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ST. XAVIERS COLLEGE RANCHI (AN AUTONOMOUS COLLEGE UNDER RANCHI UNIVERSITY)

Department of BBA

Proposed Syllabus for 2013 Academic Session

NAAC ‘A’

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UNDERGRADUATE PROFESSIONAL PROGRAMMES:

1. It is a three- years programme consisting of six semesters and a total of 30 courses of 100 marks

each (that is, a programme of 123 credits with 120 academic credits and 3 non-academic credits).

2. Students pursuing this course shall not be required to offer elective or compulsory language

course.

3. Semester-wise distribution of marks and credits may vary from programme to programme but total

marks and credits shall remain the same.

4. There will be two components of evaluation: Continuous Internal Assessment and an End-Semester

examination. In a course marks assigned for internal assessment may vary from programme to

programme. Scheme of internal assessment will be as detailed below.

5. A student shall have to obtain a minimum of grade C in a course to be deemed as ‘Pass’.

6. Grade in a course shall be awarded on the basis of marks obtained in internal assessment and End

Semester examination taken together.

7. All other provisions regarding the conduct of the Continuous Internal Assessment and End-

Semester Examinations, attendance requirements, examination fee requirements, re-registration,

declaration of Grade, promotion to higher semester, matters related to the use of unfair means in

examinations, and the award of degree shall be the same as provided for any other programme

being run by the college and described herein.

CREDIT AND GRADE BASED EVALUATION SYSTEM:

1. The college follows semester based credit and grading system for

undergraduate/postgraduate/M.Phil./Diploma Programmes.

2. The student performance in each theory course of the core subject of Undergraduate programme

and Post Graduate programme, shall be evaluated out of a maximum of 100(or 75) marks as

applicable, out of which 30(or 25) marks shall be for Continuous Internal Assessment and 70(or 50)

marks shall be for the End-Semester Examination.

3. Continuous Internal assessment shall be based on:

(For theory courses of internal assessment of 30 marks)

i) Two assignments followed by an evaluative test on them: – 10 marks

ii) Mid semester test: 15 marks

iii) Attendance: - 5 marks , on the basis of following tabulated scheme:

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Attendance

%

Marks

75 – 80 1

81-85 2

86-90 3

91-95 4

96-100 5

Note: Students who are repeating one or more course(s) without attending classes or students

appearing for improvement examination in one or more course(s) will have to appear in mid

semester examination only with full marks 25 or 30 as the case may be.

4. In theory courses of elective subjects, compulsory Language courses, ES course and all Practical

courses (core and elective), only End-Semester Examinations will be held.

5. Re-evaluation of the answer script shall not be allowed.

6. A student can apply for the scrutiny of his/her answer script, after paying the required fee for it,

within 15 days of the publication of the results. The paper shall be scrutinized by the Examination

Department (or by a person appointed by it in consultation with the Principal) to see if any

question (or part thereof) has been left unmarked or, whether marks obtained have been

transcribed incorrectly or whether the totaling is incorrect.

Bachelor in Business Administration (B.B.A.)

Semester Course Full

Marks

Mid-Sem End-Sem Pass

Marks

Credits

I, II, III,

IV andVI

Theory

(5 courses in

each semester)

100 30 70 45 4

V Theory

(4 courses)

100 30 70 45 4

Project & Viva

(1 course)

100 00 100 45 4

Note:

There are five theory courses in each semester except in semester five. In semester five there are four theory

courses and course no. 25 (Semester V) consists of On the Job project and Viva - Voce based on the project work

done. The breakup of marks for this course is; 50 marks for Project Preparation and 50 marks for Viva – Voce. There

shall be no internal assessment in this course.

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BBA St. Xavier’s College, Ranchi

Revised Syllabus 2013 1st Year Semester – I 1. Business Language & Communication – I 2. Business Statistics 3. Principles of Management 4. Basics of Business Organization 5. Computer Fundamentals and Application Semester – II 6. Business Language & Communication – II 7. Business Law 8. Human Resource Management 9. Business Mathematics 10. Financial Accounting

2nd Year Semester – III 11. Organizational Behaviour 12. Production Management 13. Research Methodology 14. Business Economics & Business Environment 15. Cost & Management Accounting Semester IV 16. Marketing Management 17. Basics of Financial Management 18. Business Ethics 19. Management Information System 20. Material Management

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3rd Year Semester-V 1. Marketing

21. Sales & Distribution Management 22. Advertising & Sales Promotion 23. Retail Management & Services Marketing 24. Brand Management 25. Project & Viva- Voce

2. Human Resource 21. Labour Legislation- I

22. Human Resource Development 23. Industrial Relations & Labour Welfare 24. Performance Appraisal and Management 25. Project & Viva- Voce

3. Finance 21. Security Analysis & Portfolio Management 22. Taxation in Practice 23. Management Accounting & Financial Reporting 24. Principles & Practices of Banking 25. Project & Viva- Voce

Semester- VI 1. Marketing

26. International Marketing 27. Consumer Behaviour

28. Marketing Aspects of e- Commerce 29. B2B Marketing 30. Rural Marketing

2. Human Resource 26. Labour Legislation- II

27. Compensation Management 28. Human Resource Planning 29. Training & Development 30. Organizational Change & Development

3. Finance 26. Project Management 27. International Finance 28. Financial Institutions & Markets 29. Principles & Practices of Insurance 30. Financial Derivatives

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Semester-I Business Language & Communication – I

Paper-I (4 Credits) Comprehension

Précis

Expansion of ideas Vocabulary Phrases and Idioms; Business terms and other words. Soft Skills Business Etiquettes, Manners, Body language, Gestures, Etiquette of the telephone etiquette of the written words. Fundamentals of Communication

Communication Process, Types of Communication, Formal & Informal Communication, Aspects of communication, Barriers to Communication and Remedies, Communication Models – Shanon and Weaver, Wilbur and Schramm.

Oral Communication for Managers

Listening, Corporate presentations – group and individual (ideas, analyses and promotions), Audio-Visual aids in presentations, Audience’s etiquette. Reference Books

1. Business communication Today- Cortland L.Bovee-John V.Thill-Barbara E Schatzman 2. Business Communication – Asha Kaul 3. Body Language- A .Chand 4. Strategic Communication – Dan O’ Hair, Friedrich and Dixon 5. Communication Theories and Models – N. Andal Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-I Business Statistics Paper-II (4 Credits)

Introduction Definition of Statistics, Importance and Scope of Statistics, Limitation of Statistics. Collection & Representation of Statistical Data Statistical data, Primary and Secondary data, Methods of collection of data- tables, graphs and charts, summarization of Statistical data, Frequency distribution, Diagrammatic Representation of frequency distribution. Measures of Tendency Meaning of central tendency , Common measures of central tendency, Relationship among A.M, G.M and H.M, Weighted means, Quartiles , Deciles, Percentiles. Measures of Dispersion Common measures of absolute dispersion, Comparisons of different absolute measures, properties of standard deviation, Measures of relative dIspersion. Moments, Skewness and Kurtosis

Different types of moments and their relationships, Meaning of Skewness and Kurtosis, different measures of skewness and kurtosis.

Correlation and Regression Vicariate data, scatter diagram, simple correlation coefficient, simple regression lines, simple properties of correlation and regression. Index Number Meaning of Index Number, Problems in construction of Index Number, Type of Index Numbers, Different formulae, Cost of living index number, Uses of index numbers. Probability Theory Meaning of Probability, Statement of total probability , compound, independent events, Bayes’ theorem(Statement only )Sample problems on probability. Time Series Analysis Components of time series, Determination of trend by semi average and least squares methods- linear, Quadratic and Exponential trend, Measurement seasonal variation by simple average, Ratio to moving average and Trend-ratio methods, Simple forecasting through times data.

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Reference Books 1. Gupta, S.P, Gupta, M.P (Sultant Chand & Sons) 2. Statistics for Management – Richard Levin, David S. Rubin

Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-I Principles of Management

Paper- III (4 Credits) Concept and Nature of Management Meaning , characteristics- management as a science or an art, management as a profession, university of management, management as a process ,Management and Administration, levels of Management, Skills of a manager, Roles of a manager, Significance of management, Limitations of management, Business environment and its interaction with management. Management Theory Approaches to management – Classical, Neo-classical and modern, contributions to management thoughts – Taylor and Scientific theory, Fayol and Administrative theory Mayo and Hawthrone Experiments. Planning and Decision Making: Planning – Meaning, Process, Types, Principles, Limitations, Strategic Planning- meaning and process, MBO-Meaning, process and requirements for implementation, Planning premises – Meaning and Types, Forecasting – Meaning and Techniques. Organization Design and Structure Organization- Meaning , Process, Principles, Organization structure-Determinates and forms : line, functional, line and staff project, matrix and committees, Formal and Informal Organization, Departmentation – Meaning and Bases, Span of Control- Meaning and factors influencing, Authority, Responsible and Accountability , Delegation: Meaning, Process, Principles, Centralization and Decentralization – Meaning , Degree of decentralization, Difference between delegation and decentralization. Controlling Control – Meaning, steps, Types, Techniques, Significance, Limitations.

