denim assqc
TRANSCRIPT
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LEVIS STRAUSS
LEE
WRANGLER
PEPE
DENIM BRANDS COMPARISON
-Akhil TyagiMoumita Maity Neha Pandey Pulkit Mishra
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Se!i"i!ation
A se!i"i!ation is a re!ise statement o" a set o"re#uirements to $e satis"ied $y a material% rodu!t%system% or ser&i!e that indi!ates the ro!edures "or
determining 'hether ea!h o" the re#uirements issatis"ied(
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Tyes o" Se!i"i!ation
Material Se!i"i!ation
Trim Se!i"i!ation
Measurement Se!i"i!ation
)it Se!i"i!ationStyle Se!i"i!ation
Pa!kaging Se!i"i!ation
Presentation Se!i"i!ation
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PEPE
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PEPE
Pee *eans +ondon 'as laun!hed in India in ,.(The $rand !urrently en/oys a market share o" morethan 012(
Pee *eans +ondon mer!handise is a&aila$le through,03 stand-alone stores a!ross the !ountry% ,33 luslarge "ormat store lo!ations and ,133 multi-$rand
remium outlets(
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PEPE
O'ner4 Pee *eans 5India6 +td
Pri!e Range4 Rs 0733-1333
*eans sour!ed "rom Maharashtra% distri$uteda!ross 71 stores in Andhra Pradesh
8eekly sto!k arri&als% 93 ie!es er !arton%tyi!ally( All si:es% di""erent !artons er style(
Manu"a!tured in Ar&ind Mills% Bangalore)its4 Regular% Boot Cut% Straight
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8AS;CARE +ABE+
8ash Searately% Inside Out% Do Not Dry Clean
Material4 Cotton-+y!ra
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TA? IN)ORMATION
Month and year o" manu"a!ture4 ,,@,,
Pla!e o" manu"a!ture
Email id% Toll "ree hone num$er% address "or
!ustomer !omlaints=Slu$ Blue> shade name
8aist% leg measurements
Pri!eBar!ode
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PEOP+E>S OPINION
More suited "or eole 'ith $road his(
So"t )a$ri!% !on&enient "or hot !ountries and
!om"orta$le% 'ell "itted 'ear(
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+EIS
+e&is entered the Indian Market in ,7-1% 'ith theoening o" their "irst store in Bangalore in ,1(
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+EIS STRASS
O'ner4 +e&i Strauss 5India6 Pri&ate +td
Pri!e Range4 Rs 01-333
Sto!k arri&es e&ery 0-9 days% a!!ording to sales
reorts and trends(9-< !artons% ,< ie!es er !arton tyi!ally( I" 0
!artons only% 9 ie!es in ea!h% di""erent si:es(
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Se!i"i!ations "or the store dislay are!ommuni!ated% $ut garment dislay goes $y the
store managers> $est /udgment
+egs4 Regular Straight% Slim Straight% Slim Boot%Skinny
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8AS;CARE +ABE+
.2 !otton 02 ly!ra
Ma!hine@;and 'ash
No !hlorine $lea!h
Iron at medium settingsDry Cleaning ossi$le
Colour 'ill $leed% 'ash and dry searately
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TA? IN)ORMATION
Date o" a!kaging4 May 03,0
Si:e4 90 'aist 97 length
Toll )ree Num$er% Email ID% Address "or !ustomer
!omlaintsPri!e
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CRE ID
A ne' line o" !ustom "it /eans% +e&is Cur&e ID% $asedon a re&olutionary "it system that "o!uses on shae%not si:e( +e&is designers ha&e !ra"ted this to "it the!ur&e o" a 'omans $ody a"ter an ehausti&e study o"
$ody s!ans o" o&er 3%333 'omen(
It "ollo's a ne' aroa!h to measuring a 'omans
$ody( +e&is identi"ied three distin!t $ody tyes thata!!ount "or .32 o" 'omens shaes uni&ersally(
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The three +e&is( Cur&e ID "its are $ased on these
uni&ersal $ody tyes and in!lude4 Slight Cur&e "orstraight "igures% Demi Cur&e designed to "it e&enroortions and Bold Cur&e designed to honourgenuine !ur&es(
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PEOP+ES OPINION
More suited "or eole 'ill slimmer silhouettes
Poular Cuts% Bright hues4 !ati&ate youngsters(
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8RAN?+ER
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8RAN?+ER
O'ner4 ) Ar&ind Brands
Pri!e Range4 Rs 071-9,1
Sour!ed "rom4 Bangalore
Monthly sto!k arri&es% 03 !artons tyi!ally% 01ie!es% di""erent si:es
No details "or garment dislay% store managers>de!ision
)its A&aila$le4 Skinny% Slim Straight% Boot!ut%Com"ort% Slim% Regular
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TA? IN)ORMATION
Si:e4 90 'aist 97 length
Style Code
+o' rise% slim "it% narro' leg
=Dark Tone>% Stret!h Address o" manu"a!ture
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PEOP+ES OPINION
8rangler /eans are mostly made out o" hea&y denim"a$ri!s making them outstanding 'ork 'ear(
They are more suita$le "or eole 'ho are hysi!ally
highly a!ti&e% and athleti!(
No'adays the trademark manu"a!tures a line o" !lothes"or hunters and sortsmen !alled FPro?earG( A F8G letter
em$roidered on the $a!k o!kets has $e!ome one o" themost re!ogni:a$le sym$ols in the 'orld( 8ranglerem$odies the sirit o" elorers and ioneers(
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+EE
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+EE
O'ner4 ) Ar&ind Brands
Pri!e4 Rs ,-97
Stale Denims@)ashion Denims
Stale Denims4 Sto!k arri&es on $ooking% as erre#uirement% 'ithin 'eeks@days
)ashion Denims4 arri&e e&ery months
Manu"a!tured in Bangalore% Shell Aarels !urrently Se!i"i!ations sent "or theme@!olor@season 'ise
garment arrangement in store(
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8AS;CARE +ABE+
8ash searately in 'arm 'ater
Turn inside out $e"ore 'ashing and drying
Do not $lea!h
I" ma!hine 'ash% then tum$le dry se 'arm iron
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TA? IN)ORMATION
Si:e4 'aist 90% length 97
Pri!e
Style Code
Manu"a!turing Address
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PEOP+ES OPINION
ery sti"" denims generally% not so"tened e!essi&ely
ery loud% rinted% interesting in-o!ket materials
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Measurement Se!i"i!ation
The "ollo'ing measurement standards 'erere!orded and "ound to $e "ollo'ed $y all the "our
$rands H Men>s 8ear H
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Measurement Se!i"i!ation
8omen>s 'ear
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Trims Se!i"i!ation
+ee% +e&i and 8rangler are !olla$orati&e mem$ers o"TRIMS est( ,< 5Trims "or *eans6% as an e""ort toensure #uality trims in their rodu!ts(
Pee "o!uses e!essi&ely on !hains and $elts on the"ashiona$le
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Presentation Se!i"i!ation
Pee and 8rangler used asome'hat similararrangements "orresentation o" theirrodu!ts% ma/orly using
mane#uins and $asi! ra!kssta!ked 'ith "olded /eans(
+e&i and +ee% ho'e&er%"o!ussed more on the
&isual mer!handi:ingase!ts and used di""erentros and "olding methodsto in!rease !ro'd aeal(
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T;AN JOK