denim club newsletter : issue may 7, 2014

Latest Denim News & Updates from Across the Globe

Your Window To The World Of Denim

Newsletter

7 May 2014

www.denimclubindia.org

Thigh High Jeans Prepares to Launch Retail Truck


INVISTA co-sponsoring Kingpins first Show in EuropeINVISTA co-sponsoring Kingpins first Show in Europe

Forever Black Denim with Lenzing Modal by Twin Dragon

Forever Black Denim with Lenzing Modal by Twin Dragon

Denim Designs for Athletes, by AthletesDenim Designs for Athletes, by Athletes

Denim Industry Who’s Who

Mr. Kewalchand Jain, Kewal Kiran Clothing Limited, India

Mr. Manohar Samuel, Birla Cellulose, India

Innovative denim on runway

of Copenhagen Fashion Summit

Innovative denim on runway

of Copenhagen Fashion Summit

Aitor Throup Joins G-Star Raw as Creative Consultant

Aitor Throup Joins G-Star Raw as Creative Consultant

India’s First MBA Program in “Fashion Business” launched

India’s First MBA Program in “Fashion Business” launched

Pepe London opts for Nuke Suite as its Global Social Marketing Platform

Pepe London opts for Nuke Suite as its Global Social Marketing Platform

Denim By Premiere Vision

Upcoming Events

Amsterdam Denim Days

Kingpins Show

Pg No. 4

http://www.denimclubindia.org

Denim Club : Your Window To The World Of Denim

Apparel - Collection

DENIM CLUB INDIAMay 2014 03

Source: www.Apparelnews.net

Forever Black Denim with Lenzing Modal by Twin DragonCalifornia based denim maker Twin Dragon Marketing is using Lenzing’s Modal to make black denim which is colorfast and requires less water to produce than a traditional black denim made with sulfur dye.

In a company statement Dominic Poon, chief executive officer of Twin Dragon, said “Never in all my years have I seen any denim perform so well on the crocking test. Absolutely remarkable!”

Twin Dragon’s Forever Black is made with a blend of recycled polyester, spandex and Lenzing Modal from the Austrian fiber maker’s Lenzing Color collection.

Lenzing creates its colorfast black Modal by adding the dye to the fiber in the solvent stage. The Lenzing Color collection also includes red, black, blue and brown Modal fibers.

Lenzing Modal is made with Lenzing’s eco-friendly Edelweiss Technology, which produces a carbon-neutral fiber, according to a 2008 lifecycle assessment of Lenzing fibers conducted by the University of Utrecht in the Netherlands. The fiber is made in Austria from Austrian beechwood pulp, and up to 95 percent of processing chemicals are recovered during the production process. In addition, at Lenzing’s Austrian plant, the company can recover and reuse excess energy and wood substances for an “energy self-sufficient” process.

Twin Dragon currently has four Forever Black fabrications, including a heavier weight for menswear. In addition, the company has introduced a Forever White denim style that won’t yellow. The fabric is made from a blend of Lenzing Modal, polyester and spandex.

Website : www.twindragonmarketing.com/

http://www.Apparelnews.net

http://www.twindragonmarketing.com

the 1 Denim Who’s Who!#

RESOURCE

for all deniminvaluable

the first ever Comprehensive

DIRECTORY DENIMBUSINESSES

PROFESSIONALS&

Trims &

Accessories

Washing

Apparel

Ma

chin

ery

Retail

Dis

pla

y &

Pac

kagi

ng

Designers | Merchandisers | Developers | Product Planners Technicians | Converters | Buyers | QC / QA Professionals |

Agents | Finishing Specialists | Traders | Marketeers Retailers | Agents | Consultants | and more...


Industry - Event


Innovative denim on runway of

Copenhagen Fashion Summit This year’s Copenhagen Fashion Summit, besides the Design Challenge at the sustainable runway show, also boasted of a Denim Challenge sponsored by ISKO, the world-leading producer of innovative denim.

Head of the Denim Challenge jury Peter Ingwersen says “The Denim Challenge is an excellent opportunity for us to work with a material that has such potential for innovation.”

