1. 1. title title Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Presented By: Nick Langeveld President & CEO, Affectiva @Affectiva
2. 2. title title Text here Text here Text here @twittername Current MR methods to gather emotions rely on consumers UNDERSTANDING and DESCRIBING their feelings Gather consumers emotions
3. 3. title title Text here Text here Text here @twittername How Successful is this Method?
4. 4. title title Text here Text here Text here @twittername Consumers respond INTUITIVELY to your products and brands not explicitly. not consciously.
5. 5. title title Text here Text here Text here @twittername The Father of Advertising Sums it Up! -David Ogilvy Consumers dont THINK how they feel, SAY what they think, or DO what they say.
6. 6. title title Text here Text here Text here @twittername Emotion is the key driver of consumer behavior More than 50% of EVERY buying decision is driven by emotion!
7. 7. title title Text here Text here Text here @twittername How can brands gather & measure valuable emotion insights? The question remains
8. 8. title title Text here Text here Text here @twittername Real-time | Unfiltered & Unbiased | Scientifically validated | Universal Affdex Automated Facial Coding
9. 9. title title Text here Text here Text here @twittername How Affdex Works
10. 10. title title Text here Text here Text here @twittername How Affdex Works Discrete Measures of Emotions Continuous Measures of Emotions VALENCE EXPRESSIVENESS
11. 11. title title Text here Text here Text here @twittername Todays Real World Applications
12. 12. title title Text here Text here Text here @twittername Building the largest facial coding normative database # of media units tested USA: 1084 China: 723 Australia: 175 Brazil: 208 UK: 514 India: 844 Indonesia: 339 1.2M Facial Videos 6K Ads Tested 300 Global Brands Emotion Data Points 1B+ 62+ Countries Tested
13. 13. title title Text here Text here Text here @twittername Evolution of Facial Coding to the Emotion Layer Consumers Online Video Smart TVs Gaming TV Wearables Mobile Social Media
14. 14. title title Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Affdex Facial Coding Nick Langeveld President & CEO, Affectiva Thank you! Affectiva.com @Affectiva