D A N I E L L E

C H U R T O N

W E L C O M E T O M Y W O R K

URBAN FARMING

BRAND AND COLLATERAL

Budding Ideas is a festival focussed on educating inner city and urban dwellers about the benefits and possibilities of growing their own produce no matter what living restrictions they feel they have. Change begins by sewing the seeds of new ideas.

Self Initiated Brief

SUSTAINABLE BUILDING

NAMING, IDENTITY AND COLLATERAL

Eco Maison embodies a caring, ethical approach to construction. They also strive to be a resource for best practice, environmentally responsible building solutions. The circular aesthetic reflects the sustainable nature of their construction.

Eco Maison, France

PLAN, BUILD, L IVE

Real Estate InvestmentCardea

BRAND IDENTITY PLUS DIGITAL SUITE

Cardea is property development company based in Chamonix, France. Their aim is to service a global client base. A small start-up with a grand design for growth.

Cardea Property Invest, France

TO INFINITY AND BEYOND

SWIMMORE POOLS BRAND IDENTITY PLUS WEBSITE

Develop the logo, look and feel plus design a website to showcase these elegantly designed pools and encourage people to swim more.

Watts Design

ESCAPE TO…

have a remote adventurethat will bring you closer

An alpine retreat that’s high on the list

PLEASE TIDY MY ROOM

ESCAPEto thECorE

Press Ad

A5 Brochure Cover A5 Brochure Spread

Digital banners

Door signs

CURSE OF CONVICTS SECRET OF FISHERMEN DELIGHT OF TRAVELLERS

Aa Bb Cc Dd Ee Ff Gg hh Ii Jj Kk ll Mm Nn oo Pp Qq rr Ss tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _

DO

NOT D

ISTURB

RACT BRANDING AND COLLATERAL

RACT (Royal Auto Club Tasmania) had recently acquired three new resorts to add to their portfolio, each with a distinctly different target market. They wanted to rebrand each hotel whilst maintaining the RACT connection. Strahan village is the most remote of the three and the insights were: ancient & mythical, authentic core, escape, 2,000 year old trees, pristine wilderness.

Project based, BWM Font - Gotham Book

UNCOMMON CAFE

LOGO APPLICATION

BRANDING CONCEPTS

Initial concepts for the branding of the COG in-house cafe, head office, Geelong. The cafe brand needed to be different from all the COG retail offerings and have a Melbourne feel to it, essentially creating a total change of scenery for the team members.

Cotton On Group

LOGO DESIGN

LATTE

PANTONE 453 C

C 25 M 25 Y 40 K 0

R 194 G 179 B 155

COFFEE

PANTONE 477 C

C40 M72 Y78 K 45

R 102 G 58 B 42

COFFEE

FOR EVERYONE SINCE 2014

LATTE

BLACK

WHITE

KEY WORDS

MELBOURNE CAFES | RELAXED | LOCAL | SIMPLE | HERITAGE

LOGO DESIGN

LATTE

PANTONE 453 C

C 25 M 25 Y 40 K 0

R 194 G 179 B 155

COFFEE

PANTONE 477 C

C40 M72 Y78 K 45

R 102 G 58 B 42

COFFEE

FOR EVERYONE SINCE 2014

LATTE

BLACK

WHITE

KEY WORDS

MELBOURNE CAFES | RELAXED | LOCAL | SIMPLE | HERITAGE

FEEDING T IME AT THE ZOO

FUTURE FOODS, SIGNAGE, ICONS AND LOGOS

A new look and feel for the Melbourne Zoo’s takeaway plaza. I worked closely with the client, interior designer, architect and project manager to develop the new Macaw Takeaway for food and Zebra Espresso for drinks. Using icons transcends language barriers so everyone can enjoy.

Red Design Group

THIS IS NOT ARTWORK only use the supplied files for production

NOTE IT IS THE NOMINATED SUPPLIERS RESPONSIBILITY TO ADJUST ARTWORK COLOURS TO SUIT THE REQUIRED PRODUCTION METHOD TO ENSURE THE MOST ACCURATE COLOUR REPRODUCTION POSSIBLE.

APPROVAL:

DISCLAIMER The signature on the line above indicates that this artwork has been checked and approved for any text and graphic content and full responsibility for the reproduction of the artwork based on this information is assumed by the signee. This documentation is indicative only and has been created from dimensions and information provided by the signee or the nominated supplier. The signee is to ensure any DA compliancy is met and the chosen supplier will check the site/location for exact dimensions and conditions to provide engineering specifications accordingly prior to production.

