Demand Side Management

The Natural Purview of Utilities

The Customer Viewpoint

Demand Side Management

The Natural Purview of Utilities

The Customer Viewpoint

Rates on the Rise in a Rough Economy - Responding to New Realities

Marketing Executives’ ConferenceCoeur d’Alene Resort

October 13, 2008

Rates on the Rise in a Rough Economy - Responding to New Realities

Marketing Executives’ ConferenceCoeur d’Alene Resort

October 13, 2008

Presented by

Thomas Philbin, President

NXEGEN LLC

An EnergySolve Company

The Customer Viewpoint The Customer Viewpoint

INTRODUCTION

1. Define the “Customer”

2. Define Demand Side Management

3. The Customer “Point of View” --

Concerns and Participation Drivers

4. DSM Programs That Save Money And

Encourage Customer Participation

5. Conclusions

INTRODUCTION

1. Define the “Customer”

2. Define Demand Side Management

3. The Customer “Point of View” --

Concerns and Participation Drivers

4. DSM Programs That Save Money And

Encourage Customer Participation

5. Conclusions

The Customer Viewpoint The Customer Viewpoint

1. DEFINITION OF THE CUSTOMER

- Large Commercial/Industrial (C/I) Single Facility Or Facilities With >350 Kw DemandUsually Knowledgeable About DSM Most Likely Have Energy Management Staff & EMS

- Small C/I 25 -350 kW DemandLarge Retail Chains, School Systems, Campus

ComplexesThat Can Aggregate Over 350 Kw

- Residential Ranging from high End Single Family Down To Small Apartments

1. DEFINITION OF THE CUSTOMER

- Large Commercial/Industrial (C/I) Single Facility Or Facilities With >350 Kw DemandUsually Knowledgeable About DSM Most Likely Have Energy Management Staff & EMS

- Small C/I 25 -350 kW DemandLarge Retail Chains, School Systems, Campus

ComplexesThat Can Aggregate Over 350 Kw

- Residential Ranging from high End Single Family Down To Small Apartments

The Customer Viewpoint The Customer Viewpoint

2. DEFINITION OF DSM

Demand Side Management (DSM) is a year round activity where consumption is controlled in a minimally intrusive way to reduce energy and demand and consumption.

Demand Response (DR) is an action taken to reduce electric demand in response to price,

monetary incentives, or utility directives so as to maintain reliable electric service or avoid

high electric prices. (FERC Definition)

2. DEFINITION OF DSM

Demand Side Management (DSM) is a year round activity where consumption is controlled in a minimally intrusive way to reduce energy and demand and consumption.

Demand Response (DR) is an action taken to reduce electric demand in response to price,

monetary incentives, or utility directives so as to maintain reliable electric service or avoid

high electric prices. (FERC Definition)

The Customer Viewpoint The Customer Viewpoint

DEFINITION OF DSM (Cont.)

- DR Can Be “Stand Alone” or A Part Of A More Comprehensive DSM Program

- DSM And DR Require Some Sort Of EMS Or Smart Meter Capability To Be Effective

- DR Needs To Be Automated To Be Effective

- Both DSM And DR Can Be Built Into A Facility As Part Of An Energy Efficiency Program

- DSM Can Be Year Round. DR Is A Short Term Response To A Specific Need

DEFINITION OF DSM (Cont.)

- DR Can Be “Stand Alone” or A Part Of A More Comprehensive DSM Program

- DSM And DR Require Some Sort Of EMS Or Smart Meter Capability To Be Effective

- DR Needs To Be Automated To Be Effective

- Both DSM And DR Can Be Built Into A Facility As Part Of An Energy Efficiency Program

- DSM Can Be Year Round. DR Is A Short Term Response To A Specific Need

The Customer ViewpointThe Customer Viewpoint

3. POINT OF VIEW OF CUSTOMER

General Customer Concerns:

Mandatory vs. Voluntary Participation

What Would Trigger A Need For DR

How Long Will Any DR Cutback Run

How Often Will There Be A Need For DR

Will There Be Any Advance Notice

How Long A Commitment Is Required

3. POINT OF VIEW OF CUSTOMER

General Customer Concerns:

Mandatory vs. Voluntary Participation

What Would Trigger A Need For DR

How Long Will Any DR Cutback Run

How Often Will There Be A Need For DR

Will There Be Any Advance Notice

How Long A Commitment Is Required

The Customer ViewpointThe Customer Viewpoint

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Concerns (Cont.):

- How Will The Customer Be Compensated – Is It Worth The Possible Disruption- Who Will Provide The Technical Savvy That Is

Needed To Implement And Maintain The System- Who Will Do The DR – The Customer Or The Utility- Can a DR System Be Used On A Year-Round Basis To Reduce Demand And Consumption- How Will Payments Be Made – Bill Offset, Cash,

Other?

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Concerns (Cont.):

- How Will The Customer Be Compensated – Is It Worth The Possible Disruption- Who Will Provide The Technical Savvy That Is

Needed To Implement And Maintain The System- Who Will Do The DR – The Customer Or The Utility- Can a DR System Be Used On A Year-Round Basis To Reduce Demand And Consumption- How Will Payments Be Made – Bill Offset, Cash,

Other?

