design directions

Design DirectionsTEAM WIP

Barbora Batokova

Lauren Chapman

Jeanette Leagh

Marcus Perez Cervantes

SERVICE MEETS SOCIAL

Graduate Design Studio II

Spring 2010

School of Design

Carnegie Mellon University

OUR MARKET

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

Education / HealthcareFood / Environment / Government

Why Education?• all opportunities in surveyed markets encompass learning

• behavioral change stems from learning

• market offers broad spectrum of ideation possibilities

• contains intrinsic social and service components

• why not?

OUR MARKET


OUR MARKET

What we really mean is learning...


Touchstone Tours• observe physical and cognitive spaces to understand learning processes

• uncover unmet learning needs through explorative dialogue


EXPLORATORY RESEARCH

EXPLORATORY RESEARCH: TOUCHSTONE TOUR

participant: Giant Eagle store managerobjective: understand employee communication and trainingmethod: interview



is just

out!

"everything

there



participant: eight year-old studentobjective: understand student’s school daymethod: cultural inventory and interview



knowing!

"

I wish

everything



participant: graduate studentobjective: understand how a person navigates an information spacemethod: think aloud protocol



“ Oh...are organized by the

authors’

!

"

books

last names



participant: elementary school teacherobjective: understand teaching methods and classroom learningmethod: directed storytelling



Thekidsshouldn’t have

to be the teachers

!

"


EXPLORATORY RESEARCH

Primary• interview with elementary school music teacher

• think aloud protocol with Giant Eagle grocery shopper

• interview with Karen, parent of an eight year–old

Secondary• education trends analysis

• TED talks

• scholarly journals and literature reviews

• XPLANA daily research updates


RESEARCH SYNTHESIS

What does it all mean?• our investigation uncovered areas that lack definitive opportunity space

• our research also revealed an opportunity domain in classroom learning


RESEARCH SYNTHESIS

• Giant Eagle employee training and integration is clear-cut process

• bookstore way-finding and sense-making is mostly straightforward

• project-based learning on the rise, but how will it work?

• parent–teacher communication valuable to student learning and growth

• cost of education major issue among educators, students, and families

• strategic play and collaborative learning in K–12 teaching methods


What we learned

• Giant Eagle employee training and integration

• bookstore way-finding and sense-making

• project-based learning on the rise, but how will it work?

• parent–teacher communication valuable to student learning and growth

• cost of education major issue among educators, students, and families

• strategic play and collaborative learning in K–12 teaching methods

RESEARCH SYNTHESIS


What we learned

1DESIGN DIRECTIONS: PROJECT-BASED LEARNING

project-based learning

23 parent–teacher communication

learning through play


1DESIGN DIRECTIONS: LEARNING THROUGH PLAY





1DESIGN DIRECTIONS: PARENT–TEACHER COMMUNICATION





DESIGN DIRECTIONS: THE FUTURE OF LEARNING

Ideal State

Preferred State

Preferred State

Preferred State

Proj

ect-B

ased Learning Parent & Teacher Comm

unication

Learning Through Play


• conduct further interviews with educators, students, and families

• speak with project-based learning experts

• visit St. Rosalia School and Grandview Elementary

• visit CYERT center for education

• research secondary resources relevant to design directions

Next Steps


design directions

Design

social graduate design

lauren chapman spring

graduate student objective

research synthesis

classroom learning service

touchstone tour participant

learning market

student learning