democracy kit community update february 2017
TRANSCRIPT
Community UpdateCivic Tech Toronto
Chris CowperthwaiteKatie Gilfillan
February 2017
CONTENT PUBLISHING MODEL
Communications calendar and planCOMMUNICATIONS
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov2014
Policy
Camp-aign
Other
Driver
What
Comms vehicles
What
Comms vehicles
What
Comms vehicles
Policy engagement process
▪ Community events / roundtables
▪ Blog posts
▪ Interactive website
▪ Google Hangout
▪ Op-eds
▪ E-blasts
Generate and refine ideas around a set of priority themes (e.g., railpath, food security, transportation, schools)
Release policy ideasRelease ideas / commitments associated with priority themes
▪ Short videos
▪ Short policy papers
▪ E-blasts
▪ Press releases
▪ Community events
▪ Media interviewsFiscal critique of
Ford (TBD)Reinforce brand as progressive who understands budgets▪ Speech with
PowerPoint presentation
▪ Multiple venues (local and City-Wide)
MomentumDemonstrate positive momentum in the final months of the campaign
▪ Campaign rally / community event
▪ E-blasts
▪ Endorsements by major papers
Show of strengthPosition the campaign and its team as strong, innovative, and well-organized▪ Release select
campaign documents
▪ Invite media to attend campaign meeting
Launch & candidate
introduction
▪ Launch event
▪ Media interviews
▪ E-blast
▪ Launch website
Op-eds
2-3 op-eds on select policy issues to gain profile on city issues
▪ Op-eds
Budget season / BBTOPosition Better Budget T.O. as a thought leader on budget issues in the 2014 budget debate
▪ Appear on panels (e.g., Toronto Youth Cabinet)
▪ Op-ed on budget process
▪ Media interviews (e.g., Keenan NewsTalk 1010)
BBTO engagement with campaignBetter Budget T.O. puts forward ideas about how to improve the budget process and engages with municipal candidates and stakeholders to promote those ideas.
▪ Better Budget Pledge
▪ Mayoral budget debate
▪ Media interviews
▪ Op-ed on Better Budget Pledge
▪ Survey of candidates
▪ “Fiscal Fact Check” of mayoral statements
Release platform
Roll-up of all policy ideas
▪ E-blast
▪ Press release
▪ Website
▪ Platform document
▪ Event?
DISTRIBUTED LEADERSHIP DEVELOPMENT
LEADERSHIP GROUPS● Toronto Group
● Ottawa Group - Launch April 5
● Regional Executive
● Advisory groups:
○ Youth in politics○ Women in politics○ Diversity in politics○ Open Political Leadership
DEMOCRACYKIT.ORG
Q&A