Danish designer Peter Ingwersen was not only among the first designers in the Nordic region to integrate sustainable aspects in his brand, but he also spent more than three years as brand director of denim household brand Levi’s. Explaining the purpose of the challenge, he said “The denim challenge is an excellent chance to educate and inspire the fashion industry in the endless possibilities within sustainable materials, and encouraging innovative thinking and usage. Another important purpose is to promote and raise awareness about sustainable fashion to the end user – the consumer.”

The jury for the challenge comprised of Peter Ingwersen, Giusy Bettoni, founder of C.L.A.S.S. and Marco Lucietti, Global Marketing Director at SANKO/ISKO.

The Challenge is not a competition between brands, but rather a challenge in terms of having the opportunity to work with new materials, be inspired and gain important knowledge, the jury still opted for special recognitions to the following entries:

Barbara i Gongini: for putting an edge to sustainability with fantastic and sexy styles. She re-thought denim and understood how to transform it into her DNA. That was very inspirational.

Ivana Helsinki: Her collection is like an artist’s canvas. It’s a new way to look at denim, especially as she works with volume in a very unique way. And in addition, the styles are easy to transform from day use to night use only by accessorising differently.

The Denim Challenge had entries made by ISKO denim from: Wackerhaus (DK), Barbara I Gongini (DK), A Question of (DK), Marimekko (SF) and Ivana Helsinki (SF)


Book Your Copy Now

in the Denim Business Directory

Are you And your Business Included?Add your Company Advertise

visit: www.denimclubindia.org

Industry - Event


INVISTA co-sponsoring Kingpins first Show in Europe

INVISTA has announced its co-sponsorship of the upcoming Kingpins show in Amsterdam to be held on May 7th and 8th. Focused exclusively on denim, the show brings together the world's best mills, laundries, trim, and technology suppliers to provide one stop shopping for denim brands, retailers, and garment makers.

Under the banner of "Comfort at any Degree", the INVISTA stand will feature a variety of innovations that address consumer needs for comfortable garments that move with you, to those that help keep you warm, cool, or protected. The INVISTA stand will feature solutions to many common consumer issues including its LYCRA® dualFX® technology for super stretch garments, to thermal concepts such as its COOLMAX® ALL SEASON and THERMOLITE® technologies, and durable options such as TOUGH MAX™ LYCRA® and CORDURA® Denim fabrics.

Underscoring its commitment to developing consumer relevant market concepts, INVISTA will also host a seminar on May 7th to present the results of a recently completed global denim study. According to Jean Hegedus, INVISTA's global denim director, the presentation will cover specific insights about what consumers are looking for in their jeans as well as some of the larger megatrends that are influencing their behaviour.

In addition to the quantitative research, INVISTA will also showcase a fun video illuminating the denim desires of local consumers in Amsterdam. "Since the Dutch own more jeans per capita than people in any other country, we thought it would be interesting to get their perspective on where this iconic garment is headed," Hegedus says.

The innovations to be showcased at Invista stand will offer solutions across the performance and stretch fabric spectrum and some of the notable fabric offerings include:

1. LYCRA® dualFX® fabrics: LYCRA® dualFX® fabrics now come in a variety of blends, including new and exciting offerings with TENCEL® for soft, luxurious fabrics with excellent recovery.

2. XFIT LYCRA® fabric: Allows jeans to have 360° comfort and a custom-like fit because they stretch and recover in all directions.

3. COOLMAX® fabric: COOLMAX® fabric enables jeans to help keep the wearer

cool, dry and comfortable in warm environments.


Apparel - Corporate


4. THERMOLITE® fabric: Provides consumers with lightweight thermal comfort, trapping warmth from the body

through the use of hollow core fibres. 5. TOUGH MAX™ LYCRA® fabric: For

men's denim, TOUGH MAX™ LYCRA® fabr ic greater durabi l i ty, a l lowing everyday jeans to be both strong and

comfortable. 6. CORDURA® Denim fabric: Pushing the boundaries of high performance

technical denims, the comfortably durable CORDURA® Denim fabric

portfolio offers exceptional abrasion resistance combined with added functionality including stretch, thermal regulation, moisture management, and enhanced tear resistance.

