bargains on land from DLF Limited in exchange for political favors.

He also exposed Union Law Minister Salman Khurshid over financial irregularities in function-ing of Zakir Hussain Memorial Trust. He didn’t stop there, after exposing key people in UPA, he targeted NDA. He alleged that Nitin Gadkari’s (President of BJP) factories have robbed the farmers of Vidarbha in Maharashtra of their land and water.

He didn’t stop again, he has unbelievable cour-age to target the richest and probably the most powerful man in the country. He alleged that it was Mukesh Ambani whose intervention resulted in removal of Jaipal Reddy as petroleum minister to satisfy his corporate motive of a rise in LPG price. He also said, “This country is run by Mukesh Ambani and not congress, both BJP and Congress are in Mukesh Ambani’s pockets.” It

12

1313

all the tweets having above 5 hash tags were talking about Arvind Kejriwal’s message. All the-se tweets were directly or indirectly talking about UPA’s inefficiency, corrupt political system, cor-rupt parties and corporates taking undue ad-vantage of power. The message was conveyed. He uses Social Media very wisely. You just need to kick-start a movement on social media and then it goes viral like anything.

Twitter and Facebook are not enough, you name it and Kejriwal is there. I recently visited QUORA where I saw questions and answers regarding Kejriwal and IAC. Every day millions of articles about Kejriwal are written on thousands of web-sites . These articles are also shared on social me-dia platforms. The game is completely in Kejriwal’s favor when it comes to communicating through online media.

In nutshell, Mr. Kejriwal rules social media as a social activist.

According to Facebook data, an average person on Facebook has 130 friends, if we calculate the viral effect of this fan page, they have been able to reach minimum 9,52,90,000 people. They don’t have to spend any amount to reach these fans again and again, once they like the page, they are permanent members of this community. Especially when such sensitive issues are most talked about in news papers and news channels, posts upload-ed by such social community online are most likely to be shared by people. Power of a “share” is un-believable. If a person with 1,000 friends on Face-book shares an update of your page, that update will be visible to those 1,000 friends. Now likeli-hood of these 1,000 people sharing and liking this update is also high in such sensitive scenario. That way the post updated by a page reaches to mil-lions of people whether they have liked the page or not. This is the power of Viral Marketing.

Now coming to Twitter: Mr. Kejriwal has always been one of the most discussed topics on twitter in India.

Every second, lakhs of tweets having a hash tag #Kejriwal are being tweeted. This keyword is really earning high value on social media. He enjoys 1,38,500+ followers on twitter but that matters the least if you look at the no. of tweets concern-ing Mr. Kejriwal are being tweeted. Today, when I logged in to twitter, out of 10 most discussed top-ics, 5 were somewhere related to Kejriwal.

1. Kejriwal

2. RIL

3. Prashant Bhushan

4. IAC

5. Mukesh Ambani.

Yes, all these topics came up only after Arvind Ke-jriwal’s allegations on Mukesh Ambani. Indirectly

Jay Thadeshwar

BMS,PGDM (Marketing)

13

1414

India - World’s Second fastest growing Economy poised to become World’s Economic Superpower and World’s 2nd largest economy by 2050 after China but is our Economy all healthy from inside and is Indian Growth Story still relevant or do we deserve a rate cut by credit rating agencies? The-se questions will be answered when we discuss Good, Bad and Ugly features of our Economy.

GOOD:

India’s biggest advantage is its De-mographics, Population of over 1.2 Bil-lion, having big appetite of consumption which helps Indian companies to depend internally for growth in future, as corpo-rate across the globe are searching for new markets and Indian markets are still unexplored.

India has the largest and youngest working population and it will not face ageing problem which Japan and other countries are facing till 2060, which means we have enough potential to be a Superpower and more importantly this resource is qualitative resource as said by President of USA Mr. Obama recently that ‘Jobs will follow where talent is, Kolkata or Cleve-land.’

India has reserves of rich natural resources like coal, iron ore and other minerals which are helping our economy to a very large extent.

One more important benefit is that bottom of the pyramid is still relatively unex-plored and this section, be it rural or ur-ban not only are getting educated but also are spending and saving.

Indians are Savers; for more than a decade, India’s saving rate has been more than 30% which means high capital formation, though it is not sufficient for growth that it wants to achieve.

1515

affect India’s economy for many years.

UGLY

India’s biggest problem is regulatory bottle-necks. Even though government has made liberalized industry, setting up and doing business in India is very difficult as compared to other countries. License raj may have gone but Babu (Bureaucrats) Raj is still prevalent.

More than Administrative bottleneck we have lack of political support, and corruption adds to the economic woes. In this cor-rupt environment, crony capitalism sur-vives but Market economy dies.

India has 60% of population dependent on Agriculture but almost 60% of GDP comes from Service sector thus it gives con-flicting signals to policymakers and inves-tors as to which sector needs to be given more preference.

Conclusion:

Indian growth story may have many problems and rating agencies have many serious doubts but the fact that we have potential to be an eco-nomic superpower needs to be understood by the West and we Indians should not think that we are the best and we will rule the world in the next few decades but we need to work harder to end all the problems to be an ideal self sufficient nation rather than just an economic superpower.

BAD

Indian Economy is too dependent on Service sector which contributes 2/3rd of the GDP, Service sector which is the fastest grow-ing sector is one of the reasons for India’s growth story, but now we are becoming a service Economy and dependence on any one sector is not good for any country. If this trend continues, our country will be more vulnerable economically as we will actually produce nothing tangible and ser-vices is a product which is perishable so we can’t store it or even sell it at a lower price.

Second most important problem is Infrastruc-ture. We don’t have enough roads, rail-ways or ports and whatever little infra-structure we have, it is not of good quali-ty and this creates problems for develop-ment as goods are not transported on time, people can’t move easily from one place to another, according to an esti-mate India needs $1 trillion in next five years to have minimum infrastructure standard to sustain development and problem is Indian government does not have enough money to fund this need.

Our Tax system is so confusing and also differentiated as each state government has different tax system, different way of calculation and also same goods maybe taxed heavily in one state and will be sub-sidized in another, like for E.g. most of the states have levied 20-25% taxes on Petrol and Diesel which is quite high and on same petrol and diesel only 0.01% tax is levied in Goa. This creates problems in free market economy.

