design context contents
DESCRIPTION
the innards of my design context book for university.TRANSCRIPT
Published & Printed by Lulu publishing.Distributed to the office of BAGD &The book shelf of Jaypee illustration.
Edited and produced by ^Book design by ^Concepts & art direction by ^
©2011 JAYPEE.Copyright on quotes, illustration & design work within is held by respective designers, illustrators and contributors.
By Jonny Packham.
CONTENTS
PHENOMENOLOGY ILLUSTRATED
WHO’S WHO?
1 - 134
135 - 140
FOREWORDJUST BEFORE YOU GET STUCK IN...
“In its most basic form, phenomenology attempts to create conditions for the objective study of topics usually regarded as subjective: consciousness and the content of conscious experiences such as judgments, images, perceptions, and emotions.”
This book contains a selection of work produced by illustrators who inspire me with their images. Images are only half the story when it comes to my own inspiration, and more often than not, a quote is a way more powerful form of inspiration. The two together create something I wish I could have flicked through in first year, because it has taken me a very long time to realise that freelance illustration is something I really feel passionate about, and want to make a serious go of.
There is inspiration everywhere, wether it be books, print work, on screen, on a wall, a sticker way up high or old scribbles buried under miles of mess. I found that to really benefit from inspiration, I have to feel certain of what I’m doing.
“THE FIRST AIM OF PHENOMENOLOGY IS TO REAWAKEN A SENSE OF WONDER ABOUT ONE’S ENVIRONMENT.” - OBEY GIANT
I really hope this book gives a clear sense of where I’m coming from and where I’m headed.
Enjoy!
Title. Sonisphere Illustrator. Godmachine Decription. Band promotion hand drawn & Digitally coloured.
2
Illustrator. McBess2010
Title. Try Smiling Citizens Illustrator. Drew Millward Decription. Digitally coloured band promotional work.
4 5
6 7
Illustrator. Drew Millward 2010.
“HUMAN BEINGS ARE CREATORS, FLINGING POWERFUL IMAGES INTO THE MINDS OF THEIR FELLOW MEN. AND ALL OF THESE IMAGES ARE BUILT OF TINY PARTICLES OF THOUGHT.”
- ROY H. WILLIAMS
8 9
Title. Starfella series Designer. 123Klan Decription. 1 in a set of 6 chracter design themed vinyl figures.
12 13
Illustrator. Gary Baseman Decription. Eggboy series of custom painted vinyl figures.2010.
14 15
Illustrator. JeremyVille Decription. Custom Darth Vader Vinyl helmet.2010
16 17
Title. Aparrel Line 2010 Illustrator. McBess Decription. The full range of McBess Illustrated tees with Dudes Factory, 2010.
18 19
20 21
Illustrator. Malota Decription. Single colour print for apparel.2010.
Illustrator. HYDRO74 Decription. Smashing Pumpkins promotion & Kill The Noise promotion.
23 24
Title. Sour Diesel Illustrator. Godmachine Decription. Digital Illustration & 5 colour screen printed A2 poster.
“I BOUGHT A TABLET AGES AGO AND DIDNT USE IT AT ALL. LATELY ITS ALL I USE- I NOW SKETCH STRAIGHT INTO THE COMPUTER. I ONLY USE PHOTOSHOP AND NO OTHER PROGRAM- IT TOOK ME ABOUT 5 YEARS TO GET WHERE I AM WITH IT TODAY.”
25 26
Illustrator. Alex Pardee Decription. (left) Charlie sheen “Tiger Blood” (Right) “Alice” Promotional illustration for graphic novel. 2010
27 28
“The thought that something can be attractive and disturbing at the same time is something that can engage a viewer in a pretty interesting dialogue.”
Illustrator. Mudwig Decription. Media Mutiliation & mutation in print.2006
29 30
Illustrator. Morning Breat Decription. Layered & hand painted decoupage for exhibition.2009.
31 32
Title. Copains Illustrator. McBess Decription. Fine worked Illustration, ink & paper 2010.
