depaul university market and channel strategy for expansion of masters program in school of business

7/30/2019 DePaul University Market and Channel Strategy for Expansion of Masters Program in School of Business

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Discussion Outline

Building A Sustainable Pipelineof

Leadership Capital for the Hospitality Industry

Driehaus College of Business

School of Hospitality Leadership

DePaul University

Robert van der Hooning

March 28, 2012

May 21, 2013

Copyright Robert van der Hooning

All Rights Reserved


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A solid foundation

Introductory Meeting March 7

School Leadership

Blend of industry and academic know-how

Solid relationships established within College of Business

Corporate relationships already established

Funding

Sound methodology for initial curriculum design

Program healthy Local valueChicagoland

March 28, 2011


All Rights Reserved


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Objectives

Growth

From 200 to 1,000 majors in Hospitality Leadership by 2020

Maintain quality standards

Risk Identify Uncertainty of Whats Next

Identify risks to Hospitality Leadership to prevent atrophy

Strategic Consistency

Alignment across all levers of marketing

Buyer-value utilities of students and employers

March 28, 2011


All Rights Reserved


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Current environment

DePaul University

Largest Catholic University in US

9th largest NP

Tuition-driven - $32K/2012-13

All-in cost - $45K

Grant aid > $10K/pps average ($167mil)

150K alumni base, 80% local

Student Characteristics and Outcomes

Full-time - 82%

Freshman retention - 86%

Graduation Rates

4-Year -


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Current environment

Driehaus College of Business

2nd largest business school in the US

Ranked about 40th in US

2.5x next largest college

$30 mil naming gift - Richard Driehaus

About 2/3 Undergrad, 1/3 Graduate

Ranked top 10 in Entrepreneurship

10% decline in enrollment and credits

since 2007

Graduation Rates

4-Year - 46.9%

5-Year and 6-Year - about 70%

March 28, 2011


All Rights Reserved


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Current environment

School of Hospitality

$7.5 MM founding gift - Conrad N.

Hilton Foundation

2 year track record of stability, growth

Leadership/managerial side of

hospitalitythe non-chef versionemployers want

Leadership understands higher

education as a manufacturing process

(raw material coming into a factory)

Product edges: revenue , accounting,

real estate, sales + analytics*

Student GPA 2.8-3.4

March 28, 2011


All Rights Reserved

* Business Intelligence and Reporting applications, not inductive data mining
http://www.shellvacationsclub.com/index.jsphttp://www.shellvacationsclub.com/index.jsphttp://www.grayline.com/


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A CLOSER LOOK

AT THE NUMBERS

PROMISE AND CHALLENGE

March 28, 2011


All Rights Reserved


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A closer look at the numbersHospitality Leadership students are

Growing* in importance

3% of the College and

growing

vs. a 10% decline in

enrollment at the College

More female (2 yr avg)

Hospitality - 69%

Commerce - 42%

Less diverse (2 yr avg)

Hospitality - 33%

Commerce - 48%

A Fast StartSolid Foundation

Many Unknowns

March 28, 2011


All Rights Reserved

See Office of Institutional Planning and Research, Fact File of DePaul University

(2007/08 - 2011/12), Enrollment Trend Tables and Graphs

2009 2010 2011 2009 2010 2011

Enrollment 2 44 128 4562 4225 4121

Credit Hours 16 702 1982 69132 64838 62228

Gender (%Fem) 50% 66% 72% 44% 43% 42%

Diversity (%Non-White) 29% 38% 49% 48%

Hospitality

Leadership

College of

Business
http://oipr.depaul.edu/factfile/newfactfile.asp?year=2011&sec=1&IsDrop=Truehttp://oipr.depaul.edu/factfile/newfactfile.asp?year=2011&sec=1&IsDrop=Truehttp://oipr.depaul.edu/factfile/newfactfile.asp?year=2011&sec=1&IsDrop=True


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A closer look at the numbersindustry adding 2 mil jobs 2008-2018

