demystifying china online market opportunities slideshare
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China Online11 Opportunity Insights from Forrester
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#1China is the world’s largest online population
© 2013 Forrester Research, Inc. Reproduction Prohibited
By 2015 more than 700 million Chinese will have regular access to the internet#2
© 2014 Forrester Research, Inc. Reproduction Prohibited 4
The numbers in China far exceed those of other mature eCom markets #3
There are more internet users in China than there are people in the US#4
© 2013 Forrester Research, Inc. Reproduction Prohibited
Similar to other markets with high internet penetration, the online population in China is very social on the internet
#5
• Beijing• Chengdu• Dalian• Guangzhou• Nanjing• Ningbo
• Shanghai• Shenyang• Suzhou• Wuhan• Wuxi• Xian
Metro China cities surveyed:
The majority of the population have access to the internet - and use it#6
© 2013 Forrester Research, Inc. Reproduction Prohibited
Online shopping behavior in China is unprecedented for an emerging market#7
Projected Online Retail Sales For 2013 And 2017: The US And China Lead eCommerce
#8
Forecast: Online Retail Spending In China (B2C And C2C), 2012 To 2018#9
© 2013 Forrester Research, Inc. Reproduction Prohibited
eCommerce Readiness Index Ranks China as #2#10
© 2013 Forrester Research, Inc. Reproduction Prohibited
Mobile is a key touch point#11
EndNext Presentation – China’s Online Market Challenges
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