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Project presentation
Brera Design District 2016 Brera Design Apartment
What is Brera Design Apartment
Brera Design Apartment is a new location format proposed by Brera Design District in via Palermo no. 1, in the heart of Brera. It is a place for meeting and exchanging views on issues related to design, communication and project culture. Created for companies and professionals, it offers a kitchen space and carefully selected furnishings in a casual yet refined environment. Perfect for hosting events, exhibitions, shootings and workshops, this place is also suitable for business lunches and dinners, press days and sales campaigns.
Brera Design District 2016 Brera Design Apartment
A project by Brera Design District
Brera Design Apartment is a project by Brera Design District, the most important district in Italy for the promotion of design, hub of Milan’s creative and business development. An international benchmark for design, training and culture.
Brera Design District 2016 Brera Design Apartment
Format Courses/Workshops Location rental
Objectives
A new paradigm for the
showroom
From exhibition room to flagship
store, the concept of showroom
evolves. Companies now search
for cosy spaces, no longer cold
but warm and with a strong
personality to create a link with
their audience, places where one
can feel at ease. Brera Design
Apartment is the answer to this
need.
Training as a marketing lever
Brera Design Apartment
proposes to design companies
and public new formats for
meeting and sharing. These
spaces become a perfect place
for workshops and training
courses on several issues, from
design communication to the
social media, from storytelling
to creative counselling.
Short-term rental
Brera Design Apartment is
available for brands interested
in holding their event or
communication activity in this
location. The type of spaces,
the architectural details, the
view and exposure make it a
very flexible location and, along
with the products and partners
involved in the project, they
contribute to creating a unique
experience for the users and a
distinctive one for the company.
Brera Design District 2016 Brera Design Apartment
Characteristics of the location
Brera Design District 2016 Brera Design Apartment
100 sqm. 4 well-distributed and adjoining areas, each of
which is fitted with a window, 1 with balcony overlooking the
inner courtyard, a bathroom and an open-plan kitchen that
make the apartment the perfect place for hosting events,
shootings, sales campaigns, press days but also dinners,
cooking demonstrations, business breakfasts, cookery
courses and training workshops.
Full of light and calm thanks to a perfect exposure, Brera
Design Apartment offers a unique atmosphere made of
silence and energy. The windows of each room overlook
the most important and iconic Brera courtyard, that in via
Solferino no. 11, which is also the one of Dimore Gallery and
Boffi, among others.
Antique finishes outlining classical Milanese interiors with
a stone fireplace and beech wood herringbone parquet
contrasting with the cement grey of the walls.
The entrance opens on a resin floor and blue-green walls
framing B2, the kitchen-lab from Bulthaup, leading character
of the apartment together with the lighting project signed by
Davide Groppi.
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
SURFACE AREA:100 sqm
ROOMS: 4
BALCONY:Yes
FLOOR: Third (with lift)
CEILINGS HEIGHT: 3.2 mt. (kitchen) 3.3 mt.(other rooms)
DOORWAY SIZE:78x208 cm
POWER:6 Kw
ENTRANCE
KITCHEN
ROOM A ROOM B ROOM C
BALCONY
AISLE BATHTOOM
WARDROBE
WARDROBE
CLOSET CLOSET CLOSET
FRENCHWINDOW
WINDOW WINDOWWINDOWWINDOW
WINDOW
WINDOW
SHOWROOM BRERAVIA PALERMO 1 MILANO
100 MQ / SCALA 1.10
STUDIOLABO SRLVIA PALERMO 1INFO: [email protected]. 0236638150 | 339 47091603
Layout of the apartment
2
1
3
A A
A
Brera Design District 2016 Brera Design Apartment
Details
1 2
3
Brera Design District 2016 Brera Design Apartment
The events in the apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Brera Design District 2016 Brera Design Apartment
Sponsor & PartnerThe furniture has been made with the support of Bulthaup and Davide Groppi, sponsors of Brera Design Apartment, who chose to
invest on this project recognising its high potential in terms of communication, pr and training. The partner companies fill the spaces
with high-quality products and services available for the customers using the apartment. Brera Design Apartment is ready to receive new
collaborations to enhance every solution and project.
