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Denver Global Products 1 Introduction to Denver Global Products, RATO and RAVEN *This presentation is best viewed in slide show mode Slide 2 Denver Global Products 2 Founded in Denver, North Carolina in 2010 Partnered with Chinese engine, generator and pump manufacturer (RATO) to provide product to OEMs Acquired by Chongqing RATO Power Manufacturing Company in 2012 Located in 350,000 sq. ft. facility in Lincolnton, North Carolina Just outside of Charlotte, NC. Product line-up: RAVEN MPV, Service Engines, Generators, Water Pumps, ATVs and More RATO Chongqing, China HQDenver Global Lincolnton, NC HQ Slide 3 Denver Global Products Who Is RATO? 3 The brand you know, you just dont know it OEM supplier to numerous brands across 56 countries/regions 2013 unit sales volume = 1.45M 6k employees worldwide 100 technicians & engineers in China facility Main product categories include: Generators, Engines, Pumps Brands RATO currently supplies or has supplied include: Slide 4 Denver Global Products 4 Denver Global Brand Portfolio Slide 5 Denver Global Products Brand Portfolio 5 RATO Denver Global RAVEN Brand MPV, MPP, Generators, Tillers, Pumps RATO Brand Service Engines, ATVs Slide 6 Denver Global Products 6 The New RAVEN MPV7100 Series Slide 7 Denver Global Products 7 Click Video Image (from slide show mode) or cut and paste link: http://vimeo.com/79492770 RAVEN MPV7100 Commercial Video Link Slide 8 Denver Global Products Product Description 8 Mower Transport Vehicle Generator What The MPV Is: Mower Generator What The MPV Is Not: ATV Slide 9 Denver Global Products Three-In-One Hybrid Solution 9 Riding Mower Hybrid Cutting System 46 Fabricated Deck Gas/Electric Rider 17mph Max Speed 550lb Towing Capacity Portable Generator 7100 Surge Watts 5 Outlets Slide 10 Denver Global Products Hybrid Cutting System 10 420cc Engine Powers The On-Board 7100 Watt Generator Generator Powers The Outlets And Blades, And Charges The Batteries Electricity Powers The Wheels In Both Gas And Electric Modes No Belts, No Pulleys, Just Raw Power Slide 11 Denver Global Products Competitive Landscape 11 Westinghouse 6500 $899 Generac Rapid Start 7k MSRP/List $949 Troy-Bilt XP 7k MSRP/List $899 John Deere D140 MSRP $1,999 Husqvarna YTH22V46 MSRP $1,599 Cub Cadet LTX1045 MSRP $1,699 $1,599 - $1,999 + $899 - $949 + $5,575 - $7,999 + Package Price Range $8,073 - $10,947 Yamaha Drive MSRP/List $5,575 Club Car Precedent i2 MSRP/List $7,199 Polaris GEM E2 MSRP/List $7,999 Slide 12 Denver Global Products Line-Up 12 MPV7100MPV7100SMPV7100B -shown without high back seat Slide 13 Denver Global Products 13 RAVEN MPV7100 Series Accessories Slide 14 Denver Global Products Accessories 14 High Back Seat Reclining, high-back seat Available Now Model # HBRC 48V Charger Full charge in ~ 5 hours, plugs directly into generator panel on MPV Available Now Model # BC48 Mulch Kit Includes mulch cover, two mulching blades and hardware kit Available Now Model # MKF-46 Slide 15 Denver Global Products Accessories 15 Bagger System New, improved design Kit includes bagging system, high-lift blades and front weights No Frustration Bin Removal System 2 piece design eliminates contending with the chute each time bags are accessed Integrated hinges YETI Cooler style latches Available March 2015 Slide 16 Denver Global Products Accessories 16 Aggressive Tires Carlisle Knobby Turf Tamer Available Feb 2015 Model Numbers Front Set ATKM18 Rear Set ATKM20 Brush Guard Winch Ready design Available TBD Winch Available TBD Carlisle Turf Tamer *Tires shown with brush guard above are not Carlisle tires Slide 17 Denver Global Products Accessories 17 Snow Blade Top Consumer Concerns: Lack of traction Transmission wear & tear Deck removal process RAVEN Blade Features Additional weight of MPV (875 lbs.) Tire chains available Easily removable deck Deck lever integration Available Q2 2015 Slide 18 Denver Global Products Snow Blade Sneak Peak 18 DGP is working with Warn in the development of the Raven MPV snow blade First working prototype (right) received Stay tuned for exciting updates in the near future Slide 19 Denver Global Products 19 RAVEN Mobile Power Plant (MPP) Slide 20 Denver Global Products