INVISTA has been a long-time supporter of Kingpins events, having been a sponsor of the shows in New York, Los Angeles and Hong Kong. "INVISTA's denim expertise and constant development of new technologies is evidenced by LYCRA® fibre being at the forefront of the denim world for more than 20 years," Hegedus says. "With Amsterdam being home to many denim-centred brands and activities, Kingpins is ideally located, and we are delighted to continue our long running association with this event."

Kingpins Amsterdam will take place at Westergasfabriek, Amsterdam's Gashouder venue.

Source: www.Noodls.com

Aitor Throup Joins G-Star Raw as Creative ConsultantAitor Throup, UK based artist desginer, has been appointed as a creative consultant at Dutch denim label G-Star Raw. Throup is known for his fascination with anatomy, will work with the company on a range of special projects encompassing product design, store design, and marketing and communications, “with the ultimate aim of globally aligning G-Star’s continuing ethos of denim innovation,” said an official statement.

Throup was also the creative direction of Damon Albarn’s first solo album Everyday Robots. He studied at the Royal College of Art, where his acclaimed graduate collection was entitled “When Football Hooligans Become Hindu Gods.”

“We have long admired Throup’s work as a designer. The collaboration between G-Star and Aitor Throup is a natural fit as we share a design ethos that is rooted in innovation and identified by 3D construction. Many of his object creations hit a chord with G-Star’s DNA, roots and design philosophy,” said Thecla Schaeffer, chief marketing officer of G-Star Raw, which specialises in unwashed and untreated denim.

“G-Star [first] approached me about three years ago. They presented their history and a lot of things that I was unaware of, which took me by surprise. I started seeing all of these examples of really beautiful product design; distilled yet modernised versions of Jean Prouvé furniture, Canondale bikes, a Land Rover Defender, a Leica camera. G-Star have this approach that is

so consistent and so product focused,” said Throup.

The designer intends to bolster G-Star’s communications by “focusing on the unique ability and product of the brand, and helping them define unique ways to put that across, which goes above and beyond pure product design. It is about how denim innovation and this product integrity, which in recent times hasn’t always been that apparent, should be brought to the surface through [store] environments, marketing and advertising campaigns.” In one of his first projects for the brand, Throup has art directed G-Star Raw’s Spring/Summer 2014 brand campaign starring Magnus Carlsen and Lily Cole.

Source : www.Businessoffashion.com

http://www.Noodls.com

http://www.Businessoffashion.com

Apparel - Collection



Denim Designs for Athletes, by Athletes

Barbell Apparel is adjusting its business plan accordingly.

“We launched Kickstarter focusing on denim, and we were planning to grow slowly and boot strap our way into other products, but with the amount of funding and support we have received, we are planning to branch out into other clothing to give people who are more active and more muscular more options,” says Molzen.

Barbell Apparel is currently sourcing their products overseas, but according to Molzen, the influx of cash from Kickstarter will also allow the company to start exploring production options here in the U.S.

As for the 5,000 pairs of jeans on pre-order, Molzen expects to start shipping in July and with a co-founder that specializes in production and logistics, he’s “confident we will be able to meet future demand.”

Low rise, high rise, boot-cut, skinny, slim fit etc. are few of the varieties of denim cuts which are available in plenty these days.

But for the big-boned, athletic-bodied among us, jeans that fit over super-toned thighs are actually quite limited. And the too tight, ill-fitting jean problem plagues a lot of Americans.

A group of friends in Nevada frustrated with retailers for failing their fitness-minded consumers, decided they could do better. The group of entrepreneurs, made up of snowboarders, weight lifters and rock climbers, created a denim jean prototype using their own bodies as models for the measurements and re-designed the American classic.

Barbell Apparel co-founder Hunter Molzen, in an interview on Fox Business, expressed their re-designed jeans “have a little bit of spandex, but at their core they are still a denim jean. They feel like denim, they look like denim and they will act like denim. The biggest change has less to do with spandex and more to with the actual fit. We gutted a basic, normal fit between the waste and the knee. We started from the ground up. There is now more room in the thigh, more room in the butt and it’s just built for more athletic people.”

The group turned to Kickstarter, to help raise money to launch the company and set a target of raising $15,000 in 45 days. They were able to meet their goal in 47 minutes. And with 23 days still left in their campaign, the company now has over half a million dollars in its coffers.