Also, we are over dependent on monsoons and it significantly determines our GDP growth rate, and one bad monsoon can

Nischay Kalra BMS, PGDM (Finance)

1616

and impulse buying categories have registered a dis-tinct uptrend. Hosahalli said that the priorities of low-income, mid-dle-income and high-income consumers are distinct in combating inflation. The low-income group's focus is 'How do I survive?' The middle-income group's is 'How do I balance?' And the high-income group's fo-cus is 'How do I sustain?' But the budgets of all three groups have been reallocated; expenses on eating out, out-of-home entertainment and vacations have been reduced. Innovation Is Essential There is an opportunity for marketers to target the customers on increased consumption occasions, Ho-sahalli added. Another way is to innovate on package sizes and price. Samudra Bhattacharya, sales head of PepsiCo India, pointed out that PepsiCo had in-troduced smaller sizes in its portfolio at the "magic price point" of Rs. 10 (20 U.S. cents). These had done

very well, he said. He gave other ex-amples -- Tata Gluco, a glucose-based beverage, which sells at 10 U.S. cents for 350 milliliters, and Kurkure Masala

Inflation has become the biggest worry confronting India's government, its people and its corpo-rate environment today. The government is rolling out measures -- essentially interest rate hikes -- albe-it without much effect. The people are tightening their belts and reworking household budgets. Com-panies are evolving innovative strategies and have met with some success. Inflation and its impact on consumer spending and corporate marketing was the subject of a Nielsen In-dia conference titled, "Consumer 360 India," held in Delhi in November. Nielsen is a global information and measurement company. While the conference didn't -- and couldn't -- address the core problem of inflation, it did offer some solutions from a corporate strategy perspective. The size of the problem is indeed daunting. Ruling at more than 9% since July 2009, inflation has forced the Reserve Bank of India (RBI) to raise interest rates 13 times over the past 20 months. The cumulative increase is 5.25%. The high interest rates have forced corporate India to slow down capital investment plans, which doesn't bode well for near-term and future growth. In the just-announced second quarter (July-September) results, some companies have re-ported reduced profits. Others have slipped into the red. Household spending also has been hit. But Raj Ho-sahalli, executive director of Nielsen India, said both consumers and companies have changed their strategies to cope with the times. "The Indian consumer has always been value con-scious," Hosahalli noted. "Companies in the FMCG *fast-moving consumer goods+ sector will have to redraw marketing and pricing strategies in both rural and urban areas to sus-tain consumer in-terest." The good news for the FMCG sector is that while non-essential ex-penses have been curtailed, grocery sales have not been impacted,

1717

sales are now estimated at US$12 billion and are ex-pected to reach US$100 billion by 2025. There are several wrong notions surrounding the ru-ral markets, conference speakers noted. "Contrary to the myth that rural Indians prefer small packs and sachets, the consumers there actually prefer the large packs, *which+ offer value for money," said Prashant Singh, vice president of Nielsen India. Addi-

tionally, companies that have worked alongside rural consumers to lend them support beyond the sale

of their prod-ucts have per-formed better. "Rural India pre-sents a great opportunity," added Vikram Khosla head of sales (food) at tobacco-to-FMCG major ITC.

One Size Doesn’t Fit All However, not all categories are alike. A Nielsen analysis of 100 new launches shows that the growth

curve is different across categories, said Acharya. New launches in the impulse food category have a shorter purchase cycle and typically generate higher interest among consumers. They reach their point of maxima fastest -- in as little as three-four months. Loyalty plays a big part in personal care products as consumers are less willing to switch brands. They could take 24 months to peak. Household care prod-ucts reach their maxima somewhere in between as these products are driven largely by benefits rather than emotion. Based on Nielsen research, explained Acharya, there are 12 things that every new product must do to suc-ceed. These are: offer true innovation; get noticed; land your message; communicate with focus; be rele-vant; be better; be credible; limit the battles; be in the right places; win the value equation; deliver on product promises; and be strong in the long run.

Balls, a snack food that sells at four U.S. cents for 10 grams. Earlier, delivering the conference's keynote address, Arun Maira, a member of the Planning Commission of India, noted that business could be the agent for change. India needs to help bridge the chasm be-tween those who have and those who don't. "India is a very large market with some very poor people," he said. It is necessary for business to come up with innovative business models to cater to the very poor, he added. Social Media Means Listening Another debate at the conference centered on social media. Few have managed to tap it properly, noted Anupama Ahluwalia, chief marketing officer of Coca-Cola India. "Social media is an interesting two-way medium that we are all trying to figure

out," she said. "Yes, most brands

today have a Facebook page. But how to use that page effectively is something entirely different." Kirthiga Reddy, head of Facebook India, cited Starbucks and Huggies Nappy Care as examples of brands that have leveraged social media successfully. "The key to tapping social media effec-tively is to listen to consumers instead of

asking them questions, as they are already talking about your brand," said Farshad Family, Nielsen man-aging director (media), India region. "You must then make them feel special." Another challenge for mar-keters is offering social media applications for mobile phones. Research shows that customer behavior on mobile phones is distinct from that on the personal computer. According to a Nielsen study, by the end of 2012, more people will use mobile over the PC for social networking. Another big discussion of the day centered on rural markets. Urban may be where the action is, but rural has the volume. It has 69% of India's total popula-tion with 56% of the country's income. But brand-ed FMCG penetration is only 34%. Rural FMCG

Shruti Bhaiya

B.E.(Comp); MMS (Marketing)

1818

Once there was a little island country. Once there was a little island country. The land of this country was the tiny is-The land of this country was the tiny is-

land itself. The total money in circulation land itself. The total money in circulation was 2 Rs as there were only two pieces of was 2 Rs as there were only two pieces of

1 Rs coins circu-1 Rs coins circu-lating around. lating around.

1) There were 3 1) There were 3 citizens living on citizens living on this island coun-this island coun-try. try. A owned the A owned the land. B and C each land. B and C each owned 1 Rs. owned 1 Rs.

2) B decided to purchase the land from A for 2) B decided to purchase the land from A for 1 Rs. So, now A and C own 1 Rs each while B 1 Rs. So, now A and C own 1 Rs each while B owned a piece of land that is worth 1 Rs. owned a piece of land that is worth 1 Rs.

* The net asset of the country now = 3 Rs. * The net asset of the country now = 3 Rs.

3) Now C thought that since there is only 3) Now C thought that since there is only one piece of land in the country, and one piece of land in the country, and land is nonland is non--producible asset, its value producible asset, its value must definitely go up. So, he borrowed must definitely go up. So, he borrowed 1 Rs from A, and together with his 1 Rs from A, and together with his own 1 Rs, he bought the land from B own 1 Rs, he bought the land from B for 2 Rs. for 2 Rs.

*A has a loan to C of 1 Rs, so his *A has a loan to C of 1 Rs, so his net asset is 1 Rs. net asset is 1 Rs. * B sold his land and got 2 Rs, * B sold his land and got 2 Rs, so his net asset is 2 Rs. so his net asset is 2 Rs.

* C owned the piece of land * C owned the piece of land worth 2 Rs but with his 1 Rs worth 2 Rs but with his 1 Rs

debt to A, his net residual debt to A, his net residual asset is 1 Rs. asset is 1 Rs.

* Thus, the net asset of * Thus, the net asset of the country = 4 Rs. the country = 4 Rs.

4) A saw that the 4) A saw that the

land he once owned land he once owned has risen in value.has risen in value.

He regretted having sold it. Luckily, he He regretted having sold it. Luckily, he has a 1 Rs loan to C. He then borrowed has a 1 Rs loan to C. He then borrowed 2 Rs from B and acquired the land back 2 Rs from B and acquired the land back from C for 3 Rs. The payment is by 2 Rs from C for 3 Rs. The payment is by 2 Rs cash (which he borrowed) and cancel-cash (which he borrowed) and cancel-lation of the 1 Rs loan to C. As a result, lation of the 1 Rs loan to C. As a result, A now owned a piece of land that is A now owned a piece of land that is worth 3 Rs. But since he owed B 2 Rs, worth 3 Rs. But since he owed B 2 Rs, his net asset is 1 Rs. his net asset is 1 Rs.

