demo day playbook
TRANSCRIPT
7/25/2019 Demo Day Playbook
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Demo Day Playbook
7/25/2019 Demo Day Playbook
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Agenda
1. Objective of ‘Demo Day’2. Presentation preparation3. During presentation4. Preparation for after pitch
5. At event6. After demo day secrets
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Objective of Demo Day
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Objective of demo day is to get investorinterested enough to take a meeting
This is not your pitch.Goal is to showinvestors enough thatthey want to meet youand learn more. Don’t
try to force it...thatnever works out.
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Give investors enough to want to meet yo
● Market and busine● Big problem/oppor● Big solution ( and h
differentiated from ● $$$ (How much mo
need and how it widistributed)$
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Get the meeting...that is
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Change your perception or demo day wibe a huge let down
● It only feels like it is importantas it is a milestone● If you can say you have
already started raising yourround it is impressive
● Some people have closedround before demo day….
● Demo day is a big deal but notso much
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Your Deck
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Your slides support the story YOU’RE
telling
● Focus has to be on you… you don’t wthem staring at screen. Investors inveYOU not the deck.
● Keep it simple
● You should be able to do the pitch witthe deck
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Key Parts
1. What (you’d be surprised how many people forget..) simple sen
what you do… We are making apple pies
2. Big vision- We have a big vision to do revolutionize apples by d
3. Problem- People that like fruit like me hate apples
4. Your Impact oriented solution- We are going to make apple pie
5. Market size- There are about 330 million people that like fruit a
like to improve their apple eating experience.
6. Team- We’ve done this before with broccoli
7. Traction- These are the milestones we’ve hit so far
8. Product/service- Our patent pending apple pie making process
market.
9. Ask- We need 500k to scale apple pie operations to 10x.
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Extra pointers
Social impact integrates/permeates throuyour story and deserves more than one s
Market sizing slide should come with
references.
Simplicity is King. No animations
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Most Especially for Diaspora Demo Day
Magic number
6Minutes to pitch
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Presentation Preparation
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We talking about... practice
Make the complex simpleby practicing
Record yourself
Get people who don’t likeyou or are superobjective to review yourpitch
Don’t practice uyou get it right
Practice until yocan’t get it wron
Anonymous
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Accept something might and probably wilwrong
Technology glitches
Random interruptions
Overall, be preparedto roll with thepunches
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Don’t tell a story for the sake of storytell
Stories help peoplereal issues by creaemotional connectfacts.
Keep it to the pointhe story short but
“Storytelling is
about connecting toother people andhelping people to
see what you see.” -Michael Margolis
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Extra pointers
The faster I understand what you’re doin
faster I can actually start listening to you
Show products, service in action, or quo
from early users. Helps to further contex
Know your competitors and how you diff
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During the presentation
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Words to live by during presentation
smileDrip With
Confidence
Have a senseof humor
BoldPassionate
Persuasive
Tease but give a way to follow up
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Preparation for after pitch
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Get business cards and the attendance l
Know who would be interested in learninabout your company and target them podemo
Research the investors that will be in theKnow what they’d invest in.
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Know thyself
Know your objectives and clear about whyou are.
What are you needs? Do you need an
introductions? Money? Advise?
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At Event
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Have an engagement strategy
Leave everyone you speak with wanting
Always work to get a next step with key you meet.
Its more than the founder talking to peoptakes all hands on deck.
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Butterfly Effect
Post demo might be more important than itself. Meeting people increases your netwand allows you to further improve your chof capturing opportunities
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After Demo Day
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A.D = After Demo
Follow up with the new contacts
Send simple emails with your slide deck
Ask for feedback
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Secrets
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Get people excited and the rest will fol
What gets people excited?
1. People/Impact – Tell the human story2. Traction - Exponentially rising metrics3. Revenue, sustains any organization4. Service & distribution channel innovat5. Cool uses of technology6. Great Impact Business Model Design
(Greatly underestimated)
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LE FIN