After such a successful fundraising exercise, Source : www.Foxbusiness.com

Pepe London opts for Nuke Suite as its Global Social Marketing Platform Pepe Jeans London, the iconic denim brand, has chosen Nuke Suite’s Social Marketing platform

to manage all of their social media operations across 24 countries.

Nuke Suite and Pepe Jeans are currently rolling out the platform to their marketing team and

partners in countries where Pepe Jeans has a localized social media presence.

The platform will allow Pepe Jeans and a handful of partner agencies spread across the globe to collaborate more effectively as they create, coordinate and publish social content on multiple networks for all of their markets, in over a dozen languages.

Daniel de Santiago, Head of Digital at Pepe Jeans, talking about the partnership said “As our global social presence became larger — we now have over 2.5 million very active Facebook fans — and more diffuse—geographically and on multiple networks—managing it was becoming a bigger and bigger challenge.

http://www.Foxbusiness.com

Industry - Academia



We needed a solution that was flexible enough to work in a range of use cases, especially to help us manage workflow between team members spread across continents. We also needed to be able to share content easily, so it could be localized and sent for approval before publication.

Nuke Suite is a robust solution that meets our needs for social marketing, and we’re looking forward to continuing to work with their team to test innovative new features as they roll out.”

The platform will be used by all Pepe Jeans’ marketing teams to manage their presence on Facebook, Twitter, Google+ and Youtube. The suit offers them the ability to centrally oversee social content across networks on an international and a local level via the platform’s content calendar and other collaborative tools.

The analytics toolsets of the platform will also allow Pepe teams to track the performance of their social content on a post by post or page by page basis, and to compare the activity, engagement and more of their social presences to their competition. They will be able to adjust and optimise their social content across networks and markets in a way that they were previously unable to.

Talking about the platform, Nuke Suite’s CEO, Julien Oudart, said “We’re delighted to have the opportunity to work with the great team at Pepe Jeans and all of their partners. Our platform will provide them the flexibility and performance they require for their ambitious social engagement strategy. We’re looking forward to collaborating with them going forward to develop new functionalities as new needs arise for their teams.”

Source : www.Prweb.com

India’s First MBA Program in “Fashion Business” launchedWith a vision to enable fashion and design entrepreneurship; Institute of Apparel Management based in Gurgaon, has launched India’s first MBA program in “Fashion Business” on 25th April 2014 at the Fashion Cafe in the campus.

The “Fashion Business” program has been conceived by IAM in collaboration with Mewar University. The Program having 30 seats will offer specialization in Fashion Design Managemen t , Fash ion Marke t i ng & M e r c h a n d i s i n g a n d I n n o v a t i o n & Entrepreneurship. Looking at the growing potential of the fashion industry, IAM has developed super-specialized semesters for “MBA in Fashion Business” which along with providing adequate thrust on Design Management & Fashion marketing will also lead to innovation and entrepreneurship which will further encourage new Ideas and industry in the future.

IAM is supported by the ministry of textiles and besides training also provided hands-on experience in the apparel industry. The highly experienced faculty introduces students with various dimensions of the fashion industry and equips them with knowledge through practical classes and industry visits.

The launch ceremony was graced by Chairman Mewar University Mr. A.K Gadiya, President FDCI (Fashion Marketing) and leading fashion

designer Ms. Ritu Beri. Virender Uppal, Chairman AEPC, ATDC & IAM said , “Through launch of this program we have established a new foundation for students to Learn, Explore, Innovate and Create wonders in the fashion industry. During the programme the two meritorious students has been selected for hands on training from top designers in the fashion”

Director General IAM Dr. D Koshy , said that the apparel industry needs more than just general management graduates from the top management institutions like IIM and others. The “Fashion Business” programme of IAM will give different shape to the fashion industry.

Present on the occasion Ms. Ritu Beri and Mr. Sunil Sethi applauding the efforts made by IAM said that programme like this is going to add more interest and encouragement to the younger generation for the fashion business.

