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Facebook / Twitter & Your Dive Center

Making Social Networks Work for You

Jennifer Shaheen

TechnologyTherapy.com

TechTherapyToGo.com/Scuba


Who Am I & Why Am I Qualified

Jennifer Shaheen –President & Technology Therapist ®

Technology Therapy Group has been

around since 1997 and we are a full

service web design, development and

marketing firm.

Specialize in online marketing for

small to mid size businesses.


The Social Sphere

What’s Going On – The Research


SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010


SOURCE: EMARKETER, FEBRUARY 2011


SOURCE: EMARKETER, MAY 2010


SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010


Before We Go Online.

Let’s Discuss Getting Social

Face to Face


How Do You Connect Offline?

• What do you do now to better understand

your customers?

• How is your word of

mouth?

• How do you handle

reviews and feedback?


The Key to

Successful Social Media is:

• Knowing who your customer is

• What they want to talk about

• What got them into diving

• What keeps them diving

• What their concerns are


Social Media Etiquette

Every social outlet has rules of engagement:

1. When using social networks be personable and

don’t spam!

2. Learn what acceptable best practices are on the

tool you use.

3. Monitor your brand.

4. Thank people who take the time to talk

about you

Logged Out

Logged In


Facebook Insights


Facebook Page Tips

• Post daily

• Use Facebook tools like questions

• Create daily themes

• Review Facebook insights and sharing for

data feedback


Facebook Facts

• 2011 July

• Facebook reaches over 750 million active

users


Facebook Ads


Facebook Insights


Tracking Your Success


Twitter Tips• Use Twitter apps to stay organized

• Reply to all mentions


Twitter Tips

• Use Twitter apps to stay organized

• Reply to all mentions


Twitter Tips

• Plan out your tweets around services you

are trying to promote along with

information that makes you an expert.

• Create lists and add those you want to

build stronger relationships with to those

lists.

• Build relationships with other influencers

on Twitter in your local area and promote

each other.


Social Mention –

socialmention.com


Need Specific Attention for Your Business?

Schedule a Private Therapy Session

888-874-7400

Websites:

TechnologyTherapy.com

TechTherapy.tv

Connect:

Twitter.com/techtherapist

linkedin.com/in/thetechnologytherapist

facebook.com/technologyTherapy