33 34
Illustrator. Chris Ryniak
Decription. Hand painted artworks 2009.
“I begin things through a drawing, so a lot of things are worked out in the drawing. But even then, I still allow for and want to make changes.”
Illustrator. Kid Acne Decription. Promotional illustration for Kid Acne’s hip hop musician alter ego. 2010
“EVEN IF YOU CAN’T DRAW, DO A LITTLE DOODLE OR RIP AN ILLUSTRATION FROM A MAGAZINE - THESE VISUALS WILL HELP BRING YOUR IDEA TO LIFE.”
- JOHN EMMERLING
37 38
Illustrator. Emil Kozak Decription. Illustrated pattern applied across a range of products.2010
41 42
Illustrator. Mike Giant Decription. Stark black & white illustration, also applied to merchandise.2009
45 46
Illustrator. Cody Hudson Decription. Custom logotype applied across printed materials.2010.
Designer. Cody Hudson Decription. A selection of print work.2010
49 50
Illustrator. Cody Hudson Decription. We Love Chicago promotional print.2010.
51 52
53 54
“I could find another job as a banker, or recruitment person, business type, but i'd be lost, unhappy, unfullfilled and in my eyes unlucky.”
Illustrator. Malota Decription. Fashion editorial Illustration in print. 2010.
55 56
Illustrator. NIARK1 Decription. The application of vectorised artworks into print & publication.2010.
57 58
Illustrator. HYDRO74 Decription. A selection of small format music promotion 2009 / 2010.
59 60
“DIFFERENT PEOPLE GET DIFFERENT THINGS OUT OF IMAGES. IT DOESN’T MATTER WHAT IT’S ABOUT, ALL THAT MATTERS IS HOW IT MAKES YOU FEEL.”
- ADAM JONES
61 62
63 64
Illustrator. Alex Pardee Decription. Hand drawn Illustrative work & self directed visual communication poster for Wes Craven’s Scream.2009 / 2010
Title. Aparrel Line 2010 Illustrator. McBess Decription. The full range of McBess Illustrated tees with Dudes Factory, 2010.
67 68
Illustrator. Benjamin Guedel Decription. (above) Johnny Cash (right) Driver, digital illustration2009 / 2010
“It’s important to study other artists and absorb every piece of art that you love, and to BE influenced by it, but simultaneously, because all art is so personal, you need to be able to let go and trust yourself to do your own thing, no matter how good or shitty it may be, as long as it’s your own.”
71 72
“Ideas get better when they circulate.”
Illustrator. Shepard Fairey Decription. The famous Obey Giant logo & 11th hour propaganda.2010
73 74
Illustrator. Fat Punk Studio Decription. Vector Illustrations from Fat Punk’s clothing line. 2009 / 2010.
“WE APPROACH OUR CLIENTS AND COLLEAGUES WITH THE UTMOST HONESTY AND OPERATE A ‘NO BULL SHIT’ POLICY BOTH IN AN OUT OF THE OFFICE! FRANKLY WE CHOSE THIS LINE OF WORK TO PURSUE OUR DREAMS AND CREATIVE VISION, NOT TO ‘BOSCH BOSCH’ WHEEL AND DEAL.”
75 76
77 78
Illustrator. Sam Flores Decription. Print work for Upper Playground.2009.
“Being a biter is it's own punishment. To me it just shows a lack of depth and history. Copycats don't get props. OGs get props. If you don't come with your own shit, you're wasting your time.”
79 80
Illustrator. BO130 2008.
"'IMAGES THAT ARE IN PUBLIC SPACE THAT AREN'T ADVERTISING REAWAKEN A SENSE OF WONDER."
81 82
Illustrator. Shepard Fairey Decription. The Obey Giant logo in its original context.
83 84
“You always have to anticipate the trends instead of following them if you want to have some credibility with your target. And this, is our job.”
Illustrator. Erosie Decription. (right) Graphic for Eroded City Cycles (left) self directed illustrations for street art & Gallery.2008
85 86
“An Illustration is always dragged down to the level of its caption.”
