design can't do it all. by matthew ipcar. #rokitwaw
TRANSCRIPT
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I’m Matt.
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Brooklyn Summer 1976
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Brooklyn Summer 1976
Great Grandfather’s bronze sculpture
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Brooklyn Summer 1976
Great Grandfather’s bronze sculpture
Stage perfomance led by my sister
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Brooklyn Summer 1976
Great Grandfather’s bronze sculpture
News: Apple Computer formed, Concorde begins service, US turns 200, Rocky hits theaters
Stage perfomance led by my sister
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Brooklyn Summer 1976
Great Grandfather’s bronze sculpture
Creative Director worrying about the Carter/Ford election coming up in November.
News: Apple Computer formed, Concorde begins service, US turns 200, Rocky hits theaters
Stage perfomance led by my sister
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Poland Summer 1976
News from Poland: First major workers strike & massive protests, crazy movie posters, ABBA visits
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Poland Summer 1976
News from Poland: First major workers strike & massive protests, crazy movie posters, ABBA visits
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Poland Summer 1976
News from Poland: First major workers strike & massive protests, crazy movie posters, ABBA visits
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Poland Summer 1976
News from Poland: First major workers strike & massive protests, crazy movie posters, ABBA visits
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I work at Blue State Digital.
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We use inspired ideas to help brands, charities, and
institutions talk to their most important people.
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Inspired ideas
Design Can’t Do it All: A bit about Blue State Digital
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Inspired ideascan come from anywhere.
Design Can’t Do it All: A bit about Blue State Digital
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Design Can’t Do it All: A bit about Blue State Digital
Inspired ideasWhat goes into
?
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Design Can’t Do it All: A bit about Blue State Digital
Innovative Inspired ideas often build on old ones, but add novel elements or reframe challenges. Google
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Design Can’t Do it All: A bit about Blue State Digital
Innovative Inspired ideas often build on old ones, but add novel elements or reframe challenges. Google
Drive Action Inspired ideas give people courage and permission to change their behavior or surroundings.Freedom to Marry
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Design Can’t Do it All: A bit about Blue State Digital
Innovative Inspired ideas often build on old ones, but add novel elements or reframe challenges. Google
Enjoyable Inspired ideas are fun to explore and contemplate as experiences, even if they are challenging.UNICEF
Drive Action Inspired ideas give people courage and permission to change their behavior or surroundings.Freedom to Marry
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Design Can’t Do it All: A bit about Blue State Digital
Emotionally resonant Inspired ideas evoke (or provoke) feelings that can never be quantified through data alone.Barack Obama Foundation
Innovative Inspired ideas often build on old ones, but add novel elements or reframe challenges. Google
Enjoyable Inspired ideas are fun to explore and contemplate as experiences, even if they are challenging.UNICEF
Drive Action Inspired ideas give people courage and permission to change their behavior or surroundings.Freedom to Marry
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But it’s not just about inspired ideas.
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Or the biggest data
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Or a great headline.
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And it’s not just about design.
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Design Can’t Do it All: Feed Framework for Creative Sanity
It’s about the approach.
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Design Can’t Do it All: Feed Framework for Creative Sanity
It’s about the approach.*And, naturally, as a creative director I needed an acronym
* F E E D
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Design Can’t Do it All: Feed Framework for Creative Sanity
It’s about the approach.*And, naturally, as a creative director I needed an acronym
* F E E D
FOCUS
EMPATHY
ENERGY
DESIGN
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Design Can’t Do it All: Feed Framework for Creative Sanity
Keep your eyes on the prize, whether it’s winning the work or winning an election.
FOCUS
EMPATHY
ENERGY
DESIGN
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FOCUS
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FOCUS
(Pardon me while I take this excuse to show several Obama Photos)
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FOCUS
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Design Can’t Do it All: Feed Framework for Creative Sanity
Fully understand the people you’re trying to persuade or convince.
FOCUS
EMPATHY
ENERGY
DESIGN
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EMPATHY
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EMPATHY
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Design Can’t Do it All: Feed Framework for Creative Sanity
Say yes. Show Up. (but also know the diminishing returns of all-nighters.)
FOCUS
EMPATHY
ENERGY
DESIGN
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ENERGY
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ENERGY
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ENERGY
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Design Can’t Do it All: Feed Framework for Creative Sanity
Value the power of the design process, and expand your definition of design itself.
FOCUS
EMPATHY
ENERGY
DESIGN
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DESIGN
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DESIGN
“Florid
a to Ex
perimen
t
with New
600 Lever
Voting M
achine” via
The O
nion
Redistr
icting or
“Gerr
ymandering”
Explained
via the N
ew
York TImes
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I’ll leave you with a few thoughts about inspired ideas and where they come from
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“Turn Metallica up loud and go for a run.”
Design Can’t Do it All: Getting Inspired
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“A blank canvas is my best muse– I feed on the sense of
endless possibility when a new document is created.
Design Can’t Do it All: Getting Inspired
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"Ideas tend to resurface in the shower or commuting when I'm not actively
thinking about them.”
Design Can’t Do it All: Getting Inspired
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“Close my laptop, lean back in my chair, look at the ceiling.”
Design Can’t Do it All: Getting Inspired
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"Talking to people who aren’t like me."
Design Can’t Do it All: Getting Inspired