Source: Source: Center on Education and the Workforce forecast of educational March 28, 2011Copyright Robert van der Hooning

All Rights Reserved


10/36Source: Source: Center on Education and the Workforce forecast of educational

A closer look at the numbersEducational demand within industries in 2018

Bx, Mx = 20%

March 28, 2011


All Ri htsReserved


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A closer look at the numberstough outcomes for hospitality graduates

Hospitality Management graduates earn less and are unemployed more

than other business majors

Sources: US Census American Community Surveys 2009-2010, Georgetown

-

UNEMPLOYMENT RATES EARNINGS

MAJOR MAJOR GROUPRECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE

HOLDER

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE

HOLDER

GENERAL

BUSINESS

HOSPITALITY MANAGEMENT 9.10% 5.70% $32,000 $53,000

MISCELLANEOUS BUSINESS &

MEDICAL ADMINISTRATION 6.20% $56,000

BUSINESS 7.00% 4.80% 4.20% $37,000 $60,000 $85,000BUSINESS MANAGEMENT AND

ADMINISTRATION8.10% 5.40% 4.40% $36,000 $60,000 $76,000

HUMAN RESOURCES AND PERSONNEL

MANAGEMENT 6.60% 4.40% $60,000 $68,000

INTERNATIONAL BUSINESS 9.50% $60,000 ACCOUNTING

6.80% 4.80% 3.80% $43,000 $65,000 $90,000MARKETING AND MARKETINGRESEARCH

7.30% 6.00% 5.40% $37,000 $65,000 $81,000

OPERATIONS LOGISTICS AND E-

COMMERCE 5.50% $71,000

FINANCE 6.60% 5.20% 4.60% $44,000 $72,000 $95,000MANAGEMENT INFORMATION

SYSTEMS AND STATISTICS 4.40% $73,000

BUSINESS ECONOMICS 5.40% $77,000

March 28, 2011


All Ri htsReserved


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and fall in the lower quartile compared to non-business majors

A closer look at the numbersoutcomes fare poorly against other majors

March 28, 2011


All Ri htsReserved

Sources: US Census American Community Surveys 2009-2010, Georgetown

-


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THE HUMAN CAPITAL PIPELINE

CHALLENGE

FOCUS AND LEVERAGE

March 28, 2011


All Rights Reserved


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THE CHALLENGE

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 1000

Grow From 200 to 1,000 Majors

in 7-8 Years

Inquiry GraduationMarch 28, 2011Copyright Robert van der Hooning

All Rights Reserved


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THE CHALLENGE

+

+

+

+

+ +

+

++

+

+

+ +

+

Traditional Marketing:

Graduates = f ( leads)

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Inquiry GraduationMarch 28, 2011Copyright Robert van der Hooning

All Rights Reserved


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THE CHALLENGE

+

+

+

+

+ +

+

++

+

+

+ +

+

Traditional Marketing:

Graduates = f ( leads)

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Human Capital Manufacturing Process

Raw Material Product

Graduate Output = f (leads, prep, path)

March 28, 2011


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Graduate Output = f (stage, leads, x3, x4)

THE CHALLENGE

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Raw Material


Recruits Declared Majors Transfers Conversions

Product

Raw Material Sources

+

+

+

+

+ +

+

++

+

+

+ +

+

March 28, 2011


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THE CHALLENGE

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Never Apply Change

Majors

Transfer Fail, Drop

+

+

+

+

+ +

+

++

+

+

+ +

+

Raw Material Sources


Graduate Output = f (stage, attr ition x5)

March 28, 2011


All Rights Reserved


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THE CHALLENGE


Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Never Apply Change

Majors

Transfer Fail, Drop

+

+

+

+

+ +

+

++

+

+

+

+

+

Raw Mater ial Sources

Supply-driven Approach

Graduate Output = f ( stage, attrition x5)

March 28, 2011


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THE CHALLENGE


Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Never Apply Change

Majors

Transfer Fail, Drop

Yield, Attrition, Waste

+

+

+

+

+ +

+

++

+

+

+

+

+

Raw Mater ial Sources

How Would aDemand-Driven Approach

Be Different?