* B loaned 2 Rs to A. So his net asset is * B loaned 2 Rs to A. So his net asset is 2 Rs. 2 Rs. * C now has the 2 coins. His net asset is * C now has the 2 coins. His net asset is also 2 Rs. also 2 Rs. * The net asset of the country = 5 Rs. A * The net asset of the country = 5 Rs. A bubble is building up. bubble is building up.

(5) B saw that the value of land kept (5) B saw that the value of land kept rising. He also wanted to own the land. rising. He also wanted to own the land. So he bought the land from A for 4 Rs. So he bought the land from A for 4 Rs. The payment is by borrowing 2 Rs from The payment is by borrowing 2 Rs from C, and cancellation of his 2 Rs loan to C, and cancellation of his 2 Rs loan to A. A.

* As a result, A has * As a result, A has got his debt cleared got his debt cleared and he got the 2 and he got the 2 coins. His net asset is coins. His net asset is 2 Rs. 2 Rs. * B owned a piece of * B owned a piece of land that is worth 4 land that is worth 4 Rs, but since he has a Rs, but since he has a debt of 2 Rs with C, his net Asset is 2 debt of 2 Rs with C, his net Asset is 2 Rs. Rs. * C loaned 2 Rs to B, so his net asset is * C loaned 2 Rs to B, so his net asset is 2 Rs. 2 Rs.

* The net asset of the country = 6 Rs; * The net asset of the country = 6 Rs; even though, the country has only one even though, the country has only one piece of land and 2 Rs in circulation. piece of land and 2 Rs in circulation.

(6) Everybody has made money and (6) Everybody has made money and everybody felt happy and prosperous. everybody felt happy and prosperous.

1919

(7) One day an evil wind blew, and an evil (7) One day an evil wind blew, and an evil thought came to C's mind. "Hey, what if the land thought came to C's mind. "Hey, what if the land price stop going up, how could B repay my loan? price stop going up, how could B repay my loan? There is only 2 Rs in circulation, and, I think after There is only 2 Rs in circulation, and, I think after all the land that B owns is worth at most only 1 all the land that B owns is worth at most only 1 Rs, and no more." Rs, and no more."

(8) A also thought the same way. (8) A also thought the same way.

(9) Nobody wanted to buy land anymore. (9) Nobody wanted to buy land anymore.

* So, in the end, A owns the 2 Rs coins, his net * So, in the end, A owns the 2 Rs coins, his net asset is 2 Rs. asset is 2 Rs. * B owed C 2 Rs and the land he owned which he * B owed C 2 Rs and the land he owned which he thought worth 4 Rs is now 1 Rs. So his net asset thought worth 4 Rs is now 1 Rs. So his net asset is only 1 Rs. is only 1 Rs. * C has a loan of 2 Rs to B. But it is a bad debt. * C has a loan of 2 Rs to B. But it is a bad debt. Although his net asset is still 2 Rs, his Heart is Although his net asset is still 2 Rs, his Heart is palpitating. palpitating. * The net asset of the country = 3 Rs again. * The net asset of the country = 3 Rs again.

(10) So, who has stolen the 3 Rs from the coun-(10) So, who has stolen the 3 Rs from the coun-try? Of course, before the bubble burst B try? Of course, before the bubble burst B thought his land was worth 4 Rs. Actually, right thought his land was worth 4 Rs. Actually, right before the collapse, the net asset of the country before the collapse, the net asset of the country was 6 Rs on paper. B's net asset is still 2 Rs; his was 6 Rs on paper. B's net asset is still 2 Rs; his heart is palpitating. heart is palpitating.

(11) B had no choice but to declare bankruptcy. (11) B had no choice but to declare bankruptcy. C as to relinquish his 2 Rs bad debt to B, but in C as to relinquish his 2 Rs bad debt to B, but in return he acquired the land which is worth 1 Rs return he acquired the land which is worth 1 Rs now. now.

* A owns the 2 coins, his net asset is 2 Rs. * A owns the 2 coins, his net asset is 2 Rs. * B is bankrupt, his net asset is 0 Rs. (he lost eve-* B is bankrupt, his net asset is 0 Rs. (he lost eve-rything )rything ) * C got no choice but end up with a land worth * C got no choice but end up with a land worth only 1 Rsonly 1 Rs

* The net asset of the country = 3 Rs.* The net asset of the country = 3 Rs.

**********End of the story; BUT ************ **********End of the story; BUT ************ There is however a redistribution of wealth. There is however a redistribution of wealth. A is the winner, B is the loser, C is lucky that he is A is the winner, B is the loser, C is lucky that he is spared. spared. A few points worth noting A few points worth noting --

(1) when a bubble is building up, the debt of in-(1) when a bubble is building up, the debt of in-dividuals to one another in a country is also dividuals to one another in a country is also building up. building up.

(2) This story of the island is a closed system (2) This story of the island is a closed system

whereby there is no other country and hence no whereby there is no other country and hence no foreign debt. The worth of the asset can only be foreign debt. The worth of the asset can only be calculated using the island's own currency. calculated using the island's own currency. Hence, there is no net loss. Hence, there is no net loss.

(3) An over(3) An over--damped system is assumed when the damped system is assumed when the bubble burst, meaning the land's value did not go bubble burst, meaning the land's value did not go down to below 1 Rs. down to below 1 Rs.

(4) When the bubble burst, the fellow with cash (4) When the bubble burst, the fellow with cash is the winner. The fellows having the land or ex-is the winner. The fellows having the land or ex-tending loan to others are the losers. The asset tending loan to others are the losers. The asset could shrink or in worst case, they go bankrupt. could shrink or in worst case, they go bankrupt.

(5) If there is another citizen D either holding aRs (5) If there is another citizen D either holding aRs or another piece of land but refrains from taking or another piece of land but refrains from taking part in the game, he will neither win nor lose. But part in the game, he will neither win nor lose. But he will see the value of his money or land go up he will see the value of his money or land go up and down like a see saw. and down like a see saw.

(6) When the bubble was in the growing phase, (6) When the bubble was in the growing phase, everybody made money. everybody made money.

(7) If you are smart and know that you are living (7) If you are smart and know that you are living in a growing bubble, it is worthwhile to borrow in a growing bubble, it is worthwhile to borrow money (like A) and take part in the game. But you money (like A) and take part in the game. But you must know must know when you when you should change should change everything back everything back to cash. to cash.

(8) As in the (8) As in the case of land, the case of land, the above phenom-above phenom-eennoonn aapppplliieess ttoo stocks as well. stocks as well.

(9) The actual worth of land or stocks depends (9) The actual worth of land or stocks depends largely on psychology.largely on psychology.