Illustrator. JeremyVille Decription. Self directed promotional work.2010.
87 88
Illustrator. Mr. Gauky Decription. Limited colour illustration applied across tees.2010
89 90
Illustrator. Palehorse Decription. Vector Artwork of the in studio dog.2010
“THERE ARE DIFFERENT LEVELS OF SUCCESS. YOU COULD BE A RECOGNISED ARTIST IN YOUR FIELD, YOUR ART COULD BE KNOWN THROUGHOUT TOWN, OR EVEN THE COUNTRY. I SEE MY OWN SUCCESS IN BABY STEPS. REACH FOR A GOAL, THEN HIT IT AND CREATE A NEW GOAL.”
- SPZERO76
91 92
93 94
Illustrator. BO130 2008.
95 96
“I love lines, everything starts on paper and ink, i really try to make my lines look good, though sometimes a computer can ruin them as soo as they are scanned in.”
Illustrator. Mr. Gauky Decription. Hand illustrated & digitally coloured.2009
99 100
Illustrator. Mr. Gauky Decription. Limited colour illustration applied across tees.2010
101 102
Illustrator. SPZERO76 Decription. (left) Digital illustration for Spunky aparrel, (above) self directed pencil & ink. 2010.
103 104
Illustrator. Sam Flores Decription. Self diected work, hand drawn & digitally coloured.2008
“Everybody in our team is involved in almost everything, especially in the creative process, even if some of us are specialized in graphic design or communication. In the end, only the visual result matters.”
105 106
107 108
“If you are working with a client I you have put the client’s message across within your Illustration. However, when I paint or illustrate for exhibitions or self initiated pieces I love the thought of taking the viewer into a different surreal world.”
Illustrator. The Little Friends of Printmaking Decription. self directed bespoke print work2010
"IMAGES ARE THE MIDWIVES BETWEEN EXPERIENCE AND LANGUAGE. THE MIRACLE OF IMAGE MAKING, EVEN A RUDIMENTARY SCRIBBLE OR DOODLE, IS THAT IT HELPS BIRTH A STORY THAT HOLDS COUNTLESS MEMORIES AND EMOTIONS."
- CATHY MALCHIODI
109 110
111 112
“If something looks nice and the subject matter is ‘nice’, as much as people are drawn to it, the attraction tends to stop there. Equally with an image that works only to offend or confront the viewer will only really illicit one sort of response.”
Illustrator. PaleHorse Decription. A section of a vector character totem 2010.
113 114
Illustrator. NIARK1 Decription. Hand painted illustration work & its application into print.2008.
“I can start with some sketches, drawings or paintings and rework the graphics on my computer or I start directly on my computer. There is not just ONE good way to make art.”
Illustrator. Kid Acne Decription. A selection of street art & graffi ti work.2008 / 2010.
“I'VE HAD MORE THAN MY FAIR SHARE OF NON-PAYMENT AND LOSS OF ARTWORKS. MOST GALLERIES ARE RUN BY MORONS WHO DON'T GIVE A FUCK ABOUT SELLING YOUR WORK. THEY'RE WAY MORE INTERESTED IN THROWING AN ARTY PARTY EVERY MONTH THAN DEVELOPING YOUR NAME AND COLLECTOR BASE.”
117 118
Illustrator. Microbo Decription. Installation work for exhibition.2008
119 120
Illustrator. SPZERO76 Decription. Various digital illustration for print.2009 / 2010.
121 122
Illustrator. NIARK1 Decription. Various Vectorised Illustrations. 2009.
123 124
Illustrator. Microbo Decription. Installation work for exhibition.2008
125 126
127 128
Illustrator. Women158. A selection of self directed work. 2009 / 2011
“The holy grail is to spend less time making the picture than it takes people to look at it.”