Reference Book: 1. Principles of Management – M. Govindarajan & S. Natrajan 2. Essentials of Management – Koontz & Odonil 3. Principles of Management – Prakash Chandra Tripathi


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Semester-I Basics of Business Organization

Paper-IV (4 Credits) Nature and scope of Business Concept of Business, Branches of Business, Business system – Business Organization as a system, Systems approach to organizations, Objectives of Modern Business, Essentials of a successful business and good businessman. Forms of Business Organization Business Organizations, Choice of Organization, Business Organization under System Approach. Proprietary Organization Sole trader – Features, Advantages, Disadvantages Suitability, Partnership Organization – Definition, Features, Kinds of firms, Kinds of Partners, Limited Partnership, Partnership Agreement, Registration of Partnership, Advantages Disadvantages, Partnership and Co-ownership, Joint Venture, Suitability of Partnership, Joint Hindu Family Firm Advantages & Disadvantages, Company Organization – Definition, Features, Advantages, Disadvantages, Kinds of Company Business Organization. Co-Operative Organization Meaning and definition of Cooperation, Features, Formation, Registration, Management of Co-Operatives, Advantages Disadvantages, Important Branches of co-operative Enterprises, Industrial cooperatives & their types & problems. Public Enterprises Rational, Objectives, Management, Forms and types, Departmental Management, Government Companies, Public Co-operation – Features, Board Advantages & Disadvantages, Public Accountability – Autonomy Vs Parliamentary control, Public Corporation & Business Company – Problems of State Enterprises – Joint sector, Joint Venture, Forms of Joint venture. Business Combinations Horizontal & Vertical combination, Causes, Classes of combinations, Simple Association, Advantage & Disadvantage of Holding companies, Trust, Community of Interests – Trusts Vs Holding company, Cartela vs Trusts, Complete Consolidation, Mergers & Amalgamations – Merits & Demerits of Combinations.

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Reference Books 1. Business Organization – RK Sharma, Shashi Kr. Gupta 2. Business Organisation & Management – Sherlekar 3. Business Organisation – Y.K.Bhushan


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Semester-I Computer Fundamental & Application

Paper- V (4 Credits) Utility & Application Introductory Overview: The processor, Memory- RAM& ROM, Cache & Virtual memory, Measurement of memory capacity, input devices- Keyboard , Mouse, OCR,MICR, OMR, barcodes, Magnetic & Smart Cards, Output Devices – Printers (DMP, Laser, Inkjet), Plotters, Storages Device-Floppy, Hard disk, Computer Disk & Flash Memory. Software Need of software classification- system, application & Utilities. Operating system functions types –single user, Multi-user & multitasking. Application software – general purpose & customized. Business Data Processing Business Information system, business files- master& transaction, DBMS – definition & Components, DBMS functions, examples of query processing in a database. Computer Networking & Internet Part-A: Goals of a computer network, LAN, WAN. Communication, Media-telephone, optical fiber and satellite, Connectivity-modem (dial up & broadband), lease line, ISDN & Wireless connectivity, Intranet, Part-B: WWW, Browsing, E-mail, Internet, problem hacking, virus- Trojan horse, spam, adware & spyware. Computer application: Computer in Business & Office. Electronic commerce. Credit /cards, Stock Exchange on computer. Industry & Engineering, Health Care, Information technology Definition of Information Technology, data, information, data processing cycle, types of data characteristics of information, categories of information, levels of information, application of Information technology Operating system Definition of Operating Systems, Classification of Operating Systems-Single User, Multi user (Multitasking, Multiprocessing, Multiprogramming), Functions of Operating System, DOS, UNIX, Windows, LINUX.

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Word Processing Typing and ending a document, formatting texts and paragraphs .Find and Replace, Working with tales, working with images and other object, spelling and grammar. Word application window, toolbars-standard, formatting, drawing, clip board, headers and footers, mail merge. Spread Sheet Application Worksheet, workbook, cell, formula and formula bar, Data types, Entering and editing data in cells, different cell referencing techniques, entering formulas and functions, working with graphs and charts, Using mathematical, Statistical and financial functions, working with tables and charts, text function-Concatenate, Left, Right. Suggested function-If, Count, Lookup, Upper, Lower Creating Computer Presentation Types of Presentation-Blank Presentation, Auto content wizard, Design Template. Slider, Transition, animation, background, image, time setting, animating and rehearsing the presentation, adding sound and narration, automating the presentation, hyperlink, action buttons ,running and controlling a slide show Reference Books

1. Information Technology Pearson Publication Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-II Business Language & Communication-II

Paper- VI (4 Credits)

Business Oriented Written Communication

Business Letters – Sales, Promotional, Placing Orders, Responding to Queries, Regret letters, Reminders and Invitations, E-mails and Faxes, Business Proposals, Report, Advertisement, Press Release. Written Communication for Internal Audience

Official letters – Good News and bad news, Writing memos and messages, Notice, Circular, Office-order and Inter-office notes, Written responses to business messages. Communication in a Group

Meeting and conference – Preparing Agenda, Presenting Opinions, Writing minutes and Reporting Conference proceedings, Panel Discussion – Constituting a panel, Role of the Moderator and Managing Open Forum, Group Mailing – Communicating with employees and customers, Communicating decisions (situational responses and case analysis) Customer Relations and Communication

Appropriate Conversations (Scripts), DISC – Indicators in customer discourse, Emotional Responsiveness, Liaison and Customer communication. Presentation skills (oral) Formal communication (oral) Group Discussion & Mock Interviews (Practical)

Reference Book: 1. Strategic Communication – Dan O’ Hair, Friedrich and Dixon 2. Communication Theories and Models – N. Andal 3. Business Communication Strategies – M.M.Monippally 4. Business Communication Today- Bovee, Thill and Chatzman

5. Business Communication- Meenakshi Raman & Prakash Singh Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-II Business Law

Paper-VII (4 Credits) Business Regulatory Framework Nature meaning & significance of Law, Society State & Rule of Law, Sources of Business Legislation. Indian Contract Act, 1872 Basic concepts of – Valid Concept, Void, Voidable and Illegal Agreements, Quasi Concept, Offer and Acceptance, Consideration, Capacity of the Parties to Contract, Free Consent – Coercion, Undue Influence, Misrepresentation, Fraud and Mistake, Legality of Object and Consideration(Basic Rules), Performance of Contract (Basic Rules), Breach of Contract- Remedies, Damages, Concepts of Contingent Contract, Agency, Bailment and Pledge, Indemnity and Guarantee, Practical Assignment : ICA, 1872; ‘Mock court’/ Role play exercises. Sale of Goods Act, 1930 Formation of Contracts of Sale- Goods and their Classification- Conditions and Warranties – Caveat Emptor- Transfer of Property in Goods- Performance of the Contract of Sales- Unpaid seller and his rights- Remedies for breach of contract of Sale of Goods. Negotiable Instruments Act, 1881 Definition of Negotiable Instruments- Features; Promissory Note, Bill of exchange and cheque, Dishonour and discharge Instrument. Company Law Definition of company; Essential features of company; statutory company, Registered Company, Private Limited Company, Public Limited Company. Definitions of Memorandum of Association and Articles of Association, Alteration of Memorandum of Association and Articles of Association; Prospectus- Definition, Contents, Misstatements in the prospectus, Statement in lieu of prospectus, Promotion and Incorporation of Company; Steps involved in Formation Procedure for Registration and Incorporation; Certificate of Incorporation; Commencement of Business; Promoters’ Liabilities, Capital- Shares and Debentures; Equity Preference shares, Rights and Bonus shares; Shares Certificates; Share Warrant; Reserve Capital; Debenture-Classification, Directors – Definition, Mode of Appointment, Retirement, Registration, Removal and Remuneration of Dissectors, Power of the Board, Legal Position, Power and Liabilities of Dissectors, Managing Director, Whole-time Director; Executive Committee, Company Meeting, Kinds of Meeting – Statutory Meeting, Annual General Meeting and Extra Ordinary General meeting; Rules reading meeting; Notice ; Quorum; Voting; Resolution; Minutes.