Pratik BajajPratik BajajPratik Bajaj

B.Sc (IT) MMSB.Sc (IT) MMSB.Sc (IT) MMS---Finance Finance Finance

2020

YY TechnophobiaTechnophobia?? ??

-- Social Media SafetySocial Media Safety

Do you fear while using social media or mails

from another PC?

Today after reading this article I am sure you

will no longer be worried and won’t create loopholes

for others to hack your account.

Social media has now become a major part

of our lifestyles and hence we must protect our ac-

count from being hacked and hence the security is

now a major issue

Whenever you login from

any other Laptop/Computer

(generally done by college

students in labs) keep these

important points in mind:

While entering your email

id and password make sure the box “keep me signed

in” is not ticked.

Never ever forget to logout, closing the win-

dow is not the correct option. Even if you close the

window without logging out anyone can access your

account from that machine.

If you click on logout and your network goes

off and you need to move from that place, try getting

the network and logout or better change your pass-

word since afterwards someone can access your ac-

count from that public computer

Never click on any suspected links when your

Facebook is logged in since it can spam your Face-

book. Go to that link right click and select “ open link

in new incognito window” If you are using Google

chrome else ignore your temptation for such un-

known links

Use “Ctrl+shift+N“ and a new incognito win-

dow will open which doesn’t save your personal stuff,

cookies, password, history etc and hence while using

a public computer prefer using Google Chrome

It is important to protect your Gmail/Yahoo

a/c with which you link your social media, because if

anyone has the password- they can go to Facebook,

click on forgot password and get a new password and

enjoy your profile ( Ensure Gmail/Yahoo password

and security questions are safe and tough to guess)

For Facebook : go to settings ( next to home)

–account settings—security settings (left hand side) –

login notification—enable( tick on mobile/push and/

or email)

*Refer below image+

2121

Next time you login to your Facebook a/c, it

will give you an option to save the device ( do it for

the devices you use frequently) else click on don’t

save and you will get an SMS, immediately

So if anyone logs in without your consent

you will get an SMS and you can immediately login

and change your password

*Refer below image+

After doing this, to verify you can go back to

settings and see and change at any point of time your

recognized devices

*Refer below image+

Also in some computers there can be a key

logger software or a hardware attached which records

the sequence of your keystrokes

For e.g.: if you enter abcd@abc followed by

1234 it’s very easy to hack your account in such cases

To avoid such smart brains , be even smarter.

Go to windows icon and search for “on Screen key-

board”

Finally, avoid using social media or mails

through other’s smart phones because

there are Smart phones wherein you

can automatically store all the email

ids and passwords being entered

Tech Tip:

Do keep changing your passwords

regularly and do not keep all your

passwords same.

Ensure your passwords are not dictionary words, try

using numbers or special characters in between your

passwords since hackers can easily get the passwords

which are dictionary words through various software.

Deepak Gumber B.E. (Comp), PGDBM (Marketing)

2222

An MBA student running for his career, called and enquired in his dream company regarding any job opportunity. HR personnel replied, “We don’t have any vacancy”. But student forcefully requested for any position, be it sales or back office or clerical work. He compelled HR to re-view any position that could be made available by terminating the services of existing non per-forming employee in the organization. HR re-plied, “We have strong young loyal team work-ing for company. We foresee no opportunity at least for next couple for years.” When finally call ended, he got satisfied and proud, because he was the one who was recruited 2months ago in the company. This is called “Self-Estimation”.

“Ask yourself, are you Self-Satisfied? Are you working on your fullest energy levels?” Lotus which stays afloat in between the muddy wa-ters but still rising up, fresh and charming; it’s there Saraswati Mata resides.

Helping nature, no back-answering, taking feedback, constant learning, respecting elders, taking out time for self introspection, sharing with parents, taking disturbances and hurdles as pleasures, being proactive in all works of life is called “LOTUS Lifestyle”. Other part of life goes in travelling up and down in trains; full day in college or in outings and in corporate-

friends-work life (over-involvement) is called “Local Lifestyle”

Are you satisfied? Even if you are a ranker, or you may have Rs. 10lakhs package, you may have 1000+ followers on Facebook; but this question goes tougher to answer …. .. for each of us.

In a small village of Madhya-Pradesh, one boy just heard “Bharat Mata ki Jai”; it was enough to trigger his passion for his mother land, at the age of 16-17 he left everything and never came back – Chandrasekhar Azad. At present there is no “Chandrasekhar” but all are “Azad”.

Born in 1889 and in 1908 he was hanged till death. Even before con-tributing something through voting rights, he contributed tremendous to Bharat and finished his life at the age of 18. His name is Khudiram Bose, every time recalled in the golden pages of Indian History.

Just match your chemistry with some of these personalities and again ask yourself, “Are you satisfied?” “India” is no more “Bharat”. Valuable culture has lost its track and we people travelling on it have lost our way. Reading this article your smart-phone might ring by call or text, and you will loose your track of thoughts even here.

In the vicious cycle of this world, majority of us are ‘Driven element’ ,but none of us are ‘Driver element.’ Following factors held the responsibility:

Education: In School all textbooks used to have “Pledge” printed on the first page which starts with “All Indians are my broth-ers and sisters……..” If this was the thought to all, we wouldn’t have heard disaster news of youth crime. Value Added Teaching (VAT) is the important element missing in India, and it’s from this element that vi-cious cycle starts.

2323

Environment: Respiratory damage occurs when “Carbon is heavy and Oxygen is less.” Similarly, crime is like carbon dioxide and simplicity is like oxygen. But, today its crime to live a simple life, to have spiritual talks when friends meet in a group. More than the climate, it’s our thoughts that have been polluted by dangerous chemicals. To be in group, to be accepted by others you need to cross your fencing and get exploited. In your peer circle do you have people to whom you can ask for your true feedback? Hard to find a true motivator, because our idols in our mind are those people who drag us more inside materialistic world.

Exposure: Socially or personally, exposure limit has gone beyond our imagination. ”We are driven as the world drives us.”

Elements that have played a major role :

Media - “One picture is more powerful than thousand words” Each story gives us an idea and every idea is presented as story.

Liberal parents - The level of smoking, drink-ing in youngsters has risen up to such an ex-tent that parents either don’t care or they don’t dare.

We are intelligent but we lack intellect. Con-sider ourselves as water; there’s slope in front and temptation in form of addiction is the push, we are bound to slide down.

A Brahmin had no finance for his daughter’s marriage and hence he decided to commit suicide. Before ending his life he thought “Let me do a good deed, I would sacrifice my life to lion; thus feeding him and saving a prey whom he would have pounced on.” There came a lion and the moment he was about to pounce, he heard a voice, “wait, this Brahmin is merciful. You must give him the jewelry you found after killing you last human prey.” – a Swan was the mo-tivator. Lion gave the Brahmin all the jewel-ry. His daughter’s wedding ended happily. After 4 years, for another daughter he

thought, “Lion is my savior.” When he con-fronted the lion this time, a different voice was heard, “Kill this man, foolish lion.” – a crow was the motivator.

“When motivator changes, the entire line of your future changes drastically”

Ask yourself: What kind of person mo-tivates/inspires/guides you?

