“design basics,” a vpi cnre guest lecture
DESCRIPTION
Twice now, I have been invited to speak with students in the Packaging Design curriculum in Virginia Tech's College of Natural Resources and the Environment. These are non-graphic design students who focus mainly on materials, and I was asked to give them an overview of design basics and some of the tools. I also included some general notes on creativity, observation, and resources, AND some in-class exercises to stimulate creativity adapted from Edward de Bono. I often include images of the Great Pacific Trash Gyres in my presentations in order to place the need for good design —from concept to execution in all phases of a product's life— foremost in student minds.TRANSCRIPT
Ben Capozzi - Business of Art & Design Coordinator
Southern VA Higher Education Center
Ben Capozzi !
http://www.svhed.org !
“bencapozzi” (youtwitface) !
urwelcm.net
PRODUCT DESIGN & DEVELOPMENT
DIGITAL ART & DESIGN
AND YOU?
Mario Van der Meulen SGTH Design
"...inspiration is everywhere, but the mind needs to be receptive to
it."
Adapted from How To Be An Explorer of the World
Creativity Crisis?!
June 2008
brilliant demanding
tasteful obsessive creative smelly
disciplined loyal cruel
arrogant genius
unyielding compassionate
jerk innovative
square coke bottle design by andrew kim
DeBono's!
NASA - North American Space Agency
Not Always Same Astronaut !Not Always Same Ascent !New Adventures in Splendid Ambulation
NBC CBS
FOX
CNRE CAUS
Jun Kaneko
THERE’S GOT TO BE A BETTER WAY...
Vincent, what up dawg?
Vincent, what up dawg?
I put some ear in your ear, so you can hear when you hear.
Design Basics
Design Basics
Design Basics
DESIGN BASICS
wim crouwel
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
DESIGNER’S TOOLBOX
TILTED ARC BY RICHARD SERRA
x4 dB !
ConnectHow to:
1.Take 5 random words 2.Take a 6th single word 3.Seek to connect the single random word with each one of the 5 !eg: cork; politician; menu; ham; power; "doctrine" !...a doctrine bottles things up like a cork ...politicians always have their own doctrines ...a doctrine has a menu of beliefs and values ...some doctrines forbid eating ham ...doctrines can be used as the basis for power
CONNECT "window" to each Random Word
skyskraper island opera dice fire
soldier pharmacy zoo bell hair
train elevator glasses bacteria sardine
joke law snore laughing bank
SHAPES
TEXTURE
EXCHANGE PROGRAM - MACAQUE SHAPE, SYMMETRY, TEXTURE
FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
MERCEDES-BENZ E-CLASS - THE 80S LINE, COLOR, SHAPE
THE GRID IS YOUR FRIEND
SINGLE COLUMN GRID
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
MULTICOLUMN GRID* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
MODULAR GRID* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
‘ENDLESS VARIATION IS POSSIBLE’
THE RULE OF THIRDS
kuler.adobe.com
HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
Oh, dear.
“...captures the inventive stylings of the legendary Sailor Jerry (aka Norman Collins), the father of modern tattoo culture and mentor of artists Ed
Hardy and Mike Malone. This typeface lays down like fresh ink. The line work is true to form with thicks and thins, but no in-betweens. The serifs
are single weight flourishes, slightly nervous in appearance; the stems narrow at the foot giving the characters a swagger when they line up. The overall appearance is cartoon-like, matching vintage animations such as
Steamboat Willie, Betty Boop, and Krazy Kat.”
Serif Fonts read better with large blocks of text
Times New RomanGEORGIA
Copperplate
Garamond
Sans Serif used when large size is necessary
FUTURAFranklin Gothic
Helvetica
Verdana
** a real w
ebsite
* also real !
All of these are tools to organize information and direct attention.
Often, the most successful designs avoid ambiguity and do so invisibly.
Things you can do to develop your design toolbox
Good Practices
Do Some Dan PinkA Whole New Mind
Remember That, in General, !
Randomness = BadThere needs to be an underlying structure
and reason to your organization
SKETCHcopy layouts
from magazines,
posters, packages, and
even architecture
Become a Type
Connoisseur or Snob
Enjoy FontShop.com’s free PDF:
‘Meet Your Type: a field guide to love
& typography’
Become a Type
Connoisseur or Snob
Enjoy FontShop.com’s free PDF:
‘Meet Your Type: a field guide to love
& typography’
Take Photos
capture in an instant and digest over time
Take Photos
capture in an instant and digest over time
Take Photos
capture in an instant and digest over time
Take Photos
capture in an instant and digest over time
Donald Norman The Design of
Everyday Things
look for Norman
Doors
Cultivate Your Taste !
FastCoDesign Core77
*Wallpaper How
Ads of the World failBLOG
99% Invisible
Cultivate Awareness
i.e. - just pay attention to the world around you *
tele
-rep
bud
dha™
& ©
zen
desk