“I USED TO ONLY WANT TO BE THOUGHT OF AS AN ILLUSTRATOR BECAUSE MOST PEOPLE I KNEW THAT CALLED THEMSELVES ARTISTS WERE FULL OF BALONEY. I GUESS I FEEL LIKE IF I’M WORKING ON COMMERCIAL STUFF THEN I’M WORKING AS AN ILLUSTRATOR AND IF I’M SITTING DOWN TO PAINT OR DRAW JUST FOR THE SAKE OF MAKING SOMETHING THEN I’M WORKING AS AN ARTIST. TWO HATS, SAME SKULL.”
129 130
Illustrator. Fon The Pern Decription. Hand Painted street art. 2010.
131 132
“On the odd occasion (if you’re really lucky) you get a great client who really makes the project, that collaboration can be the perfect catalyst. However when it comes to putting on events, exhibition's etc i like to collaborate as much as possible.”
133 134
Illustrator. Kev Grey Decription. Skateboard deck line for East Skateboards.2009.
GODMACHINE
“Godmachine was born in Cardiff, South Wales, it was a difficult birth; his parents were in London at the time. He grew up on a steady diet of nothing, 2000AD comics and Santa Cruz skateboards. His art is born of Jim Philips, raised by Simon Bisley and adopted by his everyday influences; film, literature and music. He uses a wacom, photoshop and coffee to achieve his detailed images that have made quite an impact on band merch, skateboards and clothing companies today.”
MCBESS
“McBess drawings often depict several toon-styled characters with wavy beards and protruding tongues located in surreal hipster-esque scenes filled with cheeses, meats and musical references (notably amplifiers, guitars and LPs).”
DREW MILLWARD
“Drew Millward has been illustrating characters, posters and merchandise for close to 5 years. His career is flourishing, and much of this is as a result of his use of low-key online marketing, allowing his work to be seen by a mass audience at zero cost. He prefers to assume that his success is somehow accidental. What started out as drawing posters for friends and bands around Leeds, has led Drew to international commissions, with prints selling around the world to an ever growing army of fans. The reputation he has earned within music circles is particularly impressive.”
123KLAN
“123KLAN is a creative agency.Does design and branding like no one else.Is an expert in street wear, urban cultures and Sport wear trends. Counsels and designs for the key-player of today’s culture. Is busy defining tomorrow’s trends, and the day after’s. Is a crew of extremely talented mofos. Will adapt their tools and resources to create a strategy to fit your needs.”
GARY BASEMAN
“Gary Baseman is a contemporary artist who works in various creative fields, including illustration, fine art, toy design, and animation. He is the creator of the Emmy-winning ABC/Disney cartoon series, Teacher’s Pet, and the artistic designer of Cranium, a popular board game. Baseman’s aesthetic combines iconic pop art images, pre- and post-war vintage motifs, cross-cultural mythology and literary and psychological archetypes.”
[email protected]@garybaseman.comwww.garybaseman.com
JEREMYVILLE
“Jeremyville is an artist, product designer, animator and human. He wrote and produced the first book in the world on designer toys called Vinyl Will Kill, published by IdN, interviewing peole like Fafi, Sarah from Colette, Baseman, Biskup, Pete Fowler, Jason Siu, Kinsey and Kozik.”
WHO’S WHO?
MALOTA
“MalotaProjects is a multidisciplinary study which develops projects of illustration, design and animation.Malota is the pseudonym of Mar Hernandez. Mar was born in May 1980, she is currently based in Valencia, a Mediterranean city in the east cost of Spain. From there, she leads the study Malotaprojects.”
HYDRO74
“Complexity and a fluid organic approach is what is highly valued in each and every piece. A Illustration to me is something that tells a story with out words needed. It builds a bond with the viewer who will either get it, or find it horrible, yet, the interaction is what is desired when doing a piece. Some Illustrations are trend based iconic structures meant to embrace the masses to encourage sales, while others are explorations turned to symbolic ideas on paper or fabric. Illustration is something I find deep meaning in.”