Every person has a) Public phase – through which he/

she gets the recognition b) Private phase – what the person is

within himself / herself Rather than the surrounding worst fac-

tors, moments like valentine day, New Year day, college festivals are the prime culprits/promoters who open the door for all sorts of addiction. It comes initially as visitor, becomes our trespasser with no purpose but gradually becomes occasional guest proceeding to resi-dent and finally we become the owner of Ad-diction. At this level, we are nil at self-resistance and this provokes us for frustration every single moment.

CDC (Centre for Disease Control and Prevention) under WHO concluded that 1 puff of cigarette = 50ml of smoke inhaled; 1 hook-ah session = 500ml of smoke inhaled. Hence, annually 1 cup of tar is ingested in our stom-ach.

We never bother to bring any change in our public phase but for the private phase, we are knowingly/unknowingly bringing revo-lution. Focused reason being ‘We, ourselves are always longing for the temptation.’ Remedies for Self-satisfaction

Be self-resistant – A single blow( addic-tion) of wind can spoil the entire ran-goli (character). You are the one who have to close the window, door, venti-lator and preserve your character.

Dare to be different and maintain your integrity – If a man is surrounded by herd of goats, he would definitely not be driven to eat grass. In doing so, he doesn’t stand out as a weirdo but

2424

surely unique. Be selective - Select those personalities

as your idols who give you perfect ideology and represent your icon.

Never cross ‘CREASE’ and be on Simple life track – In cricket, the most important element is ‘Crease’. Fours, sixes, run out, no ball are all on basis of a single thin crease. We must have heard cars, bikes, trucks getting lost but have u ev-er heard a train getting lost? Because it never leaves track. If we leave our fa-milial cultural track, we are bound to get lost.

Change your complex – In a hospital, if all others are ill and you feel well; do you feel inferior? Consider yourself as ‘Zero’. 21 is twenty-one but 210 is more valuable. Zero is zero but always a hero. Change begins with pain but ends with pleasure.

Adopt ‘No SODA’ formula : S – Smoking O – Outing D – Drinking A – Adventure

To encase our “GATE” personality G – Generosity and Genius A – Accepting and accordingly acting T – Talented and Transparency E – Emotional and Energetic If you are hungry for the praise, you are

bound to run on streets of this vi-cious world but if you are hungry for self-realization, than you ought to dive within your soul and know yourself.

To be great, we have to attack others and gain position but to be good, we have to bring change within our self.

Whenever in life you seem to find the surrounding factors/elements unfa-vorable and find a need to change the background, just remember..

‘Be the change you want to bring in this world’

-Mahatma Gandhiji

Priyank Chedda

BMS; PGDM (Finance)

2525

The topic Corruption-Scam in India can run 500 lines, 500 pages and more and more also. Corrup-tion has progressively evolved in every sphere of the Indian society. It could be in the form of a taxi-driver manipulating the meter to jack-up the read-ing or a government officer taking bribe to prompt-ly transfer your file to the next department or even yourself offering bribe to a traffic police on breaking a signal or be it a police consta-ble asking 'chai-pani' *tips+ in small amounts. Like this for anything and every-thing you have to dose with vitamin M *money+ to get things done.

There are a number of scams in the Indian administration like:

Coalgate Scam Commonwealth Games Scam 2G Spectrum Scam Telgi Scam Satyam Scam Adarsh Housing Society Scam Bofors Scam The Fodder Scam (CharaGhotala) Harshad Mehta and Ketan Parekh Stock Market

Scam and many more… Corruption is also a well-known white-collar crime.

It is not limited to the concept of bribes of illegal gratification taken by public servants. The very famous white-collar scam names include Satyam, Enron, WorldCom, Societe General, Parmalat, Ahold, Allied Irish, Bearings and Kidder Peabody. It starts small. Typically, executives do not wake

up one morning and say, "I feel like adding 5 bil-lion rupees to our revenue today." They usually start by fudging the number a little and then it grows. There are many causes of corrup-tion in India. Nex-us between bu-reaucrats, politi-cians and crimi-nals is the main

cause of corruption in every country. Lack of eth-ical qualities and morality among corporates, administrators and politicians, illiteracy among people, poor economic infrastructure – all these are types of corruptions which tightens the grip over people.

Corruption has a worst impact on our economy and could destruct our image in international scenario. Best example of this is Commonwealth games scam. Commonwealth game is a global phenomenon and recently exposed scam has maligned the image of India in the global scenar-io.

The Duty Of Youth Is To Challenge The Duty Of Youth Is To Challenge

CorruptionCorruption!!!!!!

25

2626

We will have to have planned measures to fight corruption. Bureaucracy should be made more citizen friendly, accountable and transparent. More and more courts should be opened for speedy justice. Lokpal and Vigilance Commissions should be more powerful and of independent na-ture so as to provide speedy justice. Other measures like strict laws should be made; politi-cal interference should be minimized; power to make policies in public interest should be vested with independent commissions; people should have a right to question the elected representa-tives and get answers; funding of elections should be banned and there should be State funding of election expenses for candidates and persons with criminal records should be denied to contest elections. More areas of public interest should be covered under Right to opposition against al-lowed Information, which will empower the citi-zens to ask for more information. Stringent ac-tions should be taken against corrupt officials. An immediate function which needs to be taken is to literate the people.

Whistle blowing is an honorable technique against corruption used by many multinational

corporates, recently in news. Whistle blower is a person who raises a concern about wrong doing occurring in an organization. Whistle blower fre-quently faces reprisal from organizations. Whis-tle blowing policy should be made mandatory with clear cut guidelines for prosecuting intimi-dation of or retaliation against complainant and an act for the protection of “Whistle blower” should be made.

The life and future of the nation is secure only when the nation is corruption free. Honest and dedicated persons in public life could be the most important instrument to tackle corruption. Priority should be given to make all public offices more people-friendly in reality. The fight against Corruption may well begin with simple acts of documentation. Media also can play a significant role to abolish the corruption by exposing the corruption. In last, few words by Anna Hazare - “Khazane ko choro se nahin pehredaro se dokha hain. Is desh ko sirf dushmano se nahin, in gad-daro se dhokha hai. Yeh gaddaar baithe hain.”(We should fight! The funds in govern-ment treasuries are ours. The treasuries are not threatened by thieves but by those who guard it.

2727

The country is not be-trayed by enemies but by these traitors.)

Let each one of us con-tribute in smallest of ways to make this na-tion a better place. I made an attempt in my capacity for fighting against corruption by choosing it as my pro-fession. In my 5 years of stint with Deloitte Forensic, I have assist-ed to investigate and unearth numerous scan-dals in corporates and the individuals connected with them at all levels. Express your solidarity for the modern Gandhi, Anna Hazare and take that small step for eradicating corruption from our coun-try. Empower the country in this movement because this involves each one of us. Go for it guys! Let’s have a corruption free India because we deserve it!

