demographica warren moss
TRANSCRIPT
![Page 1: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/1.jpg)
Hyper Local Targeting: Mobile
@warrenmoss
![Page 2: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/2.jpg)
The consumer // changed
MobileInitial thought
![Page 3: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/3.jpg)
Biggest threat
Do you want a loan?Financial Services
![Page 4: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/4.jpg)
Can it be fixed?
Relevancy Yes / No
![Page 5: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/5.jpg)
Relevancy
It can be fixed5 Rules
Hi Warren, fill up your Lexus at Caltex Oaklands on Sunday &
get a Sunday Times FREE. Reply STOP to Opt Out.
Hi Warren, all fresh Clover milk 80% off for the next 2 hours
from Pick n Pay Norwood. Reply STOP to Opt Out.Hi Warren, FREE bag of charcoal & firelighters when you
spend R200 on braai meat this Sunday from Pick n Pay
Norwood. Reply STOP to Opt Out.
![Page 6: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/6.jpg)
It can be fixed5 Rules
Hi Warren, fill up your Lexus at Caltex Oaklands on Sunday &
get a Sunday Times FREE. Reply STOP to Opt Out.
Hi Warren, all fresh Clover milk 80% off for the next 2 hours
from Pick n Pay Norwood. Reply STOP to Opt Out.Hi Warren, FREE bag of charcoal & firelighters when you
spend R200 on braai meat this Sunday from Pick n Pay
Norwood. Reply STOP to Opt Out.
![Page 7: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/7.jpg)
5 Rules
1. Applicable product2. Timeous 3. Local4. Value5. Ease of redemption
No presentation is complete without oneLists
![Page 8: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/8.jpg)
We’re marketers
Hyper local mobile targetingHow do we do this?
![Page 9: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/9.jpg)
Big data // Buzz
You’ll sound smart if you use this termBig Oil / Big Energy
![Page 10: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/10.jpg)
Analysis // Segmentation
CensusAMPS
![Page 11: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/11.jpg)
Local
IsochroneThe holy grail
![Page 12: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/12.jpg)
IsochroneThe holy grail
![Page 13: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/13.jpg)
Triggers
Note: I’m nearly finishedWhy act?
![Page 14: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/14.jpg)
Closing the loop
ROIMeasurement
![Page 15: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/15.jpg)
5 Rules
1. Big data 2. Analysis // Segmentation3. Local4. Triggers5. Closing the loop
Last oneLists
![Page 16: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/16.jpg)
Testing
@warrenmossFinal thoughts
The law
![Page 17: Demographica warren moss](https://reader033.vdocument.in/reader033/viewer/2022052906/5589c1a6d8b42a52498b46d8/html5/thumbnails/17.jpg)
Thank you
@warrenmoss