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Reference Books

1. Mercantile Law – M.C. Kuchal 2. M.C. Shukla 3. N.D. Kapor


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Semester – II Human Resource Management

Paper – VIII (4 Credits) Human Resource Management Introduction & Importance, Evolution of Human Resource Management, Difference between Personnel Management & Human Resource Management, Role of Human Resource Manager, Duties & Responsibilities of Human Resource Manager. Manpower Planning Concept & Definition, Objectives, Estimating Manpower requirements, The Process of Manpower Planning, Recruitment & Selection, Merit Rating. Job Analysis Job Description, Job Evaluation, Brief idea about – Job enlargement, Job enrichment, Job Rotation.

Performance appraisal Definition & Importance, Methods of Performance Appraisal.

New concepts in Human Resource Management Kaizen, 5 S, Quality circles, Benchmarking, Six Sigma. Reference Books

1. Human resource Management – K Aswathapa 2. Managing Human Resource – Arun Monapa 3. Human Resource Management – Anjali Ghnekar


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Semester-II Business Mathematics

Paper- IX (4 Credits) Arithmetic & Geometric Progression Arithmetic Progression: Sum of a Series in A.P, Summation of n terms, sum of squares & cubes of 1st n natural numbers, Arithmetic Mean, Geometric Progression: Sum of a Series in G.P, Sum of an infinite geometric series, Geometric Mean.

Permutation & combination Fundamental rules of Counting, Permutation of n different things, Permutation of things not all different, Permutations with repetitions, Restricted Permutation, combination of n different things Rate time.

Matrix Algebra Definition, Matrix Operations: Addition, Subtraction & Multiplication of Matrices, Types of Matrices: Square, Diagonal, Null, Transpose of a Matrix, Determinant of a square matrix up to order three, Ad-joint of a matrix, Inverse of a matrix, Solution of simultaneous equations by using matrices. Differential Calculus Differentiation, Differentiation of a product of two functions, Differentiation of a quotient of two functions, Differentiation of a function of a function, Differentiation of Logarithmic & Exponential function (excluded trigonometrically functions), Differentiation of Implicit function, Maxima & Minima. Integral Calculus Fundamental rules of integration, integration by substitution, Integration by parts, Integration by decomposition into a sum using partial fractions, Simple Business Applications (Excluding trigonometrically solutions).

Interest Calculations Simple Interest, Compound Interest (Reducing balance & Flat Interest rate of interest), Equated Monthly Installments (EMI). Reference Books Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-II Financial Accounting (4 Credits)

Paper-X Accounting: Information for Decision Making Why Accounting, Introduction to Basic Financial Statements, Statement of Financial Position – Assets, Liabilities, Owner’s Equity. The Accounting Equation, Effects of Business Transactions on Accounting Equation, Income Statement, Users of Accounting Information, General Accepted Accounting Principles (GAAP), Accounting Standards – Overview The Recording process Transaction, Debits, Journal & Ledger, Trial balance, Cash book & Bank Reconciliation Statement. Measurement of Income Adjusting Entries – Rectification entries, Adjusted Trial balance. Classified financial statements Preparation of Trading, Profit & Loss Account and Balance, Preparation of cash flow statement

Analysis & Interpretation of Financial Statements: Ratio Analysis, Assessment of Liquidity, Efficiency, Solvency and Profitability, Cash Flow Analysis – Direct & Indirect Method. Recent Developments in Accounting: Value Added Statement (VAS), Economic Value Added (EVA), Market Value Added (MVA) Reference Books

1. Financial Accounting for Business Managers – A. Bhattacharya 2. Financial & Managerial Accounting – Williams, Haka, & Bettner 3. Accounting for Management – Maheshwari & Maheshwari 4. Modern Accountancy – Mukherjee & Hanif


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Semester-III Organizational Behaviour

Paper-XI (4 Credits)

Introduction to Organization Behaviour Goals, Contributing Disciplines, Conceptual framework in Understanding Organizational Behaviour, Individual in the Organization. What constitutes individuals (Biological Characteristics) Personality – Concept, Determinants & Traits, Attitudes & Values – Formation, Measurement, Change, Beliefs, Values. Perception Nature & Importance of Perception, The Perceptual Process, Distortion, Selectivity & Implications. Learning Theoretical process of Learning, Principles of Learning, Behaviour Modification. Motivation Theories of Motivation (Maslow, McClelland, Mc Gregor, Herzberg, Vroom, Porter & Lawler Argyris), Implications for employees. Groups Dynamics Nature & types of Groups, Dynamics of Formal & Informal Groups, Leadership- Concept & theories. Reference Books

1. Organisational Behaviour- Fred Luthans 2. Management of Organisation Behaviour- Hershey & Blanchard 3. Human Behaviour at Work- Keith Davis


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Semester-III Production Management

Paper-XII (4 Credits) Production Planning & Control Production system, Types of Production, Pre-planning, planning and control functions, Relation with other departments, Efficiency of production planning and control. Plant Location and Layout Choice of a Plant Location, Selection a Plant Location, Approaches to Plant location, Plant Design & Layout, Process layout, Criteria for a good layout. Plant Maintenance & Material Handling Types of maintenance- Preventive, Predictive and Overhaul, Selection of good material handling equipment- gravity and powered conveyors, hoists and cranes, lifting trucks, motor transport. Work Study Method Study, Motion Study, Work Measurement, performance rating, standard time, Stop- Watch time study, Work Sampling. Inspection & quality control Types and criteria of inspection, significance of quality control, statistical quality control, control charts, acceptance sampling plans. Reference Books

1. Production & Operations Management – Panneerselvam 2. Production & Operations Management – Adam Ebert 3. Manufacturing & Technology Management- L. Jhamb


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Semester-III Research Methodology

Paper-XIII (4 Credits) Introduction to Research Methodology Significance, Objective of research, Types of research. Research Design Need, Features and Important concepts related to research design, Types of research design. Sampling Design Steps in sampling design, Characteristics of a good sample, Types of sample. Methods of Data Collection Primary Data, Secondary Data, Collection of Data through Random Sampling, Questionnaire & Interview Schedule, Difference between questionnaire & interview schedule, Case Study Method. Data analysis – Qualitative Analysis Frequency Distributions: Cross tabulation, Graphing: Stem and Leaf Plot and Box-and-whiskers-Plot, Indices: Ratios, rates, percentages and Proportions, Measures of Central Tendency and Variability, Measures of Relation: Correlation and Regression, Probability and Probability Distributions, Tests of Hypothesis: Z-Test, F-Test, t-Test and Chi-square Test. Report writing Significance of report writing, Layout of research report.

Reference Books

1. Research Methodology – Dr. V.P. Michael 2. Research Design & Methods – Kenneth Borden 3. Business Research Methods – Donald R. Cooper 4. Research Methodology - C.R.Kothari


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Semester-II Business Economics & Business Environment

Paper-XIV (4 Credits) Introduction to Business Economics Nature & Scope of Business Economics – Scarcity & Choice

Basic of Demand and Supply Demand Function, Supply function- Market Equilibrium – Changes in market Equilibrium –Demand elasticity & Supply Elasticity – Effects of taxes, subsidies, price control, price support, Tariff and Quota. Market Structure, Strategic behavior and Pricing Features of perfect competition, monopoly, competition and oligopoly, Perfect competition – The output decision in the short-run and the long-run, Monopoly and Monopolistic Competition – Price and output decisions under monopoly, Regulated Monopoly – Short-run and Long-run equilibrium under Monopoly competition, Oligopoly – The Emergence of Oligopolistic–Collusive agreements (Example of dissension in the OPEC cartel) – Stahlberg Equilibrium (Fist mover advantage) Special Pricing Strategies Price Discrimination, Cost-plus pricing, The multi product pricing Transfer Pricing, Peak–Load pricing, Product bundling. Measurement of Economic Performance Concepts and measurements of GDP- NDP, GNP, NNP and personal Income, The components of GDP – Real nominal GDP, Concept of Consumer Price Index – Nature, Causes, Types and the Effects of inflation and measures to control it. Comparison of wages over time, Real and Nominal wages, Saving and Investment identity in an open economy and the Rate of Interest, Keynesian theory of employment (theory of effective demand, concept of Business fluctuations) Business Environment Meaning, components of Business Environment on the basis of factors, forces, space and time, Economic and non economic environment (e.g social, political, legal, educational, technical, business & cultural) with reference to Indian business environment, Interaction between economic & noneconomic environment, Importance of Business Environment

