deserrtation

Amity School of Fashion Technology

Presented To: Presented By: Ms.Shikha Chantia Vishwa Varun

Research on Luxury is the New face of Indian Lifestyle Market

Dissertation Summary


The concept of luxury in India has been evolving and a wide range of influences have shaped the different mindsets towards luxury.

Luxury today, connotes different meanings for different sets of consumers - a symbol of power and status to some, an indulgence to others, a way of life for yet others.

However, despite all associations and aspirations related to luxury, the average Indian consumer still views unabashed luxury or an overly ostentatious lifestyle with its focus on competitive spending with distaste.

This inner conflict between a middle class mindset and the globally rich income level, between conspicuous consumption and a level of luxury which is a reward for hard work shapes what we call the closet consumer.


About Luxury Market Introduction ObjectiveHypothesisResearch Methodology Data CollectionFindingsRecommendationConclusionQuestionnaire Bibliography


About Luxury Market of India

The Indian luxury market grew at a healthy rate of 30 per cent in 2013 to reach USD8.5 billion in 2013.

It is likely to continue growing at a healthy pace to reach USD14 billion by 2016.

The sector includes luxury products such as apparel, accessories, home decor, pens, watches, wines and spirits, and jewelry; services such as fine dining, concierge services, travel, hotels and spas; as well as assets such as fine art, yachts, and automobiles.

Growth was driven by lifestyle segments such as fine dining,gadgets,hotels,jewelry, personal care and wines; growing at 30 to 35 per cent as the luxury consumer refused to compromise on the‘luxe' life.

Amity School of Fashion TechnologyObjective

Hypothesis

Objective of my study to understand the how Face of Indian lifestyle market is changing. What are the factors which influencing Luxury Market of India.

Aim of the study to find the Challenges highlighted by luxury retailers in India.

How these luxury brands are driving towards success.

Amity School of Fashion TechnologyResearch Methodology

Data Collection

This study was conducted with the following methodsObservation methods .Table research.Study of luxury market data.

Data will be collected from the annual reports of luxury brands.

Study of other market reports available .

Amity School of Fashion TechnologyFindings

Recommendation


Conclusion

Amity School of Fashion TechnologyBibliography


Thank You !!!

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