March 28, 2011


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DEMAND DRIVES THE HUMAN CAPITAL

MANUFACTURING PROCESSYear 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%


+

+

+

+

+ +

+

++

+

+

+

+

+

Demand-Driven Education:

Graduates = f (demand, stage, leads, prep, path, attr i tion)

Raw Material


ProductMarch 28, 2011Copyright Robert van der Hooning

All Rights Reserved


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DEMAND-DRIVEN EDUCATION:

PULL VS. PUSHYear 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Declared Majors Transfers Conversions

+

+

+

+

+ +

+

++

+

+

+

+

+

Recruits

Demand-Dr iven Education:


March 28, 2011


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Raw Material

Human Capital Manufacturing, Distribution and Sales

Product Channel Market
http://www.shellvacationsclub.com/index.jsphttp://www.grayline.com/


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DEMAND-DRIVEN EDUCATION:

SEGMENT BY JOB TO BE DONEYear 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

Raw Material

Human Capital Manufacturing, Distribution and Sales


Product

++

March 28, 2011


All Rights Reserved

Demand-Dr iven Education:


Channel Market


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Freshman ContinuingTransfers/

DAPPAdvisory

Intern/

CoopHire

Application Application

Matriculate Hire

Performance Performance

Persistence Retention

Graduation Growth

STUDENT SUPPLY EMPLOYER DEMAND

LIFECYCLE

Grades, Scores, Preparation Capabilities, Skills

LIFE

CY

C

LE

Major, Minor First Job

Learn/Earn Sequence Development Path

Satisfaction, Intention Satisfaction, Intention

Capabilities, Skills Promotion

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

March 28, 2011


All Rights Reserved

DEMAND-DRIVEN EDUCATION:HOW EMPLOYERS THINK ABOUT HUMAN CAPITAL


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Freshman ContinuingTransfers/

DAPPAdvisory

Intern/

CoopHire

Application Application

Matriculate Hire

Performance Performance

Persistence Retention

Graduation Growth

STUDENT SUPPLY EMPLOYER DEMAND

LIFECYCLE

Grades, Scores, Preparation Capabilities, Skills

LIFE

CY

C

LE

Major, Minor First Job

Learn/Earn Sequence Development Path

Satisfaction, Intention Satisfaction, Intention

Capabilities, Skills Promotion

Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

EARLY-STAGE CAREER SUCCESSMarch 28, 2011Copyright Robert van der Hooning

All Rights Reserved

DEMAND-DRIVEN EDUCATION:FOCUS ON EARLY-STAGE SUCCESS, NOT PLACEMENT


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Year 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

Annual Goal 200 245 299 366 447 547 669 818 1000

CAGR - 22.8%

STUDENT SUPPLY

Freshman recruits

Transfers

Declared Majors

Conversions

Internship

Summer

PTJ

Coop

Major

Courses

Projects

Scholarship

Loans

Work Study

Part Time

Full Time

Target

Population

CareerFocus

Acad

emics

Finances

Types of Employers

Oppo

rtunit

y

Matrix

Resta

urant

Hotel

Conventio

n

Non-Profit

Prof.S

ervces

Finance

Priv

ate

Club

Even

t

TypesofJobs

General Management

Marketing

Sales $ $ $

Human Resources

Finance $ $ $ $ $

Operations

IT $ $Accounting $ $

Analytics $ $ $ $ $ $

Real Estate

Revenue $ $

Service

TypesofJobs

EARLY-STAGE CAREER SUCCESSMarch 28, 2011Copyright Robert van der Hooning

All Rights Reserved

DEMAND

PULLS

SUPPLY

DEMAND-DRIVEN EDUCATION:THE JOB TO BE DONE DRIVES LEARNING PROCESS


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Develop Demand-drivenContentBuild The Brand - Tell Great Stories - Backwards