Source : IAM

http://www.Prweb.com

Apparel - Retail




Painter Kerry Peeples and p h o t o g r a p h e r A n n Smithwick, the women behind the venture Thigh H i g h J e a n s , a r e renovating a 1970s-era trailer which will enable t h e m t o t a k e t h e i r Memphis-based blue jean c o m p a n y m o b i l e , spreading fashionable,

unique threads across the city.

They’re preparing to take it to a new level by launching a so-called retail truck that could be ready to roll out soon.

Memphis already has been introduced to the concept of food trucks, and retail trucks like Thigh High Jeans’ fit in that mold. They’re roving shops that can go where they want, bringing the store and inventory with them. And indeed, Peeples said, the mobile arrangement puts Thigh High Jeans in a better position to reach more people, be more nimble and, hopefully, “cover Memphis in denim.”

“The basic idea is to go wherever the people are,” Peeples said. “We’ll have home shows throughout the city. In the beginning, we’ll try lots of different areas all over the city. We want to take advantage of being able to roll.”

Their truck is one in a set of mobile retail trucks formally launching on May 8 with an event at Memphis City Hall. That event will see the unveiling of MEMMobile, a small-business incubator focused on developing and launching the fleet of retail trucks, other examples of which include women’s apparel-focused Henny Penny; K’Presha Haul of Fashion, focused on men and women’s apparel; Sache T-Shirt Truck, which will focus on custom-printed T-shirts; and The Bikesmith, focused on bike sales and repair.

The effort to incubate this mobile retail business model is a result of a partnership between the city of Memphis, alt.Consulting and the Mayor’s

Innovation Delivery Team.

Peeple and Smithwick enhance their jeans with vintage fabric and embroider unique quotes onto them for each wearer. An inspiration for the way they collect fabric and denim to turn into new threads was Smithwick’s daughter, who a few years ago was “really wanting” some expensive blue jeans.

“We knew we could provide an alternative to that and make it even more creative and exciting and unique,” Peeples said. “And we’re excited about this because while we’ve had a great response from boutique owners that carry our stuff, we’re going to be able to showcase a lot more inventory now. That’s going to make a bigger splash and better impact than just one boutique having an opportunity to maybe showcase one item.”

The pair has expanded the business already. The first item was blue jeans, but in the last few years they’ve listened to customers’ requests and now include items such as skirts and shorts.

The message they spread includes statistics they’ve found that show many people have several denim garments in their closet they’re not using. Bring them to Thigh High Jeans, the pair asks, so they can be not only “up-cycled” and repurposed – but the resale of those garments also carries a social component.

Fifty percent of the profit from each sale is donated to a selected local, national or global nonprofit.

“We wanted to offer a unique, affordable brand to the community, and what we found is people come back for their second and third pair of blue jeans because it’s affordable and they’re all different. The mobile unit allows such flexibility in being able to go to different neighborhoods and not be as stationary as brick and mortar would be, and it offers flexible hours, too.”

Website: http://www.thighhighjeans.com/

Source : www.Memphisdailynews.com

http://www.Memphisdailynews.com


Industry - Event


Amsterdam Denim Days debuting this year is presented by House of Denim in collaboration with Kingpins Show, Modefabriek BV and HTNK Fashion Recruitment & Consultancy. Amsterdam Denim Days comprises of series of 3 related events for denim brands, producers, consumers, press and designers to celebrate all things related to denim: 1 – Kingpins show (7th and 8th of May), a professionals and invite only international denim sourcing trade show.2 – Blueprint (9th and 10th of May) is open for everyone who loves jeans and shows all the inspiring aspects of denim including brands presentations, exhibitions and workshops.3 – City Center Programme (7th until 10th of May), a special Denim Days programme carried

Amsterdam Denim Days, Amsterdam, NetherlandsDates :7-10 May, 2014Website : http://www.kingpinsshow.com

Denim Events: May, 2014

The Kingpins Show is the inspiration of Olah Inc - a company which has been working in the textile industry since 1959, focusing on denim and jeans since the 70's. Kingpins was started off in USA in 2004 and is an invitation-only, boutique denim sourcing show featuring a an edited selection of vendors from the denim supply chain.