Pooja Dedhia MBA (2006-08) Deputy Manager – Forensic & Dispute Services Deloitte

2828

This report is based on the extensive research that was conducted by me (Ridima Wali) and An-kita Mishra from Human resource as a part of our extended project during our winter internship at Alembic. This project acted as a catalyst and helped us in getting our job at Alembic Pharma-ceuticals. When you will read a report ,you will come to know, the way one should conduct a research project. My special gratitude towards Mr. Tejas Fadia, whose consistent efforts made this happen.

The Objective of the project is as follows-

1.To understand the motivators and barriers among the Medical Representatives of reputed Pharma Companies ( around 10-12).

2.To understand the perception of doctors about the MRs of different Pharmaceutical companies.

3.To suggest recommendation to increase the retention rate of MRs at Alembic

Methodology

2 structured questionnaire were prepared for MR and doctor interview respectively. The question-naire for the MRs covered various parameters like Company culture, recognition from Company, so-cial status as an MR, the performance evaluation criteria etc.

The respondents were asked to rate above men-tioned parameter on the basis of their satisfaction and the perceived importance.

As a perception survey, the doctors were asked to rate the MRs of various companies (the same re-puted pharma companies as used for MR s) on various criteria like product knowledge, commu-

nication etc.

Sample- 100 MRs and 25 doctors of varying spe-cialties were interviewed (face to face)

Post interviews, once the responses were collected and collated, SPSS was used as a tool to analyze the data and various conclusions were deduced.

Research Methodology

Once the responses were collated the data was analyzed on SPSS using criteria like means, correla-tion, and regression to evaluate and deduce con-clusions

For doctors’ survey, SPSS was used to undertake perceptual mapping process which gives an idea about the parameters in which the MRs of various pharma company excelled or needed improve-ment.

Time Duration And Phases

The project was divided into 2 phases-

1.Interview – 2 months 2. Analysis of data and Finalization of Report –

10 days

Report Preparation ( Variables )

After analysis, variables were found out and from this variables, the top 3 motivators and top 3 barri-ers for the MRs were selected. This variables helped MRs either improving or hampering their performance, respectively. We decided the flow of our presentation which was as follows-

1. Variables of the questionnaire were explained

28

Analysis of motivators and Barriers in Pharma Sector

2929

2.The areas and territories that were covered for interview process, were mentioned

3. A comparison among various motivators and barriers were undertaken

4.The barriers and motivators of various Pharma Companies were explained

5. Various Correlations between variables were explained with the help of qualification and age of the MRs and with respect to their social status, compensation , recognition, etc.

6.As doctors’ perception survey, along with representation of perceptual mapping, the per-ceived importance of parame-ters was ranked.

Finally the top 3 motivators and barriers were revealed

Conclusion:-

1.During face to face interviews, it is important to explain the purpose of interview and make the interviewee comfortable

2.The wordings of the questionnaire should be simple, to the point and crisp.

3. MRs should not be hesitant to approach to doc-tors for interviews.

4. Mapping is an important and useful con-cept, get thorough with it.

Snapshot of Perceptual Mapping

29

Ridima Wali

BSc. (Biotech); PGDM (HR)

Ankita Mishra

BSc. (Biotech); PGDM (HR)

3030

"One can pay back the loan of gold, but one dies "One can pay back the loan of gold, but one dies

forever in debt to those who are kind." Similarly forever in debt to those who are kind." Similarly

We all have been indebted for ever for the kind-We all have been indebted for ever for the kind-

ness that Mr Jayant Narlikar has shown upon us ness that Mr Jayant Narlikar has shown upon us

by enlightening us with his words of wisdom on by enlightening us with his words of wisdom on

the special lecture organized in the memory of the special lecture organized in the memory of

Late Shri Niranjilalji Dalmia. Late Shri Niranjilalji Dalmia.

His immense knowledge could be clearly reflect-His immense knowledge could be clearly reflect-

ed in his brief presentation on the subject of sci-ed in his brief presentation on the subject of sci-

entific temper and its prevalence today and As-entific temper and its prevalence today and As-

trology. He started his lecture with some inspir-trology. He started his lecture with some inspir-

ing words stated by Pandit Jawaharlal Nehru: ing words stated by Pandit Jawaharlal Nehru:

“The impact of science and modern world have “The impact of science and modern world have

brought a greater appreciation of facts, a more brought a greater appreciation of facts, a more

critical faculty, a weighing of evidence, a refusal critical faculty, a weighing of evidence, a refusal

to accept tradition merely because it is tradi-to accept tradition merely because it is tradi-

tion….tion….

But even today it is strange how we suddenly be-But even today it is strange how we suddenly be-

come overwhelmed by tradition and the critical come overwhelmed by tradition and the critical

faculties of even intelligent men cease to func-faculties of even intelligent men cease to func-

tion…only when we are politically and economi-tion…only when we are politically and economi-

cally free will the mind function normally and cally free will the mind function normally and

critically”critically”

There are certain phenomenon seen to occur in There are certain phenomenon seen to occur in

our physical world i.e the Nature and experiment our physical world i.e the Nature and experiment

is set up to observe these phenomenon. But the is set up to observe these phenomenon. But the

outcome of the experiment should not depend outcome of the experiment should not depend

on the human element. The scientist also be-on the human element. The scientist also be-

lieves in repeating the experiments. Indeed, the lieves in repeating the experiments. Indeed, the

3131

modern scientist knows that no scientific theory modern scientist knows that no scientific theory

howsoever right it may seem to be present, will howsoever right it may seem to be present, will

entirely be correct. The essential thing in science is entirely be correct. The essential thing in science is

for the scientist to think up a theory. There is no for the scientist to think up a theory. There is no

way of mechanizing a process; there is no way of way of mechanizing a process; there is no way of

breaking it down into a science factory. It always breaking it down into a science factory. It always

requires human imagination. requires human imagination.

The subject of Astrology is based on to the answer The subject of Astrology is based on to the answer

of the question being “Yes” and important is how of the question being “Yes” and important is how

a scientist will go about testing the hypothesis that a scientist will go about testing the hypothesis that

the answer is “Yes”. An Astrologer requires well the answer is “Yes”. An Astrologer requires well

defined and unambiguous set of rules and system-defined and unambiguous set of rules and system-

atic study of large number of trials under con-atic study of large number of trials under con-

trolled conditions. Mr Jayant also spoke about the trolled conditions. Mr Jayant also spoke about the

Psychology of the individual who is attracted to-Psychology of the individual who is attracted to-

wards astrological predictions despite whatever wards astrological predictions despite whatever

scientific temper he/she posses. This is also called scientific temper he/she posses. This is also called

the barnum effect coming from the famous bar-the barnum effect coming from the famous bar-

num and bailey circus in the united states. num and bailey circus in the united states.

