demonstrate the value of exchange 2010 counter ‘good enough’ objections

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Grow Your Business With Microsoft Exchange Julia White Director, Exchange Product Management Microsoft Corporation BP09

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Page 1: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Grow Your Business With Microsoft Exchange

Julia WhiteDirector, Exchange Product ManagementMicrosoft Corporation

BP09

Page 2: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

We want you to leave this session saying…

“I’ve learned new ways to grow my Exchange-

related business”

“I understand how to drive my Exchange

business in the coming year”

Page 3: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Exchange Momentum

83%

12% 1%

4%

E-mail Server Market Share 2010

Exchange

Notes

Open Source

Other

*based on survey of 1000 US based LORGs (500+ PCs) and MORGs (25-499 PCs) in Feb 2010

Launched at TechEd Berlin in November 2009

Exchange 2010 SP1 Beta released in June 2010

470+ ISV applications compatible with Exchange 2010

60K+ partner individuals trained on Exchange 2010

60% of organizations on Exchange 2007 and 2003 plan to upgrade in the next year*

70% of new BPOS customers switching from competitive platforms

Over 34 Million Outlook Live mailboxes provisioned

40 Million paying users of Microsoft Online Services in 39

geos

Page 4: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

THANK YOU!

Page 5: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

FY11 Exchange Business Priorities

Upgrade Exchange 2003 install base to deploy Exchange 2010 and Exchange Online

Drive new share with Exchange Online

Demonstrate the value of Exchange integrated archiving and voicemail

Page 6: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

demonstrate the value of Exchange 2010

counter ‘good enough’ objections

upgrade 2003 install base

Page 7: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Why Upgrade from Exchange 2003?

“It’s easy to migrate from our current Exchange 2003

environment to Exchange 2010 because you can do it

whenever you want. Our users don’t notice when we are

migrating them… even during the day.”

– Sr. Technical Project Manager of Airline Industries Firm

“It’s nice to be in a spot where customers hear on their own, then come

to us for help….the capability of Exchange 2010 is great and it

reinvigorated my services practice.”

– Microsoft Gold Partner, March 2010

Top reasons to upgrade to Exchange 2010

Forrester: 40% ROI; <6 month payback of

upgrade

Simplified high availability and disaster

recovery

Integrated archiving and compliance

capabilities

Enhanced mobile access and user

experience

Page 8: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Selling and Deploying ExchangeTop questions your customers will ask

My Exchange 2003 is working fine, why would I spend resources to upgrade?How does Exchange Online differ from Exchange Server 2010 running on-

premises?What would a hybrid Server+Online solution look like in my environment?

Sales best practicesHighlight storage and archivingEmphasize hybrid = choiceSell the Productivity platform

ToolsExchange Deployment Planning ServicesExchange Deployment Assistant

Page 9: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

migrate Notes and GroupWise accounts

keep Google and competitors out

drive new share

Page 10: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

The Future Of Productivity

The cloud on your terms

Best productivity experience across PC, phone, and

browser

On-premises

Online

Business Intelligence

Enterprise Content

ManagementCollaboration Enterprise

SearchUnified

Communications

Page 11: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Driving Switchers With Exchange Online

New Economics Rich User Experience

Pay for what you useLower and predictable costsShift from capex to opex

“By 2012, 80% of Fortune 1000 enterprises will be

using some cloud computing services, 20% of

businesses will own no IT assets.”

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

Lower Switching Costs

Limited IT retrainingNo hardware changesCo-existence at migration

Latest user experienceFull features availableEasily enable new features

Page 12: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Joe HonanJanalent

COO and VP Solutions

partner

Page 13: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

WhyMicrosoft.com

Page 14: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Why Microsoft : Exchange v. Gmail

video

Page 15: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Microsoft Live@edu Offering

E-mail and collaboration solution at no license cost for educationPartner Opportunity

Create an affordable value-add service offer for easy deployment

Advanced deployment services (including migration & identity

management)

Academic application integration with Live@edu (LMS, SIS,

SharePoint)

Create Add-on solutions to extend and augment Live@edu (EWS &

PowerShell)

Live@edu Partner resources available at www.mseducommunity.com

Page 16: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

deliver more than just messaging

evangelize full Exchange capabilities

demonstrate value of archiving

and voicemail

Page 17: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Archiving and Voicemail

Archiving Voicemail

“Exchange 2010 Unified Messaging fundamentally enable[d] us to remove our disparate legacy systems, specifically our Cisco Unity voicemail solution, and allow[ed] us to consolidate voicemail solutions and messaging management into a single end-user portal.”

