Project Name 1

Design adifference

Hannah McKeown

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ContentsInterpretation

What we are allowed to do

Group members

Ideas

The Final Idea

Project Brief

After the brief

Some research

Further research

Final work

Evaluation

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Contents InterpretationThe aim of this project is that all of us our put into groups of 4 or 5 and have to consider each others thoughts and decide on subject that would profit from each group members work. The subject can be anything such as rebranding, advertising, packaging and so on.

In our groups we have to each individually decide on a final idea and bounce it off the group and then pick the best one and then come up with a brief together on what we are doing and what is required for the deadline and then we all go our separate ways and the work on the brief individually.

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What we are allowed to doWe are allowed to work on anything such as charities, companies, tv channels, radio stations and so on.

We brainstormed subjects that we thought could benefit form our help. We then made our own indiviual lists and then narrowed them down to a few each then picked one out of the few to put across to the group.

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What we are allowed to do

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Group

Alexandrina

Hannah

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Group Members

Hannah

Craig

Debbie

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IdeasRebrand

HPSwarovskiSamsungVodafoneTaytoOdysseyTescoArgosAlfa RomeoSkodaVauxhallIntel insideMicrosoftToyotaYahooKFCPizza hutPizza ExpressStreatRiver IslandIKEANew LookDorothy Perkins

Awareness Campaign Ads/tv Create

NSPCANSPCCM.SMarie CurieDrinkawareBreast CancerTommy’s

Start of EmmerdaleGo Compare AdsComedy Central

Coffee houseHotelRestaurant

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Ideas The Final Idea

ToCreateaCoffeeHouse

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Project BriefThe Challenge

What was once the humble coffee shop has turned into something that can become an international corporation, as Starbucks, Caffé Nero and Costa have so successfully demonstrated. Its evident there is money to be made in the market as everyone needs to have a seat, a snack and a drink at some point in their busy day. However sometimes it’s nice to go somewhere you know is unique and that you won’t find in every other street corner across the world. Although the big names make an effort to make all their costumers feel important sometimes you can’t help but feel you’re just another money sign to them, in their quest for world domination. With this in mind you are required to create something that will make a difference in the current coffee shop climate.

The Brief

Your job is to design a new brand of coffee shop based in Belfast. It should stand out from the already established shops in the area and target the art student market. The shop doesn’t need to conform to what the standard coffee shop supplies; it can supply a wider range of items or you can make the focus on something other than coffee, it’s up to you.

Requirements

You are required to come up with the name for the shop and design its image/identity.

Deliverables

This part is somewhat open. You can design a campaign that will advertise and promote the new shop. Or you can show designs for the range of things the store will use such as the coffee cups, the menus the store frontage, etc. Choose whichever one you feel will best demonstrate and communicate the brand that you’ve came up with.

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After the briefAfter we finished writing the brief we now went off to work individually on the project.

I had to now go and research other coffee houses and other unique places in Belfast such as ‘Made in Belfast’ and ‘Home pop-up’. My coffee house will be suitable for art stu-dents providing modern desk-like tables to sit at with plugs nearby for Macs and enough room to get work done while having coffee, tea or whatever they prefer. It will also have students work on display around the coffee house for costumers to buy. There will be a blackboard wall for people to draw on, leave notes and so on.

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Some Research

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Some Research

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Further ResearchI then made a list of what I needed to do for this coffee house :

Design a nameChoose colour themeDesign a logoFind a font Design a coffee cup (sit in and takeaway)Coffee menuTea menuComment cardPoster

BeansBrewCaffeineCafeHot stuffInkJavaPerk*DecafCappucino

CraftSkillCreativityKnackImagination

For the name i needed something to do with coffee and art so i decided to look up words to do with:

Coffee Art

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I then came up with four final names:Sticky hot stuffHot stuff PicassoColourful brewCrafty Beans

I decided to go with ‘Crafty Beans’ as it is different and i liked the playfulness of the words together, it sounds very welcoming and friendly also.

I then had to pick a font that suited my name ‘Crafty Beans’ . I want something sophisticated yet fun and playful. I chose a font called ‘Riesling’ and then for other parts of writing i used ‘Kozuka Gothic Pr6N’.

Crafty BeansRiesling

CraftSkillCreativityKnackImagination

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This is where I first designed my logo, i quickly painted a teacup on top of a flower stem to give the coffee shop an artistic feel but when i put it beside the name it looked to sketchy and the font is more neat and sophisticated.

This was the idea i had with the flower i painted with the colours changed slightly but at that time i knew i could do better so i kept trying out other things.

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I wanted to make the flower more neat and tidy so I went into illustrator and drew the flower out and changed the colours. I also used a brush and ran it across behind the type to give the ‘crafty’ look.

This is my final logo. I got my inspiration from some of ‘Si Scott’s work with the swirls. I made the swirls with the letters ‘s’ and joining them together.

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Takeaway Coffee Cup

Sit in coffee cup

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2.00EspressoEspresso RistrettoEspresso MacchiatoDouble EspressoEspresso con PannaCaffe Mocha´

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Caffe Americano

Caffe Latte

We put 2 shots in our coffee.if youd̓ prefer a lighter coffee ask for 1 shot.

Extras: SyrupSoyaWhipped Cream Espresso shotDecaffeinated

70p

40p60p

60p50p

A short intense espresso

Double espresso layered with whipped cream

Espresso, chocolate, milk and cream

An espresso with a wee bit of foam

1.601.60

2.352.452.45

2.502.302.30

1.60

1.70

1.901.90

2.002.00

1.701.70

2.10

My coffee menu

Sit in coffee cup

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Tea menu

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Comment card outside and inside

Tea menu

We love what we do and we like hearing your comments whether they are good or bad. Once we hear them we will take them on board. If you have any problems you want to talk to us about just speak to a member of staff, we will make time for you.

Time and date that you popped in?

What was your first impression today?........................................................................................................................

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........................................................................................................................Leave your number and we can text you any offers we have.

How could we improve?

Would you like a reply? (leave your email address)

www.craftybeans.com

028 9032 9721

95 Royal Avenue,Belfast

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EvaluationI feel that this coffee house that i have designed had made a difference to Belfast as it is unique and is especially made for art students and makes them keen to show off and sell their work and makes them spend time doing their work with other art students while enjoying their coffee and they can draw or leave notes on the chalk board for other students to see. It helps them to introduce other styles of work to their own as they will be opening their eyes to new work. It makes a difference to the art students work while working ith other students and will make them keen to come back to meet up again and enjoy this coffee house.

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