FILE FUT0001 Ref Macaw Takeaway ARTWORK SCALING 100% of Print Dimensions

REVISION 01 BLEED 00mm

FILE DIMENSIONS 50mm W x 50mm H COLOURSPACE MONO

PRINT DIMENSIONS 50mm W x 50mm H PRODUCTION PMS 412 suggested as colour

50 mm

50 mm

Burnt brown colour to match the stain in the exterior signage, to contrast with light coloured backgrounds.PMS 412

Melbourne ZooFUT0001 Ref: Macaw Takeaway FUT0001-GPRES003-01-Plaza TakEaway loGo - FiniShEd aRT

THIS IS NOT ARTWORK only use the supplied files for production

NOTE IT IS THE NOMINATED SUPPLIERS RESPONSIBILITY TO ADJUST ARTWORK COLOURS TO SUIT THE REQUIRED PRODUCTION METHOD TO ENSURE THE MOST ACCURATE COLOUR REPRODUCTION POSSIBLE.

APPROVAL:

DISCLAIMER The signature on the line above indicates that this artwork has been checked and approved for any text and graphic content and full responsibility for the reproduction of the artwork based on this information is assumed by the signee. This documentation is indicative only and has been created from dimensions and information provided by the signee or the nominated supplier. The signee is to ensure any DA compliancy is met and the chosen supplier will check the site/location for exact dimensions and conditions to provide engineering specifications accordingly prior to production.

FILE FUT0001 Ref Zebra Espresso ARTWORK SCALING 100% of Print Dimensions

REVISION 01 BLEED 00mm

FILE DIMENSIONS 50mm W x 50mm H COLOURSPACE MONO

PRINT DIMENSIONS 50mm W x 50mm H PRODUCTION PMS 412 suggested as colour

50 mm

50 mm

Burnt brown colour to match the stain in the exterior signage, to contrast with light coloured backgrounds.PMS 412

Melbourne ZooFUT0001 Ref: Zebra Espresso FUT0001-GPRES003-01-Plaza TakEaway loGo - FiniShEd aRT

HIGHER EDUCATION

MELBOURNE POLYTECHNIC MULTISITE SIGNAGE

Melbourne Poly engaged RED very late in the peace and needed three sites designed, approved and constructed within eight weeks. The brief was to highlight the new Melbourne Poly brand and provide an elegant, welcoming environment for potential students to make important decisions about courses for their future.

Red Design Group

Melbourne Polytechnic Elevation A - Mall Shopfront MPO0002 - GPRES0001 - REV 03 - SiGnaGE

IN-03 IN-02 IN-04 IN-01

IN-06 IN-07 IN-08

IN-05

Melbourne Polytechnic Elevation A - Mall Shopfront All Signage TypesMPO0002 - GPRES0001 - REV 03 - SiGnaGE

IN-01

IN-05

IN-02

IN-06

IN-03

IN-07 IN-08

IN-04

LEST WE FORGET

7

Maroochydore RSLRSL Avenue - FlowersMRS0001 - GPRES0007 - 01 - AMbiEnt GRAPhicS

Beautiful man-sized poppies leading the way down one side of the corridor.

- The poppies are the most well known flower of remembrance, even though they are mostly relevant to WWI.

- Normally seen on a small scale, we want to make them larger than life and difficult to forget.

- We would reduce the dramatic effect of red at such a scale by using white on white with a 3D effect, or black and white with limited splashes of red

White on white Black and white Subtle colour

7

Maroochydore RSLRSL Avenue - FlowersMRS0001 - GPRES0007 - 01 - AMbiEnt GRAPhicS

Beautiful man-sized poppies leading the way down one side of the corridor.

- The poppies are the most well known flower of remembrance, even though they are mostly relevant to WWI.

- Normally seen on a small scale, we want to make them larger than life and difficult to forget.

- We would reduce the dramatic effect of red at such a scale by using white on white with a 3D effect, or black and white with limited splashes of red

White on white Black and white Subtle colour

7

Maroochydore RSLRSL Avenue - FlowersMRS0001 - GPRES0007 - 01 - AMbiEnt GRAPhicS

Beautiful man-sized poppies leading the way down one side of the corridor.

- The poppies are the most well known flower of remembrance, even though they are mostly relevant to WWI.

- Normally seen on a small scale, we want to make them larger than life and difficult to forget.

- We would reduce the dramatic effect of red at such a scale by using white on white with a 3D effect, or black and white with limited splashes of red

White on white Black and white Subtle colour

MAROOCYDORE RSL SIGNAGE, WAYFINDING, ENVIRONMENTAL GRAPHICS

Initial look and feel presented to the client. Reference to the returned soldiers without using the typical imagery of weapons, uniforms and medals. Environmental graphics for a long corridor staring in the lobby.

Red Design Group

Maroochydore RSLCorridor Elevation - Option 5MRS0001 - GPRES0007 - 01 - CoRRidoR

OPEN

100

770

2400

3170

2700

-- 1 : 5011 GROUNDFLOOR - CORRIDOR - INTERNAL ELEVATION 4

GROUND FLOOR LEVEL2.550 m

SK03

OPEN CORRIDOR

MAROOCYDORE RSL SIGNAGE, WAYFINDING, ENVIRONMENTAL GRAPHICS

Concepts progressed from the initial look and feel. Walking the corridor becomes a solemn stroll surrounded by nature rather than the memories of a violent past.

Red Design Group

THANK YOU