“Only when we are politically and economically “Only when we are politically and economically

free will the mind functions normally and critical-free will the mind functions normally and critical-

ly” So do we Indians stand today visly” So do we Indians stand today vis--avis Nehru’s avis Nehru’s

expectations. On one hand we have several NGOs expectations. On one hand we have several NGOs

devoting their tasks to spreading and to eradi-devoting their tasks to spreading and to eradi-

cating superstitions. Can we confidently assert cating superstitions. Can we confidently assert

that in the six and half decades since independ-that in the six and half decades since independ-

ence, we have made a significant dent in the wall ence, we have made a significant dent in the wall

of superstitions that had steadily thickened over of superstitions that had steadily thickened over

the centuries? Certainly though the barbaric cus-the centuries? Certainly though the barbaric cus-

tom of “Suttee” stands abolished both in law and tom of “Suttee” stands abolished both in law and

social mindset, but still there have been incidenc-social mindset, but still there have been incidenc-

es of the same not many years ago such as the es of the same not many years ago such as the

Case of Mrs Roop Kanwar, 18 year old widow. But Case of Mrs Roop Kanwar, 18 year old widow. But

perhaps of greater concern is the rising trend to-perhaps of greater concern is the rising trend to-

wards superstitions. Some symptoms can be cited wards superstitions. Some symptoms can be cited

of this trend such as with new technology, new of this trend such as with new technology, new

superstitions are getting hold of the society. A re-superstitions are getting hold of the society. A re-

cent rage is Vastushastra and its Chinese counter-cent rage is Vastushastra and its Chinese counter-

part, the Feng Shui. One could easily enlarge this part, the Feng Shui. One could easily enlarge this

list. Granted there are problems with excessive list. Granted there are problems with excessive

reliance on automation, there are dangers of pol-reliance on automation, there are dangers of pol-

lution with indiscriminate uses of technology, lution with indiscriminate uses of technology,

there may be serious dangers for the society from there may be serious dangers for the society from

continuing certain areas of scientific research, but continuing certain areas of scientific research, but

this does not mean we turn away with the age old this does not mean we turn away with the age old

superstitions which have been proven to be inva-superstitions which have been proven to be inva-

lid. lid.

Time Management is an important requirement Time Management is an important requirement

very often neglected in our country. We have all very often neglected in our country. We have all

heard complaining that the administration or a heard complaining that the administration or a

management of the institution takes up so much management of the institution takes up so much

time that one cannot do anything creative. But if time that one cannot do anything creative. But if

we let our colleagues share the burden through we let our colleagues share the burden through

delegation of responsibilities, we can find more delegation of responsibilities, we can find more

time for our cherished activities. It also becomes time for our cherished activities. It also becomes

important how one manages the twenty four important how one manages the twenty four

hours that all of us are allotted every day and hours that all of us are allotted every day and

night. So it all boils down to getting our priorities night. So it all boils down to getting our priorities

right and then fitting all things big and small in the right and then fitting all things big and small in the

right order within the limited time span available. right order within the limited time span available.

As promised Sir ended his presentation in the 45As promised Sir ended his presentation in the 45 thth

minute and may be the end could nothing be minute and may be the end could nothing be

better but to prove the managements students better but to prove the managements students

like us that how time can be effectively managed. like us that how time can be effectively managed.

“Gratitude is the memory of heart” and we are “Gratitude is the memory of heart” and we are

indeed grateful to Mr Jayant Narlikar for his pres-indeed grateful to Mr Jayant Narlikar for his pres-

ence and the insights he brought to us and we ence and the insights he brought to us and we

wish him many more years of happiness and suc-wish him many more years of happiness and suc-

cess. cess.

Pooja Jain

BMS; PGDM (Finance)

3232

“Life has three aspects: Paradox, Humor, “Life has three aspects: Paradox, Humor, and Change.and Change.

-- Paradox: Paradox: Life is a mystery; don't waste Life is a mystery; don't waste time figuring it outtime figuring it out..

-- Humor: Humor: Keep a sense of humor, especially Keep a sense of humor, especially about yourself. It is a strength beyond all about yourself. It is a strength beyond all measuremeasure

-- Change: Change: Know that nothing stays the Know that nothing stays the same.same.””

As very well stated and expressed As very well stated and expressed by the dialogue above from the movie by the dialogue above from the movie “PEACEFUL WARRIOR”, Life @ Dalmia for “PEACEFUL WARRIOR”, Life @ Dalmia for everyone circulates around the above three everyone circulates around the above three important virtues. The journey in this Insti-important virtues. The journey in this Insti-tute has taken me through all the three tute has taken me through all the three phases. Paradox, where I spent a lot of time phases. Paradox, where I spent a lot of time contemplating for my decision, to be in a Bcontemplating for my decision, to be in a B--school, right or wrong; only when I found school, right or wrong; only when I found that I should keep my receiving end open to that I should keep my receiving end open to let anything and everything come the way it let anything and everything come the way it is. Humor, when most of the time went by is. Humor, when most of the time went by in making fun of others and have laughed in making fun of others and have laughed over the jokes cracked on self, actually over the jokes cracked on self, actually made my relationships stronger with my made my relationships stronger with my peers. Change, when every moment of Joy peers. Change, when every moment of Joy and Happiness passed away and the way I and Happiness passed away and the way I spent my days and nights thinking about spent my days and nights thinking about how cherishing it was only if I could get the how cherishing it was only if I could get the so wanted ‘REWIND BUTTON’ in life. But so wanted ‘REWIND BUTTON’ in life. But now when I look back twenty months from now when I look back twenty months from today, I realize how incredible the time was today, I realize how incredible the time was which can never be brought back, leaving which can never be brought back, leaving us in THE MOMENT with only memories us in THE MOMENT with only memories and the vital experience.and the vital experience.

It is said that College life is the It is said that College life is the Best time in one’s evolution and that it can Best time in one’s evolution and that it can just be lived once. Despite the Dalmia Cul-just be lived once. Despite the Dalmia Cul-

ture, I feel glad, proud and inspired to have ture, I feel glad, proud and inspired to have lived every minute of these twenty months lived every minute of these twenty months fully with my soul untied and my enthusi-fully with my soul untied and my enthusi-asm unlocked. Often people have contradic-asm unlocked. Often people have contradic-tory views about this Institute when I say tory views about this Institute when I say that it is a great place to study and spend that it is a great place to study and spend two most valuable years of one’s life. Not two most valuable years of one’s life. Not that I have had a smooth ride all the time, that I have had a smooth ride all the time, but howsoever it was, it has always added but howsoever it was, it has always added to my list of Learning, Experiences, Memo-to my list of Learning, Experiences, Memo-ries and Bonding. ries and Bonding.

One wonderful thing happened One wonderful thing happened with our batch is that we started in different with our batch is that we started in different divisions which were consolidated of Fi-divisions which were consolidated of Fi-nance and Marketing students. We were nance and Marketing students. We were split into Marketing and Finance divisions split into Marketing and Finance divisions after first semester. A lot of familiar faces after first semester. A lot of familiar faces became good friends in Marketing. PD Camp became good friends in Marketing. PD Camp turned out to be a bonus in a way, where turned out to be a bonus in a way, where Marketing class went with one of the Fi-Marketing class went with one of the Fi-nance Divisions which did not have our exnance Divisions which did not have our ex--classmates. In merely three days, I was classmates. In merely three days, I was friends with almost everyone in my batch. friends with almost everyone in my batch. Insane it is to know how early and easily Insane it is to know how early and easily people shift their preferences and even people shift their preferences and even their friends. But even in this their friends. But even in this Kumbh Kumbh of fu-of fu-ture Managers, I found a gentle group of ture Managers, I found a gentle group of true friends.true friends.

