DENMARKMs. Shaffer

International Marketing

DENMARK: THE FACTS

• Population: 5,627,235 (2014)• Male:• Female:

• Language: Danish & English

• Religion: 90% Protestant

• Life Expectancy:• Male: 78• Female: 81.9

• 12:00 PM EST = 6:00 PM in Demark

FASHION

• Long Blonde Hair

• Black Outfits

• Skinny Jeans

• Baggy Tops

• Sneakers

*Usually New Balance

• Wear lots of mascara

INTERESTING FACTS

• Denmark is viewed as the happiest country in the world

• Consists of over 400 islands that are 75% uninhabited

• Love Liqorice & the beach

• Warm-Blooded• Average temperature is • People rarely bundle up

EDUCATION

• Education is free at all levels.• 9 years of compulsory education

• Pre-Primary• Similar to Pre-K / Kidergarten

• Primary Education• Grades 1 -10• Ages 7-17

• Option to attend Upper Secondary Education r Vocational school

• Literacy Rate: 99%

GOVERNMENT• Socialist Government

• Welfare & Social Service Programs• Highest Taxes in the World

• Executive Branch• Queen Margrethe II (since 1972)• Crown Prince Frederik

• Legislative Branch• 179 seats• Serve 4 year terms

• Judicial Branch• Supreme Court (19 judges)• Subordinate courts consist of Maritime &

Commercial Courts

GOVERNMENT

• Liberal Country• 26.7% of legislators are liberals• 24.9% are socialist democratic • 12.3% are Danish People Party• 4.9% are conservative party

• 88% of voters turn out for elections

• Constitutional Monarchy that Governs• 98 municipalities• 5 regions

ECONOMIC SYSTEM

• One of the strongest economies in the European Union

• Housing Prices dropped significantly in 2007 halting economic growth

• 2010, government spending increased but inflation & unemployment have remained steadily higher than in the past

• Expensive Country• 25% value added tax on hotels, restaurants, rental cars, etc..• 1 Danish Krone = $.17 US Dollar• Average Hotel Stay = $100 - $140/night

LIFESTYLE

• High standard of living

• Average salary $25,172/year

• 13.4% of citizens live below the poverty line

• 77% of people have a high school education

• Work an average of 546 hours/year

*All above average compared to other countries

EXPORTS• Exports $106 Billion/year

• Denmark is the 5th largest exporter of food• Meat, dairy, and fish

• Popular Exports• Oil• Natural Gas• Shipbuilding• Pharmaceuticals • Furniture• Windmills

Trading Partners:Germany 15.9% Sweden 13.5%UK 9.6% US 6.6% Norway 6.3% Netherlands 4.6%

IMPORTS

• Import $98.5 Billion

• Import Commodities• Machinery & Equipment• Raw materials & semiconductors• Chemicals• Grain & foodstuffs• Consumer goods

Trading Partners:Germany 21.2% Sweden 13.5%Netherlands 7.5% China 6.4% Norway 6.3% UK 5.6%

GDP & EMPLOYMENT

• GDP: 314 Billion (2013)• GDP Growth is -.06% for 2014• GDP per capita $37,800

• Trade Balance is 5.9%

• Unemployment Rate is 6.0%• 2.795 Million citizens work

• Inflation is 2.4%

STOCK OF DIRECT FOREIGN INVESTMENT (AT

HOME)• Cumulative US dollar value of all

investments in the home country made directly by residents - primarily companies - of other countries as of the end of the time period indicated.

• $146 billion (31 December 2013 est.)

• country comparison to the world: 31

• $147.1 billion (31 December 2012 est.)

WHY DO BUSINESS

• Ranked 4th best country to do business in by Forbes Magazine

• Ranked 5th by Doingbusiness.com in terms of conducting business in a country

• Score high for • Acquiring construction permits • Registering property• Trading across borders

• Small businesses excel in Denmark• 70% of businesses have less than 50 employess

REASONS TO DO BUSINESS IN DENMARK

Reason ReasonLittle Corruption Easy Business Setup

Lucrative Market Access*Easy to ship products next day

World leader in Cleantech, ICT, & Life Sciences

Flexible labor market*Easy to hire/fire employees

Cost Efficient

Highly qualified & motivated workforce Worlds Best Test Market

The perfect hub airprt High Quality of Life