Employers 5-6 sub-sectors of Hospitality industry

Specific issues and challenges* that matter most to them

Key hiring areas, needs, competency characteristics

Career path, salary and performance expectations

Faculty and Leadership Thought leadership on key issues, scholarly and applied

Hospitality, Commerce, CDM, other partners

Students recruits, transfers, majors, conversions

Different needs, manufacturing and marcom pitches

Career tracks that lead to career and financial success andthe learning/doing paths to follow

Areas of greatest promise, reward, satisfaction, stability

How to structure academic and early-stage career success

March 28, 2011


All Rights Reserved

Types of Employers

Oppo

rtunit

y

Matrix

R e s t a

u r a

n t

H o t e l

C o n v e n t i o

n

N o n - P

r o f i t

P r o

f . S

e r v c e s

F i n a n c e

P r i v a t e

C l u b

E v e n

t

TypesofJobs

General Management

Marketing

Sales $ $ $

HumanRes ources

Finance $ $ $ $ $

Operations

IT $ $

Accounting $ $

Analytics $ $ $ $ $ $

Real Estate

Revenue $ $

Service

TypesofJobs

* Emphasis on topics at functional (or cross-functional) level that map


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Employers

Thought leadership about critical issues, keyHR needs, early-stage career success

By industry leaders - not just HR dept

By DePaul alumni working in Hospitality

Managed by Salesforce.com, HubSpot

Integrated with Hospitality web site

Events hosted on location

Regional workshopsThe Essential MBA

Skill- and competency-based Professional andExecutive Education customized forHospitality (co-branded w/Commerce, CDM)

Faculty and Leadership

Thought leadership on critical issuesmapped to above (scholarly and applied)

Build Communications platforms

Establish Leadership Position

-Plan for 2012-2013

-Rolling 3-year Plan

March 28, 2011


All Rights Reserved

* Selection criteria may include business development considerations at


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BUILD PARTNERSHIPS AND CHANNELS

THAT CREATE VALUE AND DEMAND

S U P P L Y

Community College (feeder)

Curriculum sync/dev with CommunityColleges to extendDAPP

Employers

Large pool of experienced candidateswith some college

Opportunity for blended delivery

Military (optional)

Large segment of adult learners

Strong funding via Yellow Ribbon*

Fills diversity gap: hospitality, industry

Contributes to Vincentian mission

Goodwill with alumni, community

D E M A N D

Coop Channel

Based on Northeastern, Waterloo,Cinci and GMI models that work

Sync with internal policies/procedures

Onsite Classes at Employers

Degree and non-degree classes Live From adds appeal, differentiation

Professional education (competency clusters)

Soft programming (e.g., U of C CAPS)

Co-branded w/other DePaul units orexternal partners (e.g., CDM, STR)

Turn employer facilities into virtualDePaul classrooms and learning labs

Partner to corporate university/T&D

See Office of Financial Aids FAQ re Post-911 GI Bill -

Strategies That Leverage I ndustry Trends and Economics I nto Advantage

March 28, 2011


All Ri htsReserved


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COOP ADVANTAGES (OFFLINE)

Student Advantages

Prevents the 6-year make-to-stock problem

Enhances learning outcomes (i.e., quality,persistence, graduation) and know-how

Financial appeal to parents, students at allentry pointsdecide major, transfer,conversion, employee/adult learner (cant

fight economics) Provides safe environment for mistakes

Experience is a known buyer-value utility

Reduces probability of unemployment

Reduces debt

Increases probability of graduation andhigher starting salary

Must apply and be acceptednot anentitlementmarket as an elite advantageof Hospitality

Employer Advantages

Talent source of gifted and capable entry-level employees

Cost-effective: students are paid modesthourly wage (use Northeastern or Waterlooas model)