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Development of the Indian Economy Meaning of economic development & economic growth, Sources of economic development- contribution of business capital, infrastructure, human capital, public institutional and knowledge capital in economic development, India’s growth performance in the post independence period, Obstacles to economic growth in India Reference Books

1. Managerial Economics – D.K. Dwivedi 2. Business Economics – M.L. Jhingan 3. Economic Environment of Business – M. Adhikary 4. The India Economy in the global context – Krueger & Chinoy 5. Economic Policy Reforms & the Indian Economy – Krueger (ed)


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Semester –III Cost & Management Accounting

Paper-XV (4 Credits) Management Accounting Evolution of Management Accounting, Importance of Management Accounting, Role and contribution of Management Accounting to the Modern Business Organizations. Cost Accounting Definition & Importance of Cost Accounting, Cost concepts, cost objects, Scope of Cost Accounting, Classification, analysis and cost estimation, Marginal Costing (Decision Making), Comparison with Financial Accounting and Management Accounting. Objectives of the Firm Working Capital Management: Concepts and components of Working Capital, Financing working capital, forecasting working capital requirements, Management Control System. Budgeting – Cash Budget, Production Budget, Sales Budget, Flexible Budget. Reference Books

1. Cost Accounting – BK Bhar 2. Cost Accounting – NK Prasad 3. Management Accounting – S.M Inamdar 4. Management Accounting – Manmohan & Goyal


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Semester-IV Marketing Management

Paper-XVI (4 Credits) Introduction to Marketing Management Nature and scope of Marketing, Evolution, Marketing Vs Selling concept, Consumer Need, Wants and Demand concepts, Concepts & Steps involved in planning. Marketing Communication Concept of Marketing Communication Mix, Marketing Communication Objectives, Steps in developing effective Marketing communication, stages in designing message, Public Relation. Marketing Mix Product Mix- Concept, Product Hierarchy, New Product Development, Product Life Cycle, Concept of Branding, Packaging & Labeling as a marketing tool. Pricing – Pricing concepts, Impact of Five “C”s on pricing, Pricing strategies-Value based, Cost based, Market based, Competitor based, New product pricing. Distribution Mix – Purpose, Channel design and Channel Management decision, Factors affecting channel choice, Channel conflict. Basic concepts of e-commerce, e-marketing, m-Commerce. Promotion Mix – Sales Promotion Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal Selling- Advantages of Personal Selling, Steps involved in Personal Selling. Segmentation, Targeting & Positioning Segmentation – Need for Market Segmentation, Factors influencing segmentation, Market Aggregation, Segmentation of Consumer/ Industrial markets. Targeting: Basis for identifying target customers, Target Market Strategies. Positioning: Need for Positioning, Product differentiation strategies. Buyer Behaviour Buying motives & Buying habits, Factors influencing buying behaviour, Buying decision process, Industrial buying Vs House hold buying, Consumerism. Marketing Audit Features of marketing audit, various components of marketing audit.

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Reference Books: 1. Principles of Marketing- Kotler, Keller, Koshe & Jha 2. Marketing Management- Namakumari & Ramaswamy 3. Marketing Management-Rajan Saxena Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

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Semester-IV Basics of Financial Management

Paper-XVII (4 Credits) Introduction to Financial Management Objectives and Scope of Financial Management, Shareholders’ Wealth maximization objectives, functions and position of Finance Manager in an organization, Pitfalls and Challenges of Financial Management. Financial Statements Analysis Tools for Financial Analysis- Ratio Analysis, Preparation and Interpretation of Fund Flow & Cash Flow Statement. Present & Future Value Computation Time value of money, Practical application of Compounding, Annuity, Effective rate of Interest, Present Value of Annuity , Equated Monthly Instalment (EMI) Hire purchase, leasing. Capital Budgeting Determination of Cash Flow, Appraisal criteria, Cost of capital, Capital under risk and uncertainty, Capital Asset Pricing Model. Financing Decision Designing of capital structure, Cost of capital & valuation, Operating leverage, Financial leverage and Combined Leverage. Reference Books

1. Financial Management – Prasanna Chandra 2. Financial Management- I M Pandey 3. Corporate Fincnce – S.C Kuchhal 4. Financial Management- Khan & Jain


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Semester-IV Business Ethics

Paper-XVIII (4 Credits) Introduction Ethics in Business- Meaning & Concept, Moral Development, Moral Responsibility, Business Ethics, Conflict between Self interest & Morality, Dilemmas.

Principles & Models of Ethical Issues Utilitarian View, Rights & Duties, Justice, Egalitarian, Capitalist, Socialist, Liberian View, Trusteeship Theory of Mahatma Gandhi. Ethics in Market Place Perfect Competition, Monopoly Competition, Oligopolistic Competition, Oligopolies & Public Policies. Corporate Governance & Ethics in Environment Sustainability, Dimensions of Pollution and Resource Depletion, Ethics of Conserving Depletable Resources, Corporate Governance and Ethics, Corporate Social Responsibility. Code of Ethics Meaning & Nature, Ethics in Market Place, Ethics in Consumer Protection, Ethics in Advertising. Reference Books

1. Business Ethics – Daft 2. Business Ethics – Manuel G. Velasquez


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Semester –IV Management Information System

Paper-XIX (4 Credits) Introduction to MIS Concept, Role and Importance of Management Information System, MIS and Decision making concepts, Herbert Simon Model of Decision Making, Concept of Information, Classification of Information, Value of Information, Use of MIS as a decision making tool in Modern Business. System Analysis and Design Concept of System Analysis and Design (SAD), Need for System Analysis, Process of SAD, MIS and System Analysis, Steps in SAD (Planning, Designing, Implementation and Evaluation of MIS). Decision Support System & Enterprise Resource Planning Concept of DSS, Tools of DSS, Examples of Application of DSS with respect to Business Organization, Introduction to Enterprise Resource Planning Data Based Management Systems The concept of DBMS and RDBMS Multimedia Information System Operating System Support for Continuous Media Applications, Middleware System Services Architects, Multimedia Devices, Presentation Services and the user Interface Multimedia File System and Information Models. Multimedia Presentation & Authoring Reference books

1. Information System for modern Management – Mudic, RG & Rose J.E 2. Management Information systems – a Bluementhal


31

Semester-IV Materials Management

Paper-XX (4 Credits) Introduction to Materials Management 7 R’s for materials, Cost- Profit Centre Concept for Materials, Materials Requirement Planning. Purchase Management Out Sourcing, Global Sourcing, Import Policy. Stores Management Stores layout, Safety Provisions Materials Handling System Principles of Materials Handling, Optimum Manpower Utilization, Equipments and Logistics, LIFO, FIFO, FILO, LILO Inventory Control Basic Principles of Inventory Control, Concepts of EOQ & ROP, ABC Analysis Reference Books

1. Materials Management – Dutta 2. Purchasing & Materials Management – Gopalkrishanan 3. Material & Logistics Management – L.C. Jhamb


32

Semester- V Seles & Distribution Management

Paper- XXI (Elective Marketing) (4 Credits)

Personal Selling and Sales Management Nature and Scope of Personal Selling and Sales Management, Career in Personal Selling and Sales Management, Personal Selling- Roles, Process, Steps and Evaluation. Duties & Responsibilities of a Sales Manager Roles of a Sales Manager – Planning, Organizing, Recruitment and Selection of Sales Personnel, Motivating Sales force, controlling the Sales Force, Designing and Administering the Compensation Plans, Developing and Managing Sales Evaluation Programs. Sales Territory Development and Time Management Scope and Nature of Territory Management, Designing of a Sales Territory, Procedures for Developing Territories, Role of Time Management in Sales, Assessing Time Utilization, Allocating Sales Efforts, Objectives and Quotas for Sales Personnel.

Sales and Cost Analysis Cost Effective Sales Force, Sales Forecasting and Budgeting, Sales Analysis, Cost Analysis, Sales Audit. Marketing Channels Channel Structure and Design, Channel Intermediaries and their Roles, Management of Distribution Channels- Logistics Management, Supply Chain Management, Organizational patterns in Marketing Channels, Marketing Channel Policies and Legal Issues, Information Systems and Channel Management, Assassins Performance of Marketing Channels. Reference Books

1. Professional Sales Management – Anderson 2. Sales Management Concept and Cases – Dalrgmply & Wiley 3. Marketing Marketing – Kotler, Keller, Koshey, Jha 4. Marketing Management – Namakumari & Ramasamy


33

Semester- V Advertising & Sales Promotion

Paper- XXII (Elective Marketing) (4 Credits)

Introduction to Advertising Evolution of Advertising, The world of Advertising and Integrated Marketing Communication, Social, Ethical and Regulatory aspects in advertising, Hierarchy of effects

Advertising Business The advertising business overview, The Advertising Agency: role, structure, function, and income, pitching. Client Agency Relationship

Advertising Planning Objective setting- DAGMAR, Advertising Budget: various approaches, Positioning and the value Proposition, Creative brief. Creative Strategy

Planning and development: ad creativity, planning creative strategy, Creative process-

Advertising campaigns, copy platform, search for the big idea. Implementation and

Evaluation: Appeals and execution styles, client evaluation, Creative Production: Print,

Electronic.