RAVEN Mobile Power Plant 20 RAVEN MPP Deckless Offering Camo High-Back Seat Red/Black Standard Seat Target Markets: Golf Cart Dealers ATV Dealers Hunters Farming community Businesses / corporate campuses Fire/Police Hospitals Colleges/Universities Mobile Power Plant Slide 21 Denver Global Products RAVEN Mobile Power Plant 21 DGPs decision to introduce a non-mowing MPV was based in large part on feedback from the field. We (DGP and our Distribution partners) wanted to find a way to capitalize on untapped markets and provide a versatile product for those consumers that may not be in the market for a lawnmower. We believe this untapped market is quite large, but one particular segment we are especially excited about is Golf Cart dealers. One potential challenge in landing MPV placement at this type of dealership stems from the fact that these dealerships typically do not sell and/or service outdoor power equipment. The MPP is not a lawnmower. Rather, it is one of the worlds most portable generators that is capable of transporting at up to 17mph. It also has an MSRP that is about half that of a new golf cart. Slide 22 Denver Global Products 22 RAVEN Generators & Pumps Slide 23 Denver Global Products RAVEN Generator Line-Up 23 Portable Offering GEN4000 Manual Start 4k Surge, 3200 Running GEN6500E Electric Start 6500 Surge, 5500 Running Inverter Offering INV2000 2000 surge / 1800 running watts 2-120v, 1-12v DC outlets 63db sound output (equal to a normal conversation from 3 away) Slide 24 Denver Global Products RAVEN Pumps 24 RAVEN Pumps Offering Opportunity: Stocked in Home Centers, Tool Suppliers, & select Outdoor Power Equipment Dealers Offering: 1, 2, 3 Clear Water Pump 3 Trash Pump 2 Chemical Pump Market: 2 SKUs capture +50% of residential & storm clean up market 2 clear water, 3 trash Slide 25 Denver Global Products RAVEN Pumps Line-Up 25 Water Pumps 1, 2, 3 Trash Pump 3 Chemical Pump 2 Designed for general purpose water draining: Swimming Pools Hot Tubs Clean Ponds Irrigation Uses Designed to move debris & solids up to 3 in diameter Designed for pumping agricultural & industrial chemicals RCWP1 RCWP2 RCWP3 RTP3RCP2 Slide 26 Denver Global Products 26 RATO Engines Slide 27 Denver Global Products Repower With RATO 27 RATO Engine Offering Horizontal Shaft 210cc 420cc Uses: Tillers, Blowers, Water Pumps, Pressure Washers, Misc. Vertical Shaft 150cc 170cc Uses: Lawnmowers, Pressure Washers, etc. RATO ENGINES Slide 28 Denver Global Products RATO Engines Line-Up 28 Slide 29 Denver Global Products 29 Marketing Slide 30 Denver Global Products National Advertising With DIY Network Advertising Details 88, 30 second commercials 1 Show sponsorship Air Dates: April 2015 June 2015 DIY Network by the numbers DIY Network viewers have an extra $17,996 to spend each year! DIY Network viewers are 17% more likely to have discretionary income of $20k+ 30 Slide 31 Denver Global Products Marketing Focus 3 rd Party Reviews 31 Featured on Uncrate.com & Gizmodo.com, among others Partnered with ToolsInAction.com & TodaysMower.com Featured on T.V. show Farm Kings on GAC channel 8/29, 9/12, 10/10, 10/17 Slide 32 Denver Global Products Marketing & Branding Website 32 Over 134k Page Views in 2014 How To Videos Dealer Sign-up Form Detailed Specs Photography & Videos Dealer Locator Dealer Portal Customer Contests www.RavenAmerica.com Slide 33 Denver Global Products Website Highlights 33 Dealer Locator: Search by zip, city or state Sort by service dealer, selling dealer or both Dealer Portal: (shown) Password protected Marketing collateral Product specs Current promotions Retail financing Slide 34 Denver Global Products Marketing Collateral 34 Factory Installed POP Explains MPV technology, highlights 3 main features Please help your dealers by ensuring this accompanies each unit on their sales floor Expansive Brochure Detailed break-down of main features/technology In-Use shots, specs, introduction to Denver Global Slide 35 Denver Global Products Social Media 35 Social Media Contests: Follow & Tag Winter Adventures DIY Campaign Prize YETI Roadie Cooler ($250 value) Slide 36 Denver Global Products Retail Financing 36 TD Raven Yard Card Available Now Slide 37 Denver Global Products 37 Thank You