EdgeRankEdgeRank

Dennis YuDennis Yu

What is EdgeRank and How does it work?

What is EdgeRank and How does it work?

#NFO#BWENY@DennisYu

Affinity – Weight – Time DecayAffinity – Weight – Time Decay

Affinity – Weight – Time Decay

Comment Share

Photo Video Wall Post

Like

Affinity – Weight – Time DecayAffinity – Weight – Time Decay

User

User Profile

Increases News feed impressions

3

4

672

5

More interaction increases

Feedback %

1 Friends

User likes the page

Get on the News Feed Get on Facebook Suggested

Pages

New Feeds Optimization

R = 0.96

Lady Gaga

Barack Obama

Rihanna

Period: 4/21 – 5/21/2011

Top 24 Facebook PagesTop 24 Facebook Pages

Gordmans

Lane Bryant

More Interactions, More News Feed Coverage

Bigger brands have earlier frequency

• 70% of interactions on a post occur within one hour

• Even more so on larger pages

Thank you!Thank you!

Dennis Yu

http://www.linkedin.com/in/dennisyu

facebook.com/dennisyutwitter.com/dennisyu

dennis-yu.com