The Customer ViewpointThe Customer Viewpoint

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Drivers:

- Economics: How Much Will My Energy Bill Be Reduced

- Social: Will My Actions Help Reduce Green House Gases And Reduce Global Warming

- DR And DSM Make For Good Public Relations

- Technical: Participation DSM And DR Programs Allow Optimization Of Resources (Related To

Economics)

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Drivers:

- Economics: How Much Will My Energy Bill Be Reduced

- Social: Will My Actions Help Reduce Green House Gases And Reduce Global Warming

- DR And DSM Make For Good Public Relations

- Technical: Participation DSM And DR Programs Allow Optimization Of Resources (Related To

Economics)

The Customer ViewpointThe Customer Viewpoint

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Drivers (Cont.):

- Over 80% Of All Customers Say That Economics (Monetary Considerations) Drive Participation

Summary: If It Doesn’t Pay, Most Customers Will Not Do It.

Obvious Conclusion:

For a DSM or DR program to succeed, it must be worthwhile for the customer. This conclusion is slightly more or less true of all customer segments. Also, it must be worthwhile for the utility as well.

POINT OF VIEW OF CUSTOMER (Cont.)

General Customer Drivers (Cont.):

- Over 80% Of All Customers Say That Economics (Monetary Considerations) Drive Participation

Summary: If It Doesn’t Pay, Most Customers Will Not Do It.

Obvious Conclusion:

For a DSM or DR program to succeed, it must be worthwhile for the customer. This conclusion is slightly more or less true of all customer segments. Also, it must be worthwhile for the utility as well.

The Customer ViewpointThe Customer Viewpoint

4. PROGRAMS THAT SAVE MONEY

- Build In DSM/DR Capability As A Part Of Energy Efficiency (EE) Projects; Give Added Incentives To EE Projects That Build In DSM/DR Capability

- Develop “Smart Metering” Or Similar Capability That Allows

Customer Initiated 2-way Communication & Control

- Promote 365 Day/Yr Energy Management & Control

- Allow Customer Smart Meter Use For Load Aggregation

Of Multiple Facilities

- Allow Customer Use Of Smart Meter Data To Minimize Impact Of TOU Or Critical Peak Pricing Programs

4. PROGRAMS THAT SAVE MONEY

- Build In DSM/DR Capability As A Part Of Energy Efficiency (EE) Projects; Give Added Incentives To EE Projects That Build In DSM/DR Capability

- Develop “Smart Metering” Or Similar Capability That Allows

Customer Initiated 2-way Communication & Control

- Promote 365 Day/Yr Energy Management & Control

- Allow Customer Smart Meter Use For Load Aggregation

Of Multiple Facilities

- Allow Customer Use Of Smart Meter Data To Minimize Impact Of TOU Or Critical Peak Pricing Programs

The Customer ViewpointThe Customer Viewpoint

Programs That Save Money: (Cont.)

- Use DSM To Minimize Cost Impacts Of Un-Hedged Energy Charges

- Automate DSM/DR By Use Of Pre-agreed Scripts To Curtail Consumption

- Use Smart Metering For M&V Purposes As The Basis For Payments on Performance Contracts

- Make Consumption Information Useful For Facility And Institutional Budgeting

- Allow Smart Meter System To Monitor Other Utilities i.e. Gas & Water

Programs That Save Money: (Cont.)

- Use DSM To Minimize Cost Impacts Of Un-Hedged Energy Charges

- Automate DSM/DR By Use Of Pre-agreed Scripts To Curtail Consumption

- Use Smart Metering For M&V Purposes As The Basis For Payments on Performance Contracts

- Make Consumption Information Useful For Facility And Institutional Budgeting

- Allow Smart Meter System To Monitor Other Utilities i.e. Gas & Water

The Customer ViewpointThe Customer Viewpoint

Programs That Save Money: (Cont.)

- Customer Should Be Able To Access and Download Energy Demand And Consumption Data For His/Her own

Use

- Data Should Be Able To Be Used To Determine Carbon Footprint And Carbon Reductions For Possible

Trading

- Allow Possible Automatic Input Of Smart Meter Data Into Programs Like EPA Energy Star Portfolio Manager

- Allow Data To Be Used For Bill Analysis And Verification

Programs That Save Money: (Cont.)

- Customer Should Be Able To Access and Download Energy Demand And Consumption Data For His/Her own

Use

- Data Should Be Able To Be Used To Determine Carbon Footprint And Carbon Reductions For Possible

Trading

- Allow Possible Automatic Input Of Smart Meter Data Into Programs Like EPA Energy Star Portfolio Manager

- Allow Data To Be Used For Bill Analysis And Verification

The Customer ViewpointThe Customer Viewpoint

Programs That Save Money: (Cont.)

- Allow Interaction Between Smart Metering Platform And Building Automation Systems To Optimize EE

- Make Power Quality Information Available Through Smart Meter System Where It Impacts Manufacturing Or Other Customer Processes.

- Use of Smart Meter For Sub-Metering In Facilities

- Use Smart Meter For Equipment Sub-Metering

Programs That Save Money: (Cont.)

- Allow Interaction Between Smart Metering Platform And Building Automation Systems To Optimize EE

- Make Power Quality Information Available Through Smart Meter System Where It Impacts Manufacturing Or Other Customer Processes.

- Use of Smart Meter For Sub-Metering In Facilities

- Use Smart Meter For Equipment Sub-Metering

5. Conclusions5. Conclusions

Economics Is The Primary Driver To Customer Participation

Customers Prefer Voluntary Participation DR Needs To Be Automated To Work

Well It Is Difficult To Make DR Alone Cost

Effective-Need 365 day DSM Technology Is Not Quite There Yet

Economics Is The Primary Driver To Customer Participation

Customers Prefer Voluntary Participation DR Needs To Be Automated To Work

Well It Is Difficult To Make DR Alone Cost

Effective-Need 365 day DSM Technology Is Not Quite There Yet

PROPRIETARY & CONFIDENTIAL - Page 15