design as a place- change the 7000 the years...greatest minds the new standard for cities “ “...

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the BICYCLE URBANISM BY DESIGN 7000 7000 7000 7000 micro the Design as a place- making solution the fact is SMART FUTURE MOBILITY? OVERCOMPLICATION? BICYCLE URBANISM BY DESIGN Mikael Colville-Andersen CEO - Copenhagenize Design Co. @copenhagenize the matrix marketing & messages best practice save money DESIGN & OBSERVATION the matrix 7000 YEARS 7000 YEARS DESIGN & OBSERVATION A2BISM A2BISM desire lines desire lines marketing & messages the LIFE-SIZED CITY SQUEEZING bicycles in to The Matrix micro design DEMOCRACY the greatest minds MONUMENTAL MOTION the new standard for cities Cities are built on spiritual columns Design as a place- making solution stats for modern cities zeros to heroes CHANGE THE QUESTION

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Page 1: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

thefact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing & messages

bestpractice

savemoney

DESIGN & OBSERVATION

the matrix

7000YEARS7000YEARS

DESIGN & OBSERVATIONA2BISMA2BISM

desirelines

desirelines

marketing & messages

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in toThe Matrix

microdesignDEMOCRACY

thegreatest

mindsMONUMENTAL

MOTION

the newstandardfor cities

““

Cities are built on spiritual

columns

Design as a place-making solution

stats formoderncities

zerosto

heroes

CHANGETHE

QUESTION

Page 2: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing&marketing&marketing

messagesDESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

SQUEEZINGbicycles

in ton ton tThe Matrix

thegreatest

mindsgreatest

mindsgreatest

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

microdesign

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

the matrix

marketing & messages

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

DESIGN & OBSERVATION

the matrix

DESIGN & OBSERVATIONA2BISMA2BISM

desirelines

desirelines

marketing & messages

thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGbicycles

in toThe Matrix

DEMOCRACY

micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY

thegreatest

mindsMONUMENTALMONUMENTALMONUMENTAL

MOTIONMOTIONMOTION

The Bicycle Urbanism PeoplePlanning, infrastructure, policy, strategy, communications, master classes

Copenhagen, Sao Paulo, Winnipeg, Dublin, Rotterdam, Norwegian Transport Ministry, Groningen, etc.www.copenhagenize.eu

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

Page 3: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

SQUEEZINGbicycles

in ton ton tThe Matrix

thegreatest

mindsgreatest

mindsgreatest

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

microdesign

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

the matrix

marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmessagesmessages

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

DESIGN & OBSERVATION

the matrix

7000YEARS7000YEARS

DESIGN & OBSERVATIONA2BISMA2BISM

desiredesiredesirelineslineslines

desiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesirelineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslines

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messagesmessagesmessagesmarketing

messagesmarketingmarketingmarketing

messagesmarketing

messagesmarketing

messagesmarketingmarketingmarketing

messagesmarketing

messagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessages

thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGbicycles

in toThe Matrix

DEMOCRACY

micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY

thegreatest

mindsMONUMENTALMONUMENTALMONUMENTAL

MOTIONMOTIONMOTION

For 7000 years, streets werethe most democractic spacesin the history of homo sapiens.

The car changed our perception of what streets are for. As well as traffic “engineering“.

It happened overnight. Out of desperation.

It was massive.

Page 4: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

SQUEEZINGbicycles

in ton ton tThe Matrix

thegreatest

mindsgreatest

mindsgreatest

the newstandardfor cities “

Cities are built on spiritual

columns

Design as a place-making solution

stats formoderncities

zeros

to heroes

microdesign

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

the matrix

marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmessagesmessages

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

DESIGN & OBSERVATION

the matrix

7000YEARS7000YEARS

DESIGN & OBSERVATIONA2BISMA2BISM

desiredesiredesirelineslineslines

desiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesiredesirelineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslineslines

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messagesmessagesmessagesmarketing

messagesmarketingmarketingmarketing

messagesmarketing

messagesmarketing

messagesmarketingmarketingmarketing

messagesmarketing

messagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessages

thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGbicycles

in toThe Matrix

DEMOCRACY

micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY

thegreatest

mindsMONUMENTALMONUMENTALMONUMENTAL

MOTIONMOTIONMOTION

““““ Cities are built “““ Cities are built “The Automobile Industry Wakes Up- Marketing and spin - inventing “jaywalking”- Removing obstacles - crosswalks and playgrounds- Name calling - “old fashioned“- It took 2 decades

This change in our perception of streets is the greatest para-digm shift in the history of homo sapiens in cities.

We’re still pay-ing the price.