Kingpins, Amsterdam, NetherlandsDates :7-8 May, 2014Website : http://www.kingpinsshow.com

The mix of exhibitors includes denim mills, denim garment manufacturers and an assortment of accessory suppliers in the denim supply chain. Two editions of Kingpins are held each year for showcasing the spring summer and Autumn Winter collections. Kingpins is currently held at New York. Los Angeles and Hong Kong.

Kingpins is debuting in Europe at Netherlands in collaboration with House of Denim under the series of denim related events Amsterdam Denim Days.

out throughout Amsterdam, with a range of events and activities in and around the most important denim stores in our capital.

Amsterdam Denim Days

Kingpins Show

Premiere Vision show is held twice a year in Paris and one of the world's leading fabric fair. To address the needs of denim market, in 2007 PV created Denim by PremiÃ¨re Vision. Denim by Premiere Vision is the first and an exclusive show dedicated to the makers of denim wear.

This event hosts world famous denim brands, inviting them to be a part of a unique showcase where a wide variety of denim garments and accessories are displayed by weavers, manufacturers, fiber producers and finishing companies from different countries.

Denim by Premiere Vision brings on a common platform manufacturers, weavers, accessory makers, fiber producers, garments and finishing

Denim By Premiere VisionBarcelona, SpainDates: 21-22 May, 2014Website: http://www.denimbypremierevision.com/

firms and laundries allowing them to display products like indigo and vegetable dyes, jute, silk and linen fibers, handspun denim, organic denim, denim sportswear, selvedge denim.

Denim By Premiere Vision

http://www.kingpinsshow.com

http://www.kingpinsshow.com

http://www.denimbypremierevision.com/


From The Denim Directory


Denim Industry Who's Who

Mr. Manohar Samuel, Joint PresidentBirla Cellulose, India

Mr Manohar Samuel is currently President – Marketing & Business

Development at Birla Cellulose, Pulp and Fibre Division of The Aditya Birla

Group, a USD 41 billion conglomerate.

He has been in the Man Made Fibre industry for over 28 years, and has diverse experience

covering Viscose, Polyester, Acrylic, Nylon, Cupro and Polypropylene Fibres. Mr. Samuel

has travelled widely and has shared fibre developments and its benefits across the textile

value chain in many international forums.

He has been instrumental in setting up the Group’s Textile Research and Application

Development Centre, TRADC which is a one stop solution provider for the Textile Industry.

Mr Samuel has been actively engaged in various task forces for the Textile Industry.

Coconvener for Tech Textiles in the Government’s National Fibre Policy, Co-chair of

Federation of Indian Chambers of Commerce and Industry (FICCI) for Medical textiles,

Team Member for Textile Industry Committee for 12th R&D Councils, etc are some.

Mr. Kewalchand Jain, Chairman & Managing DirectorKewal Kiran Clothing Limited, India

Mr. Kewalchand Jain, is the Chairman and Managing Director of the Kewal Kiran Clothing (KKCL). He decided to join the business at early age after completing school. He learnt the business on the job and spearheaded the groups’ foray into branded apparel business.

A keen student of finance, he heads the finance functions and is responsible for the overall management of the affairs of the company. Mr. Jain swears by patience and perseverance and the two virtues have guided him through thick and thin and they are at the core of the company. Mr. Jain is a brilliant strategist and hands-on manager.

Under the guidance of Mr. Jain, KKCL has been registering good growth and is one of the largest homegrown branded apparel-makers that has withstood tough times. The company is today an integrated fashion house that designs, manufactures and markets a wide range of branded apparel for men and women.

Continued investment in business and a conservative approach by Mr. Jain has kept the over Rs 300-crore company ticking. In the past three decades, Mr. Jain, along with his three brothers, his son and his nephew, has focused on the company's core brands and invested in boosting its distribution network and spurring innovation.

Mr. Jain is a trustee of Jatnobai Karmchandji Ratanparia Chauhan Charitable Trust. He is also the treasurer of Shree Jain Vyapar Udyog Seva Sansthan.

Planning to bring in

for

automation or

to

improve product

quality?

state -of- the art

machinery

world-

class chemicals

Shipping To More Than 100 DestinationsExperts In Shipping After The 11th Hour

GE EXTNSERVICE WITH A DIFFERENCE