ALEX PARDEE
“Alex Pardee’s unique style is one conceived through watching years of horror movies, writing graffiti, and listening to gangster rap. His work best represents that of a vibrant undead circus sideshow. Final pieces are often brought to life by translating random shapes and colors into signs of torment and absurdity. By juxtaposing these two conflicting moods, Alex makes his works more personal to his viewers, forcing them to project their own feelings and emotions onto each character in his twisted universe.”
MUDWIG
MORNING BREATH
“Morning Breath is Doug Cunningham and Jason Noto. In 1996, the two worked together on skateboard designs at Think Skateboards in San Francisco. There, they discovered they had similar tastes and influences, many of which were associated with the late 70s and early 80s. These included everything from sniffing glue and punk rock to racking paint and hip hop.”
CHRIS RYNIAK
“A graduate and former instructor of the Ringling School of Art and Design, He is now a painter and sculptor of all manner of critters. Chris’ work has been exhibited in galleries throughout the US including Miami, LA, New York City as well as Hamburg and Rome. His paintings have also been published in numerous books and periodicals in the States as well as in Europe and Singapore.”
KID ACNE
“Kid Acne began painting graffiti at the age of twelve inspired by its infinite scale, colour and immediacy. Applying the same DIY ethos to the rest of his output, he spent his teenage years creating underground fanzines and releasing limited run 7″s on his own Invisible Spies imprint.”
EMIL KOZAK
“Emil Kozak Studio is a Barcelona based creative studio focusing on art direction, brand/identity development, graphic design, illustration and communication for a wide range of international clients. The studio was established in 2003, and has since then been working withthe most well-known and influencial brands in arts, culture, fashion and entertainment. All the visual work is always created by Emil Kozak.”
MIKE GIANT
“Birth. Upstate New York. Drawing. New Mexico. BMX bikes. Heavy Metal. Skateboarding. Punk rock. Hip-hop. Thailand. College. Dishwasher. Raves. Lorelei. First tattoo. San Francisco. Dharma. Think Skateboards. Angi. London. Adult bookstore. Computer animation. Tattooing. New York City. Newskool. Skullz Press. Everlasting. Track bikes. Brooke and Leia. Tokyo. Tattoo 13. Plum Village. Albuquerque. Stay Gold. REBEL8. Manifestations. Ordained minister. Megan. 36. Amsterdam. Right here. Right now.”
MR. GAUKY
“I was born in Yorkshire and at the naive age of 4, I was taken on a day trip to dales by my parents. Its still unknown whether they got distracted by the lush surroundings and completely forgot about me or their plan was to abandon me and leave me to fend for myself. I stumbled around the dales aimlessly for what seemed like days, until I came across a tribe of very hairy creatures called Slouches, they took an instant shining to me and took me in as one of their own. They taught me the ways of the dales and introduced me to art, I developed these skills and spent most of my days painting their portraits. Many years passed by and now I draw, paint, digitize, print and sculpt a powerful gang of misfits and creatures for myself and others.”
NIARK1
“Sebastien Feraut aka Niark1.Graphic design, illustration & fine art.Paris / France.”
SHEPARD FAIREY
“The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.”
www.obeygiant.com
BENJAMIN GUEDEL
“Spent kindergarten in the corner drawing.Quit college just before graduating. Then some years as a cartoonist and publisher of underground comics. After 2 years of partying in Berlin, landed in Zurich, Switzerland.It’s nice, here.”
LOCH NESS
“I’m an Illustrator/Artist who currently lives in Bristol, UK and is the brains behind Loch Ness Illustrations, the psychedelic passage through my surreal images and quirky characters. I merged from Bristol’s vibrant Art scene, with my free flowing psychedelic imagery and unique characters have got me recognition by commercial clients and many people from around the world. Apart from Illustration I’m also fond of Graphic Design, Graffiti/Street Art and Photography.”
THE LITTLE FRIENDS OF PRINTMAKING
www.thelittlefriendsofprintmaking.cominfo@thelittlefriendsofprintmaking.com
FAT PUNK STUDIO
SAM FLORES
“Sam Flores is an American painter. He has displayed in the United States, Canada, Singapore, Japan and throughout Europe.”
