demandbase for oracleeloqua

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  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    ENHANCE YOUR ELOQUA CONVERSION PERFORMANCE

    NICK ESSLING Sr. Account Executive Demandbase Indianapolis, IN

    linkedin.com/nickessling @nickessling @demandbase #ABM

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    1. Account-Based Marketing 2. Demandbase

    3. Integrations with Eloqua 4. Q&A

    What to expect today

  • More marketers are

    AWARE of ABM

    of B2B companies are aware of ABM.

    75%

    of marketers say that ABM delivers higher ROI than any other marketing approach.

    84%

  • More marketers are

    USING ABM

    of B2B companies employing ABM plan to increase their ABM efforts over the next 12 months.

    72%

    of B2B companies employing ABM plan to invest more in technology over the next 12 months.

    61%

  • More marketers are

    having

    SUCCESS with ABM

    of B2B marketers employing ABM stated they are aligned with sales.

    91%

    of B2B companies said Account-Based Marketing has an impact on marketings success.

    96%

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    What 3 Problems

    Are Still

    PLAGUING B2B Marketers?

    Of site traffic is NOT from target accounts

    85% 1

    of target accounts do not engage on web site

    80% 2

    of visitors do not complete call-to-action

    97% 3

  • Leads Titles

    Quantity Individuals

    MARKETINGOpportunities

    Buyers/Influencers Quality

    Accounts

    SALES

    The Great Divide

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    50%of marketing- generated leadsare never followed-upon by Sales- Miller Pierce, 2014 VOC Study

    Leads arent valued

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    Identify the right accounts

    STEP 1

    Market to those accounts

    STEP 2

    Measure by accounts

    STEP 3

    Focus on what matters Accounts

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    BIZGROUP

    WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS

    LEARN MORE

    BIZGROUP HOME ABOUT US PRODUCTS CONTACTWE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS

    ATTRACT ENGAGE CMS CONVERT MAS, CRM

    DEMANDBASE B2B DATA CLOUD

    REAL-TIME IDENTIFICATION ENGINE & APIs

    Demandbase B2B Data Cloud

    CONTACT US:

    FULL NAME

    EMAIL ADDRESS

    COMPANY

    BIZGROUP HOME ABOUT US PRODUCTS CONTACT

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    MEASURE ANALYTICS

    DEMANDBASE B2B DATA CLOUD

    REAL-TIME IDENTIFICATION ENGINE & APIs

    Demandbase B2B Data Cloud

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    BIZGROUP

    WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS

    LEARN MORE

    BIZGROUP HOME ABOUT US PRODUCTS CONTACT

    WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS

    ATTRACT ENGAGE CMS

    MEASURE ANALYTICS

    Demandbase B2B Data Cloud

    CONTACT US:FULL NAME

    EMAIL ADDRESS

    COMPANY

    BIZGROUP HOME ABOUT US PRODUCTS CONTACT

    CONVERT MAS, CRM

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    1. Demandbase-Enabled Forms

    2. Data Append/Refresh 3. Additional enhancements for

    Oracle Eloqua, coming soon

    Eloqua Integrations

    CONVERT MAS

    CONTACT US:FULL NAME

    EMAIL ADDRESS

    COMPANY

    BIZGROUP HOME ABOUT US PRODUCTS CONTACT

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    DEMANDBASE ENABLED FORMPing Demandbase via API

    $35,622,000,000 Software and Technology 105,000 500 Oracle Parkway Redwood Shores CA 94065 Enterprise

    Stevens

    [email protected]

    John

    Ora|

    Manager

    DATA MANAGEMENT PLATFORM

    $35,622,000,000Software and Technology

    105,000500 Oracle ParkwayRedwood ShoresCA94065Enterprisehttp://www.oracle.com

    Oracle Corp.Company Revenue Industry

    Acct Status Employees

    Address City

    State ZIP

    Segment Website

    Prospect

    Push winning data set to hidden fields

    Company Name Autocomplete

    Email Domain Check

    Demandbase-Enabled Eloqua Forms

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    Demandbase-Enabled Eloqua Forms

    According to research conducted by the Harvard Business Review, companies that follow up with leads within an hour of engagement were seven times as likely to convert the lead to an MQL as those who engaged even an hour later and more than 60 times as likely as those that wait 24 hours orlonger.

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    MARKETING INNOVATION SUMMIT FOR B2B

    PRESENTED BY DEMANDBASE

    APRIL 20-21 | Pier 27, San Francisco

  • (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

    ENHANCE YOUR ELOQUA CONVERSION PERFORMANCE

    NICK ESSLING Sr. Account Executive Website Optimization linkedin.com/nickessling

    @nickessling @demandbase #ABM