Page 5: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

desirelines

desiredesiredesiredesirelineslineslineslines

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesign

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

thefact

is

the matrix

DESIGN & OBSERVATION

the matrix

DESIGN & OBSERVATIONA2BISMA2BISM

DEMOCRACY

“The fact is that auto-mobiles no longer have a place in the big cities of our time”

Page 6: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

desirelines

desiredesiredesiredesirelineslineslineslines

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

thefact

is

the matrix

DESIGN & OBSERVATION

the matrix

DESIGN & OBSERVATIONA2BISMA2BISM

“The fact is that auto-mobiles no longer have a place in the big cities of our time”Bertrand DelanöeMayor of Paris 2002-2014

Page 7: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

messages

desirelines

desiredesiredesiredesirelineslineslineslines

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

theLIFE-SIZEDCITY

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

CHANGETHE

QUESTION

Page 8: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

theLIFE-SIZEDCITY

microdesignDEMOCRACY

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes SQUEEZINGbicycles

in toThe Matrix

the matrix

marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmessagesmessagesDESIGN & OBSERVATION

the matrix

DESIGN & OBSERVATIONA2BISMA2BISM

desiredesiredesirelineslineslines

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SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

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thethethegreatestgreatestgreatest

mindsmindsmindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

mindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

WE LIVE IN CITIES CONTROLLED BY MATHEMATICAL EQUATIONS AND

COMPUTER PROGRAMMES. WE LIVE IN THE MATRIX.

FINE FOR RUNNING SEWERS, ELEC-TRICTY, ETC, BUT NOT FIT FOR HUMAN STREETS.

Page 9: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes SQUEEZINGbicycles

in toThe Matrix

microdesign

16CHANGE16CHANGE

THE16THEQUESTION16QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

marketingmarketingmarketingmarketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmessagesmessages

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

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Page 11: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

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Mikael Colville-AndersenCEO - Copenhagenize

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Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

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CHANGE

THE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

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CHANGE

THE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

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savemoney

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Page 15: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

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Page 16: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

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Page 17: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

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Page 18: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

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BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

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Page 20: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

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isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

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CHANGE

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BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

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SMART SMART SMART FUTUREFUTUREFUTURE

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

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DEMOCRACY

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Basic Design PrinciplesWhat if we used them to plan our cities, in-stead of engineering?

What if we designed bicycle infrastructure like we designed smartphones, chairs, tooth-brushes?

Imagine infrastructure designed using the Four Types of Pleasure: Physio, Psycho, Socio, Ideo. Wouldn’t that be nice?Designers think about the end user of the product. The human at the other end.

Page 22: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

desirelines

desiredesiredesiredesirelineslineslineslines

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

16CHANGE16CHANGE

THE16THEQUESTION16QUESTION

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

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What if we designed bicycle infrastruc-ture like we design chairs?

Page 23: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

desirelines

desiredesiredesiredesirelineslineslineslines

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix

DESIGN & OBSERVATIONDESIGN & OBSERVATION

marketingmarketingmarketingmarketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

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Would you buy six of these chairs for your dining room table?

Cycling Map of French Cities

Page 24: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

messagesDESIGN& OBSERVATION

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

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theLIFE-SIZEDCITY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SQUEEZINGbicycles

in toThe Matrix

microdesign

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix

DEMOCRACY

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A2BA2BA2BISMISMISMA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISM

All people want is a chair.

Page 25: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

DESIGN& OBSERVATION

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SQUEEZINGbicycles

in toThe Matrix

microdesign

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix

DESIGN & OBSERVATIONDESIGN & OBSERVATION

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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix

DEMOCRACY

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The seductive power of

objects cantranscend other

important issues - like price or

performance.

Page 26: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

desirelines

desiredesiredesiredesirelineslineslineslines

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

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messagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessages A2BA2BA2BISMISMISMA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMThe seductive power of

objects can transcend otherimportant issues - like the weather.

Page 27: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

DESIGN& OBSERVATION

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

thegreatest

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MONUMENTALMOTION

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SMART SMART SMART FUTUREFUTUREFUTURE

MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

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DEMOCRACY

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Positively or negatively.Listen to them.

Page 28: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATION

the matrixthe matrixthe matrixthe matrix

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thegreatest

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mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

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stats formoderncities

zerosto

heroes

SQUEEZINGbicycles

in toThe Matrix

microdesign

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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY

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DEMOCRACY

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Absolutely every-thing we need for designing for bicycles - and all aspects of liveable cities - was invented at least 100 years ago. Every-thing.

bestpractice

savemoney

Page 29: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

savemoney

theLIFE-SIZEDCITY

microdesignDEMOCRACY

MONUMENTALMOTION

the newstandardfor cities “

Cities are built on spiritual

columns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SQUEEZINGbicycles

in toThe Matrix

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SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix

microdesignDEMOCRACY

thethethegreatestgreatestgreatest

mindsmindsmindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

mindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

““““ Cities are built “““ Cities are built “A2BA2BA2BISMISMISMA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISM

Desire Line ramp

Manhole used as access ramp

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Page 30: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

savemoney

DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION

theLIFE-SIZEDCITY

microdesignDEMOCRACY

MONUMENTALMOTION

the newstandardfor cities “

Cities are built on spiritual

columns

Design as a place-making solution

stats formoderncities

zerosto

heroes

SQUEEZINGbicycles

in toThe Matrix

16CHANGE16CHANGE

THE16THEQUESTION16QUESTION

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DESIGN & OBSERVATIONDESIGN & OBSERVATION

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SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles

iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix

microdesignDEMOCRACY

thethethegreatestgreatestgreatest

mindsmindsmindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

mindsgreatest

mindsgreatestgreatestgreatest

mindsgreatest

““““ Cities are built “““ Cities are built “A2BA2BA2BISMISMISMA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BA2BISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISMISM

Micro-design by thepeople - for the people

Copenhagenize Cyclist Bin

Copenhagenize Love Handles

Railing/Footrest - Copenhagen

Page 31: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

desirelines

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marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

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theLIFE-SIZEDCITY

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in ton ton tThe Matrix

microdesignDEMOCRACY

thegreatest

mindsgreatest

mindsgreatest

MONUMENTALMOTION

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

stats formoderncities

zerosto

heroes

16CHANGE16CHANGE

THE16THEQUESTION16QUESTION

Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

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Page 32: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

marketing&marketing&marketing

messages

bestpracticebestpracticebest

savemoney

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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

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Lulu-Sophia

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CHANGE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

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Lulu-Sophia

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CHANGE

QUESTION

SMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

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messages

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desirelines

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theLIFE-SIZEDCITY

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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix

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Lulu-Sophia

“When will my city fit

me, Daddy?

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THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

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CHANGE

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thefact“fact“

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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

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Felix

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CHANGE

QUESTION “

thefact“fact“

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isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize

Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize

bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest

savesavesavemoneymoneymoney

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Logic- “just make cars uglier so nobody wants to buy them or drive them“- Max 15 km/h- Fence to separate cycle track and road- Light signals- One-way streets for cars- Speed bumps

- Glass roofs to cover all the cycle tracks in the entire city...

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CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

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Free our minds with logic and rationality.

“Glass roofs” already exist.

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CHANGE

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QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

messages

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William of Ockham1287-1347

Occam’s Razor“Simpler explanations are generally better than more complex ones”

Choose the simplest, most rational solution.

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CHANGE

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QUESTION “

thefact“fact“

fact

is

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

bestpracticebestpracticebest

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What would our streets look like if our main consultants were five year-olds, 3rd grad-ers, teams of young design students and a 13th century religious dude?

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QUESTION “

thefact“fact“

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BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

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CHANGE

THE

QUESTION “

thefact“fact“

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isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

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CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

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bestpracticebestpracticebest

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7000YEARS7000700070007000YEARSYEARSYEARSYEARS

desirelines

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theLIFE-SIZEDCITY

microdesignDEMOCRACY

the newstandardfor cities

““

Cities are built “ Cities are built “on spiritualcolumns

Design as a place-making solution

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in toThe Matrix

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Page 44: Design as a place- CHANGE THE 7000 THE YEARS...greatest minds the new standard for cities “ “ Cities are built on spiritual columns Design as a place-making solution stats for

CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

marketing&marketing&marketing

messages

savemoney

7000YEARS7000700070007000YEARSYEARSYEARSYEARS

desiredesiredesiredesiredesire

marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing

messagesmarketing

messagesmarketing

messagesmessagesmessages

theLIFE-SIZEDCITY

microdesignDEMOCRACY

MONUMENTALMOTION

the newstandardfor cities

Design as a place-making solution

zerosto

heroes

thegreatest

minds“

Cities are built on spiritual

columns““

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darken and lose faith, cities will lose their glamour“they reflect the hearts of their residents. If those hearts darken and lose faith, cities will lose their glamour“they reflect the hearts of their residents. If those hearts

Shams-i-Tabrizi - (1185-1248)darken and lose faith, cities will lose their glamour“

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CHANGE

THE

QUESTION “

thefact“fact“

fact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN7000YEARS7000700070007000YEARSYEARSYEARSYEARS

theLIFE-SIZEDCITY

microdesignDEMOCRACY

MONUMENTALMOTION

the newstandardfor cities

Design as a place-making solution

thefact

isSMART FUTURE

MOBILITY?OVERCOMPLICATION?

BICYCLE URBANISM BY DESIGN

Mikael Colville-AndersenCEO - Copenhagenize

Design Co.@copenhagenize

the matrix

marketing & messages

bestpractice

savemoney

DESIGN & OBSERVATION

the matrix

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desirelines

desirelines

marketing & messages

theLIFE-SIZEDCITY

SQUEEZINGbicycles

in toThe Matrix

microdesignDEMOCRACY

thegreatest

mindsMONUMENTAL

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““

Cities are built on spiritual

columns

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“ Cities are built “ Cities are built “on spiritualcolumnsSee our TED talks at

copenhagenize.eu/ted