DEMAND FORCASTING PRODUCTCOCA COLA

BY:- DHIRENDRA SINGH HASAN ALI CHIRAG GUPTA BHAVANA KUMARI

DEMAND FORECASTINGMEANING AND IMPORTANCENEED FOR DEMAND FORCASTING• TO FULFILL THE OBJECTIVE OF THE PLANS

•TO PREPARE THE BUDGET

•EXPENSION OF THE FIRM

•STABLIZATION OF EMPLOYEMENT AND PRODUCTION

•OTHER

FACTORS DEMAND FORE CAST: INFLUENCE TIME PERIODMETHODSOF FORECASTING DEMAND (FOR ESTABLISHED GOODS)

1.FOR SHORT PERIOD FORECASTINTERVIEW AND SURVEY APPROACH1.OPINION POLLING2.COLLECTIVE OPINION3.COMPOSITE MANAGEMENT OPINION4.PANEL OF EXPERTS

PROJECT APPROACH: (FOR LONG PERIOD FORECAST)

1.CORRELATION AND REGRESSION ANALYSIS2.TIME SERIES ANALYSIS

FORECASTING FOR NEW PRODUCT

1.EVOLUTIONARY METHOD2.SUBSTITUTION METHOD3.GROWTH PATTERN METHOD4.SAMPLE SERVEY METHOD5.INDIRECT OPINION POLLING METHOD

• HISTORY • FORECASTING• COCA-COLA VS PEPSICO• ADVERTISEMENT• VARYING WITH CONDITIONS• SERVEY

PRODUCT →COCA COLA COKE

War b/w Pepsi and coca-cola

PRODUCT RELIANCE FRESH

MORE.. BIG APPLE

2 BOTTLES (2L)

COKE(PRICEIN RS)

99 95 90

PEPSI(PRICE IN RS)

95 90 N/A

3 BOTTLES(600 ml)

COKE 55 54 51

PEPSI 53 51 N/A

MONTHLY SALE (IN LAC)

COKE 2.8 1.9 2.1

PEPSI 1.9 1.35 N/A

PUBLIC SERVEY• 1. YOUNG BOYS &GIRLSCORPORATE & SERVICE

MAN

2 .LADIES

• PREFERANCECOKE 70% &PEPSI 30%REASON - STRONG LESS SUGAR REFRESHES MIND FEEL CURRENT COKE 40% PEPSI 60%REASON PEPSI IS LESS STRONGER MUCH SWEETER

COCA COLA HAVE BETTER FORE CASTING ABOUT THE DEMAND AND TEST OF CUSTMER

SO IS GROWING FASTER

conclution

THANK YOU