design 101- 3 basic layouts
TRANSCRIPT
DESIGN 101: 3 BASIC LAYOUTS
THE TRUTH: BASIC ISN’T ALWAYS A BAD THING.
THE STANDARD
OGILVY + ROLLS-ROYCE >THE 1959 AD BECAME THE FIRST WIDELY-KNOWN AD TO FEATURE THIS KIND OF LAYOUT FEATURING A DOMINANT IMAGE ABOVE A HEADLINE WITH COPY BELOW
> IT’S CONSIDERED ONE OF THE BEST ADS OF ALL TIME, ESPECIALLY FOR IT’S HEADLINE ‘AT 60 MILES AN HOUR, THE LOUDEST NOISE IN THIS NEW ROLLS-ROYCE COMES FROM THE ELECTRIC CLOCK.’
Z PATTERN OF PAGE READING >THE EYE SCANS PAGES FROM THE TOP LEFT CORNER TO THE BOTTOM RIGHT CORNER, FORMING A ‘Z’ SHAPE
> REASON WHY MENU BARS ARE AT THE TOP RIGHT OF WEB PAGES AND LOGOS APPEAR IN THE BOTTOM RIGHT OF PRINT ADS
THE RULER
F PATTERN OF PAGE READING >A FORM OF READING CONTENT WHERE THEY EYE STARTS AT THE TOP LEFT CORNER AND BRIEFLY GLANCES TO THE RIGHT SIDE, FORMING AND ‘F’ AS THEY EYE READS MORE OF THE PAGE
>SEEN ON BLOGS, NEWSPAPER WEBSITES AND IN ‘BEST OF’ LISTS IN PRINT
THE MONDRIAN
THE MONDRIAN
>UTILIZES BLOCK FOR CONTENT OF ALL TYPES
> BECOMING MORE PREVALENT WITH CROSS-PLATFORM AND RESPONSIVE DESIGN
> SEEN ON WEBSITES LIKE SLATE, READWRITE, ADVERTISING AGE AND IN THE MICROSOFT OPERATING SYSTEM
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