demand for video will double in next 4 years
DESCRIPTION
The popularity of videos on social media will lead to a significant shortage of quality content development in less than four years. Those who prepare now for the impending talent gap will be well positioned for the surge in demand.TRANSCRIPT
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93% of marketers used video for online marketing in 2013 Emarketer 2013
Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video Comscore 2012
Retail site visitors who view video stay two minutes longer on average Comscore 2010
Visitors who view product videos are 85% more likely to buy than visitors who do not Internet Retailer 2010
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US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016 Emarketer 2013
One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice Emarketer 2013
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Video views grew more than 50% from May through July of 2014 Facebook for Business
More than 1 billion video views on Facebook each day Facebook for Business
More than 65% of Facebook’s video views are on mobile Facebook for Business
U.S. marketers’ spending on mobile advertising (tablets and smartphones) in 2014 will increase 83%, or by $8.04 billionFacebook for Business