Media Planning

Basic Terminologies, media selection, planning & scheduling strategy, media buying,

Sales Promotion

Effects of promotion on Sales, Switching, Acceleration, and Deceleration, Consumer

Promotions, Calculating Promotion Profitability, Trade Promotion, Sales Force Promotion,

Measuring Promotion Effectiveness.

Reference Books 1. Advertising and Promotion : Belch and Belch 2. Advertising management : Batra, Myers and Aaker 3. Advertising : Chunawalla, Sethia 4. Advertising :Principle and practice : Wells, Burnett, Moraitry


34

Semester- V Retail Management & Services Marketing

Paper- XXIII (Elective Marketing) (4 Credits) Retail Management Introduction to Retailing, Understanding Retail Customer, Retail Strategy, Retail Market Financials, Site Location & Site Evaluation. Merchandise Management Assortment, Purchasing, Pricing Mix, Promotion Mix. Theories of Retail Development Environmental Theory, Cyclical Theory and Conflict Theory.

Managing Retail Life Cycle Marketing Strategies at different stages.

Retail Branding Branding Strategies, Category Management. Managing Retail Store Store Management, Layout, Customer service, Career in Retailing. Services Marketing Rise & Growth of the Services Sector, 7Ps of Marketing Mix (Product/ Price/ Place/ Promotion / People / Physical Evidence), Marketing of Tourism & Hospitality, Marketing of services products- Difficulties & Challenges, Differentiation of Marketing of services products and Marketing of tangible Products. Reference Books

1. Retail Marketing Management – David Gilbert 2. Retailing: Environment & Operations – Andrew Newman & Peter Cullen 3. Managing Retailing – Piyush K Sinha & Dwarika P. Uniyal


35

Semester –V Brand Management

Paper- XXIV (Elective Marketing) (4 Credits) Introduction to Brand Management Concept of Brand and Branding, Evolution of Brand, Brand Hierarchy, Branding in different sectors – customers, industrial, retail, and service brands, Brand Power, Brand-Product Relationships, Brand-Customer Relationships, Brand Loyalty.

Brand Extension Need for Brand Extension, Types of Extensions, Brand Creation, Managing Brands, Brand Portfolio, and Brand Assessment through Research, Brand Equity: Concept and Definitions, Measurement- Cost based Methods, Price based Method.

Brand Identity Concepts and Perspectives of Brand Identity, Levels & Prism of Brands.

Brand Image & Brand Personality Concepts and Dimensions, Building Brand Image and Personality, Managing Brand Image and Personality, Assessments of Brand Image and Personality. Brand Positioning Identifying and Establishing Brand Positioning and Brand Values, Positioning Guidelines.

Brand Over- Time Forces affecting Brands, Challenges faced by the Brands, Maintaining Desired Brand Association, Brand Revitalization, Brand Elimination. Reference Books

1. Building Measuring and Managing Brand Equity- Kevin Lane Keller 2. Brand Management- David Aaker


36

Semester –V Project

Paper- XXV (Elective Marketing) (4 Credits)

The students of the respective specialization are supposed to undergo mandatorily 45- 60 days Summer Internship with a corporate house/ business organization of repute. The Summer Internship program should start immediately after the completion of the Fourth Semester Examination. Based on the assigned projects, the students have to submit a Project Report to the department. The students will then be evaluated for 100 marks (50 marks for Viva- Voce and 50 marks for Project Writing) based on the practical assignment they have gone through during their summer internship by external evaluators by the industry.

37

Semester –V Labour Legislation – I

Paper-XXI (Elective Human Resource) (4 Credits) Introduction History and growth of labour legislation in India, Provisions in Indian Constitution dealing with social justice, Fundamental Rights and Directive principles of state policy & labour legislation.

The Factories Act 1948 Objective, Scope & Coverage, Definition of Factory, Worker, Manufacturing Process, Provisions regarding health, safety, welfare, working hours of adults, employment of women & children, appointment & functions of a welfare officer.

Industrial Disputes Act 1947 Objectives scope & coverage, Definitions, Meaning of Industrial Disputes, Authorities under the Act- Works committee, Grievance Settlement, Conciliation, Board of Conciliation, Court of Inquiry, Labour Court, Tribunal & National Tribunal, Strikes & Lockouts (Definition & Provisions), Lay-off and Retrenchment, Closure, Penalties and Procedure, Voluntary Arbitration.

The Trade Unions Act of 1926 Objective scope & coverage, Definition of Trade Union, Registration, Registered Vs Non- Registered Trade Union, Obligations & rights of Registered Trade Union, Registration and Recognition.

Employees’ Compensation Act 1923 Objectives, Scope & coverage, Important Definitions, Types of Disability, Employer’s liability, Amount of compensation, penalty for default.

Payment of Wages Act 1936 Objective scope & coverage, Fixation of wages periods, Time & mode of payment, Authorized deductions.

Reference Book 1. Bare Acts of Individual Legislations 2. Labour Laws: Taxman 3. Labour Legislation: Sinha & Sinha 4. Labour & Industrial Law: S.K.Puri


38

Semester- V Human Resource Development

Paper-XXII (Elective Human Resource) (4 Credits) Concept of Human Resource Development Nature, Definition & Need of Human Recourse Development, Aims & Objectives of Human Resource Development, Qualities of HRD Manager, Brief understanding of Human Resource Development culture & climate. Sub systems of Human Resource Development A) Performance Appraisal as a tool of HRD, Management by objectives, Potential Appraisal,

Rewards, Counseling, Procurement & Placements, Job Rotation B) Career Planning – Roe’s Theory of Career Choice, Ginzberg’s Theory of Career Choice,

Super’s Theory of Career Development, Crites’ Model of Career Maturity, Career Planning – Individuals’ and Organizational perspective, Career Development Systems

C) Quality of Work life as sub systems of Human Resource Development D) Training in Organization- Objectives, Difference between Education, Training &

Development, Importance of Training, Brief overview of the Training Process. E) Contemporary concept in HRD- Brief overview, Multi-skilling, Knowledge Management,

HRD Audit, Motivational aspect of HRD Executive Development Executive Development Program, Factors affecting Executive Development Program, Methods and Techniques, Relationship with Organizational Development, Evaluation of Executive Development Program. Reference Book

1. Human Resource Development & Management – AM Sheikh 2. Personnel Management – Mamoria 3. HRD Audit – T.V.Rao


39

Semester-V Industrial Relations and Labour Welfare

Paper- XXIII (Elective Human Resource) (4 Credits) Industrial Relations Meaning, characteristics, significance, Objectives & scope, Conditions for congenial IR Trade Unions Meaning of Trade Union, Principles of Trade Union Formation, Functions & Role of Trade Unions, Objectives of Trade Unions, Unions Structure, Problems of Trade Union Industrial Conflict Definition of Disputes, Conflict, Causes of Conflict, Types- strikes, lockouts, Closure, Consequences of industrial conflict Prevention of Industrial Disputes & Conflicts Grievance Handling – Meaning , Definition of grievance, Need for grievance procedure, Causes of grievance, Pre-requisites of grievance procedure, Discipline & Disciplinary Action – Need , meaning, aspects of Disciplinary Procedure, Domestic enquiry, Consultative Machinery – Concept of Participative Management- Levels of Participation, Types of Consultative Machinery, Reasons for failure. Settlement of Disputes Collective Bargaining- Definition, Characteristics, Form & stage of Collective Bargaining, Essential conditions for collective bargaining, The Process of Collective Bargaining, Other Settlement Machineries – Arbitration, Conciliation, Adjudication Labour Welfare Definition & Concept of Welfare, Theories & Approaches of Labour Welfare, Principles of Labour Welfare, Labour Welfare facilities, Classification of facilities, Statutory & non-statutory Facilities, Welfare & Working conditions in the industries, Safety requirements & counseling in industries Labour Welfare Officer Appointment & Duties of Labour Welfare Officer, Provisions under Factories Act 1948, Contract Labour Act, Plantation Labour Act, Dock Labour Act regarding labour Welfare

