demystifying industry acronyms: dmo, cvb, dmc- whats the difference?
TRANSCRIPT
Demys&fyingIndustryAcronyms:What’stheDifference?
Our Panelist
Annette Gregg CMM, MBA
Vice President-Corporate West
AlliedPRA
Unique roles and structure of the CVB/DMO and DMC
Understand the funding models for these unique organizations
How multiple parties can work together cohesively for planner benefit
Our Webinar Roadmap
Industry Acronym Soup
DoIneedaDMO,CVBorDMC?
CVB/DMOs• ThefirstCVBstarted1896inDetroitwithMiltonCarmichael
• Today,about4200DMOsgloballywithapproximately1450intheU.S.and54inMexico
• Missionisthelong-termdevelopmentandmarkeMngofadesMnaMon,focusingonconvenMonsales,tourismmarkeMng,andservices
CVB/DMOsThebestfirstpointofcontacttohelpyoufindtherightfitforanysizemeeMng:
v ComprehensiveviewofthedesMnaMonv LocalexperMsev Extensivein-marketrelaMonships
CVBs/DMOstouchover22.5%oftheroomnightsgeneratedintheirrespecMvedesMnaMons.
$$$$$CVB/DMOs
CVB/DMOs AVendancePromoMon
SiteInspecMonsConferenceServices
LocalContacts&Resources
7ReasonsWhyYouShouldUseaCVB/DMO1. TapintofreshperspecMve2. TakeadvantageofexperMseandspecialized
knowledge3. LeveragebestpracMcesandproven
methodology4. Applyastrategicapproach5. UseanalyMcalhorsepower6. Makethemostofadvocacy7. SaveMmeandmoney
So,whendoIneedaDMC?WhendoIknowifIneedaDMC?
DMCsTopreasonsforwhyusingaDMCisvaluable:
• OperaMonalexperMsespecifictothedesMnaMon• CreaMvity• OnsitelogisMcal/operaMonalexcellence• SavesMme
AccordingtoAlliedPRACustomerSurvey
DMCs• TradiMonalservices-corevalueofusingaDMC:
• Design/implementaMonofevents• AcMviMes/tours• TransportaMon• Programstaffing
• Non-tradiMonalservices• DesMnaMonrecommendaMons• RegistraMonso`ware• SurveysandROE
$$$$$
DMCs
www.empowerMINT.com
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