Demographic research into Target Audience

Female Male05

1015202530

11

19

Gender Type

Gender

16 17 180

10

20

30

1217

1

Age of Potential Target Audience

Age

A B C1 C2 D05

1015202530

03

169

2

Social Class

Social Class

Results - Demographic

What Type of Horror do You Enjoy?

Mans Inhumanity to Man Science Gone Wrong Supernatural Hybrid Genre e.g. Comedy Horror

Mans In humanity to Man

Science Gone Wrong

Supernatural Hybrid Genre0

5

10

15

20

25

30

3

8

4

15

Type of Horror

What Type of Horror do you like?

Psychographic Question

1) Do you value representation of women as: - A damsel in distress - Strong and independent

2) Do you value representations of men as: - Strong and heroic - Submissive

3) Do you prefer films that entertain you or make a point and make you think? 4) Which celebrities do you look up to? 5) What is your favourite genre of film

Results

A damsel in distress Strong and independent05

1015202530

20

10

Representation of Women

Representation of Women

Strong and Heroic Submissive05

1015202530

24

6

Representations of Men

Representation of Men

Entertain Make a point0102030

1812

Films that En-tertain or make

a point

Films that Entertain or make a point

Comedy Horror

Action Gangster Sc-fi0

10

20

30

10 7 103

Favourite Film Genre

Favourite Film Genre