40

Reference Book 1. Dynamics of Industrial Relations- Manoria & Mamoria 2. Collective Bargaining & the Indian Science – S K Tandon 3. Personnel Management & Industrial Relation- Surinder & Padhy


41

Semester –V Performance Appraisal and Management

Paper- XXIV (Elective Human Resource) (4 Credits)

Introduction to Performance Appraisal Defining performance appraisal system (PAS), Process of appraising Performance, Identifying KPAs, Uses & Benefits of Performance Appraisal. Contemporary Methods of Performance Appraisal Past oriented and Present oriented Performance Appraisal methods, Concepts of Self appraisal, Contemporary Performance Evaluations such as Behavioural Anchored Rating Scales, 360 degree appraisal, MBO, Assessment Center, Performance Appraisal and HRIS. Performance Management Aims and role of PM system, Characteristics of ideal PMS, Improving quality of performance ratings (Dealing with rating errors), Performance Management Process, Performance Counselling and Review Discussion System Implementation Defining performance and choosing a measurement approach, measuring results and behaviours, implementing a performance management system, Managing Team Coaching and Mentoring Definition, Need, Difference, Effectiveness of Coaching and Mentoring. Modern Performance Appraisal System Potential and Organisational Performance Appraisal, Appraisal of individuals and teams, Linking Individual and Organisational Performance Reference Book

1. Performance Management – Michael Armstrong 2. Performance Management and Appraisal Systems- T.V.Rao 3. Performance Management- Prem Chadha


42

Semester –V Project

Paper- XXV (Elective Human Resource) (4 Credits)


43

Semester- V Security Analysis & Portfolio Management

Paper-XXI(Elective Finance) (4 Credits) Unit –I Investment objective, structure of Capital Market & Money Market ,Securities available in capital Market , shares, Debentures, Derivatives and other instruments. Unit –II New Issue Market functions, origination, types of new issues, Market intermediaries,

functions of Merchant Banker, Underwriter, Registrar , Depository & Depository

participants. Procedure for public issues. SEBI’s guide lines for new issue Market credit

rating.

Unit –III Stock exchanges in India, Procedure for Trading &Settlement at NSE & BSE ,listing of companies. Stock Index (Sensex, NIFTY) and their functions, Valuation of share and debenture/Bond , Bond Analysis. Unit –IV Basic concepts of Fundamental & Technical Security Analysis. Efficient Market theory. Classification of Risk. Unit-V Portfolio Analysis- Risk & Return of Portfolio, Markowitz Portfolio selection Model, Mean Variance, correlation Coefficient & Computation of return and risk of Portfolio, Sharpe Index Modal, Capital Asset Pricing Model, Capital Market Line, Security market Line, Portfolio selection. Unit-VI Mutual funds , functions and organistions , Types of mutual fund schemes. Selection of mutual fund scheme, evaluation of mutual funds. Reference Books

1. Investment Management- Singh Preti 2. Investment Management- Bhalla .V.K 3. Security Analysis- Graham Dodd, Cottler


44

Semester-V Taxation in Practice

Paper-XXII(Elective Finance) (4 Credits) Unit-I Definition of Person, Assessee, Income, Gross total Income, Total Income, Previous Year, Assessment Year, Dividend, Agriculture Income, Capital Asset, Heads of Income. Unit-II Residential Status and Tax Incidence, Status of different assesses – Incidence of Tax Individual and Company, Income Exempted from Tax. Unit-III Computation of Income under different heads, Salaries – Valuation of perquisite, Retirement benefits, P.F, Gratuity, Pension, Leave Encashment. Unit -IV Income from house property, Profits and gains of business or profession – Basic Concepts, Capital Gains – Basic Concepts, Income from other sources. Unit-V Deduction under Chapter VIA- 80C, 80CCC, 80D,80E, 80G to 80 U, Assessment of Individuals and Ascertainment of Tax Liabilities. Unit-VI An introduction to corporate taxation- Concept of MAT, Basic concepts of TDS & Advance tax payment, Wealth Tax- Basic Concepts, Basic concepts of indirect tax, Excise, Customs, VAT & service Tax. Reference Books

1. Direct Taxes Law and Practice – V K Singhania 2. Direct Taxes Planning & Management – V.K Singhania, Kapil Singhania & Monica

Singhania 3. Indirect Taxes Law and Practice – V.S Datey


45

Semester –V Management Accounting and Financial Reporting

Paper-XXIII (Elective Finance) (4 Credits)

Introduction Scope of Management Accounting techniques. Accounting Concepts Basic Accounting concepts and Conventions. Ratio Analysis Interpretation of Accounting Ratio and Financial Ratio. Fund Flow and Cash Flow statement Meaning, Objective and Difference, Accounting Standard for Cash Flow Statement. Break –even analysis Break-even points and Cost volume profit analysis. Budget and Budgetary control Objectives and Methods of Budget, Preparation of Financial Budget, Operating Budget and Master Budget. Variance analysis Material Variance, Labour Variance and Overhead Variance analysis. Inventory control system Techniques of Inventory Control, EOQ and ABC analysis. Reference Book

1. Management Accounting – S M Inamdar 2. Principles of Financial Management – SM Inamdar 3. Management Accounting – Manmohan & Goyal


46

Semester –V Principles & Practices of Banking

Paper-XXIV (Elective Finance) (4 Credits) Introduction to Banking and Regulatory Frame work Indian banking system, Banking sector Reforms and Challenges, RBI Act, Central Banking – Changing Scenario, Banking Regulation Act.

Laws relating to everyday banking: Negotiable Instruments Act, Paying Banker/Collecting Banker, Limitation Act, Indian Registration Act, Indian Stamp Act, Indian Partnership Act, 1932, Transfer of Properties Act, 1882.

Customer Relationship Management Types of deposit accounts, Deposit Pricing Models, KYC norms, Banker-Customer Relationship, CRM in Banks.

Miscellaneous Services and Technology in Banks Safe Custody of valuables, Remittance of funds, Technology in banking, Credit Card, ATM, Core banking, Payment and Settlement System.

Uses of Bank Funds Types of lending, Principles of lending – Funded, Non-funded, Conventional advances against LIC policy, fixed deposit, Title to goods and financing against goods.

Retail Banking Cash Credit, Overdraft, Loan, Personal Banking, Educational Loan, Vehicle Loan, Housing Loan, Agricultural Financing.

Reference Book 1. Introduction to Banking – V. Iyengar 2. Banking Law and Practice – Maheswari & Maheswari 3. Banking – Theory & Practice – P.K. Srivastava 4. Banking Quiz – K. C Padhy 5. Banking Future – K.C.Padhy and Manoranjan Padhy 6. Workbook on Banking IIBF 7. Banking products & Services IIBF


47

Semester –V

Project Paper- XXV (Elective Finance) (4 Credits)


48

Semester-VI International Marketing

Paper - XXVI (Elective Marketing) (4 Credits)

Introduction to International Business Basic Concept, Orientation and Environment, Nature of International Business, Globalization of Indian business, International Trade Theories. Multinational Corporation Definition, Growth of MNCs, Organization and control of MNCs, MNCs in India, World import and Export trends, Global Balance of Trade. International Business Environment Political/legal & Regulatory environment; Culture and multiculturalism, social environment, technological environment, economic environment, Trading blocks, Regional groupings (EEC, SAARC), GATT & WTO, Structure of WTO, WTO and anti-dumping measures, DOHA declaration, India and WTO. Strategies for International market entry Exporting, Licensing and Franchising, Contract Manufacturing, Turnkey projects, JVs and strategic alliance, Counter trade, FDI theory, Implications for business, Product Decision, Pricing Decision, Distribution & Promotion. Reference Book 1. International Marketing – Francis Cherunilam 2. International Marketing – Vern Terpstra Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

49

Semester-VI Consumer Behaviour

Paper- XXVII (Elective Marketing) (4 Credits)

Introduction to Consumer Behaviour Consumer Behaviour and Marketing Strategies, Consumer involvement and decision making, Information search process, evaluation criteria and decision rules.

Consumer Motivation Information processing and consumer perception, consumer attitudes and attitude change.

Influence of Personality Influence of Personality and self concept on buying behaviour, psychographics and life style, reference group influence.

Perception Concept, Absolute Threshold, Differential Threshold, Subliminal Perception, Dynamics of perception (Selection, organization, interpretation).

Learning Consumer Learning, Behavioral learning theories (classical conditioning, Instrumental conditioning), Cognitive Learning Theory (Information Processing), Brand Loyalty.