Builds network of domain contacts for

targeted career paths Hospitality Advantages

Pulls demand

Larger funnel

Broadens demandeffectively lower cost

On the right side of disruption, studentdebt, parent funding and unemployment

arguments Timely for parents and recruits at all stages

Provides basis for fundraising, bizdev

Provides vehicle for quick adaptation tomarket needs, rapid feedback cycles

March 28, 2011


All Rights Reserved


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APPENDIXComparison of college graduate majors by earnings and employment


MajorMajor Group

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

General Agriculture Agriculture And Natural Resources 4.20% $45,000

Animal Sciences 3.40% $44,000

Natural Resources Management 5.30% $53,000

Architecture Architecture 13.90% 9.20% 7.70% $36,000 $64,000 $71,000

Drama And Theater Arts 7.80% 8.80% 7.00% $26,000 $45,000 $50,000

Fine Arts Arts 12.60% 7.30% 7.30% $30,000 $45,000 $55,000

Music 9.20% 4.50% 4.40% $30,000 $45,000 $55,000

Film Video And Photographic Arts 12.90% 6.70% 13.00% $30,000 $50,000 $58,000

Commercial Art And Graphic Design 11.80% 7.50% 7.10% $32,000 $49,000 $60,000

Studio Arts 8.00% $41,000

General Business Hospitality Management 9.10% 5.70% $32,000 $53,000

Business Management And

Administration

8.10% 5.40% 4.40% $36,000 $60,000 $76,000

Business 7.00% 4.80% 4.20% $37,000 $60,000 $85,000

Marketing And Marketing Research 7.30% 6.00% 5.40% $37,000 $65,000 $81,000

Accounting 6.80% 4.80% 3.80% $43,000 $65,000 $90,000

Finance 6.60% 5.20% 4.60% $44,000 $72,000 $95,000

Miscellaneous Business & Medical

Administration

6.20% $56,000

Human Resources And Personnel

Management

6.60% 4.40% $60,000 $68,000


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MajorMajor Group

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

International Business 9.50% $60,000

Operations Logistics And E-Commerce 5.50% $71,000

Management Information Systems And

Statistics

4.40% $73,000

Business Economics 5.40% $77,000

Communications Family And Consumer Sciences 4.30% 4.20% 2.80% $30,000 $43,000 $59,000Journalism 7.70% 6.00% 3.80% $32,000 $58,000 $66,000

Mass Media 8.50% 7.00% 6.70% $32,000 $50,000 $58,000

Communications, Journalism 7.40% 6.30% 4.30% $34,000 $57,000 $65,000

Advertising And Public Relations 7.70% 6.10% $35,000 $57,000

Communication

Technologies

Mathematics 6.10% 5.10% 3.60% $40,000 $71,000 $86,000

Information Systems 11.70% 5.40% 6.40% $43,000 $68,000 $80,000

Computer Science 7.80% 5.60% 3.80% $50,000 $81,000 $96,000

Computers And Mathematics 8.50% $55,000 Information Sciences 5.10% $74,000

Computer Networking And

Telecommunication

6.20% $60,000

Computer Engineering 5.00% 3.60% $89,000 $100,000

General Education Elementary Education 4.80% 3.40% 1.70% $33,000 $40,000 $54,000

Education 6.00% 4.10% 2.40% $34,000 $43,000 $56,000

Physical And Health Education Teaching 3.70% 2.20% $48,000 $60,000



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MAJORMajor Group

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

Early Childhood Education 4.90% $38,000

Secondary Teacher Education 4.10% $47,000

Special Needs Education 4.50% 2.00% $43,000 $57,000

Language And Drama Education 4.20% 2.20% $43,000 $57,000

Art And Music Education 3.70% 2.20% $45,000 $57,000

Miscellaneous Education 4.00% $50,000

General Engineering Civil Engineering 8.10% 4.50% 2.80% $50,000 $81,000 $96,000

Electrical Engineering 7.30% 5.20% 3.50% $57,000 $90,000 $106,000

Mechanical Engineering 8.60% 3.80% 3.50% $58,000 $86,000 $100,000

Engineering 5.70% 3.00% $75,000 $96,000

Chemical Engineering 4.20% 3.50% $94,000 $101,000

Industrial And Manufacturing Engineering 5.10% 4.00% $80,000 $99,000

Miscellaneous Engineering 5.80% $72,000

Electrical Engineering Technology 6.30% $70,000

Industrial Production Technologies 4.00% $68,000 Miscellaneous Engineering Technologies 4.50% $65,000