BO130
“Bo130 explores different levels of visual communication through animation, art direction, graphic and web design. He experiments and blends different techniques such as painting, stencils, stickers, markers and spray paint to visually describe his interests and influences. His main inspirations grow from urban lifestyles, music, food, sex and graffiti. Bo130 has exhibited in galleries across Europe and the US, often collaborating with Microbo. In December, 2006 he participated in the Wooster on Spring project at 11 Spring Street organized by the Wooster Collective. This will be his largest exhibition in the United States to date.”
EROSIE
“Jeroen Erosie’s current work explores the subversion of different genres, and the loss of its intrinsic values. Considering the ‘play’ between advertising, art, graphic design, graffiti and illustration in an ongoing search for artistic freedom. Observing a culture, wherein successful communication alludes to supremacy, and these dislocated modes of communication embody our post-modern obsession with visual language and image in general.”
PALEHORSE
“Chris is a graduate of the Ringling College of Art & Design with a BA in graphic and interactive communication and has been working full-time in the field of graphic design and Illustration for over 8 years. After working for 4 years as the graphic design director at the wold-renown Robrady Design studio in Sarasota, FL, Chris made the leap to go solo and open his own studio in 2006.”
MR. BINGO
“Some say he’s the ‘Master of pens’.Some call him the ‘Shoreditch Beat Busketeer’.Some say he fucks about for a living.”
SPZERO76
‘SP Zero76’ is a freelance illustrator, originally from the North East, but he has spent the majority of his time in Bristol ever since moving to the city to do his degree in Illustration at UWE, way back in 1996.During his early years as an artist he had his first exhibition at ‘Eat The Beat’ records in the late 90’s and featured in the Bristol street art scene, alongside big names, exhibiting his art in group shows at the rebuilt ‘Cube’ cinema. It was at this time that he started using the Pseudonym “SPZero76” (Solo Productions Zero Talent since 1976). With a real name like Keith, having a pseudonym seemed like the only option. I mean, ‘Keith’ is hardly a name you’d associate with fresh urban art, is it? Ha!”
MICROBO
“A microbe is any living organism that spends its life at a size too tiny to be seen with the naked eye. By definition, microbes are invisible without the aid of a microscope, so the challenge to find new ones is great. The difficulty is compounded when one does look under the microscope to see two apparently similar bacteria which later prove to be not at all similar. Microbes or Microrganisms include fungi, protists and bacteria, but non virus which are generally classified as non-living.”
WOMEN158
“My artwork takes its inspiration from life, and the social, cultural and political effects upon it. I try to give the protagonist in my pieces a back-story and work it into the imagery using symbols and familiar visual signs, this allows the viewer to formulate their own story to the piece and interact with it. I try to draw on a well of information and resources, from ancient history, typography, fashion, myths, music, overheard conversations, my own thoughts, fears, insecurities, hopes, dreams, aspirations, and try to pull them together into a pleasing visual piece, that is full of clues to its purpose, but open to interpretation.”
THE PERN
“Fon or ‘The Pern’ lives and works in the UK, as a freelance designer /illustrator. She loves Japanese and Street Art combined with her own personal love of all quirky things mixed up in the monstrous messy mind of ‘The Pern’ Fon works in a variety of different media, seamlessly translating her style as she switches from one to the other. Her numerous skills range from sewing, digital arts, and live art.”
KEV GREY
“Whether he was painting graffiti, publishing fanzines or making a drawing Kev Grey has always used a simple, clean and bold style in his artwork with striking results For the last 15 years Kev’s work has centred around creating drawings using a black pen on white paper and he continues to be inspired by his passion for comic books, tattoo flash and a variety of other influences including skateboard graphics, heavy metal, country music, rock ‘n’ roll and many other weird references.”
“THE FIRST AIM OF PHENOMENOLOGY IS TO REAWAKEN A SENSE OF WONDER ABOUT ONE’S ENVIRONMENT.” - OBEY GIANT
