demystifying user experience
DESCRIPTION
Slides from the talk I gave at IIT Chennai. Organized by TiE Chennai. Covers the basics of UX and gives an idea of different hats UX Practitioners wear to create world class experience.TRANSCRIPT
Demystifying User experience
Uday M. Shankar
IIT Chennai ‒ March 2011
udayms acrossthinlines.com - linkedin - twitter - facebook - skype – about.me
: Owns Prototyping at Yahoo
: developer turned designer
: UX Evangelist for twelve years
Typical user
unforgiving
No prejudice
short
attention
expect things
to just work
would compare
options
You may disagree!
U have Heard these
Where do I start?
The Basics
Behavior is a function of
the Person and his or
her Environment.
Here is a Fact!
Goes beyond the food
Innovative Smart & Solves a problem
Unboxing an Apple Device
Those mystic privileged beings!
UI layout
Behavior definition
Add life to design
Helps users find stuff
Understand needs
Think Globally
Not about philanthropy
They write stuff
Yeah...! You too!
Giving life to dreams
SEO, Web Analysts etc.
How to add UX to your product
*stolen slides ;)
Great UX is more than good design
“IF I’D ASKED MY CUSTOMERS WHAT THEY WANTED, THEY’D HAVE SAID A FASTER HORSE”
“…PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW IT TO THEM.”
READ THIS
DESIGN INNOVATIONS
GMAIL
FAMILIAR?
IRCTC, KSRTC & MANY OTHER GOVERNMENT PORTALS
NIKE
ADDING MORE
SPINNING THE SOCIAL ANGLE
WE KNOW WHAT HAPPENED TO INTERNET EXPLORER
CREATING ECO-‐SYSTEMS AROUND YOUR SOLUTIONS
Acknowledgement & Appreciation
Google Images & Yahoo!
Slideshare - User Experience Design in Business Insurance – Tom Nunes (http://www.slideshare.net/tomnunes) Designing the UX Curve 2.0 – Andy Budd (http://www.slideshare.net/andybudd)
Any questions?
Blog
acrossthinlines.com Email
[email protected] Twitter
@udayms
References
Google, Slideshare, Flickr