Health And Medical

Admin Svcs

Nursing 4.00% 1.90% 1.60% $48,000 $64,000 $81,000

Health 2.90% $56,000

Medical Technologies Technicians 2.10% $60,000

Pharmacy Pharmaceutical Sciences And Adm 2.10% 2.00% $105,000 $107,000

Treatment Therapy Professions 1.80% $63,000



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MAJORMajor Group

RECENT COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE DEGREE

HOLDER

RECENT COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE DEGREE

HOLDER

Area Ethnic And

Civilization Studies

Anthropology And Archeology 10.50% 6.20% 4.10% $28,000 $47,000 $60,000

Liberal Arts 9.20% 6.20% 3.80% $30,000 $50,000 $66,000

Philosophy And Religious Studies 10.80% 6.80% 3.80% $30,000 $48,000 $62,000

French, German, Latin And Other Common

Foreign Languages

7.90% 4.80% 3.70% $32,000 $50,000 $62,000

English Language And Literature 9.20% 6.20% 3.90% $32,000 $52,000 $64,000

History 10.20% 5.80% 3.90% $32,000 $54,000 $75,000

Humanities And Liberal Arts 10.10% 5.50% 4.60% $35,000 $50,000 $71,000

Linguistics And Comparative Language 10.50% $49,000

Other Foreign Languages 6.80% $64,000

Composition And Speech 4.70% $50,000

Theology And Religious Vocations 3.90% 2.80% $40,000 $50,000

Art History And Criticism 8.80% $52,000

Construction Services Transportation Sciences And Technologies 4.00% $71,000

Industrial Arts 5.20% $76,000

Pre-Law And Legal

Studies

Criminal Justice And Fire Protection 7.60% 4.10% 3.20% $34,000 $55,000 $66,000

Law And Public Policy 7.40% $49,000

Public Administration 7.30% $58,000



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MAJORMajor Group

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

RECENT

COLLEGE

GRADUATE

EXPERIENCED

COLLEGE

GRADUATE

GRADUATE

DEGREE HOLDER

Psychology- All Psychology And Social Work 7.60% 6.00% 3.40% $30,000 $48,000 $61,000

Social Work 6.60% 5.80% 2.90% $30,000 $40,000 $52,000

Human Services And Community

Organization

7.30% $39,000

Physical Fitness, Parks

Recreation

Recreation 8.30% 4.50% 2.00% $30,000 $50,000 $61,000

Environmental ScienceBiology 7.70% 4.60% 1.80% $31,000 $56,000 $87,000

Chemistry 6.60% 4.90% 2.00% $32,000 $62,000 $96,000

Multi-Disciplinary Or General Science 8.20% 4.60% 2.40% $35,000 $60,000 $80,000

ScienceLife/Physical 4.20% $55,000

Biochemical Sciences 5.90% 1.90% $69,000 $96,000

Geology And Earth Science 5.10% $63,000

Physics 5.40% 2.80% $81,000 $95,000Interdisciplinary

Social Sciences

Sociology 8.60% 5.40% 3.50% $32,000 $50,000 $60,000

Political Science And Government 9.10% 6.00% 3.80% $35,000 $65,000 $90,000

Economics 9.40% 5.70% 4.60% $48,000 $76,000 $101,000

Social Science 7.20% $45,000

General Social Sciences 6.80% $50,000

Geography 5.60% $59,000

International Relations 4.80% 4.80% $65,000 $91,000



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Building A Sustainable Pipelineof

Leadership Capital for the Hospitality Industry

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please contact Robert van der [email protected]

depaul university market and channel strategy for expansion of masters program in school of business

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