One can never have an idle mind here One can never have an idle mind here as 1as 1stst Semester goes off in getting adapted Semester goes off in getting adapted to the rigorous syllabus and heavy dose of to the rigorous syllabus and heavy dose of BenchBench--warming sessions every day. Just warming sessions every day. Just when we started getting bored of the stale when we started getting bored of the stale routine of Lectures, Institute brought our routine of Lectures, Institute brought our way Interesting Seminars and events. It was way Interesting Seminars and events. It was always fun to work in the organizing com-always fun to work in the organizing com-mittee and if not in the team, it was fun to mittee and if not in the team, it was fun to be with friends in the Auditorium dozing off be with friends in the Auditorium dozing off in the last seats. When the academic bombin the last seats. When the academic bomb

3333

bardment felt taxing, came the ex-bardment felt taxing, came the ex-travaganza “Aakarshan”. Seven days filled travaganza “Aakarshan”. Seven days filled with enjoyment, learning, cruel competition with enjoyment, learning, cruel competition and highly motivated souls working just for and highly motivated souls working just for one goal one goal –– to WIN IT. Every event that hap-to WIN IT. Every event that hap-pened in the initial phase, be it ‘Mirage’ or pened in the initial phase, be it ‘Mirage’ or ‘Madhyam’, ‘Shikhar’ or ‘Mulyankan’, ‘Madhyam’, ‘Shikhar’ or ‘Mulyankan’, ‘Utkarsh’ or ‘Manusandhaan’, enlightened ‘Utkarsh’ or ‘Manusandhaan’, enlightened us with different aspects of Management us with different aspects of Management and some knowledge for lifetime. Talking and some knowledge for lifetime. Talking not only about these internot only about these inter--college events, college events, even ‘Vishleshan’, ‘Funketing’, ‘Mediaeven ‘Vishleshan’, ‘Funketing’, ‘Media--event’ and ‘Mudra Vinimay’ have helped event’ and ‘Mudra Vinimay’ have helped each one of us unveil their hidden talents each one of us unveil their hidden talents and unfolded a lot of masks of reality in and unfolded a lot of masks of reality in everyone’s respective life. This Institute everyone’s respective life. This Institute provides a huge platform to the students to provides a huge platform to the students to explore themselves and overcome their selfexplore themselves and overcome their self

--imposed barriers.imposed barriers.

““A new born child doesn’t stand on A new born child doesn’t stand on his feet from day one. It is nourished and his feet from day one. It is nourished and brought up by its parentsbrought up by its parents”. We always ”. We always were blessed with guidance and cowere blessed with guidance and co--operation of our Seniors and Faculty mem-operation of our Seniors and Faculty mem-bers in every step we took in this Institute. bers in every step we took in this Institute. Be it to successfully organize an Event or to Be it to successfully organize an Event or to crack a midway to be saved after a mishap. crack a midway to be saved after a mishap. It never occurred to us that we were in a It never occurred to us that we were in a place where we’d just come to study and go place where we’d just come to study and go back home with bunch of books and load of back home with bunch of books and load of projects on our heads. (Not to forget, this projects on our heads. (Not to forget, this was always the scene). was always the scene).

“A mind that is stretched by a new “A mind that is stretched by a new experience can never go back to its old di-experience can never go back to its old di-mensions”mensions”. Such an experience was added . Such an experience was added to the ladder of Life, called “PD Camp”. to the ladder of Life, called “PD Camp”. Talking about the events at the Camp and Talking about the events at the Camp and the activities, task being performed, I am the activities, task being performed, I am very much overwhelmed by the way they very much overwhelmed by the way they are planned and organized. Every event has are planned and organized. Every event has a different kind of learning in it. Not to for-a different kind of learning in it. Not to for-

get that this learning is not monotonous get that this learning is not monotonous like lectures but is full of enjoyment and like lectures but is full of enjoyment and fun. And to be with a bunch of 120 amaz-fun. And to be with a bunch of 120 amaz-ing people under one roof, it is one hell of ing people under one roof, it is one hell of a time. a time.

It is not always a single man that It is not always a single man that creates history; one surely needs to under-creates history; one surely needs to under-stand that without support or restand that without support or re--consideration of thoughts, nothing can be consideration of thoughts, nothing can be perfect. In fact, with a cluster of people perfect. In fact, with a cluster of people adjusting with you, even the imperfection adjusting with you, even the imperfection can be celebrated. That is what we have can be celebrated. That is what we have done in the last twenty months. Have done in the last twenty months. Have LIVED all the major concepts of Manage-LIVED all the major concepts of Manage-ment like Conflict management, Stress ment like Conflict management, Stress management, Anger management, Team management, Anger management, Team management, Time management, Crisis management, Time management, Crisis management, Leadership styles, Negotia-management, Leadership styles, Negotia-tion skills, Supplytion skills, Supply--chain Management with chain Management with or without having any knowledge of it. or without having any knowledge of it. And not to forget, have thoroughly en-And not to forget, have thoroughly en-joyed it.joyed it.

“Stepping into this world of “Stepping into this world of knowledge, my potential was blinded by knowledge, my potential was blinded by my notion,my notion,

The obstacles in the past proved The obstacles in the past proved to be Doorsto be Doors--forfor--future with frictionless future with frictionless motion.motion.

While leaving this place I just want While leaving this place I just want to give all my junior kids a friendly Word,to give all my junior kids a friendly Word,

Live the moments of Learning here Live the moments of Learning here with joy, with joy, for the time once lost won't be for the time once lost won't be recurred….”recurred….”

Mahesh Toshniwal

BMS,MMS (Marketing)

3434

He is the reason that

birth and death takes

place, Described as the

one with multiple faces

and also some times with-

-out a face.

Comes in many forms,

Invisible to the eye but is

present all around, In this

universe nothing belongs to

you, everything is his, from the

sky to the ground.

Everyone remembers him during

bad times, but forget him when

the time is good, To achieve him

was the main reason of our birth,

but we now only work to get

money and food. Pure we were but

now we are full of fear, jealousy, anger

and greed,

Slowly slowly from humans we are being

like the animal breed.

Took so many avatars to show us how to live and

lead our life, But nowadays people are killing each

other and in their hands is the blooded knife.

Do good deeds and rise up to the heavens was his only will,

People now find petty reasons justifiable to kill !

Its been said that parents are a form of god himself,

People today have even forgotten them and are worried only about well being of themselves.

God is ready to shower his blessings and give everyone an eternal boon,

Hope things improve, there is harmony and this time of so called KALYUG will end soon. Pratik Trivedi

Bcom, MMS (Marketing)

3535

Sudoku Chal-

DELTΔ Vol

3636

N. L Dalmia Institute of Management Research and Studies

Sector 1, Shrishti Complex, Opp. Bhaktivedanta Hospital, Mira Road (E), Mumbai-401104

Website—www.nldalmia.in