design dimensioner: design practice
TRANSCRIPT
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Design Practice
Stefan Meisiek
Associate Professor of Leadership
Director of the Studio at CBS
Coordinator of the Master in Innovation and Entrepreneurship
Wicked Problems
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The Fuzzy Front End
Leave it to the Designers, But understand how to reap value
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… for Entrepreneurs
Turn Your People into Designers, and know how to reap value
Work Human-Centered
Rapid Iterations
Fail early and often
Leverage the value of Early Information
Technology Brokering
Minimal Gains
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Example: Mattel
ROSS: It's called Project Platypus. We take 12 employees with various skill sets and backgrounds and from all levels of experience. We give them the task of conceiving and developing a completely new brand. We put them in a separate building-2000 square feet-that looks like a playground. The desks are on wheels. There are lots of toys and materials. I like to imagine that a helicopter has picked them up and dropped them someplace completely remote-a totally new environment-even though it is just across the street. For three months they leave their jobs and their titles behind to take part in this experiment.
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Clay Street Project
Multiple Stakeholder Projects
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The Studio Space at CBS
The Studio Space at CBS
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The Studio Space at CBS
The Studio Space at CBS
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The Studio at CBS
1. Process 2. Habits of Mind
• Writing, drawing, acting, playing, thinking, discovering, making, reflecting
3. Community of Inquiry • No hierarchy, facilitation, co-creation
4. Situated Learning • Inviting context, learning
responsibility
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