Family Family, Role, Functions, Decision Making, Family Life Cycle

Social Class Social Class, Mobility, Signs of downward mobility

Consumer Purchase Decision Making Consumer Decision Making – Levels (Extensive problem solving, Limited problem solving, Routinized purchase behavior), Models (Nicosia, Howard- Seth model, Engel- Blackwell- Miniard Model), Problem recognition and Decision-making, Information search and Decision making.

Reference Books: 1. Consumer Behaviour – Schiffman 2. Consumer Behaviour – Engle


50

Semester-VI Marketing Aspects of e- Commerce

Paper- XXVIII (Elective Marketing) (4 Credits) Introduction Conceptual Framework of E-Commerce, general Model of Business, Electronic Means of doing business, Defining E-Commerce- Emergence of E-Commerce on private networks, forces affecting. E-Commerce on private network, Forces effecting E-Commerce. E.D.I Nature, Benefits of E.D.I, Demerits of E.D.I Type of E-Commerce Inter Organization (B2B) E-Commerce, Intra Organization E-Commerce, Business to Consumer (B2C) E-Commerce. Building on E-Commerce Enterprise Ascertain the need for E-Commerce , Global Reach, Customer service, Value, Additions, Operations oriented process products Setting up Website- Domain name registration, developing static web pages integration with Operational Databases, Dynamic, Websites, Registering the website with Search engines, Introduction to Legal and Security Issues in E-Commerce, Issues of Trademarks & Domain names. Electronic Payment Systems Overview of the Electronic Payment technology E-Commerce in India The internet in India, Current Scenario, Opportunities & Barriers to growth of E-Commerce in India. Reference Books

1. E-Commers – Agarwala & Agarwala 2. E-Business – Bajaj and Nag


51

Semester-VI B2B Marketing

Paper- XXIX (Elective Marketing) (4 Credits) Introduction An Overview of B2B Marketing: Contrasting Industrial Markets with Consumer Markets, Primary Objective of the Business Supplier, Characteristics of Customers in the Business Market, Facets of Business Buying Behaviour, Choice Criteria. Industrial Marketing Environment Industrial Marketing Environment, Economics of Industrial Demand: Derived Demand, Stimulating Industrial Demand, Joint Demand, Cross-elasticity of Demand. Industrial Buying Nature of Industrial Buying, Buy Grid Model, Buying Centers, Buyer Seller Relationship tenders as Buying Process, Selling to Government: The Buying Process. Industrial Market Segmentation Process and Problems, Basis for Segmenting Industrial markets, Evaluating Potential Segments, Decision Support Systems and their use in Market segmentation, Target Marketing- Undifferentiated, Differentiated and Concentrated Market Selection. B2B Product B2B Product Strategy and New Product Development process. B2B Marketing Channels B2B Marketing Channels and their Management, Selection, Vendor Development. Reference Books

1. Industrial Marketing – Krishna K Havaldar 2. Industrial Marketing: Analysis, Planning & Control – Reeder, Brierty & Reeder 3. Business Marketing Management – Hutt & Speh


52

Semester-VI

Rural Marketing Paper- XXX (Elective Marketing) (4 Credits)

Rural Market Environment Factors influencing the growth of Rural Markets, Comparison with Urban Market, Rural Market Hierarchy, Rural demand and Rural Market Index, Problems in Rural Marketing, Initiatives of Commercial Manufacturers & Marketers in Rural Markets- Case Study based discussion. Marketing of Rural Products & Services Classification of Rural Products & Services, Marketing of Agricultural Inputs, Marketing of Consumable & Durables, Marketing of Agricultural Produce, Marketing of Rural and Cottage Industry Products. Financial Institutions in Rural Marketing Role of Financial Institutions in Rural Marketing, Different Types of Financial Institutions in Rural Markets, Constitution and Operation of Financial Institutions, Role of Cooperative Institutions in Rural Marketing, Marketing of Credit in Rural Markets, Challenges of Credit Recovery. Rural Marketing Strategies Rural Marketing Strategies- Distinguishing factors from conventional marketing, Rural Marketing Strategies for Seeds, Rural Marketing Strategies for Fertilizer & Pesticides Marketing of Rural Durables Classification of Rural Durables, Marketing of Tractors, Generators, Winnowers, Pulley, Irrigation Equipments Recommended Books:

1. Rural Marketing Management — Sukhpal Singh 2. Rural Marketing Environment, Problem and Strategies — T. P. Gopalaswamy


53

Semester –VI Labour Legislation – II

Paper-XXVI (Elective Human Resource) (4 Credits) Industrial Employment (Standing Orders) Act 1946 Short title, Extent, Application and definitions, Draft Standing order, Certification, Modification, Appeals, Penalties & Procedure. Payment of Gratuity Act, 1972 Definitions, Payment of Gratuity, Compulsory Insurance, Determination of amount, powers & duties of inspectors, recovery penalties. Payment of Bonus Act, 1965 Short title, extent, application and definitions, computation of bonus amount, eligibility and disqualification, minimum and maximum bonus payable, Inspectors, offence by companies, penalties. Employees’ State Insurance Act, 1948 Short title, extent, application and definitions, Corporation, Standing Committee and Medical Benefit Council, finance and audit, purposes for which the fund may be expended, contributions, Inspectors their functions and duties, benefits, adjudication of disputes and claims, penalties. Contract Labour (Regulation & Abolition) Act, 1970 Short title, Extent, Application and Definition, Registration, Licensing, Welfare and Health measures, Powers of Inspectors, Penalties and Procedure. Employees’ Provident Funds and Misc. Provisions Act, 1952 Short title, extent, application and definitions, EPF schemes, Central Board, Executive Committee, State Board, Tribunals, attachment, Inspectors, penalties. Minimum wages Act, 1948 Concept of Living wage, Fare wage, Minimum wage, Objective and Scope of this act, Fixation of minimum wages, Authorities under the act and mode of payment of minimum wages, Penalties.

54

Reference Book 1. Bare Acts of Individual Legislations 2. Labour Laws: Taxman 3. Labour Legislation: Sinha & Sinha 4. Labour & Industrial Law: S.K.Puri


55

Semester-VI Compensation Management

Paper- XXVII (Elective Human Resource) (4 Credits) Wage Policy in India Historical Perspective, Minimum Wage, Fair Wage, Living Wage, Need-Based Minimum Wage, Issues and Objectives of India’s Wage Policy.

Employee Remuneration

Components of remuneration, Salary, Basic Pay, Dearness Allowance, System of Dearness Allowance Payment, Flat and Indexed DA, Frequency of DA payment, Allowances and Reimbursements, Benefits, Retirement Benefits, Perquisites, Performance –related Pay, Non-monetary benefits.

Pay Model Total Returns for Work, Transactional and Relational Returns, Devising a Pay Model, Compensation Objectives- Internal Alignment, External Competitiveness, Employee Contributions, Management Policy, Pay Techniques.

Performance-related Pay (PRP) or Variable Pay (VP) Programs Definition, Advantages of PRP programs, Prerequisites of an Effective PRP, Types of PRP- Short-term, Merit Pay, Individual Incentive Plans, Straight Piece Work and Standard Hour Work Plan, Team Incentive Plans, Gain sharing Plans, Long Term Profit Sharing Plan, Stock Option Plans (SOP), Employee Stock Ownership Plans (ESOP).

Theories of Remuneration Reinforcement Theory, Expectancy Theory, Equity Theory, Agency Theory.

Executive Compensation Reasons of High CEO compensation, Components of an Executive Compensation Package- Base Salary, Benefits, Perks, Short-term Incentives, Long term incentives, Stock Options, Incentive Stock Options, Nonqualified Stock Options, Phantom Stock Options, Stock appreciation Rights, Restricted Stock Plans.

Reference Books 1. Compensation- Milkovich and Newman 2. Human Resource Management- Aswathappa 3. Report of the Second National Commission on Labour (2002): Part III


56

Semester –VI Human Resource Planning

Paper- XXVIII (Elective Human Resource) (4 Credits) Introduction to Human Resource Planning Concept, Significance and Objectives, Function and Benefits of Human Resource Planning, Process of HRP.

The Human Resource Environment Sources of change- Technological Change, Social change, Economic & Political Change, Human Resource Strategies in the Business Plan, Human Resource Planning Process.

Organization Planning Organization Structure, Informal & Formal Organizations, Plan & Analysis.

Determining Human Resource Requirements Job Analysis, Job Evaluation, Human Resource Inventory, Skill Inventory, Human Resource Audit, Human Resource Planning Requirements, Human Resource Requirements Planning.

Human Resource Supply and Demand Forecasting Demand & Supply of Labour, Forecasting Techniques in Supply Planning, Human Resource Flows within the Organization, Internal & External Sourcing.