Project partner
ABS Group
Alfonso Muzzi catering
G. Cova & C.
Slow Wood
Valverde Water
SponsorBulthaup
Davide Groppi
Vitra
Brera Design District 2016 Brera Design Apartment
bulthaup b2
The kitchen is signed by bulthaup. Inspired by the golden rule of every good artisan, “order, visibility and accessibility”, the modular system
represents a “kitchen-laboratory” in its original meaning. The layout of this kitchen is new and unusual, starting from the heart of every living space:
the cooker and the basin, up to the workstation, the storage room and the electric appliance compartment.
Brera Design District 2016 Brera Design Apartment
Lighting. The lamps and lighting projects, curated by Davide Groppi, were designed
with a purpose of simplicity, lightness, emotion and creation. Light for Davide Groppi is
a wonderful chance to seduce and move.
Brera Design District 2016 Brera Design Apartment
Vitra is a Swiss family-owned company. It not only makes furniture and
creates retail environments, but also has its own Campus with buildings
by leading international architects.
Brera Design District 2016 Brera Design Apartment
Work with Brera Design Apartment
Become a partner Benefits
Brera Design Apartment is open to new
collaborations with any companies
interested in developing a project and
providing products and solutions.
The partner companies are free to use
the apartments for events and shootings,
meetings with the press or business
breakfasts or dinners. Furthermore,
they can use the Brera Design District
communication tools promoted on all the
relevant channels and on the activities
dedicated to the Fuorisalone.
Brera Design District 2016 Brera Design Apartment
1540
455
352 414
134
121
640
290
724
233
444
510
268
510 39
7
368
130
190
270
135 135 135 135 135
135
207198 130 147 147
107
130
130
102
41
101
101
SHOWROOM BRERAVIA PALERMO 1 MILANO
100 MQ / SCALA 1.10
STUDIOLABO SRLVIA PALERMO 1INFO: [email protected]. 0236638150 | 339 47091603Spaces layout
Brera Design District 2016 Brera Design Apartment
Video shooting
Press day sales campaign
Business lunch private dinners
Cookery courses products launch
Workshops and courses
Business presentations
INCLUDED SERVICES
Lighting
Furniture /
Equipment
Cupboard units
Fully-equipped
kitchen
Wi-Fi
En suite bathroom
TV screen
Concierge services
ON-DEMAND SERVICES
Catering
Bartender
Chef
Furnishings search
Cleaning service
Brera Design District 2016 Brera Design Apartment
The apartment is on the third floor of the internal stairs of
a historic building in via Palermo no. 1. The space is also
accessible from via Palermo no. 5 to cars and vans for
goods loading and unloading, with direct access to the space
through a staircase and a small lift.
Via Palermo no. 1 Brera Design District
Brera Design District 2016 Brera Design Apartment
Studiolabo
La Pelota
Piuarch
RawSociety Limonta
Del Tongo
Ordine degli architetti
ErastudioBoffi
Dimore studio Fantini
Missoni
Loloey srlSalvatori
Paola-C Ceramiche Flaminia
Viabizzuno
Kerakoll
HH
ingressovia Palermo 1
ingressovia Palermo 5
via Palermo
via Statuto
via Eugenio Balzan
via Solferino
via
Solfe
rino
largo Treves
Via Palermo 1Brera Design District
Brera Design District 2016 Brera Design Apartment
Contatti
Paolo Casati+39 339 4791603+39 02 36 63 81 [email protected]
Indirizzo
Studiolabo Brera Design ApartmentVia Palermo 120121 - Milano
Orto Cinetico Piuarch - via Palermo 1