denver startup week - "700+ breweries, 3,000+ beers, 49,000 enthusiasts, and 1 amazing...
DESCRIPTION
This was a presentation created for Denver Startup Week. It was a joint talk between myself from The1stMovement and Nate Zander from Brewers Association to highlight the role that Agile and a great client relationship plays in creating a successful app. "My GABF" is the official companion app for the Great American Beer Festival for iOS and Android.TRANSCRIPT
#dswbeerThe1stMovement | Brewer’s Association | 2014
&
#dswbeerThe1stMovement | Brewer’s Association | 2014
700+ BREWERIES, 3,000+ BEERS, 49,000 ENTHUSIASTS,
AND 1 AMAZING EXPERIENCE#dswbeer
#dswbeerThe1stMovement | Brewer’s Association | 2014
INTRODUCTIONS
#dswbeerThe1stMovement | Brewer’s Association | 2014
· Digital agency focusing on UX/UI, digital strategy, responsive web design, and native app development
· A minority owned company in business for more than 8 years
· Offices in Denver, Los Angeles and Hong Kong· 4 time Inc. "Fastest Growing Company in America"· Full agency Agile methodology
WE ARE: THE1STMOVEMENT
#dswbeerThe1stMovement | Brewer’s Association | 2014
· Trade Association established in 1983, representing US small and independent brewers
· There are now more than 3,000 US Breweries - more than any time in history (prohibition)!
· Purpose: To promote and protect American craft brewers, their beers and the community of brewing enthusiasts.
· Based in Boulder with 50 employees· ...and the organizer of the Great American Beer Festival!
WE ARE: BREWERS ASSOCIATION
#dswbeerThe1stMovement | Brewer’s Association | 2014
#dswbeerThe1stMovement | Brewer’s Association | 2014
· The first festival was held in 1982 at the Harvest House Hotel in Boulder
· There were 22 breweries, 40 beers and 800 attendees· In 2014 we expect 49,000 attendees, 700+ breweries
pouring more than 3,000 beers on the festival floor· In addition to the festival, the GABF is the most prestigious
US brewery competition and an integral part of the festival· GABF is the largest ticketed beer festival in the country
ABOUT GABF
#dswbeerThe1stMovement | Brewer’s Association | 2014
THE CHALLENGE
#dswbeerThe1stMovement | Brewer’s Association | 2014
· Educate· Navigate· Value - Both during the festival and
throughout the year
GABF APP PURPOSE
#dswbeerThe1stMovement | Brewer’s Association | 2014
· How will our users physically use the app?
· Internet Black Hole
· Scalability
· Constantly updating data
· Short time frame for success
GABF APP CHALLENGES
#dswbeerThe1stMovement | Brewer’s Association | 2014
OUR PROCESS
#dswbeerThe1stMovement | Brewer’s Association | 2014
· User Stories· Prioritization· Cycle Planning· Work Items vs Deliverables· Collaboration
THE PROCESS
#dswbeerThe1stMovement | Brewer’s Association | 2014
THE APP
#dswbeerThe1stMovement | Brewer’s Association | 2014
APP FEATURES· Keep track of all the beers rated or tasted
at the festival
· Create a list of your favorite breweries by section
· Brewery booth locator
· Map with visual indicator for favorite breweries
· Push notifications
· Data synchronization for quick updates
#dswbeerThe1stMovement | Brewer’s Association | 2014
· HTML/CSS/JavaScript (AngularJS)
· PhoneGap
· CMS built with CakePHP
· Content updates delivered using CDN
APP TECHNOLOGY
#dswbeerThe1stMovement | Brewer’s Association | 2014
THE RESULTS
#dswbeerThe1stMovement | Brewer’s Association | 2014
· Downloads increased 35% year over year· 17,500 active users (35% of attendees) registered
154,000 sessions, an average of 8.8 sessions per user · Engagement was high, with the average session
lasting 3 min 29 sec.· Featured as the “Festival app for beer lovers” by Adobe· Honored as one of the “Best Mobile and Apps Handheld
Device” (Event) in the 2014 Webby Awards
THE RESULTS
#dswbeerThe1stMovement | Brewer’s Association | 2014
WHY SHOULD YOU CARE?
· Solid process can and will transform your
client’s experience
· Being agile can and will help you keep your sanity
· It is possible to manage complex technology
processes, and still delight your customer
#dswbeerThe1stMovement | Brewer’s Association | 2014
WHAT WE LEARNED
#dswbeerThe1stMovement | Brewer’s Association | 2014
SHARE A VISIONNo. 1
#dswbeerThe1stMovement | Brewer’s Association | 2014
PRIORITIZENo. 2
#dswbeerThe1stMovement | Brewer’s Association | 2014
BE AGILE WITH YOUR AGILENo. 3
#dswbeerThe1stMovement | Brewer’s Association | 2014
GO OUT DRINKINGNo. 4
#dswbeerThe1stMovement | Brewer’s Association | 2014
THANK YOU!#dswbeer