Recruitment & Selection of Employees Challenges in the Hiring Process, Characteristics for Performance Measurement, Characteristics for determining Performance, Motivation Factor and Challenge of effective Staffing / Recruitment, Selection tools as predictors of the Job Performance, Selection and the Person as Organization fit, Placement and Induction.

Employee Mobility Internal – Promotions, Transfers and Demotions, External – Out flux (Retrenchment, Layoff, Discharge, Dismissal, Superannuation & Retirement)

Reference Book 1. Personnel Management- C.B Mamoria 2. Manpower Management- R.S. Dwivedi 3. Personnel Management & TR- Surinder & Padhy


57

Semester –VI Training & Development

Paper- XXIX (Elective Human Resource) (4 Credits) Introduction to Training & Development Training process, Training and Development Models, Various functions under training department in organizations. Training Needs Analysis Identification and Assessment of Training Needs for setting training objectives and designing training plan Learning Process in Training Activities Learning principles for training activities, Adult learning principles, KOLBS learning style, Reynold’s Learning Curve, Gilbert Behavioral Engineering Model, Transfer of training into Performance. Training Activities Designing training sessions, Methods of training, Tools for training,On-the job and Off-the job methods, e-learning tools. New-Age Training Techniques Concept of Psychological Labs, Modern Lab Techniques: T-Group, Fish Bowl, Learning Organizations. Evaluating Training Effectiveness Concepts, Stages of Evaluation, Measuring Participant’s Learning, Krickpatrick and CIRO Method of Training Evaluation. Reference Books

1. Effective Training; Systems, Strategies and practices – Blanchard and Thacker 2. Training for Development- Lynton and Pareek 3. Training in Organization- David, Ford, and Goldstein


58

Semester –VI Organizational Change & Development

Paper- XXX (Elective Human Resource) (4 Credits)

Introduction to Organizational Change Nature of change, Forces of change, Types of change Models of Organizational Change Bases of a change model, Resistance to change and ways to overcome, Lewin’s change model, Planning model Managing change Managing the transition, managing the culture, Organizational development and Organizational change Introduction to Organizational Development Concept, values, assumptions and beliefs in organizational development, Process of organizational development, Diagnosis, Interventions and Program Management OD Interventions Concepts, Classifications, Team interventions- Team building, Process consultation, Third party interventions, Comprehensive intervention- Search conference, Confrontation meeting, Stream analysis, Grid OD, Parallel Organization

Reference Books Management of Organizational Change- K. Harigopal

Organization Development- Wendwell French & Bell

Organization Development - Ramanarayan, Rao & Singh


59

Semester – VI Project Management

Paper-XXVI (Elective Finance) (4 Credits)

Introduction Generation and screening of project ideas. Feasibility study of project Marketing analysis, Technical analysis, Financial analysis. Project cash flows Incremental principle, Long term funds principle, Exclusion of financing costs principle. Project appraisal criteria NPV (Net Present Value), IRR (Internal Rate of Return), Payback period. Network techniques for project management Development of project work, PERT and CPM model, Network cost system.

Reference Books Project planning, Analysis, Section, Implementation and Review- Prasanna Chandra Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

60

Semester-VI International Finance

Paper-XXVII(Elective Finance) (4 Credits) Introduction Nature and Scope of International Finance, Importance of the Study of International Finance, International Finance and domestic Finance, An overview of International Trade and Finance. International Trade and Finance Modes of International Trade and Balance of Payments, Current Account Transactions, Capital account transaction, Official reserve account, pectoral independence, International independence, domestic and foreign exchange market, International currency market. Balance of Payment Theory Definition, Accounting concepts, Difference and adverseness between Balance of Trade and Balance of Payment, Measures for Correction. Exchange Rate Mechanism Exchange Rate quotation, Exchange Rate Determination in spot Market, Factors influencing, Exchange Rate, Exchange Rate theories- purchasing Power Parity (PPP) Interest Rate Parity, Method of Forecasting Foreign Exchange Rate. International Financing Decision Overview of International Financial Market, Instruments, Cost of Capital and Financial Structure. Export Import Producers and Documentation Terms of Export Import Order, Letter of Credit Documents- Bill of Lending, Bill of Exchange, RBI’s Role as exchange control Authority. Reference Books International Finance – Theory and Practice- V.A Avadhani International Financial Management- V. Sharan Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt – 7 questions.

61

Semester-VI Financial Institutions & Markets

Paper-XVIII (Elective Finance) (4 Credits)

Financial System Functions of the Financial system, Structure of Indian Financial system, Components of Financial System – Financial assets, Financial intermediaries, Financial Markets, Financial system and Economic Development, Weakness of Indian Financial System.

Financial Institution Commercial Banks – Basic concept of commercial banking, Role of commercial banks in financial market, Recent trends is Commercial banking, Development Banks & Specialized Financial Institutions, Co-operative Banks.

Regulatory Authorities Reserve Banks of India, Securities & Exchange Board of India, Insurance Development & Regulating Authority.

Capital Market New Issue market-Players, Instruments, Mechanism and guidelines of issue, Secondary Market-Stock market Features, Trading and settlement, Demutualization. Dematerialization of securities, Emerging trends in the Indian Capital Market, Different Types of Indices and Their Construction.

Money Market Call money market, Treasury bill market, Gilt-edged security market, Money market mutual funds, Repos, Recent trends in the Indian Money market

Mutual Funds Concepts, Types, Characteristics, Present Status of Mutual Fund Industry in India

Reference Books 1. Banking Law Practice – P.N. Varshney 2. Indian Banking – R Parameswaran and S. Natarajan 3. Money, Banking and International trade – M.C. Vaish 4. Indian Financial System – H.M. Machiraju 5. Financial Markets and Institutions – Dr. S.Guruswamy


62

Semester-VI Principles & Practices of Insurance

Paper-XXIX(Elective Finance) (4 Credits) Introduction to Insurance Definitions, Basic Concepts, Evolution & Socio-economic Significance, An Overview of Insurance Market in India and current scenario.

Risk Management Concept of Risk, Sources and Types of Risk, Measurement and Control of Risk, Objectives of Risk Management, Risk Management Techniques.

Principles of Insurance Fundamental Principles of Insurance; Nature of Insurance Contract, Insurance and Wager; Reinsurance, Under-insurance.

Life Insurance Business Classification of Life Policies, Mortality, Components of Insurance Premium.

General Insurance Business Fire Insurance, Motor Insurance, Health Insurance & Personal Accident Insurance.

Insurance Regulation IRDA – Role and Functions, IRDA (Licensing of Insurance Agents) Regulations, IRDA (Licensing of Corporate Agents) Regulations.

Insurance Intermediaries Distribution Channels, Surveyors and TPAs.

Reference Books 1. Managing Life Insurance – Shashidharan K. Kutty 2. Insurance principles and practice – M.N.Mishra 3. Insurance and Risk Management – Dr. P.K. Gupta 4. Insurance Management – Text & cases by S.C. Sahoo & S.C. Das 5. Insurance for everyone – Kshitij Patukale 6. Principles of Risk Management and Insurance – George E. Rejda 7. Risk Management and Insurance – Trieschman, Hoyt, Sommer 8. Applications of Life Assurance – Insurance Institute of India, Mumbai


63

Semester-VI Financial Derivetives

Paper-XXX(Elective Finance) (4 Credits)

Derivatives – An introduction Concept, Evolution, Classification, Participants, Functions. Forwards and Futures Forwards – Concept, Settlement, Valuation, Futures -Concepts, Features, Types – Interest rate futures, Stock Index Futures, Currency Futures, Trading mechanism of Futures, Future markets in India, Relationship between futures price and cash price, Futures valuation – Cost of Carry Model, Hedging using futures. Options Concept, Types, Options Markets in India, Payoffs, Trading, Strategies, Arbitrage based relationship of Option pricing, Put call Parity, Valuation of Options- Binomial Options Pricing Model, Black Scholes Option Pricing Model. Swaps Swaps – Concepts, Types – Currency, Commodity, equity Swaps, Swaps as a string of futures, Exotic Swaps, Valuation, Hedging mechanism. Other derivatives Credit Derivatives, Exotic options. Reference Books 1. Derivatives – Dubofsky and Miller 2. Financial Derivatives – Theory, Concepts and Problems – S.L.Gupta 3. Option, Futures & other derivatives – Hull, John C 4. Financial Derivatives – Redhead 5. Derivatives Markets in India – Thomas 6. Derivatives – An Introduction – Strong J. 7. Derivatives Simplified – Vijay Bhaskar P. & Mohapatra B. 8. Derivatives and Risk Management – Rajiv Srivastava
