design as marketing strategy product for sale. why does design matter? ?
TRANSCRIPT
More traditionalCleaner, simplerWhat does a B2B logo need to convey?: Professionalism
fewer pictures less “youthful”/“trendy” slant Versatile in its simplicity
Business-to-Business (B2B) logos:
What service does your company
provide?
Technology-based services should aim for a trendier and
more modern feel.
•Your logo should look like your consumer•It needs to convey what your company is all about clearly and quickly•Keep in mind contrast to other brands in your industry. Your logo should emphasize what sets you apart and makes you better.