– Lee Bingham, Head of IT

• Help customers eliminate PST files

• Simplify email retention for compliance

• Drastically lower the cost for email e-Discovery

“PST files are quite a nightmare for IT to

manage. We look forward to Exchange 2010

negating the need for supporting PSTs. It’s

going to take a lot of headaches away for

us.”

- Ronald Loewenthal, Customer Service Manager

• Replace legacy systems with Exchange Unified Messaging

• Deliver benefits for users, IT admins and the organization

Page 18: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Coming in Exchange 2010 Service Pack 1

• Personal Archive Enhancements• Retention Policy Management Enhancements• Multi-Mailbox Search Enhancements• New Information Protection and Control

Capabilities

• Improved Outlook Web App UI• Improved OWA Performance• Better Mobile Experience

• New Exchange Control Panel Management UI• Improved High Availability and Disaster

Recovery

download the beta

at microsoft.com/exchange

Flexible and

Reliable

Anywhere Access

Protection and

Compliance

Page 19: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Protection and

Security

Compliance and Archiving

Mobility Solutions

Platform Upgrades

Notes & GroupWise migrations to Exchange Online

Wide Range of Service Offerings

Voicemail Migrations

Exchange enables a portfolio of service offering opportunities

Page 20: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Exchange Sales and Marketing PrioritiesTargeted Sales Guidance

• The cloud on your terms

• Exchange 2003 upgrade – lower TCO, increase

productivity

• Continued focus on Notes (+ GroupWise)

• Replace aging voice mail systems

• New archiving and compliance opportunities

FY11 Marketing Campaigns

• Business Productivity Infrastructure Optimization

(BPIO)

• Exchange Upgrade campaign

• Exchange Deployment Program Services (EDPS)

• Notes and GroupWise compete campaign

• Enterprise and SMB advertising campaigns

Page 21: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Partner CTAs and Resources

Upgrade E2003 install base

UC Business Value AssessmentExchange Deployment Planning Services

Drive New Share

WhyMicrosoft.comQuickStartOnlineServices.com to become and Online Partner

Land the voicemail and archiving opportunity with 2010

Download SP1 betaUCLearningPaths.com for technical and sales training

Attain the new UC competency

Page 22: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Q&A

Page 23: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

What to attend at WPCTrack

Session Code

Session NameSession

TypeDay Time Room

Business Productivity

BP16i Win more business by helping customers “Do the Math” with ECAL Suite Interactive Tue, 7/1311:00-

12:00pmWCC-201

Business Productivity

BP17i Using Microsoft’s Customer Immersion Experience (CIE) to Close More Enterprise Business

Interactive Tue, 7/1311:00-

12:00pmWCC-204C

Business Productivity

BP12iR Microsoft Communications Server "14": Replace, Enhance, Add to Legacy Communications

Interactive Wed, 7/14 4:00-5:00pm WCC-209A

Cloud Services

CLD16i The Rise of Cloud Collaboration Interactive Mon, 7/12 3:30-4:30pm WCC-206

Systems Integrator

SI03 Selling the Value of Unified Communications: Its More than Meets the Eye. Breakout Tue, 7/13 3:30-4:30pm WCC-150B

Systems Integrator

SI11 Expanding your opportunities with Microsoft Business Productivity Solutions Breakout Tue, 7/13 5:00-6:00pm WCC-150B

SMB SMB05 Igniting the “S” In SMB: Cloud Offerings for the Innovative Small Business Breakout Wed, 7/14 2:30-3:30pm WCC-144AB

EPG EI05 How to Profit from Selling Business Productivity to Enterprise Customers Breakout Wed, 7/14 4:00-5:00pm WCC-207A

US US25 Grow Your Business with Unified Communications on Premise and in the Cloud (BPOS)

Breakout Thu, 7/15 1:30-2:30pm WCC-207B

Public Sector US26 Health Track: Improving Organizational Efficiency Breakout Thu, 7/15 2:15-3:15pm WCC-152A

Expo Hall: Business Productivity booth #155 and Microsoft Online Services booth # 277 MPN booth for info on the new UC Competency

Page 24: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 25: demonstrate the value of Exchange 2010 counter ‘good enough’ objections

Appendix

Page 26: demonstrate the value of Exchange 2010 counter ‘good enough’ objections