demystifying data visualization for marketers

#MozCon

Annie Cushing • Anniely2cs

Demys&fying Data Visualiza&on for Marketers

@AnnieCushing • [email protected]

Get the full narrative and tons of cool charting tips:

bit.ly/demystify-data

#MozCon

Sort option is

MIA

You can’t just click-

and-drag to select

LABELS

dimensions categories =Excel GA

data series

dimensions categories

metrics ==

Excel GA

Let’s get down to

BIZNIZ

DIMENSIONS: 0

METRICS: Multiple

Orrr we could

HACK GA

This is how you will look using the

USER DEFINED dimension.

— Me

You can’t CHART this data

But you can put it in a TABLE

DIMENSIONS: 1

METRICS: 1

CHART OPTIONS

Or a HEAT MAP alternative

DIMENSIONS: 1

METRICS: Multiple

**

** Not time based

CHART OPTIONS

DIMENSIONS: 1

METRICS: Multiple

**

** Time based

CHART OPTIONS

DIMENSIONS: 2

METRICS: 1

New Visitor Returning Visitor

Desktop

354,132

223,481

Mobile

144,222

127,385

Tablet

112,870

128,420

And if we SWITCH them up …

CHART OPTIONS

There’s just one little problem …

This is FANTASY data

New Visitor Returning Visitor

Desktop 354,132 223,481

Mobile 144,222 127,385

Tablet 112,870 128,420

This is REALITY data

record

Field name

This fine fellow actually hacked up a fur ball in

the live presentation. I’m sorry you missed it. :)

Don’t forget to check out the accompanying blog post!

bit.ly/demystify-data

#MozCon

Annie Cushing • Anniely2cs @AnnieCushing • [email protected]

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