Deriving A Holisitic & Optimized Marketing Plan For Start-Ups

Helping Small Businesses Grow…

Marketing is all about - Advertising & Promotion (No)1

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Marketing is about creating a appeal to your stake holders. It includes activities

more than just advertising & promotions.

The Indian entrepreneurs & start-ups need to have the marketing plan set to help their

businesses grow optimally & organically.

But, the point to be noted is that the marketing highlights the optimized & good

operational capabilities of any organization to all it stakeholders.

Why A Marketing Plan? - Its Significance2

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A Holisitic Marketing Plan Should Connect With All Stakeholders:

By stakeholders it means: Vendors, Board of Directors, Employees, Society, Economy

& Target Audience.

A holistic marketing plan should address all the stakeholders.

Should aim to create a trust factor amongst all. As the start-up exists becuase of the

stakeholders.

Whats The Big Deal in Creating A Marketing Plan?3

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Steps To Devise A Good Marketing Plan:

Understand your stakeholders.

Understand your business goals & objective & situation.

Enlist all the activities that are necessary to gain the right amout of trust as well as ROI

Prioritize the activities.

Find the channels & ascertain the cost involved in all activities.

Look back to your budget & find how much & what all activities can be conducted with

limited budgets.

Keep more focus on direct target audienc & also have some focus towards other

stakeholders, that will help you get word-of-mouth - thus growing organically.

Steps To Be Effective 4

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To Stay Effective, Ensure The Following:

Conduct market research to find the most effective channels

Conduct market research to understand your stakeholders

Derive customised messaging for all stakeholders.

Keep an eye on the trends in the market.

Keenly watch the industry leaders, benchmark their activities.

Find what competitors are doing & always stay ready counter attack competition.

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Helping Small Businesses Grow…